Library Instruction For Adm 300
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  • 1. Library Instruction for ADM 300 Ning Zou Reference & Instruction Librarian
  • 2. Outline
    • Research process
      • Industry research
      • Company research
    • Resources showcase
      • Industry profile resources
      • Company profile resources
      • Trade journals
    • Competitions
      • Nike
      • Tommy Hilfiger
      • Polo Ralph Lauren
      • Reebok
    • A tour of Gov Docs
  • 3. Research Process
    • Research the industry first
    • Find a company from industry profiles
    • Research the company
    • Company websites and trade journals are also helpful
  • 4. Industry Profile Resources
    • Standard & Poor’s Industry Surveys – Apparel & Footwear
      • Current environment
      • Industry Profile
        • Industry trends
        • How the industry operates
        • Key industry ratios and statistics
        • How to analyze an apparel company
      • Comparative company analysis
  • 5. Industry Profile Resources (cont’d)
    • Encyclopedia of American Industries
      • Industry snapshot
      • Background and development
      • Industry leaders
      • And more
  • 6. Follow Me or Refer to Your Yellow Handout…
    • Let’s take a look at Encyclopedia of American Industries
  • 7. Industry Profile Resources (cont’d)
    • Business Source Premier via business searching interface
      • Industry profiles - global
      • Company profiles
      • Country reports
      • Market research reports
  • 8. Follow Me or Refer to the Yellow Handout…
    • Let’s take a look at Business Source Premier
  • 9. Company Profile Resources
    • Mergent Online (only covers US companies but lots of US apparel companies are TransNationalCorporations)
      • Company details
      • Company financials
      • News
  • 10. Follow Me or Refer to the Yellow Handout…
    • Let’s take a look at Mergent Online
  • 11. Company Profile Resources (cont’d)
    • Hoover’s
      • Company information
  • 12. Follow Me or Refer to the Yellow Handout…
    • Let’s take a look at Hoover’s
  • 13. Company Profile Resources (cont’d)
    • Business Source Premier
      • Company overview
      • Key facts
      • Major products and services
      • Locations and subsidiaries
  • 14. How to Find Trade Journals?
    • Go to library’s homepage
    • Click find books
    • Click basic search
    • Fill out the blanks
      • Search for: textile industry or fashion
      • Search type: subject heading
      • Quick limit: periodicals
  • 15. Here Comes the Competition
    • Teams with same brand name are competitors
    • Please do not flip the worksheet until I set up the timer
    • You only have 20 minutes
    • Answer all the questions and turn the worksheet in to me right after you are done
    • You could answer all the questions together or split the questions and answer them individually
    • Each team only needs to submit one worksheet to me
    • The first team of each brand that gets all the answer right wins.
    • Winners will be rewarded!
    • It’s all about team work!
  • 16. NIKE Business Source Premier
    • The company operates in US, Europe , Asia Pacific , the Middle East , and Africa .
    • Nike Europe is in which country?
    • the Netherlands
  • 17. Tommy Hilfiger Business Source Premier
    • Tommy Hilfiger is headquartered in Kowloon , Hong Kong
    • Please list two products that the company offers
      • Menswear , Womenswear , Childrenswear ,
      • Jeans , Homewear , Toiletries , and
      • Fragrance
  • 18. Polo Ralph Lauren Mergent Online
    • As of Apr 1 2006, Polo Co. operated 145 outlet stores worldwide.
    • 2. What’s the company’s Ticker Symbol?
    • RL
  • 19. Reebok Hoover’s
    • Reebok International sells its products through subsidiaries and independent retailers in 170 countries and territories.
    • List the company’s first three competitors please: Fila USA , NIKE , and PUMA
  • 20. Getting Help
    • Reference desk
      • One on one help with your assignment, research paper, and any reference questions
    • By appointment
      • Call me @859.622.3052
      • Email me @ning.zou@eku.edu
    • IMing us
      • Screen name: ekulibraries
    • Email us
      • http:// www.library.eku.edu/askalibrarian/request.php
  • 21. Let’s Get Out of Here 
    • Tour of GovDocs