Merchandise Assortment
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  • 1. Merchandise Assortment
  • 2. Decisions, Decisions
    • Good planning is critical
      • Target market analysis
      • Merchandise decisions
      • Pricing decisions
  • 3. Merchandise Plan
    • Basic budgeting tool that assists the retailer or buyer in meeting department or classification goals
      • Uses figures from past year to predict plan for current year
      • Planned sales
      • Planned stock
      • Planned reductions
      • Planned purchases
  • 4. Merchandise Planning
    • Method used by retailers to make intelligent decisions prior to purchasing merchandise for store
    • Prevents over-and under-buying
    • Can be for entire store or specific departments
      • Merchandise classification: group of similar items
  • 5. Components of Merchandise Plan
    • Planned sales: expressed in $$$ figures and reflect sales goals for the month
    • Planned stock: $$$ amount of merchandise a store needs in order to meet the sales
    • Planned reductions: $$$ amount of any markdowns, adjustments, and loss
    • Planned purchases: $$$ amounts of needed merchandise to meet sales goals
  • 6. Merchandise Life Cycle
    • Introduction
    • Growth
    • Acceptance
    • Decline
  • 7. Assortment Planning Tools
    • Categorizing merchandise:
      • Staple merchandise: sells well over a long period of time
      • Seasonal merchandise: sells well at certain times or seasons during the year
      • Convenience merchandise: merchandise customers buys with little planning
  • 8. Assortment Planning Tools
    • Stock Lists:
      • Basic stock list: used for items that a store should always keep in stock, same items with a minimum amount to always be kept in stock
      • Model stock list: used for fashion merchandise, since a shorter life span, list is shorter and without specific stock numbers
      • Never-out stock list: most popular merchandise in the store with items being added or dropped based upon popularity