LinkedIn is a very powerful tool that you can use to help solve business problems. Some of the ways you can use LinkedIn are to make sales, form partnerships, perform research, find experts. The good news is that LinkedIn works. The bad news is that it takes a little bit of work. I’m here today to hopefully inspire and educate you on ways that you can use LinkedIn to be more successful in your business and career.
Transcript of "Networking And Your Business"
“ Networking and Your Business” 10 Ways to Make LinkedIn Work for You Kay Luo www.linkedin.com/in/kayluo
What is LinkedIn? <ul><li>An online directory of 12 million professionals from around the world, representing 150+ industries. </li></ul><ul><li>Brings your professional network online for greater visibility into people that you can reach </li></ul><ul><li>Productivity tools on top of your network </li></ul><ul><li>Community that helps one another get things done </li></ul>
LinkedIn in Israel <ul><li>90K+ members in Israel </li></ul><ul><li>Top LinkedIn industry is computer software (24%) </li></ul>Top Connection Countries 1. United States (33%) 2. United Kingdom (12%) 3. France 4. Canada 5. Netherlands 6. India 7. Germany 8. Italy 9. Australia 10. Belgium Top “LinkedIn” Companies 1. amdocs 2. Intel 3. Comverse 4. Tel Aviv University 5. IDF 6. IBM 7. ECI Telecom 8. SAP 9. Ness 10. Mercury
1. Building and Marketing the Brand of You <ul><li>“ You’re a nobody unless your name Googles well.” </li></ul><ul><li> – Wall Street Journal </li></ul><ul><li>Enable your public profile: </li></ul><ul><ul><li>Google search for Kay Luo = </li></ul></ul><ul><ul><li>http://www.linkedin.com/in/kayluo </li></ul></ul>
3. Connect with people <ul><li>People who instinctively establish a strong network of relationships have always created great businesses. </li></ul><ul><li>Connecting involves sharing knowledge and resources, time and energy, friends and associates in a continual effort to provide value to others (coincidentally increasing your own) </li></ul><ul><li>Good “networking” is building relationships of reliance and reciprocity </li></ul><ul><li>Connections transfer trust </li></ul>Your network is bigger than you think
4. Manage Relationships <ul><li>Keep up-to-date on your connections – where they are, business that they’re engaging in </li></ul><ul><li>Build social capital by helping out when you can </li></ul>Your LinkedIn homepage informs you of your daily network updates
5. Find industry contacts <ul><li>Search: Apparel & Fashion, location: China </li></ul>
6. Find company contacts <ul><li>Search Company: Crocs </li></ul>
7. Get recommended as a service provider <ul><li>Build your reputation online </li></ul><ul><li>Increase the velocity of word-of-mouth referrals </li></ul>
8. Promote your business Increase your Google PageRank relevant keyword descriptors – company name, business-related keywords, etc.
9. Find sales leads <ul><li>Find a pathway to the right person using advanced searches </li></ul>
10. Get answers to business questions <ul><li>answers.linkedin.com </li></ul>
A few final connection tips <ul><li>Need at least 20 connections to have visibility into network (average # of connections for a Google employee is 47). </li></ul><ul><li>Quality is more important than quantity – leverage trust. </li></ul><ul><li>Be thoughtful: Connecting to someone means you're agreeing to collaborate. It's a gesture of trust and means that you can now ask me to introduce you to someone I know. </li></ul><ul><li>When connecting people ask: “Is this a credible opportunity for both people? Will they thank me even if the specific business connection doesn't happen?” </li></ul><ul><li>Give before you ask, build your network before you need it. </li></ul>
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