Adding Degrees of Satisfaction Total Satisfaction Total Satisfaction Possession utility Place utility Time utility Form utility Oriental rug Store has it in stock Delivered to your home Pay with your VISA card
A Three-Way Exchange College or University Parent Student Appreciation, grades, feeling of accomplishment Money, encouragement Parental recognition, Sense of pride Tuition, donations Tuition, labor (work study), class attendance Education, personal growth, sense of independence and spirit
Levi Strauss’ Value-Delivery Network Competition is between networks , not companies. The winner is the company with the better network. Sears (Retail) Levi’s (Apparel) Order Delivery Order Customer Delivery Du Pont (Fibers) Order Delivery Order Milliken (Fabric) Delivery
Which Organizational Function is the Most Important?
None is More Important
Which Organizational Function Comes First?
Marketing…and It Comes Last as Well
The Processing Pipeline Outputs Inputs Marketing Marketing Finance Personal Production Accounting Capital, Machines, Raw Materials, Labor, Technology, Information, Time, Effort Goods/ Services, Sales (revenue), Market share, Profits, Information
Core Concepts of Marketing Product or Offering Value and Satisfaction Needs, Wants, and Demands Exchange and Transactions Relationships and Networks Target Markets & Segmentation Marketing Channels Supply Chain Competition Marketing Environment