Networking Best Practices


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Networking Best Practices

  1. 1. Networking Best Practices Diana Zanzonico V2K Window Décor & More Window Fashion Professional, Owner
  2. 2. Introduction… Diana Zanzonico <ul><li>Owner of V2K Window Décor franchise serving OC. </li></ul><ul><li>‘ Corporate drop out’: 20 years sales and management experience. </li></ul><ul><li>Built business from zero to being the Number ONE V2K location in 2005! </li></ul><ul><li>95% of business is from referrals and networking! </li></ul>
  3. 3. Introductions around the room! <ul><li>Name </li></ul><ul><li>Business </li></ul><ul><li>How long have you been in business? </li></ul><ul><li>What are your expectations from tonight? </li></ul>
  4. 4. Agenda <ul><li>Introduction </li></ul><ul><li>What is networking? </li></ul><ul><li>Word of mouth networking/marketing </li></ul><ul><li>Finding the ‘right’ networking groups </li></ul><ul><li>Preparing for a networking meeting </li></ul><ul><li>Preparing a great 60 second intro </li></ul><ul><li>What to do AT a networking meeting </li></ul><ul><li>Follow up </li></ul><ul><li>Maximizing Networking </li></ul><ul><li>Social Networking </li></ul><ul><li>Power Partners </li></ul><ul><li>Wrap up! </li></ul>
  5. 5. What is ‘networking’? <ul><li>Getting the word out about you and your business! </li></ul><ul><li>Meeting new people and educating them about your business so they can help you sell! </li></ul><ul><li>The most cost efficient and one of the best ways to grow your business! </li></ul>
  6. 6. ‘ Word of Mouth Networking/Marketing’ <ul><li>Getting the word out about you and your business </li></ul><ul><li>Make sure EVERYBODY knows what your business is! </li></ul><ul><li>How would you feel if a friend/acquaintance bought from one of your competitors because they didn’t know you were in the XYZ business? </li></ul>
  7. 7. ‘Word of Mouth’ Role Play <ul><li>Friend: Hi Diana, how are you? What’s new? </li></ul><ul><li>DZ: I’m great, I have been really busy! </li></ul><ul><li>Friend: Oh really? What have you been up to? </li></ul><ul><li>DZ: Well, I started my own business/or am working on… </li></ul><ul><li>Friend: Wow! I know someone that could use your services/or you could possibly work with. </li></ul><ul><li>DZ: That’s great! How can I get in touch with them? Or here is my card, please let them know I can help! </li></ul>
  8. 8. Let others help you! <ul><li>Follow up on offers to introduce you to friends that could help you. </li></ul><ul><li>It never hurts to give out your card to someone else. It’s the least expensive form of advertising (usually 5-10 cents apiece). </li></ul>
  9. 9. Finding the ‘RIGHT’ Networking Group for YOU! <ul><li>Not all networking groups are created equal… </li></ul><ul><li>Know your target audience and find a group that fits that. </li></ul><ul><li>Some groups are more formal and that is great for some…Others are more relaxed and that is great for someone else… </li></ul><ul><li>Business groups vs. Social groups </li></ul>
  10. 10. Business Networking Groups : <ul><li>NAWBO! </li></ul><ul><li>BNI, Business Network Int’l </li></ul><ul><li>Le Tip </li></ul><ul><li>Leads Club </li></ul><ul><li>eWomen Network </li></ul><ul><li>Team Women </li></ul><ul><li>RBN </li></ul><ul><li>Kiwanis </li></ul><ul><li>Rotary Club </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>SCORE </li></ul><ul><li>For You Network </li></ul>Online resource:
  11. 11. Tips on finding the right group for you… <ul><li>Check it out and see what’s the best fit for you and your business. </li></ul><ul><li>If it’s under $30 and near you, try it at least once. </li></ul><ul><li>Don’t try to do too much. </li></ul><ul><li>After trying out several groups, pick 2 to 3 at the most to join and put your best focused effort into those groups! </li></ul>
  12. 12. Preparing for a networking event… <ul><li>Practice your 60 second intro in advance. </li></ul><ul><li>Dress for success </li></ul><ul><li>Bring lots of business cards! </li></ul><ul><li>Have a pen for making notes </li></ul><ul><li>Arrive early: some of the best networking is before the event starts. </li></ul>
  13. 13. Breakdown of a good 60 second intro: <ul><li>My name is… </li></ul><ul><li>My business is… </li></ul><ul><li>I work with clients who… </li></ul><ul><li>I recently helped a client that… </li></ul><ul><li>A great referral for me is… </li></ul><ul><li>Memory hook, restate name and business… </li></ul><ul><li>Thank You! </li></ul>
  14. 14. 60 second intro examples… <ul><li>Any Volunteers? </li></ul>
  15. 15. What to do AT the networking meeting… <ul><li>Smile! </li></ul><ul><li>Have fun! </li></ul><ul><li>Act like a host instead of a visitor… </li></ul>
  16. 16. Networking Tips: Handout <ul><li>Wear your badge on the RIGHT side for easy viewing </li></ul><ul><li>Stand with open arms for an inviting look </li></ul><ul><li>Introduce yourself! </li></ul><ul><ul><li>Ask what their business is </li></ul></ul><ul><ul><li>Exchange business cards </li></ul></ul><ul><ul><li>Explain your business </li></ul></ul>
  17. 17. Networking Tips continued… <ul><li>Make applicable notes on their card after you walk away </li></ul><ul><li>Don’t stay in one place too long </li></ul><ul><li>Approach groups where you don’t know anybody </li></ul><ul><li>Don’t sit down until the actual meeting starts! </li></ul>
  18. 18. Follow up… <ul><li>Email or send thank you notes as appropriate. </li></ul><ul><li>Send targeted letters that are short and simple. </li></ul><ul><li>Utilize systems to track and manage your follow up such as: </li></ul><ul><ul><li>ACT </li></ul></ul><ul><ul><ul><li>Tracks notes and also has reminders </li></ul></ul></ul><ul><ul><li>Outlook </li></ul></ul><ul><ul><ul><li>Calendar reminders </li></ul></ul></ul><ul><ul><li>Sales Source </li></ul></ul><ul><ul><ul><li>Automated system that allows for regular mailings to go out at pre-determined intervals. </li></ul></ul></ul>
  19. 19. Maximizing Networking! <ul><li>Have one on one meetings to get to know select members better. </li></ul><ul><li>Look for power partners within the group. </li></ul><ul><li>If there are multiple chapters and your profession is unique: VISIT other chapters. </li></ul><ul><li>Take a leadership role to raise your profile. </li></ul>
  20. 20. Social Networking Group <ul><li>Church </li></ul><ul><li>BUNCO </li></ul><ul><li>Mom’s Club </li></ul><ul><li>Charity Groups </li></ul><ul><li>School Board </li></ul>Think about who your target customer is and where do they spend their time and money already?
  21. 21. What other social networking groups can you think of? <ul><li>?? </li></ul><ul><li>?? </li></ul><ul><li>?? </li></ul><ul><li>?? </li></ul>
  22. 22. Other types of ‘networking/marketing’ <ul><li>Teach a class </li></ul><ul><li>Volunteer as a guest speaker </li></ul><ul><li>Write an article </li></ul><ul><li>Other ideas?? </li></ul>
  23. 23. Power Partners… <ul><li>Who is your target customer already doing business with? </li></ul><ul><li>Find them and form an alliance </li></ul><ul><ul><li>You help me and I will help you </li></ul></ul><ul><ul><li>Look for those that are already spending money on big ads. </li></ul></ul><ul><ul><li>Think about who you may already be a customer of and leverage that </li></ul></ul><ul><ul><li>Don’t be afraid to cold call </li></ul></ul><ul><ul><li>Business owners WANT to help other business owners… </li></ul></ul>
  24. 24. Contact Spheres <ul><li>Business Services: </li></ul><ul><li>Attorney </li></ul><ul><li>CPA </li></ul><ul><li>Financial Consultant </li></ul><ul><li>Banking </li></ul><ul><li>Credit Card Services </li></ul><ul><li>Business Coach </li></ul><ul><li>Contractor/Trades </li></ul><ul><ul><li>Window Coverings </li></ul></ul><ul><ul><li>Interior Designer </li></ul></ul><ul><ul><li>Painter/Faux Painter </li></ul></ul><ul><ul><li>Cabinet Maker </li></ul></ul><ul><ul><li>General Contractor </li></ul></ul><ul><ul><li>Handyman </li></ul></ul><ul><ul><li>Floor Coverings </li></ul></ul><ul><ul><li>Furniture Store </li></ul></ul><ul><ul><li>Electrician </li></ul></ul>
  25. 25. More Contact Spheres <ul><li>Business Services </li></ul><ul><ul><li>Printer </li></ul></ul><ul><ul><li>Graphic Design </li></ul></ul><ul><ul><li>Direct Mail Advertising </li></ul></ul><ul><ul><li>Sign Company </li></ul></ul><ul><ul><li>Mail Boxes </li></ul></ul><ul><ul><li>Sales Trainer </li></ul></ul><ul><ul><li>Marketing Consultant </li></ul></ul><ul><li>Health and Wellness </li></ul><ul><ul><li>Chiropractor </li></ul></ul><ul><ul><li>Massage Therapist </li></ul></ul><ul><ul><li>Dentist </li></ul></ul><ul><ul><li>Nutritionist </li></ul></ul><ul><ul><li>Health Insurance </li></ul></ul><ul><ul><li>Optometrist </li></ul></ul><ul><ul><li>Personal Trainer </li></ul></ul>
  26. 26. Who is in your Contact Sphere?
  27. 27. Networking Best Practices…Wrap Up! <ul><li>Positive Attitude is key! </li></ul><ul><li>Know your target customer </li></ul><ul><li>Find the right group for YOU! </li></ul><ul><li>Have a great 60 sec intro (more than one is even better) </li></ul><ul><li>Follow up </li></ul><ul><li>Power Partners </li></ul><ul><li>Be creative and have FUN! </li></ul>