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Mediamorphosis Mediamorphosis Presentation Transcript

  • Mediamorphosis – the shape of things to come Nils Enlund Professor, Media Technology and Graphic Arts Royal Institute of Technology (KTH), Stockholm, Sweden <>
  • Mediamorphosis — the book
    • Roger Fidler 1997:
    • ” The transformation of communication media, usually brought about by the complex interplay of perceived needs, competitive and political pressures, and social and technological innovations”
  • I am not a medium!
    • medium , pl. media (lat. ”in the middle”, ”a go-between”)
    • Between producer and consumer of information
    • Between the physical and the spiritual world
    • Predicting the future, knowing the unknown
  • Pointing my trembling finger
    • I will just try to point out a number of trends and facts that, in my opinion, will signific-antly contribute to the future development of media
    • No strict logical order
    • No consistent view of the future
  • Expanding media spectrum
    • Technology development is currently focused on media consumption devices
    • New multifunctional devices introduced every year
    • Traditional media do not disappear!
    • Time and money spent on media consumtion has remained stable over the years
    • Increased competition, niched media, fragmented and smaller audiences for advertisement
    • Smaller margins, shaky economy
  • Convergence
    • Industry convergence
      • The rise of a global media industry
    • Production convergence
      • Media content produced for multichannel distribution
    • Content convergence
      • The distinctions between traditionally different media forms and genres fade
    • Distribution convergence
      • Different media forms can be distributed over the same digital carrier
    • Consumption device convergence
      • Tv on the phone, web on the tv, phone on the computer …
  • Fragmentation
    • Composite media forms are becoming fragmented
    • The tv and radio channel concept is dissolving
      • We consume individual programs, shows, and formats distributed in a variety of channels
        • IP-TV, VOD, TIVO, mobile TV/video, …
    • Newspapers are losing parts of their content to other distribution channels
      • Real news has disappeared from print long ago
      • Ads are going to the web
    • New focus on media objects and content types
  • Genre transformations
    • A genre is a distinctive type of recurring commun-icative action, characterized by common aspects of content, form, and functionality and by a commun-icative purpose recognized within a community
    • Content types are being recombined into new media genres
      • hypermediacy
    • Totally new genres emerging
      • Wiki, blogs, moblogs, …
      • New genres formed around and by new communities
  • Value chain implosion
    • The division of roles between media producers and consumers is dissolving
    • Interaction
    • Personalization
    • Consumers become producers
      • Collaborative creation (Wiki,…)
      • Everyone his/her own (news, movie, web, …) producer
    • Downloading, piracy, digital manipulation
      • Immaterial property rights lose their value?
  • User-centric development
    • Media design for a wide variety of users / uses:
    • Individual preferences
    • Fashion, attitudes
    • Mobility
    • Accessibility
    • Scalability
    • Usability
  • Immersion
    • Some media forms, especially entertainment and games, are means of transportation
    • When consuming the media, we wish to feel transported into another world, a virtual reality
    • Technology strives to become transparent
      • Technical immersion in virtual realities
      • Multisensory content (hypermediation)
      • New modes of narration and interaction
  • Physicality vs. virtuality
    • Humans have a need for physicality
    • Of all our senses, touch is the one that we trust the most
    • Media and mediated experiences cannot be puerly virtual
    • We need media artifacts!
      • Collectibles
      • Status and show-off
      • Trust building
  • The slow future
    • Evolution instead of revolution
    • The media landscape changes slowly
    ” The chasm”
  • The hype curve Time Visibility Technology introduction The peak of inflated expectations The trough of disillusion- ment The slope of enlightenment The plateau of productivity The valley of merciful oblivion
  • In summary:
    • An increasingly complex media landscape
    • New genres will emerge
    • The old will not disappear
    • Business models will be revolutionized
    • Global media giants vs. niche entrepreneurs
    • Consumers become (co)producers
    • The user is queen/king!
    • Media everywhere!
  • Thank you!