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Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
Ftv Is One Of The Worlds Best Distributed
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Ftv Is One Of The Worlds Best Distributed

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  • 1. WELCOME
  • 2. F AD I SEE IT FIRST ON FTV ADVERTISING ON FTV
  • 3.  
  • 4.
    • FTV is one of the worlds best distributed TV channels.
    • FTV is the most distributed channel in public places.
    • FTV is the gatekeeper to the world of fashion and glamour.
    • FTV designs new and innovative TV concepts around the theme of fashion.
    • FTV is the only TV equivalent to hundreds of print products, about fashion and lifestyle.
    • FTV delivers the newest trends faster to interesting target groups via live TV and hence is significantly faster than other fashion media.
    • FTV enhances brand communications to become fashion & lifestyle statements.
    INTRODUCTION WHY ADVERTISING ON FTV? GLOBAL BRAND GLOBAL AUDIENCE
  • 5.
    • FTV is the world’s most preferred channel in…
    • clubs, bars, restaurants and hotels
    • fitness- and wellness clubs
    • hair- and beauty salons
    • fashion- and cosmetics boutiques
    • airports
    • stations
    • city screens
    • … about 6,6 Million public places and “hotspots”!
    FTV IN PUBLIC
  • 6. ADVERTISING MIX FTV provides a unique mix of marketing tools to directly access the most sought after consumer group – young, high income trendsetters – with integrated multi channel campaigns: ONLINE banners editorials channel and community sponsoring ON AIR classical advertising format & title sponsorship special formats - collective programs production with clients ON GROUND event sponsoring product placement exclusive partnerships with Fashion Bars
  • 7. approx. 6,6 Mio public places / “hotspots” worldwide 113 2 from „East“ of Middle East to Indonesia Australia & New Zealand AsiaSat 3 121 Western Europe (France, Germany, Spain etc.) + Central & Eastern Europe (Poland, Hungary, Ukraine, Romania, Albania etc.) + Africa HotBird 3 Astra 2C (for Europe only) Households in Mio Geographical Regions Satellite Feed 15 40 South America North America IntelSat 907 Telstar5 35 India Thaicom source: contracts with satellite-stations ON AIR - TECHNICAL REACH 12 8 Russia Middle East Yamal 345 TOTAL
  • 8.
        • FTV viewers are…
        • men (63%), women (37%)
        • age: 21-44 years (61%); 45-54 (23%); 55+ (16%)
        • education: degree or equivalent (62%); below degree (38%)
        • well-off, technophile, globetrotters, trendy and ad aware
        • early adopters, opinion leaders, models, fashion stars and fashion professionals
    PREMIUM TARGET GROUPS source: EMS THE FTV VIEWERS
  • 9.
    • more affluent, older and enjoy higher education levels than music channel viewers
    • younger than news channel viewers but fall into a similarly high income bracket
    • younger than viewers of sports channels but have a higher
    • disposable income
    high low young old income age CNN sports cable free TV MTV source: 2003 EMS survey And – FTV viewers are… THE FTV VIEWERS
  • 10.
    • Distribution: Dedicated Signal for UK
    • A verage TV rating = 0,01
    • Average selected TV rating = 0,14
    • Contacts reached in April ’04: 1 938 000 Adults (1 month cumulative)
    • Average Viewing Time / Day: 9’20
    • Weekly Reach (1 Min + cons): 6,19%
    • Peaks
      • See next page
      • – (Adults – 1 month cumulative)
    EXAMPLE UK WHY ADVERTISING ON FTV? – Example: Rating UK source: Barb Aug 2005
  • 11. BEST QUARTERS 1 MONTH CUMULATIVE APRIL 2004 – Ranking by TVR BEST QUARTERS source: Barb Aug 2005 16 128 0,21, 23:00 – 23:15 16 896 0,22 24:45 – 25:00 19 200 0,25 22:00 – 22:15 19 968 0,26 24:00 – 24:15 35 328 Total Con-tacts 0,46 24:15 – 24.30 TVR Best Quarters Women 57 000 0,56 06:30 – 06:45 60 000 0,60 08:00 – 08:15 70 500 0,60 7:30 – 07:45 82 500 0,93 07:00 – 07:15 103 500 Total Con-tacts 1,30 07:15 – 07:30 TVR Best Quarters Men 57 000 0,38 06:15 – 06:30 60 000 0,40 24:00 – 24:15 70 500 0,47 24:15 – 24:30 82 500 0,55 07:00 – 07:15 103 500 Total Con-tacts 0,69 07:15 – 07:30 TVR Best Quarters Adults
  • 12. WEEKLY PERFORMANCE Fashion TV - Weekly Performance summary Digital Satellite Homes
  • 13. WEEKLY PERFORMANCE Fashion TV - Weekly Performance summary Digital Satellite Homes
  • 14. CALCULATED REACH CALCULATED REACH WORLDWIDE source: calculation FTV Total: 1.264.700 Tsd.
  • 15. TECHNICAL REACH EUROPE & AFRICA TOP 20 (Satellites Hot Bird 3 & Astra 2C) REACH EUROPE & AFRICA Total: 121 million households source: satellite provider, calculation FTV
  • 16. TECHNICAL REACH ASIA & AUSTRALIA TOP 10 (Satellite AsiaSat3) REACH ASIA & AUSTRALIA source: satellite provider, calculation FTV Total: 113 million households
  • 17. TECHNICAL REACH RUSSIA & MIDDLE EAST TOP 3 (Satellite Yamal) REACH RUSSIA & MIDDLE EAST source: satellite provider, calculation FTV Total: 20 million households
  • 18. TECHNICAL REACH SOUTH AMERICA TOP 10 (Satellite IntelSat 907) REACH SOUTH AMERICA source: satellite provider, calculation FTV Total: 15 million households
  • 19. TECHNICAL REACH NORTH AMERICA (Satellite Telstar 5) & INDIA (Satellite Thaicom) REACH NORTH AMERICA source: satellite provider, calculation FTV Total India: 35 million households Total North America: 40 million households
  • 20. REACH PER REGION REACH PER REGION (People in Tsd.) Estimate reach based on French audience 0,035 and on UK audience 0,01; reach prime time (Mon-Fr 6.00-8.00 and 18.00-01.00; Sat-Sun 6.00-8.00 and 12.00-00.00) 0,035% ; reach non prime time 0,01%
  • 21. PRICE PER REGION PRICE PER REGION 3,8 2,1 8,7 1,2 CPT* 105 55 1.053 212 Price 30“ (€) Prime 30 17 Russia / Middle East South America 323 61 Europe / Africa Asia / Australia Price 30“ (€) Non Prime Region *all adults 5,7 1,2 205 75 51,3 21 North America India
  • 22. source: www.insidemindshare.com; CpT for all adults COST PER THOUSAND COST RANKING 8,7 5,7 3,8 2,1 1,2
  • 23. PACKAGE EUROPE/AFRICA (HotBird 3) PRICE PACKAGE EUROPE & AFRICA -30% -20% Saving 303.400 231.165 Price 30“ (€) 49.800 630 9 Weeks 10 Spots / Day 50% Prime Time 33.180 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 24. PACKAGE EUROPE/AFRICA (HotBird 3) – CpT-Comparsion PRICE PACKAGE EUROPE & AFRICA
  • 25. PRICE PACKAGE ASIA & AUSTRALIA PACKAGE ASIA & AUSTRALIA (AsiaSat 3) -30% -20% Saving 60.200 45.865 Price 30“ (€) 71.820 630 9 Weeks 10 Spots / Day 50% Prime Time 47.880 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 26. PRICE PACKAGE ASIA & AUSTRALIA PACKAGE ASIA & AUSTRALIA (AsiaSat 3) – CpT-Comparsion
  • 27. PRICE PACKAGE RUSSIA & MIDDLE EAST PACKAGE RUSSIA & MIDDLE EAST (Yamal) -30% -20% Saving 30.000 23.000 Price 30“ (€) 11.340 630 9 Weeks 10 Spots / Day 50% Prime Time 7.560 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 28. PRICE PACKAGE RUSSIA & MIDDLE EAST PACKAGE RUSSIA & MIDDLE EAST (Yamal) – CpT-Comparsion
  • 29. PRICE PACKAGE SOUTH AMERICA PACKAGE SOUTH AMERICA (IntelSat 907) -30% -20% Saving 15.900 12.100 Price 30“ (€) 10.710 630 9 Weeks 10 Spots / Day 50% Prime Time 7.140 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 30. PRICE PACKAGE SOUTH AMERICA PACKAGE SOUTH AMERICA (IntelSat 907) – CpT-Comparison
  • 31. PRICE PACKAGE NORTH AMERICA PACKAGE NORTH AMERICA (Telstar5) -30% -20% Saving 56.500 43.000 Price 30“ (€) 14.175 630 9 Weeks 10 Spots / Day 50% Prime Time 9.450 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 32. PRICE PACKAGE NORTH AMERICA PACKAGE NORTH AMERICA (Telstar5) – CpT-Comparison
  • 33. PACKAGE INDIA (Thaicom) PRICE PACKAGE INDIA -30% -20% Saving 21.000 16.000 Price 30“ (€) 24.806 630 9 Weeks 10 Spots / Day 50% Prime Time 16.538 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 34. PACKAGE INDIA (Thaicom) – CpT-Comparison PRICE PACKAGE INDIA
  • 35. PACKAGE GLOBAL PRICE PACKAGE GLOBAL -30% -20% Saving 448.000 337.650 Price 30“ (€) 194.800 630 9 Weeks 10 Spots / Day 50% Prime Time 129.870 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
  • 36. PACKAGE GLOBAL – CpT-Comparison PRICE PACKAGE GLOBAL
  • 37.
        • When booking an advertising package at a minimum amount of € 250.000 we offer you a fashion tv online “partner site” for free!
        • Please find the details to your partner side on the next slides.
    FREE PARTNER SITE PRICE PACKAGE BENEFIT
  • 38. www.ftv.com unique visitors / month : 700.000 visits / month : 1.200.000 page views / month: 28 Mio. ( source : Google Analytics Tool ) Since its relaunch in october 2005 www.ftv.com has grown 400%. ONLINE ADVERTISING ONLINE - FIGURES
  • 39. I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 FTV.COM has 33.747 TOTAL visitors (total number of visitors with all logfiles - statistics by ftv.com) per day. (Saturday April 1st 2006. ) GOOGLE STATISTICS
  • 40. I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 FTV.COM has 23.642 IDENTIFIED visitors (visitors with identifiable IP address - Statistics by Google Analytics) and 142.000 page views per day. (Wednesday April 19th 2006.) GOOGLE STATISTICS
  • 41. I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 01 GEO location by GOOGLE / Country-statistics for ftv.com GOOGLE STATISTICS
  • 42. I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 02 GEO location by GOOGLE / Country-statistics for ftv.com GOOGLE STATISTICS
  • 43. I SEE IT FIRST ON FTV FTV.COM has 852.737 ad impressions per day. ( Wednesday April 11th 2006. ) source : T-ONLINE http://reports.adworx.at/ Site-ID: ftv Passwort: sanantonio ADWORX STATISTICS
  • 44.
        • Be part of Fashion TV as one of our strong partners.
        • When booking an advertising package at a minimum amount of € 250.000 your “partner site” is for free!
        • We offer you a fashion tv “partner site” including the following possibilities:
        • editorial
        • photos
        • videos
        • company profile
        • reference adresses
        • couponing...
    PARTNER SITE ONLINE PARTNER SITE
  • 45.
        • For more information about the partnersite program kindly vist:
        • http://www.ftv.com/wolford
        • Our partner site for Wolford
    PARTNER SITE ONLINE PARTNER SITE
  • 46. NEWSLETTER Get the latest news in fashion and life style with the Fashion TV Newsletter! We reach more than 300.000 fashion victims and opinion leaders every week! Advertising Possibilities: Banners, Logos, company news... FTV NEWSLETTER
  • 47. FullSizeBanner (468 x 60 px) Start page: € 54,00 + VAT ROS: € 26,00 + VAT PopUp Start page: € 87,00 + VAT ROS: € 58,00 + VAT PopUnder Start page: € 87,00 + VAT ROS: € 58,00 + VAT LayerAd Start page: € 74,00 + VAT ROS: € 46,00 + VAT Skyscraper (140 x 600 px) Start page: € 95,00 + VAT ROS: € 72,00 + VAT ContentAd € 89,00 + VAT ONLINE – prices ONLINE PRICES
  • 48.
    • banner
    • pop-up
    • skyscraper
    • category & themes sponsoring
    • newsletter- & standalone advertising
    • product integration in the online shop
    STANDARD ONLINE ADVERTISING LIKE… ADVERTISING WAYS FOR COOPERATION
  • 49. CLIENTS FTV CLIENTS
  • 50.  
  • 51. The world in which the “Fashion TV” brand is positioned allows for far-reaching partnerships spanning both generic and branded products. This is where the magic of the “Fashion TV” brand truly lies: it projects a genuine personality, a cosmopolitan and very modern style. – A unique and inimitable style with which a broad target market, spanning generations and socio-economic categories, can identify. The “Fashion TV” brand could easily make do with its exceptional awareness even among people who lie outside its core target market. But this would be to overlook a major characteristic of our brand: its use as a selling aid. How many brands with such a strong image can so easily transform such an influence over so many people into concrete sales volumes? THE FTV EFFECT THE MAGIC OF THE FASHION TV BRAND
  • 52. So, what is the key strength of Fashion TV? It is the “Fashion TV effect”. Whether affixed to a dress or an item of jewellery, a T-shirt, a watch or handbag: the brand provides an opportunity for instant recognition and identification with its innovative and inspirational lifestyle whenever it is used in conjunction with glamour and cool products. THE FTV EFFECT THE KEY STRENGTH OF FTV
  • 53. THE FTV BRAND The diamond embodies all the powers of seduction. Fashion TV’s diamond, a symbol of beauty, of refinement and of purity, radiates across all the continents. A diamond is a fascinating object, just like the magical television screen upon which the dazzling reflections of a thousand and one facets of international design and fashion are displayed in full glory. THE DIAMOND
  • 54.
    • The diamond is…
    • an aspirational symbol
    • dream and entertainment rolled into one
    • timeless beauty
    • professionalism
    • eternal youth
    • the excitement of live TV
    THE ATTRIBUTES OF THE FASHION TV BRAND THE FTV BRAND
  • 55.
    • the upscale end of mass market
    • Fashion TV products are perceived as having a certain
    • cachet while being accessible price-wise
    • the ambition of Fashion TV Licensing: to enable the
    • greatest possible number of people to gain access to the
    • elitist image of “Fashion TV attitude”
    • customer profile: young male/female but not overly teenage
    • (15-40 years old)
    • a selective distribution strategy for derivative products
    PRODUCT POSITIONING THE FTV BRAND
  • 56. FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING F BAR & LOUNGE F SHOP F PRODUCTS
  • 57. FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING The Fashion Bar project is based on the model of a cafè/bar/restaurant deeply connected to the image of a trendy and sophisticated life-style; to reach it we constantly take increased care of the interior design, of the promotion and of the quality of the Fashion Shop’s offer. The take-away products which are part of the offer contribute to reinterpret the Fashion Bar no longer as a place for only “drink and dance a night away”, but as the starting point for shopping in a whole universe of products and entertainment proposals. Here the customers find a choice of CDs, T-shirts, bijouterie, table top products and coffees, as well as bags with exquisite choice of tea leaves of Fashion TV brand together with typical Italian pastry, chocolades and candy, oil and vinegar. Our proposal for the Investor includes a small line of Italian cooking [optional]. The Fashion Bar’s take-away sales of trade mark fancy FTV items are forcefully helped by the airtime advertising on the Fashion TV channel. This promotion represents an added value, influencing customers to multiply their visits and increase their spending, both in urban contexts and in shopping malls, whose stores seldom can supply the promotion of location or goods comparable with the Fashion Bar line. F BAR & LOUNGE
  • 58.
    • 1. Fashion Bar Philosophy
    • 2. Fashion Bar Project
    • 3. Fashion Bar Project for Investors
    • 4. Fashion Bar Concept for Style and Interior Design.
    • 5. Fashion Bar Formats Catalogue
    • 6. Fashion Bar Food & Beverages Concept
    • 7. Fashion Bar Franchise Services
    • 8. Fashion Bar Business Plan
    • 9. Fashion Bar Monitoring and Information Exchange
    • 10. Fashion Bar Advertising
    • 11. Fashion Bar Cooking [optional]
    • 12. Fashion Bar Operator Contract
    • 13. Summary of Terms and Conditions
    • 14. “Caffè Academy”
    • 15. Fees
    • 16. Guarantee by Investor/Owner
    • you can request the f bar project catalogue by:
    • Gabriel Lisowski / gabriel@ftv.com
    FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING F BAR PROJECT CATALOGUE CONTENT
  • 59. FTV MERCHANDISING & FRANCHISING FTV BAR PICTURES
  • 60. Fashion Bars is a franchise system, with fixed structures, workflows and guidelines for the corporate design. FTV supports the action of the Fashion Bars “on air” and “on-line”. Fashion Bar designs and delivers the whole equipment and decoration with integrated TV screens to spread the atmosphere of FashionTV. Because of the constantly increasing success are Fashion Bars in the meantime opened in Warsaw, Kiev, London, Bombay, New Delhi, Budapest, Sao Paolo, Buenos Aires, Paris, Tel Aviv und Bucharest. In the coming months will more Fashion Bars be opened in Beirut, Shanghai, Tallinn, Cape Town, Lagos … The FTV brand reaches through licensing and merchandising for events, parties, f bars etc. more than 100 million users. THE FASHION BARS FRANCHISE SYSTEM FTV MERCHANDISING & FRANCHISING
  • 61. FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING Today, due to f brand worldwide success Fashion TV has decided to launch its own line of garments. • F Clothing: f t-shirt, f jeans, f blouse • F Phone accessories: f phone chain • F Accessories: f bags, f caps, f belt • F Jewellery: f earrings, f necklace, • F Shoes F SHOP
  • 62. Accessories Jewellery Suitcases and Trunks Umbrellas Parasols Purses Wallets Handbags Travel Bags Beach Bags Toiletry Bags Bath Linen Spectacles Accessories Spectacles Spectacles Cases FTV MERCHANDISING & FRANCHISING THE „F“-COLLECTION – Products Soaps Perfumes Essential Oils Cosmetics Hair Lotions Hair Removing Systems Makeup Removers Lipstick Face Masks
  • 63. FTV MERCHANDISING & FRANCHISING BRAND LICENSING – examples
    • FTV CDs
    • FTV Compilation received Gold.
    • Fashion Phones in cooperation with Philips – stylish mobiles
    • with an exclusive design and special FTV content.
    • FTV Couture
    • own fashion label, worldwide royaltyBusiness,
    • for example In Germany distributed by OTTO
    • FTV Charms
    • pendant for your telephone
    • FTV Foods
    • i.e. low-fat cookies
    • FTV Diamond Line
    • in cooperation with Swarowski
  • 64. A large number of products branded with the FTV diamond logo are produced for wholesale. If you want to sell our products in your stores to the final consumer or if you have special ideas concerning the development of new f-products please contact us: [email_address] THE „F“-COLLECTION FTV MERCHANDISING & FRANCHISING

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