Merchandise Assortment
Decisions, Decisions <ul><li>Good planning is critical </li></ul><ul><ul><li>Target market analysis  </li></ul></ul><ul><u...
Merchandise Plan <ul><li>Basic budgeting tool that assists the retailer or buyer in meeting department or classification g...
Merchandise Planning <ul><li>Method used by retailers to make intelligent decisions prior to purchasing merchandise for st...
Components of Merchandise Plan <ul><li>Planned sales:  expressed in $$$ figures and reflect sales goals for the month </li...
Merchandise Life Cycle <ul><li>Introduction </li></ul><ul><li>Growth </li></ul><ul><li>Acceptance </li></ul><ul><li>Declin...
Assortment Planning Tools <ul><li>Categorizing merchandise: </li></ul><ul><ul><li>Staple merchandise:  sells well over a l...
Assortment Planning Tools <ul><li>Stock Lists: </li></ul><ul><ul><li>Basic stock list:  used for items that a store should...
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Merchandise Assortment

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Merchandise Assortment

  1. 1. Merchandise Assortment
  2. 2. Decisions, Decisions <ul><li>Good planning is critical </li></ul><ul><ul><li>Target market analysis </li></ul></ul><ul><ul><li>Merchandise decisions </li></ul></ul><ul><ul><li>Pricing decisions </li></ul></ul>
  3. 3. Merchandise Plan <ul><li>Basic budgeting tool that assists the retailer or buyer in meeting department or classification goals </li></ul><ul><ul><li>Uses figures from past year to predict plan for current year </li></ul></ul><ul><ul><li>Planned sales </li></ul></ul><ul><ul><li>Planned stock </li></ul></ul><ul><ul><li>Planned reductions </li></ul></ul><ul><ul><li>Planned purchases </li></ul></ul>
  4. 4. Merchandise Planning <ul><li>Method used by retailers to make intelligent decisions prior to purchasing merchandise for store </li></ul><ul><li>Prevents over-and under-buying </li></ul><ul><li>Can be for entire store or specific departments </li></ul><ul><ul><li>Merchandise classification: group of similar items </li></ul></ul>
  5. 5. Components of Merchandise Plan <ul><li>Planned sales: expressed in $$$ figures and reflect sales goals for the month </li></ul><ul><li>Planned stock: $$$ amount of merchandise a store needs in order to meet the sales </li></ul><ul><li>Planned reductions: $$$ amount of any markdowns, adjustments, and loss </li></ul><ul><li>Planned purchases: $$$ amounts of needed merchandise to meet sales goals </li></ul>
  6. 6. Merchandise Life Cycle <ul><li>Introduction </li></ul><ul><li>Growth </li></ul><ul><li>Acceptance </li></ul><ul><li>Decline </li></ul>
  7. 7. Assortment Planning Tools <ul><li>Categorizing merchandise: </li></ul><ul><ul><li>Staple merchandise: sells well over a long period of time </li></ul></ul><ul><ul><li>Seasonal merchandise: sells well at certain times or seasons during the year </li></ul></ul><ul><ul><li>Convenience merchandise: merchandise customers buys with little planning </li></ul></ul>
  8. 8. Assortment Planning Tools <ul><li>Stock Lists: </li></ul><ul><ul><li>Basic stock list: used for items that a store should always keep in stock, same items with a minimum amount to always be kept in stock </li></ul></ul><ul><ul><li>Model stock list: used for fashion merchandise, since a shorter life span, list is shorter and without specific stock numbers </li></ul></ul><ul><ul><li>Never-out stock list: most popular merchandise in the store with items being added or dropped based upon popularity </li></ul></ul>
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