Networking Best Practices
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Networking Best Practices

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Networking Best Practices Networking Best Practices Presentation Transcript

  • Networking Best Practices Diana Zanzonico V2K Window Décor & More Window Fashion Professional, Owner
  • Introduction… Diana Zanzonico
    • Owner of V2K Window Décor franchise serving OC.
    • ‘ Corporate drop out’: 20 years sales and management experience.
    • Built business from zero to being the Number ONE V2K location in 2005!
    • 95% of business is from referrals and networking!
  • Introductions around the room!
    • Name
    • Business
    • How long have you been in business?
    • What are your expectations from tonight?
  • Agenda
    • Introduction
    • What is networking?
    • Word of mouth networking/marketing
    • Finding the ‘right’ networking groups
    • Preparing for a networking meeting
    • Preparing a great 60 second intro
    • What to do AT a networking meeting
    • Follow up
    • Maximizing Networking
    • Social Networking
    • Power Partners
    • Wrap up!
  • What is ‘networking’?
    • Getting the word out about you and your business!
    • Meeting new people and educating them about your business so they can help you sell!
    • The most cost efficient and one of the best ways to grow your business!
  • ‘ Word of Mouth Networking/Marketing’
    • Getting the word out about you and your business
    • Make sure EVERYBODY knows what your business is!
    • How would you feel if a friend/acquaintance bought from one of your competitors because they didn’t know you were in the XYZ business?
  • ‘Word of Mouth’ Role Play
    • Friend: Hi Diana, how are you? What’s new?
    • DZ: I’m great, I have been really busy!
    • Friend: Oh really? What have you been up to?
    • DZ: Well, I started my own business/or am working on…
    • Friend: Wow! I know someone that could use your services/or you could possibly work with.
    • DZ: That’s great! How can I get in touch with them? Or here is my card, please let them know I can help!
  • Let others help you!
    • Follow up on offers to introduce you to friends that could help you.
    • It never hurts to give out your card to someone else. It’s the least expensive form of advertising (usually 5-10 cents apiece).
  • Finding the ‘RIGHT’ Networking Group for YOU!
    • Not all networking groups are created equal…
    • Know your target audience and find a group that fits that.
    • Some groups are more formal and that is great for some…Others are more relaxed and that is great for someone else…
    • Business groups vs. Social groups
  • Business Networking Groups :
    • NAWBO!
    • BNI, Business Network Int’l
    • Le Tip
    • Leads Club
    • eWomen Network
    • Team Women
    • RBN
    • Kiwanis
    • Rotary Club
    • Chamber of Commerce
    • SCORE
    • For You Network
    Online resource: www.meetingsandmixers.com
  • Tips on finding the right group for you…
    • Check it out and see what’s the best fit for you and your business.
    • If it’s under $30 and near you, try it at least once.
    • Don’t try to do too much.
    • After trying out several groups, pick 2 to 3 at the most to join and put your best focused effort into those groups!
  • Preparing for a networking event…
    • Practice your 60 second intro in advance.
    • Dress for success
    • Bring lots of business cards!
    • Have a pen for making notes
    • Arrive early: some of the best networking is before the event starts.
  • Breakdown of a good 60 second intro:
    • My name is…
    • My business is…
    • I work with clients who…
    • I recently helped a client that…
    • A great referral for me is…
    • Memory hook, restate name and business…
    • Thank You!
  • 60 second intro examples…
    • Any Volunteers?
  • What to do AT the networking meeting…
    • Smile!
    • Have fun!
    • Act like a host instead of a visitor…
  • Networking Tips: Handout
    • Wear your badge on the RIGHT side for easy viewing
    • Stand with open arms for an inviting look
    • Introduce yourself!
      • Ask what their business is
      • Exchange business cards
      • Explain your business
  • Networking Tips continued…
    • Make applicable notes on their card after you walk away
    • Don’t stay in one place too long
    • Approach groups where you don’t know anybody
    • Don’t sit down until the actual meeting starts!
  • Follow up…
    • Email or send thank you notes as appropriate.
    • Send targeted letters that are short and simple.
    • Utilize systems to track and manage your follow up such as:
      • ACT
        • Tracks notes and also has reminders
      • Outlook
        • Calendar reminders
      • Sales Source
        • Automated system that allows for regular mailings to go out at pre-determined intervals.
  • Maximizing Networking!
    • Have one on one meetings to get to know select members better.
    • Look for power partners within the group.
    • If there are multiple chapters and your profession is unique: VISIT other chapters.
    • Take a leadership role to raise your profile.
  • Social Networking Group
    • Church
    • BUNCO
    • Mom’s Club
    • Charity Groups
    • School Board
    Think about who your target customer is and where do they spend their time and money already?
  • What other social networking groups can you think of?
    • ??
    • ??
    • ??
    • ??
  • Other types of ‘networking/marketing’
    • Teach a class
    • Volunteer as a guest speaker
    • Write an article
    • Other ideas??
  • Power Partners…
    • Who is your target customer already doing business with?
    • Find them and form an alliance
      • You help me and I will help you
      • Look for those that are already spending money on big ads.
      • Think about who you may already be a customer of and leverage that
      • Don’t be afraid to cold call
      • Business owners WANT to help other business owners…
  • Contact Spheres
    • Business Services:
    • Attorney
    • CPA
    • Financial Consultant
    • Banking
    • Credit Card Services
    • Business Coach
    • Contractor/Trades
      • Window Coverings
      • Interior Designer
      • Painter/Faux Painter
      • Cabinet Maker
      • General Contractor
      • Handyman
      • Floor Coverings
      • Furniture Store
      • Electrician
  • More Contact Spheres
    • Business Services
      • Printer
      • Graphic Design
      • Direct Mail Advertising
      • Sign Company
      • Mail Boxes
      • Sales Trainer
      • Marketing Consultant
    • Health and Wellness
      • Chiropractor
      • Massage Therapist
      • Dentist
      • Nutritionist
      • Health Insurance
      • Optometrist
      • Personal Trainer
  • Who is in your Contact Sphere?
  • Networking Best Practices…Wrap Up!
    • Positive Attitude is key!
    • Know your target customer
    • Find the right group for YOU!
    • Have a great 60 sec intro (more than one is even better)
    • Follow up
    • Power Partners
    • Be creative and have FUN!