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Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
Lawns Gardens The Environ Web Conf Presentation
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Lawns Gardens The Environ Web Conf Presentation

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Transcript

  • 1.
    • Lawns, Gardens and the Environment
    • Media Web Conference
    Thursday, April 21, 2005 1:30 p.m. – 2:30 p.m. Eastern
  • 2. Speakers
    • Bob LaGasse, Executive Director Garden Writers Association
    • Rich Martinez, Chief Environmental Officer The Scotts Miracle-Gro Company
    • Bruce Butterfield, Research Director National Gardening Association
    • Dr. Kim Tripp, Director The New York Botanical Garden
    • Dr. Terril Nell, Chairman University of Florida, Environmental Horticulture Dept.
  • 3.
    • Rich Martinez
    • Chief Environmental Officer,
    • The Scotts Miracle-Gro Company
  • 4.
    • 1. How much do homeowners believe their own actions can improve the environment
    • 2. What is their willingness to change their lawn and garden activities to improve the environment
    • 3. How do consumers use lawn and garden products
    • 4. Do consumers understand the possible impact of some of their actions
    In implementing our environmental stewardship strategy, our market research group explored four questions: Source: ScottsMiracle-Gro survey of 1,235 U.S. households Spring 2005
  • 5. Behavior can make a difference
    • 73% of homeowners agreed that their individual behavior can make a difference in maintaining a healthy environment
    • However, only 25% of homeowners said they proactively take personal action to ensure a safer environment. This number did not vary significantly by age or gender
    Source: ScottsMiracle-Gro survey of 1,235 U.S. households Spring 2005
  • 6. Willingness to change
    • When we asked if they would be willing to change their lawn and garden activities to improve the environment, only 3% of homeowners said no
    • 42% said they would definitely be willing to adjust their behavior and nearly half (48%) said they would consider doing so
    Source: ScottsMiracle-Gro survey of 1,235 U.S. households Spring 2005
  • 7. Ways consumers use lawn and garden products
    • Of those who use fertilizer, only 52% of homeowners said they always sweep up excess fertilizer off the sidewalk or street after they apply it to their lawns
    • Among those who mow their own lawn, 37% said they never clean up grass clippings from the street
    • And 23% said they never think about the impact that their lawn and garden activities can have on the environment
    Source: ScottsMiracle-Gro survey of 1,235 U.S. households Spring 2005
  • 8. Understanding runoff
    • Only 48% of homeowners in our survey were aware that runoff from rainfall flows directly in rivers, lakes and streams
    • Nearly a quarter of respondents thought storm water went to a treatment facility before it was sent to surface water, and a similar number of people simply didn’t know
    Source: ScottsMiracle-Gro survey of 1,235 U.S. households Spring 2005
  • 9.
    • Bruce Butterfield
    • Research Director,
    • National Gardening Association
  • 10. 50-70% Follow these environmentally friendly lawn & garden practices *Source: National Gardening Association, 2004 U.S. Environmental Lawn and Garden Scorecard 47 53 Read and follow the label carefully when using pesticides and fertilizers. 59 65 Water lawn and plants only when then need it. Use water wisely. 60 67 Keep your yard safe, clean and well-maintained to add beauty to your home and neighborhood. Mil. of Households with Yard or Garden % of Households with Yard or Garden Behavior
  • 11. 30-49% Follow these environmentally friendly lawn & garden practices *Source: National Gardening Association, 2004 U.S. Environmental Lawn and Garden Scorecard 29 32 Before using pesticides to control insects or weeds, make sure the problem is correctly identified and that it is the most appropriate method. 35 39 Cut your lawn at the highest recommended mower setting. 37 42 Apply mulch around trees, shrubs or garden areas. 37 42 Choose and use the right plants in the right spot for your climate, sun/shade, soil and rainfall. 39 43 Keep fertilizer, pesticide, yard and pet waste out of water sources and off pavement. 41 45 Leave grass clippings in place on your lawn. Mil. of Households with Yard or Garden % of Households with Yard or Garden Behavior
  • 12. 0-29% Follow these environmentally friendly lawn & garden practices *Source: National Gardening Association, 2004 U.S. Environmental Lawn and Garden Scorecard 3 3 Don’t know 8 9 None of the above 23 25 Use only well-adapted or native plants in your landscaping and remove poorly adapted, exotic or invasive plants. 23 26 Learn more about how to best care for the lawn, specific plants, soil and wildlife at your home. 25 28 Recycle yard waste by composting grass clippings, leaves and other organic materials. Mil. of Households with Yard or Garden % of Households with Yard or Garden Behavior
  • 13.
    • Dr. Kim Tripp
    • Director,
    • The New York Botanical Garden
  • 14. Integrated pest management An approach to managing plant insect and disease problems that integrates five tools into a comprehensive, environmentally friendly strategy for maintaining healthy gardens and lawns
  • 15. Integrated pest management tools
    • Optimize plant health and vigor
    • Make detailed, regular observations of plants - always checking for signs of insect and disease damage
    • Use preventative measures
    • Use biological controls
    • Conservative use of the least harmful, home gardener appropriate pesticides only when absolutely necessary
  • 16.
    • Dr. Terril Nell
    • Chairman, University of Florida, Environmental Horticulture Dept.
  • 17. Embrace environmental landscape practices that do the following:
    • Build healthy lawns, plants and trees
    • Absorb and use applied nutrients
    • Reduce sediment loss and runoff
    • Build a sustainable management program
  • 18. Build healthy lawns, plants and trees
    • Apply fertilizer in the spring, summer and fall at recommended rates
    • Water plants with no more than ½ inch of water at a time
    • Use a low phosphorous fertilizer
  • 19. Absorb and use nutrients
    • Turfgrass absorbs fertilizer nutrients and pesticides – a natural filter. Reduces runoff into streams, lakes and rivers
    • Properly applied nutrients are used by the turfgrass to grow
    • Care must be used to apply fertilizers to lawn, plants and trees, not sidewalks and driveways
  • 20. Reduce sediment loss
    • Soil and debris runoff pollutes our streams, lakes and rivers
    • A healthy sod reduces soil erosion by 94-99%
    • Sodded areas reduced runoff 28-46%
    • Lawns provide a natural way to reduce erosion
  • 21. Build a sustainable landscape management program
    • Allow clippings to remain on the lawn
    • Avoid leaving clippings, leaves or fertilizer on walks, driveways or streets
    • Calibrate and monitor your irrigation system
    • Control weeds to build a healthy lawn
  • 22. Summary
    • Homeowners care about the environment, however, behavior proves a need for more education
    • A few key tips:
      • Use the right cultural practices and varieties to ensure natural plant vigor
      • Apply fertilizer and water at recommended rates
      • Sweep up grass clippings to return nutrients to the soil
      • Sweep fertilizer off pavement to keep out of water sources
      • Choose the right products for the job and spot treat problem areas with a ready-made product that you don’t have to mix yourself
  • 23. Q&A
    • To get in queue to ask a question, you can “raise your hand” by clicking on the icon located on the right hand side of your computer screen
    • When we announce your name, we will take your phone off of mute and it will be your turn to speak
    • We ask that you limit yourself to one question and one follow up question to ensure that the greatest number of people have the opportunity to ask their questions
  • 24.
    • Lawns, Gardens and the Environment
    • Media Web Conference
  • 25. For More Information
    • To schedule an interview with one of today’s speakers, please call our media hotline at 312-240-2876
    • To review today’s presentations, visit the Web sites for The Scott Miracle-Gro Company, the National Gardening Association and the Garden Writers Association

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