Prospectus The France Show  Live  2007 A property, holiday & lifestyle show, for those interested in anything la France.  ...
Promoter / Venue / Date  The France Show  Live   in Nottingham 2007  www.thefranceshowlive.co.uk East Midlands Conference ...
What’s in it for you?   <ul><li>Well, you the exhibitor enjoy more affordable rates to attend, which brings a realistic, a...
Testimonials re: France Show Live, Leicester, Feb 07 <ul><li>“ The event was well planned and publicised with an interesti...
FAQ’s <ul><li>Why… Nottingham?  – well two reasons: </li></ul><ul><li>a) because the city is linked as of November 2007 to...
Projections (Per Show) <ul><li>Visitor estimates </li></ul><ul><li>700 – 1,400 based on a model analysing attendance figur...
Visitor Profile <ul><li>  </li></ul><ul><li>Expected:         *700 – 1,400 adult individuals  </li></ul><ul><li>Profile:  ...
Marketing <ul><li>  </li></ul><ul><li>Commercial Radio:                      </li></ul><ul><li>Listener Competitions via E...
What you get for your money <ul><li>Approx 3m x 2m “ready to use” shell scheme stand (therefore, you need not bring any eq...
Booking <ul><li>Job Done will provide a booking form, for registering your company to exhibit at the show. We require the ...
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France Show Exhibitor Prospectus Nottm

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France Show Exhibitor Prospectus Nottm

  1. 1. Prospectus The France Show Live 2007 A property, holiday & lifestyle show, for those interested in anything la France. This major “ small business/big theme” Expo for the East Midlands is the must see event this autumn for fans of all things Gallic. Coinciding with the opening of the St Pancras International Rail Terminal – linking Nottingham to Paris in just 4 hours - and 10 French routes from nearby Nottingham East Midlands Airport…visitors can whet the appetite of their French taste buds… See small niche traders with fascinating products and services stand alongside specialist property agents and big name travel & tour operators. In fact whatever your tastes, the France Show Live 2007 will be packed with more features and exhibitors than you could shake a baguette at…offering a perfect family day out right in the heart of the Nottingham. www.thefranceshowlive.co.uk
  2. 2. Promoter / Venue / Date The France Show Live in Nottingham 2007 www.thefranceshowlive.co.uk East Midlands Conference Centre, Nottingham www.emcc.co.uk Sunday 11 th November 2007, 10am – 4pm Job Done Marketing & Promotions LLP Imperial House St Nicholas Circle Leicester LE1 4LF www.jobdonepromotions.co.uk Tel: 0116 242 4157 Fax: 0116 262 6636 Company registration number: OC318723
  3. 3. What’s in it for you? <ul><li>Well, you the exhibitor enjoy more affordable rates to attend, which brings a realistic, achievable target for a return on your investment and makes the show accessible for smaller, niche businesses. </li></ul><ul><li>the exhibitor meets &quot;fresh&quot; consumers from a “fresh” region...consumers who the exhibitor may not have ordinarily met </li></ul><ul><li>with only 40 or so exhibitors, the visitor does not suffer &quot;information overload&quot; - making the event far more realistic for the exhibitor to speak with, and win over, consumers </li></ul><ul><li>Meeting an enthusiastic, “middle class, middle England” client base who enjoy learning language, drink good wine, dining out, take holidays and have the means (and will) to look at holiday or retirement homes and consider investment opportunities!! </li></ul>
  4. 4. Testimonials re: France Show Live, Leicester, Feb 07 <ul><li>“ The event was well planned and publicised with an interesting programme of French themed events. We look forward to participating in other France Show Live events in the near future and we see them being a regular must on the calendar for people looking to purchase property in France” – Nicola Nye www.siddalls.net </li></ul><ul><li>“ The organisation was very well done - ..you were all great…hands on and enthusiastic – we took one on the day booking and five in the few days after ” - Sally Peters, www.mirabel.com </li></ul><ul><li>“ the pre event marketing was as good as we have ever experienced ” – Ian Rowley www.frenchflavour.co.uk </li></ul><ul><li>“ Visitors were extremely knowledgeable and were very keen Francophiles, just the sort of person you would want to attract – the show was a good success for TV5Monde ” – Sarah Holder www.tv5.org </li></ul><ul><li>“ An excellent show ” – Jonathon Godson www.condorferries.co.uk </li></ul><ul><li>“ Thank you for organizing the France show in Leicester. The event was well organized, professionally done and enjoyable. Not too many exhibitors but enough to make it interesting for all of those that visited” – Graham Ball www.overseasproperies.com </li></ul><ul><li>“ a positive experience for us – the organisers brought in a knowledgeable crowd ” Jo Wilcox www.raileurope.co.uk </li></ul><ul><li>“ we are happy we attended. Those visiting were the perfect market audience for us ” Kelly McHugh www.eastmidlandsairport.com </li></ul>
  5. 5. FAQ’s <ul><li>Why… Nottingham? – well two reasons: </li></ul><ul><li>a) because the city is linked as of November 2007 to France via Eurostar at St Pancras station…enthusiasm in the city for all things French is en vogue </li></ul><ul><li>b) because it’s a thriving, regenerated regional capital with approx 500,000 urbanites and have a county with approx. 300,000 country folk. </li></ul><ul><li>But you have no “mother” publication to promote the show… </li></ul><ul><li>That’s the shows strength. To use a cliché, sometimes the “mountain must come to Mohammed” </li></ul><ul><li>… and the consumer will value you for arriving at a local venue. </li></ul><ul><li>Not everybody who wants to buy property, or holidays, or food delicacies, or dine out reads French </li></ul><ul><li>specialist periodicals. By visiting Nottingham, and relying on marketing in local and regional media – we </li></ul><ul><li>find and bring to the show a fresh, enthusiastic consumer who is almost certainly new to you. </li></ul><ul><li>There will to too many day-trippers, and no real buyers… </li></ul><ul><li>The idea of a mix of exhibitors is to bring a mix of punters. And if there is enough going on to encourage </li></ul><ul><li>Punters stay in the building, the more likely that they will “open up” to exhibitors </li></ul><ul><li>If the tone of the (stylistic) marketing is right (which it was at Leicester), the approach attracts a </li></ul><ul><li>vibrant, enthusiastic and francophile audience interested in (and prepared to buy) property, holidays, </li></ul><ul><li>food, wine and cultural specialities </li></ul>
  6. 6. Projections (Per Show) <ul><li>Visitor estimates </li></ul><ul><li>700 – 1,400 based on a model analysing attendance figures at semi-equivalent local attractions on a Sunday and the France show live in Leicester, February 2007 </li></ul><ul><li>Number of registrations </li></ul><ul><li>350 – 700 individual registrations. Registrations will be taken “per party” rather than per individual </li></ul><ul><li>Show Guide Print Run </li></ul><ul><li>1,500 – any unused will be distributed to office waiting rooms throughout the cities </li></ul><ul><li>Circulation of local newspapers planned for show advertising & features </li></ul><ul><li>Local newspaper enjoy daily sales of 80,000 with approx 230,000 readers </li></ul><ul><li>Website hits </li></ul><ul><li>Difficult to predict, but have estimated 15,000 hits from exhibitors, visitors, press, search engine finds from May 07 – November 07 </li></ul>
  7. 7. Visitor Profile <ul><li>  </li></ul><ul><li>Expected:         *700 – 1,400 adult individuals </li></ul><ul><li>Profile:             *middle class, higher disposable income visitor </li></ul><ul><li>                        *thirty-something+ aspirational A,B, C1 professional white collar </li></ul><ul><li> *Middle income, semi skilled “forty-something” couples </li></ul><ul><li>                        *empty nesters </li></ul><ul><li>                        *early retired </li></ul><ul><li>  </li></ul><ul><li>Visit motive:     *Second home / Holiday home purchase </li></ul><ul><li>                          *Investors </li></ul><ul><li>                          *Downsizers </li></ul><ul><li>                          *Forty-something viewer of &quot;get a new life&quot; style reality TV programmes    </li></ul><ul><li>                          *Holiday browsing </li></ul><ul><li>                          *Small luxury purchasers - wine / deli / language learning     </li></ul><ul><li>. </li></ul>
  8. 8. Marketing <ul><li>  </li></ul><ul><li>Commercial Radio:                     </li></ul><ul><li>Listener Competitions via East Midlands wide radio - Saga FM or Heart FM </li></ul><ul><li>Print Media :       </li></ul><ul><li>Paid for advertising, reader travel offers and travel prize competitions in the Nottingham </li></ul><ul><li>Evening Post, Metro (East Midlands), local free newspapers (Notts Topper), local glossy </li></ul><ul><li>lifestyle magazines (City Life, Nottinghamshire Today, Derbyshire Life) </li></ul><ul><li>Direct marketing (city) : </li></ul><ul><li>PR in the business districts of the cities (main conurbation of accountancy, insurance, legal and </li></ul><ul><li>other professional services) </li></ul><ul><li>Direct marketing ( county) :    </li></ul><ul><li>PR at farmers markets in the wealthier outlying market towns and villages of </li></ul><ul><li>Lincolnshire, Nottinghamshire, Derbyshire </li></ul><ul><li>Direct marketing (sport & lifestyle) : </li></ul><ul><li>PR at corporate hospitality areas of football, rugby union. Leafleting at local golf, tennis, squash </li></ul><ul><li>clubs (more professional, middle class demographic) and Cafe / fashion hair salon / champagne bars / gastro pubs / fashion outlets </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  9. 9. What you get for your money <ul><li>Approx 3m x 2m “ready to use” shell scheme stand (therefore, you need not bring any equipment if you don’t wish to). Options for larger stands too. </li></ul><ul><li>Entry into the show guide, distributed to each visitor, with write up and branding </li></ul><ul><li>Listing on the pre-show website </li></ul><ul><li>Post show mailing list collated from registered visitors </li></ul><ul><li>Credits for your company in pre show PR releases and the chance to send copy to our contacts at the local newspapers </li></ul><ul><li>Optional internet and telephone access to help process on the day sales </li></ul><ul><li>Options for : </li></ul><ul><li>increased show guide advert size </li></ul><ul><li>increased pre-show pull out advert size </li></ul><ul><li>Official partner and show sponsor packages </li></ul><ul><li>Private sales room to close any on the day business </li></ul>
  10. 10. Booking <ul><li>Job Done will provide a booking form, for registering your company to exhibit at the show. We require the following information: </li></ul><ul><li>Company and invoicing address </li></ul><ul><li>Accompanying deposit </li></ul><ul><li>Contact name and phone numbers </li></ul><ul><li>Artwork for your company logo </li></ul><ul><li>Requirement for any extra services such as phone line, internet connection </li></ul><ul><li>Description of your goods </li></ul><ul><li>Proof of licence to trade with that product (public liability insurance and any licensing if appropriate) </li></ul><ul><li>Any special requirements / requests </li></ul><ul><li>Any special features that your stand will be exhibiting </li></ul>
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