Miss Great Britain is the UK’s longest established beauty pageant in existence for over 60 years , first staged in 1945 and is the UK’s oldest beauty pageant ;
Miss Great Britain today has been dynamically revamped to reflect today’s society of representing a contemporary, attractive woman who possesses the attributes of a modern day woman;
Under the new ownership of Miss Great Britain, fashion entrepreneur, Robert de Keyser has infused all the necessary elements to create a fresh British beauty brand with significant opportunities;
Robert de Keyser, owner of de Keyser Fashions is an international and established company specialising in creating brands such as Rock and Republic, Christian Lacroix, Iceberg, Jovani and many more successful lines;
Miss Great Britain is a brand that attracts a wide audience and as it grows this will dramatically increase a flourishing market share;
Beauty pageants – have very much been a part of British Life since Miss Great Britain ’s inception in 1945 . Beauty and Lifestyle is now perceived to be a necessary component in society’s rapidly changing society.
Miss Great Britain 2007 History - Miss Great Britain 2006 Previous Finalists
To celebrate modern British Beauty in the 21 st Century
Miss Great Britain has created a contemporary fresh approach reflecting all the key attributes presented in the modern day woman, eliminating all the old restrictions commonly stipulated in previous competitions
Miss Great Britain represents a truly nationwide contest to find the most beautiful girl in the islands with a run up of entertaining heats, parties and social engagements to the finale night
To create vast opportunities for a collection of marketing opportunities to embrace the Miss Great Britain profile and mix the traditional world of beauty with new innovative formats to ensure that real celebrities and audiences get to become involved in the awarding of the accolades
Miss Great Britain will be held on the evening of Monday 21 st May 2007 at the Grosvenor House Hotel, Park Lane, London W1.
The Grosvenor House Hotel’s ballroom will produce a stunning show accommodating 140 tables, media, advertising, promotion and the crème de la crème of celebrities, models and personalities.
The evening will be an extravaganza of celebration of British Beauty hosting 50 finalists parading swimwear, evening dress and some new exciting elements to the show, creating an evening display of glamour and entertainment – something different to previous!
The lavish finale of Miss Great Britain will be hosted by top TV stars such as previous celebrities in the profile of Noel Edmonds and Jenni Falconer.
This year’s most eminent ‘top’ TV personalities will be celebrity judges for the finale.
At stake for the winner is the prestigious title of Miss Great Britain 2007 which will bring with it a host of prizes, a glamorous 12 month schedule of modelling assignments and a myriad of designer fashions, make-up, jewellery, etc.
Miss Great Britain will launch the build up of regional heats in UK/Scotland and Wales.
A host of social engagements prior and post event will generate a mammoth publicity campaign and offer an arena to exploit branding capabilities appealing to sought after audiences of both genders from VIP events to the possibility of reality TV shows.
Miss Great Britain will produce an evening from haute couture to beachwear to lifestyle.
Under the new ownership, fashion entrepreneur, Robert de Keyser has invested time and effort in embracing his very own unique style and expertise in fashion brands into a totally new and refreshed Miss Great Britain, replicating his winning ingredients to produce a new fresh, dynamic and modern beauty pageant spectacular!
Miss Great Britain 2007 has eliminated discriminative elements to the rules of competing for the country’s most beautiful modern winner!
A new revised approach to the entry process has been adapted including:
NO AGE LIMITS
NO HEIGHT RESTRICTIONS
NO MARITAL RESTRICTIONS
NO LIFESTYLE RESTRICTIONS
Along with providing up to date registration and details to the finals:
Enter on-line through the website; www.missgreatbritain.co.uk
Entries can also be sent to Zoo magazine, official media partner
An evaluation from a team of professionals will then be placed to qualify for the finals
A top judging panel will allocate a final of 50 girls to travel to London and the Grand Finale at the Grosvenor House Hotel in front of a star studded audience on 21 st May 2007
The top 12 will bring with it a host of prizes, model management possibilities, publishing and commercial contracts to mention just a few!
Miss Great Britain 2007 Event Structure - Overview AMATEUR HEATS (Oct 06-Jan 07) Zoo registration open to all In addition Registration on-line through official website www.missgreatbritain.co.uk FINAL EVENT 21 st May 2007 Grosvenor House Hotel
Scale – volume of participants
Library of imagery
Readership feedback & active participation
Maximising PR & event exposure
Event partner promotional activity
Targeted leveraging of association
Use & promotion of content – commercialise sponsorship via POS etc
Specific product related activity – drive sales
Continued mass media coverage
Post event PR & activity with top 12 winners
Brand Leveraging Consumer Experience REGIONAL FINALS Mid Feb 07
£ 1,000,000 worth of revenue has been generated from advertising and media.
1M hits on the website were reported on the final week of Miss Great Britain.
700,000 hits were reported on the website on the actual day of the finale!
Emap and Zoo magazine are the official media partner of Miss Great Britain 2007 providing consistent, news worthy articles, stories, features and a totally integrated media schedule to the run up to the event:
Fully competent media including:
Over 11 pages of media coverage highlighting the entire process of the competition from start to finish
Coverage and management of the regional heats
Promotion across the relevant Emap property portfolio of integrated media from magazines, websites, radio, etc.
Totally embracing all media possibilities with access and clear visibility to the largest single publishing and radio network in the UK
Zoo Target Audience & Coverage Circulation:
Zoo Overview: Redtop readers, sport fans, high spenders on electronics
Zoo Readership: Male Buyers/Couple Readership/ABC1C2/18-30/Median 23
Ian Monk Associates are the preferred PR partner for Miss Great Britain 2007 and one of the leading media management & PR specialists in the UK. Their reputation building secure widespread publicity of the utmost quality enhances the total profile of the event coverage.
Selection of fashion, beauty, lifestyle magazine coverage inc Zoo, FHM, Closer, Now, Heat, OK, Hello, etc.
Newspapers; Daily Mail, Daily Express, News of the World, Evening Standard, Metro, The Sun, etc.
Diary Journalists and Photographers invited
A press release will be take place prior to the event
A press release will take place after the event
Talks are currently underway with a host of TV channels/independents
The combined process of registration, media, PR & event deliver an impressive and flexible array of benefits that can be leveraged to compatibly fit to specific product needs and the creation of alliances within the Miss Great Britain profile all compliment the overall effect:
Massive visibility to nationwide audience
Positive association with the beauty brand of Miss Great Britain
Access to winners (future models & celebrities) that are already established in the media
Flexible media criteria
Event schedule and design that can potentially be structured to a product specific identification
Entries Miss Great Britain Zoo Magazine Mappin House 4 Winsley Street London W1W 8HF Email: firstname.lastname@example.org or visit www.missgreatbritain.co.uk
Table Booking Form: Name of Company: Address: Telephone/Email Address: Number of Tables at £ 1,850 (10 people per table) OR a VIP Table at £3,700 (10 people per table) situated at the front (make cheques payable to Miss Great Britain Ltd) Send booking form to: Miss Great Britain Limited 23 Old Bond Street London W1S 4PZ