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Nbpa All Star Gala Sponsorship Package

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  • 1.  
  • 2. For the past twelve years, the NBA Players Association has hosted the premier event of NBA All-Star Weekend, the “NBPA All-Star Gala”. This “invitation only” event attracts the hottest names in sports and entertainment. "...Shaquille O'Neal rolled in about 2:30 a.m. and posted up by one of the party's half-dozen bars, where he raised his hands up at Ja Rule's command."  Philadelphia Inquirer Shaquille O'Neal Ja Rule
  • 3. As a sponsor of the NBA Players Association’s All-Star Gala, your company will have the unique branding opportunity to promote your product and services to some of the hottest tastemakers in sports, entertainment, and politics. "...former President Bill Clinton stepped out of the car, stopped to wave at the masses, then was rushed into the affair.  Now that's a party."  ESPN.com President Clinton and Lenox Lewis Chris Tucker Michael Jordan Mark Cuban Tamia and Grant Hill with Bill and Kristen Bellamy Quentin Richardson and Brandy with Lisa Leslie
  • 4. In addition to a specifically branded area within the party to feature product or services, sponsors will receive photo opportunities and further branding on the “step and repeat” banner in the red carpet media area. Matthew Lillard talks to Access Hollywood Eve Taye Diggs, Judge Mathis, Boris Kodjoe Gabrielle Union Gary Payton Omarosa with Access Hollywood
  • 5. L.L . Cool J Jay-Z Chaka Khan Ludacris Jamie Foxx The NBA Players Association All-Star Gala traditionally features the hottest entertainers in R&B, Hip Hop and Comedy. PLEASE JOIN US… Nelly
  • 6.
      • PRESENTING SPONSOR 1 @ $150,000
      • The NBPA PRESENTING SPONSOR will receive CATEGORY EXCLUSIVITY and will also receive promotional space at the entrance of the gala to showcase their corporate logo, product and/or services to many of the hottest names in sports and entertainment. Furthermore, All-Star Sponsors will receive:
      • Ten (10) tickets to the NBA All-Star Game which includes admission to the following weekend events:
    • NBA Pre-Game Party and Show (past performers include Bette Midler, Dr. Dre, Jewel, Stevie Nicks, Al Green).
    • NBA Slam Dunk Contest
    • Post-Game Party hosted by the NBA
    • One (1) luxury suite at the NBPA All-Star Gala. (50 person capacity)
      • One hundred (150) admission tickets to the NBPA All-Star Gala (past performers include: Jamie Foxx, Nelly, Jay-Z, Ja Rule, Mary J. Blige, Ludacris, T.I., Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band). Four (4) “Red Carpet Credentials” for access to separate celebrity red-carpet entrance to the gala.
      • Corporate logo displayed on “step and repeat” banner in photo opportunity and interviewing media area.
      • Premium placement of one full page color advertisement in the NBPA All-Star Gala Program Journal to be distributed to guests of the gala and mailed to the home of every NBA Player. Premium placement shall include BACK COVER, INSIDE BACK COVER, INSIDE FRONT COVER, or two-page advertisement spread.
      • Opportunity for sponsor to run thirty (:30) second advertisement on screens while DJ sets are playing.
      • Branding opportunity to distribute promotional company “give aways” in NBPA gift bags to be handed out at the end of the event.
      • Corporate name and logo on all printed materials, including invitations, “NBPA All-Star Gala, presented by__________”.
      • Verbal recognition at the gala by gala MC or host.
    2007 NBPA ALL STAR GALA
  • 7.
        • FLOOR SPONSORS $60,000
        • FLOOR SPONSORS will receive CATEGORY EXCLUSIVITY and will also receive a specified area on the floor of the gala to promote their product or service to many of the hottest names in sports and entertainment. Furthermore, All-Star Sponsors will receive:
        • Four (4) tickets to the NBA All-Star Game which includes admission to the following weekend events:
    • NBA Pre-Game Party and Show (past performers include Bette Midler, Dr. Dre, Jewel, Stevie Nicks, Al Green).
    • NBA Slam Dunk Contest
    • Post-Game Party hosted by the NBA
    • One (1) luxury suite at the NBPA All-Star Gala. (20 person capacity)
      • Sixty (60) admission tickets to the NBPA All-Star Gala (past performers include: Jay-Z, Ja Rule, Mary J. Blige, Ludacris, Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band). Two (2) “Red Carpet Credentials” for access to separate celebrity red-carpet entrance to the gala.
      • One full page color advertisement in the NBPA All-Star Gala Program Journal to be distributed to guests of the gala and mailed to the home of every NBA Player.
      • Opportunity for sponsor to run fifteen (:15) second advertisement on screens while DJ sets are playing.
      • Branding opportunity to distribute promotional company “give aways” in NBPA gift bags to be handed out at the end of the event.
      • Corporate name and logo prominently displayed at event.
      • Listing as sponsor in invitation and all printed materials.
    2007 NBPA ALL STAR GALA
  • 8.
        • ROOKIE SPONSORS $30,000
        • ROOKIE SPONSORS will NOT receive CATEGORY EXCLUSIVITY. They will receive a small specified “booth-sized” area within the concourse of the gala to promote their product or service to many of the hottest names in sports and entertainment. Furthermore, All-Star Sponsors will receive:
        • Two (2) tickets to the NBA All-Star Game which includes admission to the following weekend events:
    • NBA Pre-Game Party and Show (past performers include Bette Midler, Dr. Dre, Jewel, Stevie Nicks, Al Green).
    • NBA Slam Dunk Contest
    • Post-Game Party hosted by the NBA
      • Thirty (30) admission tickets to the NBPA All-Star Gala (past performers include: Jay-Z, Ja Rule, Mary J. Blige, Ludacris, Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band).
      • One full page color advertisement in the NBPA All-Star Gala Program Journal to be distributed to guests of the gala and mailed to the home of every NBA Player.
      • Branding opportunity to distribute promotional company “give aways” in NBPA gift bags to be handed out at the end of the event.
      • Corporate name and logo prominently displayed at event.
      • Listing as sponsor in invitation and all printed materials.
    2007 NBPA ALL STAR GALA
  • 9.
        • PROGRAM JOURNAL ADVERTISER $5,000
      • Four (4) admission tickets to the NBPA All-Star Gala (past performers include: Jay-Z, Ja Rule, Mary J. Blige, Ludacris, Wyclef Jean, Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie Beverly and Maze, and the Gap Band).
      • One full page color advertisement in the NBPA All-Star Gala Program Journal to be distributed to guests of the gala and mailed to the home of every NBA Player.
      • Branding opportunity to distribute promotional company “give aways” in NBPA gift bags to be handed out at the end of the event. ( *Promotional materials will not be allowed from companies which are in direct competition with NBPA All-Star Gala ALL-STAR SPONSORS and STARTER SPONSORS or any other sponsors with category exclusivity.)
    2007 NBPA ALL STAR GALA
  • 10. GENERAL DEMOGRAPHIC INFORMATION FOR NBA PLAYERS ASSOCATION ALL-STAR GALA RACE 80% AFRICAN AMERICAN 15% CAUCASIAN 5% OTHER AGE 70% 21-34 30% 35+ SEX 50% MALE 50% FEMALE HOUSEHOLD INCOME Household income numbers are not available for the NBPA All-Star Gala. However, the gala features many of the most affluent individuals in sports, entertainment, and politics.
  • 11.
    • NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY
    • YEAR HOST CITY VENUE ENTERTAINMENT ATTENDANCE #
    • 1993 Utah Hotel Ballroom Chante’ Moore 1,000
    • Keith Washington
    • Minnesota Hotel Ballroom CeCe Peniston 1,000
    • 1995 Phoenix Hotel Ballroom Chante’ Moore 1,000
    • Gerald Levert
    • San Antonio Recording Studio Philip Bailey 1,000
    • 1997 Cleveland Hotel Ballroom Isley Brothers 4,000
    • Monifa
    • Wayman Tisdale
    • Bernie Mac
  • 12. NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY YEAR HOST CITY VENUE ENTERTAINMENT ATTENDANCE # 1998 New York Hotel Ballroom Wyclef Jean 4,000 Frankie Beverly & Maze Kid Capri 1999 No Game Lock Out Year 2000 San Francisco Hotel Ballroom Snoop Dogg 4,000 Gap Band Mary J. Blige Destiny’s Child Kid Capri Ed Lover 2001 Washington, D.C. D.C. Armory Snoop Dogg 7,000 Frankie Beverly & Maze Chante’ Moore Chosen Kid Capri Tigger Mink & Diamonds Fashion Show Donnie Simpson
  • 13. NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY, CONT. YEAR HOST CITY VENUE ENTERTAINMENT ATTENDANCE # 2002 Philadelphia Liacouras Center Jay-Z 7,000 Ja Rule Ludacris Chaka Khan Fabolous Ms. Jade Kid Capri Biz Markie Jamie Foxx 2003 Atlanta GWCC L.L. Cool J 8,000 The Gap Band Amerie Kid Capri Biz Markie Mo’Nique 2004 Los Angeles L.A. Center Studios R. Kelly 6,000 Snoop Dogg Ludacris feat. Usher Carl Thomas Biz Markie Doug E. Fresh
  • 14. NBA PLAYERS ASSOCIATION ALL-STAR GALA HISTORY, CONT. YEAR HOST CITY VENUE ENTERTAINMENT ATTENDANCE # 2005 Denver Colorado Convention Nelly 5,000 Center Jermaine Dupri George Clinton and Parliament Biz Markie 2006 Houston George R. Brown Jamie Foxx 7,000 Convention Center Ludacris T.I. Chris Brown Goapele Kid Capri 2007 Las Vegas Mandalay Bay Arena TBD TBD
  • 15. The NBPA All-Star Gala Sponsor Video is now available to view on-line at: http://www.nbpa.com/sponsor_video.php If you are interested in sponsorship opportunities for the 2007 NBPA All-Star Gala, please contact: Megan Inaba (megan.inaba@nbpa.org) National Basketball Players Association 2 Penn Plaza, Suite 2430 New York, NY 10121 Ph: (212) 655-0880 F: (212) 655-0881 2007 NBPA ALL STAR GALA