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Missgb2007 Missgb2007 Presentation Transcript

  • Monday 21 st May 2007 Grosvenor House Hotel, Park Lane, W1
  • Miss Great Britain 2007
    • Introduction
    • Miss Great Britain – History
    • Miss Great Britain Mission Statement
    • The Event – Details
    • The Event – Entry to Finals
    • The Event – Structure Overview
    • Media & PR – Opportunities
    • Media & PR Partners
    • PR
    • Marketing Opportunities
    • Marketing Benefits
    • Premium Target Groups
    • Reasons why we love Miss Great Britain
    • The magic of Miss Great Britain 2007
    • Sponsorship Packages available
    • Company Sponsorship Exclusive
    • Official Title Sponsor Benefits
    • Official Title Sponsor & Category Sponsor Package Detail
    • Official Title Sponsor Example Package
    • Hotel Partner Sponsor Example Package
    • Swimwear Category Sponsor Example Package
    • Miss ‘Named Company’ Beauty Sponsor Example Package
    • Event & Sponsorship Summary
    • Contact Details
    • Application for Tables
  • Miss Great Britain 2007
    • Miss Great Britain – History
    • Miss Great Britain is the UK’s longest established beauty pageant in existence for over 60 years , first staged in 1945 and is the UK’s oldest beauty pageant ;
    • Miss Great Britain today has been dynamically revamped to reflect today’s society of representing a contemporary, attractive woman who possesses the attributes of a modern day woman;
    • Under the new ownership of Miss Great Britain, fashion entrepreneur, Robert de Keyser has infused all the necessary elements to create a fresh British beauty brand with significant opportunities;
    • Robert de Keyser, owner of de Keyser Fashions is an international and established company specialising in creating brands such as Rock and Republic, Christian Lacroix, Iceberg, Jovani and many more successful lines;
    • Miss Great Britain is a brand that attracts a wide audience and as it grows this will dramatically increase a flourishing market share;
    • Beauty pageants – have very much been a part of British Life since Miss Great Britain ’s inception in 1945 . Beauty and Lifestyle is now perceived to be a necessary component in society’s rapidly changing society.
  • Miss Great Britain 2007 History - Miss Great Britain 2006 Previous Finalists
  • Miss Great Britain 2007
    • Miss Great Britain Mission Statement
    • To celebrate modern British Beauty in the 21 st Century
    • Miss Great Britain has created a contemporary fresh approach reflecting all the key attributes presented in the modern day woman, eliminating all the old restrictions commonly stipulated in previous competitions
    • To entertain
    • Miss Great Britain represents a truly nationwide contest to find the most beautiful girl in the islands with a run up of entertaining heats, parties and social engagements to the finale night
    • To innovate
    • To create vast opportunities for a collection of marketing opportunities to embrace the Miss Great Britain profile and mix the traditional world of beauty with new innovative formats to ensure that real celebrities and audiences get to become involved in the awarding of the accolades
  • Miss Great Britain 2007
    • The Event – Details
    • Miss Great Britain will be held on the evening of Monday 21 st May 2007 at the Grosvenor House Hotel, Park Lane, London W1.
    • The Grosvenor House Hotel’s ballroom will produce a stunning show accommodating 140 tables, media, advertising, promotion and the crème de la crème of celebrities, models and personalities.
    • The evening will be an extravaganza of celebration of British Beauty hosting 50 finalists parading swimwear, evening dress and some new exciting elements to the show, creating an evening display of glamour and entertainment – something different to previous!
    • The lavish finale of Miss Great Britain will be hosted by top TV stars such as previous celebrities in the profile of Noel Edmonds and Jenni Falconer.
    • This year’s most eminent ‘top’ TV personalities will be celebrity judges for the finale.
    • At stake for the winner is the prestigious title of Miss Great Britain 2007 which will bring with it a host of prizes, a glamorous 12 month schedule of modelling assignments and a myriad of designer fashions, make-up, jewellery, etc.
    • Miss Great Britain will launch the build up of regional heats in UK/Scotland and Wales.
    • A host of social engagements prior and post event will generate a mammoth publicity campaign and offer an arena to exploit branding capabilities appealing to sought after audiences of both genders from VIP events to the possibility of reality TV shows.
    • Miss Great Britain will produce an evening from haute couture to beachwear to lifestyle.
    • Under the new ownership, fashion entrepreneur, Robert de Keyser has invested time and effort in embracing his very own unique style and expertise in fashion brands into a totally new and refreshed Miss Great Britain, replicating his winning ingredients to produce a new fresh, dynamic and modern beauty pageant spectacular!
  • Miss Great Britain 2007
    • The Event – Entry to Finals
    • Miss Great Britain 2007 has eliminated discriminative elements to the rules of competing for the country’s most beautiful modern winner!
    • A new revised approach to the entry process has been adapted including:
      • NO AGE LIMITS
      • NO HEIGHT RESTRICTIONS
      • NO MARITAL RESTRICTIONS
      • NO LIFESTYLE RESTRICTIONS
    • Along with providing up to date registration and details to the finals:
    • Enter on-line through the website; www.missgreatbritain.co.uk
    • Entries can also be sent to Zoo magazine, official media partner
    • An evaluation from a team of professionals will then be placed to qualify for the finals
    • A top judging panel will allocate a final of 50 girls to travel to London and the Grand Finale at the Grosvenor House Hotel in front of a star studded audience on 21 st May 2007
    • The top 12 will bring with it a host of prizes, model management possibilities, publishing and commercial contracts to mention just a few!
  • Miss Great Britain 2007 Event Structure - Overview AMATEUR HEATS (Oct 06-Jan 07) Zoo registration open to all In addition Registration on-line through official website www.missgreatbritain.co.uk FINAL EVENT 21 st May 2007 Grosvenor House Hotel
    • Scale – volume of participants
    • Library of imagery
    • Readership feedback & active participation
    • Maximising PR & event exposure
    • Event partner promotional activity
    • Targeted leveraging of association
    • Use & promotion of content – commercialise sponsorship via POS etc
    • Specific product related activity – drive sales
    • Continued mass media coverage
    • Post event PR & activity with top 12 winners
    Brand Leveraging Consumer Experience REGIONAL FINALS Mid Feb 07
    • Media & PR Opportunities
    • Magazines/Press/Newspaper
    • New Media
    • Events
    • Advertising
    • Branding
    • TV
    • Launches
    Miss Great Britain 2007
  • Miss Great Britain 2007
    • Media & PR Partners
    • £ 1,000,000 worth of revenue has been generated from advertising and media.
    • 1M hits on the website were reported on the final week of Miss Great Britain.
    • 700,000 hits were reported on the website on the actual day of the finale!
    • Emap and Zoo magazine are the official media partner of Miss Great Britain 2007 providing consistent, news worthy articles, stories, features and a totally integrated media schedule to the run up to the event:
    • Fully competent media including:
      • Over 11 pages of media coverage highlighting the entire process of the competition from start to finish
      • Coverage and management of the regional heats
      • Promotion across the relevant Emap property portfolio of integrated media from magazines, websites, radio, etc.
      • Totally embracing all media possibilities with access and clear visibility to the largest single publishing and radio network in the UK
    • Zoo Target Audience & Coverage Circulation:
      • Zoo Overview: Redtop readers, sport fans, high spenders on electronics
      • Zoo Readership: Male Buyers/Couple Readership/ABC1C2/18-30/Median 23
      • Circulation: 228,024 Jan-June 2006/All Adult 921,000 (NRS)
      • Per Page Value: Zoo.co.uk; Unique “ 337,046/Monthly imps “ 4,302,766/Newsletter @ 37,348
    • PR
    • Ian Monk Associates are the preferred PR partner for Miss Great Britain 2007 and one of the leading media management & PR specialists in the UK. Their reputation building secure widespread publicity of the utmost quality enhances the total profile of the event coverage.
    • Exposure:
    • Selection of fashion, beauty, lifestyle magazine coverage inc Zoo, FHM, Closer, Now, Heat, OK, Hello, etc.
    • Newspapers; Daily Mail, Daily Express, News of the World, Evening Standard, Metro, The Sun, etc.
    • Diary Journalists and Photographers invited
    • A press release will be take place prior to the event
    • A press release will take place after the event
    • Talks are currently underway with a host of TV channels/independents
    Miss Great Britain 2007
  • Miss Great Britain 2007
    • Marketing Opportunities
    • Miss Great Britain provides a unique mix of marketing tools to directly access the most sought after consumer group – young, high income trendsetters with integrated multi channel routes:
      • Sponsorship (different categories of sponsorship packages)
      • On-Line (Reciprocal links to website & dedicated feature for branding possibilities)
      • Donation of prizes (goody bags/tailor-made packages to suit)
      • Advertising (event programme, web, tickets, etc (targeting specific audience)
      • Press/Magazines/Newspaper (Accreditation across all media)
      • Bill boards (mobile media)
      • Radio
      • TV
      • Etc…..
  • Miss Great Britain 2007
    • Marketing Benefits
    • The combined process of registration, media, PR & event deliver an impressive and flexible array of benefits that can be leveraged to compatibly fit to specific product needs and the creation of alliances within the Miss Great Britain profile all compliment the overall effect:
      • Massive visibility to nationwide audience
      • Positive association with the beauty brand of Miss Great Britain
      • Access to winners (future models & celebrities) that are already established in the media
      • Flexible media criteria
      • Event schedule and design that can potentially be structured to a product specific identification
      • Library of imagery to be used as content
  • Miss Great Britain 2007
    • Premium Target Groups
    • Men (63%) Women (37%)
    • Age: 21-44 years (61%); 45-54 (23%); 55+ (16%)
    • Education: degree or equivalent (62%); below degree (38%)
    • Well-off, technophile, globetrotters, trendy and ad aware
    • Early adopters, opinion leaders, models, fashion stars and fashion professionals
  • Miss Great Britain 2007
    • Reasons why we love Miss Great Britain 2007…
    • Celebration of years’ of British beauty
    • Entertaining
    • Glamorous
    • Informative Fashion & Lifestyle
    • Models & VIPs
    • Growing Trends
  • Miss Great Britain 2007
    • The magic of the Miss Great Britain 2007 brand
    • Miss Great Britain 2007 is positioned to allow far reaching partnerships spanning from both generic and branded products
    • Miss Great Britain 2007 projects itself to be a genuine personality, a very modern style – a unique and inimitable style with which a broad target market and socio-economic can identify
  • Miss Great Britain 2007
    • Sponsorship Packages available
    • Official Title & Event Sponsor
    • Event Partners & Category Sponsors:
      • For example….
      • Hotel Partner Sponsor
      • Hair Sponsor
      • Lingerie Sponsor
      • Swimwear Sponsor
      • Fitness Sponsor
      • Beauty/Cosmetic Sponsor
      • Jewellery Brand Exclusive Sponsor
      • Lifestyle Sponsor
      • Accessory Sponsor
    • Official Charity Body
  • Miss Great Britain 2007
    • Company Sponsorship Opportunity
    • Create your very own Miss Company Beauty competition…
    • Miss Great Britain will create your very own dedicated Company competition voting your favourite ‘Miss Company Beauty’ titled for example, Miss Starbucks Beauty, Miss Weight Watchers, etc…
    • Miss Great Britain’s expertise team of judges will nominate your very own Miss Beauty from your entries
    • The Company winner will feature in the finale catwalk of Miss Great Britain 2007 on 21 st May 2007
        • Accreditation across all media
        • Brand logo visibility within all Zoo & Emap coverage
        • Exclusive access to image library
        • Full event branding at regional finals & Grand Final
        • Opportunity to run competitions within media
        • Database access of all entrants
        • Sector exclusivity
        • Access to finalists & including exclusive photo shoot opportunities
        • Place on Final judging panel (tbc)
        • Product distribution via database, regional finals, & at Grand Final
        • Product usage within competition format (subject to category)
        • Creation of additional individual award
        • Opportunity to discuss a commercial opportunities with the top 12 contestants post event
        • Ability to create viral campaigns
        • Press release & promotion of association
        • Miss Great Britain organisations will work with sponsor to develop marketing activity & maximise investment
    Official Title Sponsor Benefits Miss Great Britain 2007
  • Miss Great Britain 2007 Official Title & Event Category Sponsor
    • Overall Investment
    • Title Sponsor
    • ( £ dependent on exact structure) excl. VAT
    • Per annum fee
    • Based on 2/3 year contract (tbc)
    • Subject to final package benefits
    • Inclusive of content exclusivity period
    • Booking deposit @ 25% upon contracting
    • Event Partner & Category Sponsor
    • Category Sponsor
    • (£ Dependent on specific sector & package benefits)
  • Miss Great Britain 2007 Official Title Sponsor – generic & example package
    • Accreditation across all media
    • B rand logo visibility within all Zoo & Emap coverage
    • Exclusive access to image library
    • Full event branding at regional finals & Grand Final
    • Opportunity to run competitions within media
    • Database access of all entrants
    • Sector exclusivity
    • Access to finalists & including exclusive photo shoot
    • Place on Final judging panel (tbc)
    • Product distribution via database, regional finals & Grand Final
    • Product usage within competition format (subject to category)
    • Creation of additional individual award
    • Opportunity to discuss a commercial opportunity
    • with the top 12 contestants post event
    • Ability to create viral campaigns
    • Press release & promotion of association
    • Miss Great Britain organisations will work with sponsor
    • to develop marketing activity & maximise investment
    • Two Complimentary tables for 10 on each at the Miss Great
    • Britain grand finale (value £ 3,700)
    Benefits Official Title & Event Sponsor Title Sponsor ( £ dependent on exact structure) excl. VAT
  • Miss Great Britain 2007 Hotel Partner services
    • 30 twin rooms x 3 days
    • 2 double rooms x 3 days
    • Rehearsal Room (Ballroom/other large room for rehearsals & press call for 2 days)
    • Banqueting Room for 1 st evening cocktail reception
    • 1 Flagship room for winner for additional 2 nights proceeding
    • Champagne reception area
    Benefits
    • “ Official Hotel of Miss Great Britain 2007”
    • Press release to announce partnership
    • Promotion of hotels to guests booking Grand Final tickets (drive sales)
    • Mention in media releases & media info to newspapers/radio/poss tv news
    • Reciprocal link & logo on official Website to hotel Website
    • Photo opportunity with all the finalists
    • Photo opportunity with the winner
    • Option to leave hotel information in the goody bag and/or on the tables
    • Sector exclusivity
    • Hotel brand/logo presence at the final event & on media backdrop
    • Complimentary table for 10 at the Miss GB grand final (value £1850)
    Hotel Partner Sponsor – generic & example package
  • Miss Great Britain 2007 Swimwear Partner services Benefits
    • “ Official Swimwear of Miss GB 2007”
    • Press release to announce partnership
    • Database promo offer to all entrants
    • Mention in media releases
    • Logo & link to site on MGB website
    • Photo opportunity with all the finalists
    • Photo opportunity with the winner
    • Option to leave information in the goody bag and/or on the tables at GF
    • Sector exclusivity
    • HS brand/logo presence at the final event & on media backdrop
    • Complimentary table for 10 for HS use at the Miss GB grand final (value £1850)
    Swimwear Category Sponsor – generic & example package
    • Swimwear provided to all regional & Grand Final contestants
    • Financial fee (dependent on final make up of package )
  • Miss Great Britain 2007 Miss ‘named Company’ Beauty Services Benefits
    • Miss ‘named Company’ Beauty
    • Create your own tailor made contest around content of Miss Great Britain
    • Imagery & video content can be adapted to suit specific related content
    • Create your very own bespoke Company competition voting for your favourite contestant from your organisation
    • Miss Great Britain will assist you in creating pre-show fashion show (tbc)
    • Creation of individual award at finale
    • Winner parades at the finale competition
    • Media coverage
    • Motivates team effort within organisation
    • Complimentary table for 10 worth £ 1,850)
    Company Sponsor – generic & example package
    • Create your own ‘named Company’
    • Beauty with the assistance of the
    • Miss Great Britain organisational team
    • Financial fee (dependent on final
    • make up of package)
  • Content Zoo Ownership PR EVENT Sales Driver Through the Line Event & Sponsorship Summary
    • Exclusive
    • Mobile
    • Online
    • Brand Visibility
    • Consumer Promotions
    • Press, Online, & Radio
    • Product
    • Synergy of Product to Event
    • Sector Specific
    • Total Event Ownership
    • Integrated Sponsorship
    • Mass Media Coverage
    • Positive Brand Association
    • Instant Return on Investment
    • Repeat Purchase
    • Multi Communication Format
    • One to One Consumer Communication
    • Regional
    • National
    Miss Great Britain 2007
    • Contact Details for Enquiries
    • Miss Great Britain Head Office
    • 23 Old Bond Street
    • London
    • W1S 4PZ
    • Tel: +44 ()) 207 518 8445
    • Email: info@missgreatbritain.co.uk
    • PR Enquiries
    • Ian Monk Associates
    • 26-28 Hammersmith Grove
    • London
    • W6 7BA
    • Tel: +44 (0) 208 834 1090
    • Fax: +44 (0) 208 834 1180
    Entries Miss Great Britain Zoo Magazine Mappin House 4 Winsley Street London W1W 8HF Email: missgb@zooweekly.co.uk or visit www.missgreatbritain.co.uk
  • Table Booking Form: Name of Company: Address: Telephone/Email Address: Number of Tables at £ 1,850 (10 people per table) OR a VIP Table at £3,700 (10 people per table) situated at the front (make cheques payable to Miss Great Britain Ltd) Send booking form to: Miss Great Britain Limited 23 Old Bond Street London W1S 4PZ