Learning In Action

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Learning In Action

  1. 1. Learning in Action R. Wilburn Clouse, Ph.D. Vanderbilt University USASBE/SBI Session January 2007 Creativity Entrepreneurship
  2. 2. Program <ul><li>R. Wilburn Clouse--------------------Introduction </li></ul><ul><li> Vanderbilt University </li></ul><ul><li>Chuck Stowe-------------------------- Video and Report on SHSU </li></ul><ul><li>Sam Houston State University </li></ul><ul><li>Inge Nickerson------------------------Report on BU </li></ul><ul><li>Berry University </li></ul><ul><li>Joe Aniello----------------------------Report on FMU </li></ul><ul><li> Francis Marion University </li></ul><ul><li>Deane Peterson---------------------Report on UAH </li></ul><ul><li>Private Practice </li></ul><ul><li>Robert Lahm-------------------------Report o MTSU </li></ul><ul><li>Middle Tennessee State University </li></ul><ul><li>Jeff Helbig---------------------------Report on K-12 </li></ul><ul><li>Sumner County Schools </li></ul><ul><li>R. Wilburn Clouse </li></ul><ul><li>Vanderbilt University </li></ul><ul><li>Joe Roberts-----------------------Reactions to LIA </li></ul><ul><li>Columbia College </li></ul><ul><li>R. Wilburn Clouse--------------Summary and Future </li></ul><ul><li>Vanderbilt University </li></ul>
  3. 3. Players <ul><li>Joe Aniello, Francis Marion University </li></ul><ul><li>Bill Laing, Anderson University </li></ul><ul><li>Deane Peterson, Private Practice </li></ul><ul><li>Terry Goodin, Middle Tennessee State university </li></ul><ul><li>David Fender, Murray State University </li></ul><ul><li>Robert Lahm, Middle Tennessee State University </li></ul><ul><li>Chuck Stowe, Sam Houston State University </li></ul><ul><li>Inge Nickerson, Berry University </li></ul><ul><li>Wilma King, Rochester Institute of Technology </li></ul><ul><li>Jeff Helbig, Sumner County Schools </li></ul><ul><li>Mark Davey, Hudson Falls Central Schools </li></ul><ul><li>Jeff Burgone, Jefferson Parish Schools </li></ul><ul><li>Roberta Miller, Resources, Inc. </li></ul><ul><li>Don Miller, Heritage Hills Foundation </li></ul><ul><li>Robert J. Clougherty, Tennessee Technological University </li></ul><ul><li>Joseph Biernacki, Tennessee Technological University </li></ul><ul><li>Jerry Carr, Phoenix University </li></ul><ul><li>Robert August, Lady of the Lake University </li></ul><ul><li>Kevin Howell, Appalachian State University </li></ul><ul><li>William Ruleman, Tennessee Wesleyan College </li></ul><ul><li>Joe Roberts, Columbia College </li></ul><ul><li>R. Wilburn Clouse, Vanderbilt University </li></ul>
  4. 4. What do we believe?
  5. 5. What is “Entrepreneurship?” <ul><li>Not just a business management or administration concept </li></ul><ul><li>State of mind </li></ul><ul><li>An artful, insightful and innovative mentality </li></ul><ul><li>Seeing unusual opportunities </li></ul>
  6. 6. “ Entrepreneurship is the non-violent response to excess government.” - John E. Hughes
  7. 7. SPIRIT
  8. 8. Humor Innovation Creativity “ E” Entrepreneurship
  9. 9. We believe that most people can be creative and entrepreneurial!!
  10. 10. <ul><li>If its going to be, </li></ul><ul><li>Its up to me </li></ul>
  11. 11. <ul><li>We are often trapped by the images we hold of ourselves. </li></ul>
  12. 12. Hey, Wil… Where are my glasses?
  13. 13. <ul><li>I started out with nothing. I still have most of it. </li></ul>
  14. 14. Thinking Like an Entrepreneur
  15. 15. Self Directed Self Supported Self Sustaining Creating Your Own World
  16. 16. UNCERTAINITY???
  17. 17. AMBINGUITY???
  18. 18. Chaos!!!
  19. 19. We LIKE ALL OF THEM!!! THEY OFFER OPPORTUNITIES!!! And MOST OTHERS DO NOT LIKE THESE WORDS!!!!
  20. 20. Most People Like And most Schools Teach Structure Order Conformity Think logically Think linearly Find the right answer!!!!
  21. 21. What are we doing now? Traditional Education
  22. 22. Come be an “E” and never work a day in your life!!!!!
  23. 23. SPIRIT
  24. 24. How do you do it?? Passion! Determination! Dedication!
  25. 25. <ul><li>Creativity Cases Underdevelopment </li></ul>Grease Monkey Lifecare Family Services: An Elder Day Care for Organizations The Seat Selection Kiosk Brown Bag Workshops: Parenting for Professionals Oven - Refrigerator Teacher Performance Evaluation: A Proposal for Privatization Organizational Metaphors Duo-Cam: The Convenience Camera of Choice A US President Looks for a Job The Case of the Missing Mutual Fund Expanding Efficiency to Greater Limits
  26. 26. HUMOR CASES Current cases underdevelopment Case 1 Power and Paradox in Humor: Imitation Isn’t Always Flattery Case 2 Humor Rings True: A Humor Case Case 3 Case of the Empty Vase Case 4 Case of Indigestion Case 4 Case of the Empty Vase Case 5 Waitressing Woes Case 6 Letting Your Boss Know How You Feel: An Example of Benign Humor Case 7 Did You say What I thought You said? Case 9 The red, red, rose or just the thorn in its side? The Story of a Flower Girl Flare Up Case 10 Carnival Capers Case 11 Corny Situations Case 12 Learning to Laugh Case 13 The Case of the Up-Tight Teacher Case 13 Sarah’s Sore Ankles Case14 Attempt at humor fails miserably and lands me in hot water Case 15 Elvis is a Social Lubricant Case 16 Cardinal Rule No. 1: Never Embarrass the Boss Case 17 Ricky, No Relation to Edgar Case 18 Hunter Found Himself Hunted: Ivory Coast Case
  27. 27. Entrepreneurs in Action! Writing a Case Featured Cases 1. Blackout in America! (Electrical Energy Case) This case is about the great electrical energy blackout that began in the Midwest and continued to the Eastern US several months ago. This case encourages students to think about new alternatives to electrical power. 2. A Question of Power (Oil Related Case) This case is associated with the oil industry and provides the student with the opportunity to investigate new business ventures related to other sources of energy. 3. Chasing the Dragon (Drug Related Case) This case is about the problems associated with the increase in the number of methamphetamine labs in Tennessee. The production of such toxic illegal drugs has created a major social, political and economic problem across our country. 4. Not in My Backyard! (Recycling Case) The United States is a “throw away society.” This case is about recycling and the many social and economic issues related to this problem.
  28. 28. Entrepreneurs in Action! Writing a Case Featured Cases (continued)   5. Music City Blues (Music Case) This is a case about the music business. How does one write lyrics and find a means to support himself or herself? 6. Talking to the Air (Wireless Technology Case) This is a wireless technology case involving the opportunity to develop a wireless downtown community in a small town. 7. The Santa Fe Effect (Small Town Redevelopment) This is a case designed around the rejuvenation of small downtown areas. 8. The Phoenix (Cyber Café Case) This case is written to encourage students to develop a cyber café with a cross-disciplinary learning environment that could be the place where great ideas germinate and move into business ventures.
  29. 29. Entrepreneurs in Action! Writing a Case Featured Cases (continued) 9. Long Lines, Short Tempers (Homeland Security) This case is written for engineering design classes interested in small device designs for homeland security and terrorist prevention. One of the most pressing problems facing the United States at this time is the threat of terrorist attacks, both on the homeland and on foreign soil. This case provides a scenario for students to develop Micro-electro-mechanical-systems (MEMS) to help protect the security of the homeland. 10. Fashion, Fashion Everywhere, and Nothing to Wear (Fashion, Design, and International Development Case). This case is designed to investigate the impact of fashion on creativity, ethics, culture and international development. 11. The Night of Celebration (Wealth Distribution Case) This is an introductory case to engage students in thinking creatively and entrepreneurially about a business venture. It also involves the transfer of wealth from generation to generation. This case is usually used as a teaching strategy to introduce the major concepts of entrepreneurship.
  30. 30. THINK FROM THE END!!!!! SEE IT IN YOUR HEAD!!!!
  31. 31. SAMPLE SOLUTIONS <ul><li>Vanderbilt University </li></ul><ul><li>Anderson University </li></ul><ul><li>Western Kentucky University </li></ul><ul><li>Francis Marion University </li></ul><ul><li>Phoenix University </li></ul><ul><li>Murray State University </li></ul><ul><li>Middle Tennessee State University </li></ul><ul><li>Berry University </li></ul><ul><li>Sam Houston State University </li></ul><ul><li>Columbia College </li></ul><ul><li>Tennessee Technological University </li></ul>
  32. 32. Cross Disciplinary Rubric EIA Cases Summary Reports
  33. 33. Vanderbilt University Professor: Dr. R. Wilburn Clouse What part did the case play in the course? 20% HOD 2760 Number of Students 90 Undergraduate Reason for using the cases 1. Introduction to entrepreneurship + 2. Critical thinking about entrepreneurship + 3. To help develop the &quot;e&quot; spirit + 4. Building organizations for the future + 5. Addressing social issues + 6. Others What part did the case play in the course? 20 Case outputs: Class presentations, role play & research papers
  34. 34. Appearance 1 2 3 4 5 Readability 1 2 3 4 5 Writing 1 2 3 4 5 Math 1 2 3 4 5 Social issues 1 2 3 4 5 Policy issues 1 2 3 4 5 Economic issues 1 2 3 4 5 Political issues 1 2 3 4 5 Creative approach 1 2 3 4 5 Overall case 1 2 3 4 5 Case Application 1 2 3 4 5 Vanderbilt University
  35. 35. Blackout in America! – Electrical Energy A Question of Power – Oil Shortage Chasing the Dragon – Illegal Drugs Not in My Backyard! – Recycling Music City Blues – Music Business Talking to the Air – Wireless Technology The Santa Fe Effect – City Planning The Phoenix – Creating a Cyber Café Long Lines and Hot Tempers—Homeland Security A Safety Manager’s Dilemma Changing Generations: An Entrepreneur takes over the Family Business (The Family Business) The Big Question (No Sports in School) Vanderbilt University
  36. 36. Sam Houston State University Professor Charles R. B. (Chuck) Stowe Case Name: Changing Generations Course Number and name: GBA 366 Global Entrepreneurship and Innovation Number of students involved: 18 Grad/undergrad: Undergraduate Reason for using the case 1. Introduction to entrepreneurship + 2. Critical thinking about entrepreneurship + 3. To help develop the &quot;e&quot; spirit + 4. Building organizations for the future + 5. Addressing social issues 6. Others — What part did the case play in the course? 10% Case outputs: Class presentations & Research papers
  37. 37. Please rate each Project with the following scale with 5 being the highest Appearance 1 2 3 4 X Readability 1 2 3 4 X Writing 1 2 3 4 X Math Concepts X 2 3 4 5 Social issues 1 X 3 4 5 Policy issues 1 X 3 4 5 Economic issues 1 X 3 4 5 Political issues 1 X 3 4 5 Creative approach 1 2 3 4 X Overall case 1 2 3 4 5 Case Application 1 2 3 4 X Sam Houston State University
  38. 38. Barry University Professor: Dr. Inge Nickerson Case Name: Changing Generations: An Entrepreneur Takes Over the Family Business Course Number and name: MGT 428 Entrepreneurship Number of students involved: 12 Undergraduate Reason for using the case 1. Introduction to entrepreneurship 2. Critical thinking about entrepreneurship X 3. To help develop the &quot;e&quot; spirit 4. Building organizations for the future 5. Addressing social issues 6. Others —please spell out-- Succession Planning What part did the case play in the course? 5% Case outputs: Class presentations & Role play
  39. 39. Please rate each Project with the following scale with 5 being the highest Appearance 1 2 3 4 5 Readability 1 2 3 4 5 Writing 1 2 3 4 5 Math Concept 1 2 3 4 5 Social issues 1 2 3 4 5 Policy issues 1 2 3 4 5 Economic issues 1 2 3 4 5 Political issues 1 2 3 4 5 Creative approach 1 2 3 4 5 Overall case 1 2 3 4 5 Case Application 1 2 3 4 5 Barry University
  40. 40. Francis Marion University Professor: Dr. Joe Aniello School of Business MGT 758 – New Venture Creation Total number of students: 15 MBA requirement Reason for using the cases 1. Introduction to entrepreneurship + 2. Critical thinking about entrepreneurship + 3. To help develop the &quot;e&quot; spirit + 4. Building organizations for the future + 5. Addressing social issues+ 6. Others — What part did the case play in the course? 10% Case outputs: Class presentations & Research papers
  41. 41. Western Kentucky University Professor: Dr. Wilma R. King Course title and Number: J453 Public Relations Research Number of students: 29 Undergraduate What part did the case play in the course? 25% Case outputs: Class presentations & research papers Reason for using the cases 1. Introduction to entrepreneurship + 2. Critical thinking about entrepreneurship + 3. To help develop the &quot;e&quot; spirit + 4. Building organizations for the future + 5. Addressing social issues+ 6. Others —Internatonal
  42. 42. Please rate each Project with the following scale with 5 being the highest Appearance 1 2 3 4 5 Readability 1 2 3 4 5 Writing 1 2 3 4 5 Math 1 2 3 4 5 Social issues 1 2 3 4 5 Policy issues 1 2 3 4 5 Economic issues 1 2 3 4 5 Political issues 1 2 3 4 5 Creative approach 1 2 3 4 5 Overall case 1 2 3 4 5 Case Application 1 2 3 4 5 Western Kentucky University
  43. 43. The University of Alabama in Huntsville, College of Nursing Dr. Deane Peterson Case Name: Expansion of the Entrepreneurs in Action! program: evaluation of the effectiveness of a medical practice management case study for a university nursing program Course Number and name: Adult Nurse Practitioner I (Sections 1 and 2) Number of students involved: 50 graduate students (28 experimental group; 22 control group) Graduate nursing students
  44. 44. Reason for using the case 1. Introduction to entrepreneurship + 2. Critical thinking about entrepreneurship – This was primarily a curricular intervention study for a dissertation; however, it involved exposing graduate nursing students to entrepreneurial concepts and getting them to think more creatively and entrepreneurially through their efforts in developing solutions to a medical office management case study. 3. To help develop the &quot;e&quot; spirit + 4. Building organizations for the future + 5. Addressing social issues 6. Others — As noted in #2 (above), this was a curricular intervention as part of dissertation research to determine whether graduate nursing students would develop higher levels of entrepreneurial thinking after developing solutions (a business plan) to a medical office management case study. What part did the case play in the course? 5% The University of Alabama in Huntsville, College of Nursing
  45. 45. Please rate each Project with the following scale with 5 being the highest Appearance 1 2 3 4 5 Readability 1 2 3 4 5 Writing 1 2 3 4 5 Math Concepts 1 2 3 4 5 (Not applicable) Social issues 1 2 3 4 5 Policy issues 1 2 3 4 5 Economic issues 1 2 3 4 5 Political issues 1 2 3 4 5 (Not really applicable) Creative approach 1 2 3 4 5 Overall case 1 2 3 4 5 Case Application 1 2 3 4 5 The University of Alabama in Huntsville, College of Nursing
  46. 46. Murray State University Case Name: Safety Director’s Dilemna Professor: Dr. David Fender Course Number and name: OSH 650, Occupational Safety & Health Organizational & Leadership Management Number of students involved: Two times, 6 and 7 students. Grad/undergrad: Grad
  47. 47. Reason for using the case 1. Introduction to Entrepreneurship 2. Critical thinking about entrepreneurship 3. To help develop the &quot;e&quot; spirit 4. Building organizations for the future 5. Addressing social issues: + 6. Others —please spell out Case was used to have students apply leadership principles that had been studied to an actual problem. Case provided opportunity to widen the discussion and to get them thinking more originally (entrepreneurship?) and to consider social and international issues. What part did the case play in the course? 10% Murray State University
  48. 48. Please rate each Project with the following scale with 5 being the highest Appearance 1 2 3 4 5 Readability 1 2 3 4 5 Writing 1 2 3 4 5 Math Concepts 1 2 3 4 5 Social issues 1 2 3 4 5 Policy issues 1 2 3 4 5 Economic issues 1 2 3 4 5 Political issues 1 2 3 4 5 Creative approach 1 2 3 4 5 Overall case 1 2 3 4 5 Case Application 1 2 3 4 5 Murray State University
  49. 49. Middle Tennessee State University Robert Lahm TBA
  50. 50. Columbia College Joe Roberts TBA
  51. 51. Tennessee Technological University Two Big Factors/Questions <ul><li>Providing a compelling real-world context (scenario) motivates creativity… ? </li></ul><ul><li>Elements of entrepreneurship motivates creativity… ? </li></ul>
  52. 52. Microelectromechanical Systems (MEMS) – An Authentic Interdisciplinary Educational Experience J. J. Biernacki 1 , G. Cunningham 1 , S. Mahajan 1 , C. Wilson 1 , W. Clouse 2 1 Tennessee Technological University 2 Vanderbilt University TWO Unlikely Courses Marketing And Leadership Entrepreneurial--Interdisciplinary Experience R. Wilburn Clouse Vanderbilt University
  53. 53. ACIDS: Automatic Chlorine Detection System Product Name Need for Product Description of Product Uses of Product Possible Markets Selling Price Target Market Marketing Process Marketing Class--- Example
  54. 54. Teaching Entrepreneurship in Schools of Engineering <ul><li>More emphasis on innovation than on entrepreneurship </li></ul><ul><li>Focus on technical concepts related to the disciplines </li></ul><ul><li>Course typically do not cut across technical subject areas </li></ul><ul><li>courses involving entrepreneurship, when taught, are typically an entity within itself and do not involve cross-discipline activities </li></ul>
  55. 55. Implications <ul><li>Context provides motivation and tends to stimulate creativity </li></ul><ul><li>The scenario provides a more authentic environment in which students can learn </li></ul><ul><li>Marketing Students enjoyed working on Authentic case </li></ul><ul><li>Difficult to coordinate </li></ul><ul><li>Technology imperfect </li></ul>
  56. 56. TTU Products <ul><li>Long Lines and Hot Tempers– 1.Tri-Sensor—The development of a MEMS sensor with three different sources-Temperature, pressure and acoustic 2. Automatic Chlorine Detection System—(ACIDA) commercial systems for detecting dangerous materials, 3. Deterror– a state of the art MEMS– silicon subrate—for measuring mechanical, thermal, biological, chemical and optical phenomena--- theses project we developed with TTU Engineering </li></ul>
  57. 57. Anderson University <ul><li>Talking to the Air </li></ul><ul><ul><li>Air Serve – Affordable wireless service </li></ul></ul><ul><ul><li>Provider of wireless internet service to small colleges </li></ul></ul><ul><li>Santa Fe Effect </li></ul><ul><ul><li>Robert E. Lee Hotel and Resort </li></ul></ul><ul><ul><li>A high quality getaway spa experience </li></ul></ul>
  58. 58. UV-WKY-FMU Dr. Wil Clouse <ul><li>Fashion, Fashion—Jade of Hope—High End Jewelry for the international market—Raw material from Third World—give back some profits </li></ul><ul><li>Not in My back yard—Non profit environment consultant firm legal and social polices, technologies and ecological issues </li></ul>
  59. 59. K-12 Applications Jeff Helbig Wil Clouse
  60. 60. Entrepreneurs in Action! Current Cases K-12 Level <ul><li>Black Gold in Paradise: The Case of the Slippery Slope (Mandeville, LA) </li></ul><ul><ul><li>High school students tackle the difficult issue of energy generation. </li></ul></ul><ul><li>The Case of the Disappearing School (Hendersonville, TN) </li></ul><ul><ul><li>Middle school students generate business ideas for a closing school. </li></ul></ul><ul><li>The Case of the Neighborhood Renaissance (Schenectady, NY) </li></ul><ul><ul><li>Elementary school students make plans for a neighborhood icon. </li></ul></ul><ul><li>So, What Are You Going to Do This Summer? (Murfreesboro, TN) </li></ul><ul><ul><li>Middle school students create business ideas for a new theme park. </li></ul></ul><ul><li>Signs of a Storm (Los Lunas, NM) </li></ul><ul><ul><li>Middle school students create business plans that deal with social issues. </li></ul></ul><ul><li>When Summer Sun Is No Fun (Mt. Juliet, TN) </li></ul><ul><ul><li>Middle school students help to revitalize a downtown park. </li></ul></ul>

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