WELCOME TO WEMBLEY Umbro plc, Analyst Presentation 19 th June 2007

Objectives Strategy update Focus on Enhancing Image and Global Reach Showcase Wembley and Umbro’s association

Strategy update

Focus on Enhancing Image and Global Reach

Showcase Wembley and Umbro’s association

Agenda Strategy update Steve Makin Leverage Authenticity Martin Prothero Enhance Image Colin Henry / Phil Fellone Maximise Global Reach Steve Makin Stadium Tour

Strategy update Steve Makin

Leverage Authenticity Martin Prothero

Enhance Image Colin Henry / Phil Fellone

Maximise Global Reach Steve Makin

Stadium Tour

Strategy Update Steve Makin CEO

Mission Inspire & Excite the World of Football

Inspire & Excite the World of Football

Brand Positioning The Authentic Football Brand

The Authentic Football Brand

Group Objectives To be at least the number 3 football brand in every market in which we operate To grow the branded business by at least 10% p.a. 80% of Group TWE represented by international markets

To be at least the number 3 football brand in every market in which we operate

To grow the branded business by at least 10% p.a.

80% of Group TWE represented by international markets

Group Strategy: Retail experience No 1 in Grass Roots Global sourcing Connecting with consumers English Premier League Focus Priority markets Performance innovation International Icons MAXIMISE GLOBAL REACH ENHANCE IMAGE LEVERAGE AUTHENTICITY

Retail experience

No 1 in Grass Roots

Global sourcing

Connecting with consumers

English Premier League Focus

Priority markets

Performance innovation

International Icons

Summary: well positioned for future growth… Strong sponsorship platform for increased global exposure Enhancing image through product development, consumer communication and retail experience Targeted International growth strategy Aligning the business behind the growth opportunities

Strong sponsorship platform for increased global exposure

Enhancing image through product development, consumer communication and retail experience

Targeted International growth strategy

Aligning the business behind the growth opportunities

Leverage Authenticity Martin Prothero SVP Football

Context: Authenticity Global brand exposure English Premier League teams / clubs iconic players Performance credentials Participation at all levels gives credibility Contract longevity

Global brand exposure

English Premier League

teams / clubs

iconic players

Performance credentials

Participation at all levels gives credibility

Contract longevity

2007/08 Barclays Premiership

The FA UMBRO FIVES ‘The FA Cup of small sided football’… ‘Best in Class competition Largest in the UK 5,500 teams, 40,000 players Men / Women, open age Local / regional events Final at Wembley Headlined by John Terry International reach for 2008

‘Best in Class competition

Largest in the UK

5,500 teams, 40,000 players

Men / Women, open age

Local / regional events

Final at Wembley

Headlined by John Terry

International reach for 2008

Summary: Authenticity Best ever English Premier League sponsorship programme important for global exposure Grass roots focus 11-a-side small sided football Longevity of contracts provides strong sponsorship platform for global exposure Umbro DNA

Best ever English Premier League sponsorship programme

important for global exposure

Grass roots focus

11-a-side

small sided football

Longevity of contracts provides strong sponsorship platform for global exposure

Umbro DNA

Enhance Image Colin Henry SVP Global Product and Marketing

Context: Enhance Image… Brands need to be innovative and technology lead to cut through and stand out from the ‘generalists’ 80% of sportswear purchased is not worn for the sport for which it was designed It will be product inspired by football and performance that takes Umbro to the ‘lifestyle’ consumer Communication with our target consumer must move away from traditional media

Brands need to be innovative and technology lead to cut through and stand out from the ‘generalists’

80% of sportswear purchased is not worn for the sport for which it was designed

It will be product inspired by football and performance that takes Umbro to the ‘lifestyle’ consumer

Communication with our target consumer must move away from traditional media

77% recognition

59% Authentic Football

72% identified UMBRO as a British brand

Central Product Line

Global consumer trends Broadband penetration is on the increase 33% of UK adults indicated that they watched less television since they started using the internet 77% of UK 18–24s and 87% of China 18–24s download music videos from the internet 43% of UK 18–24s and 83% of China 18-24s use file sharing communities online

Broadband penetration is on the increase

33% of UK adults indicated that they watched less television since they started using the internet

77% of UK 18–24s and 87% of China 18–24s download music videos from the internet

43% of UK 18–24s and 83% of China 18-24s use file sharing communities online

Retail experience: International The above totals include concept stores / standalone stores (SAS) / shop in shops (SIS) 1,793 1,460 1,272 Total 340 341 372 Asia - other 1051 769 592 Greater China 89 83 87 Latin America 9 9 7 North America 304 258 214 Europe May ’07 Dec ’06 Dec ’05 Region

Retail experience - International Internationally Umbro continues to make good progress in expanding its shop-in-shop and stand-alone store presence 1,487 325 799 82 9 272 SIS 1,793 299 7 Total 340 13 2 Asia – other 1,051 251 1 Greater China 89 7 0 Latin America 9 0 0 North America 304 28 4 Europe Total SAS Flagship Region

Internationally Umbro continues to make good progress in expanding its shop-in-shop and stand-alone store presence

Fixture and format quality continue to improve…

Summary: Enhance Image Targeted product ranges performance, innovation, quality lifestyle thru performance Communication through non-traditional media Increased focus on quality of merchandising good progress in expanding retail presence internationally Improved brand positioning

Targeted product ranges

performance, innovation, quality

lifestyle thru performance

Communication through non-traditional media

Increased focus on quality of merchandising

good progress in expanding retail presence internationally

Improved brand positioning

Phil Fellone UK Managing Director

Enhancing Umbro’s Image in the UK Product Distribution Channels Retail Experience

Product

Distribution Channels

Retail Experience

Product Broader collection of branded ranges available Opportunity to segment across customers/retail channels

Broader collection of branded ranges available

Opportunity to segment across customers/retail channels

A/W 2007 Key Performance Packages

Performance Product Matrix SX ULTRA IS POSITIONED TO PROVIDE ASPIRATIONAL PERFORMANCE FOOTBALL PRODUCT ULTRA

A/W 2007 PERFORMANCE PERFORMANCE WITH CASUAL EDGE BRANDED CASUALS

A/W 2007 Diamond Pro Sala 5 37 o Women’s Beach Speciali Essentials

Umbro to feature in AW Directory and 80 retail stores Xmas Directory with Evo X – all genders Spring 2008 – sports category Umbro News

Umbro to feature in AW Directory and 80 retail stores

Xmas Directory with Evo X – all genders

Spring 2008 – sports category

Retail Experience

JJB Wigan Store

England Sales + 10% v Last Year

NEXT

Summary 2 key performance packages – SX & Diamond Pro A broader collection of branded ranges Segmenting the ranges across key retailers and distribution channels Continue focus on technical/performance credentials supported by soccer specialty stores Enhanced retail experience 400 ‘Football by Umbro’ areas across Sportsworld, JJB & strategic stores Raising Umbro’s price positioning

2 key performance packages – SX & Diamond Pro

A broader collection of branded ranges

Segmenting the ranges across key retailers and distribution channels

Continue focus on technical/performance credentials supported by soccer specialty stores

Enhanced retail experience

400 ‘Football by Umbro’ areas across Sportsworld, JJB & strategic stores

Raising Umbro’s price positioning

Maximise Global Reach Steve Makin CEO

Context: Maximise global reach… The global football market is estimated at $5bn within a $100bn global sporting goods market Growth of around 5% p.a. Highly concentrated – 80% driven by 10 markets Umbro operates in >100 markets through a network of 45 licensees Historically, little differentiation in service given to licensees Product emphasis – ‘Performance first’

The global football market is estimated at $5bn within a $100bn global sporting goods market

Growth of around 5% p.a.

Highly concentrated – 80% driven by 10 markets

Umbro operates in >100 markets through a network of 45 licensees

Historically, little differentiation in service given to licensees

Product emphasis – ‘Performance first’

Global football share… Sportswear Market Overview, 2006 £2.4 - 2.5bn £45 - 50bn Forecast sportswear growth of 3% to 2010 8 Football market includes apparel designed for use on the pitch, football boots and football equipment. Forecast football growth of 6% to 2010 Sportswear Football Market share of Football 2006 % of sales Market share of Sportswear 2006 % of sales

Our stated objective is to be at least the #3 football brand in every market in which we operate… We have a significant growth opportunity in markets where we are ranked 4th or below

We have a significant growth opportunity in markets where we are ranked 4th or below

Management will focus on 7 Priority Markets… SUBSIDIARIES UK USA JOINT VENTURES China France LICENSEES Russia Italy Brazil Providing central support for: Strategic direction Product design and development Marketing support

Providing central support for:

Strategic direction

Product design and development

Marketing support

Developing retail and building out product range are core themes to be addressed…                 Nurture independent retail Develop own-network retail USA China Russia Italy France Greater sponsorship activity Build out product range Build presence in organised retail

Greater China 4 th largest football market in the world. Likely to be the largest by 2010 Predominantly lifestyle market today, opportunity for performance participation Local product development to meet specific market needs Retail rollout is the key to success via the following channels current network of 110 distributors owned and operated stores (primarily flagship stores) Retail store count projected to increase from 1,050 today to 3,000 by end of 2011

4 th largest football market in the world. Likely to be the largest by 2010

Predominantly lifestyle market today, opportunity for performance participation

Local product development to meet specific market needs

Retail rollout is the key to success via the following channels

current network of 110 distributors

owned and operated stores (primarily flagship stores)

Retail store count projected to increase from 1,050 today to 3,000 by end of 2011

Russia 9 th largest football market with expected growth of 15% p.a Capturing share in Moscow is critical to any brands success Umbro has a significant number of sports marketing assets A key route to market is own retail presence, which is also an important channel for both awareness and distribution coverage Plan to expand the number of stand alone retail stores from 11 today to 50 by end of 2011 Sport multiples are increasing their share, Umbro currently under-represented

9 th largest football market with expected growth of 15% p.a

Capturing share in Moscow is critical to any brands success

Umbro has a significant number of sports marketing assets

A key route to market is own retail presence, which is also an important channel for both awareness and distribution coverage

Plan to expand the number of stand alone retail stores from 11 today to 50 by end of 2011

Sport multiples are increasing their share, Umbro currently under-represented

France 7 th largest football market in the world with mid single digit growth Relatively consolidated market Under represented in performance product Branded Footwear opportunity Need to increase participation in grass roots football to strengthen brand authenticity Well represented in the majority of national retail accounts

7 th largest football market in the world with mid single digit growth

Relatively consolidated market

Under represented in performance product

Branded Footwear opportunity

Need to increase participation in grass roots football to strengthen brand authenticity

Well represented in the majority of national retail accounts

Outside of Priority Markets… Selecting the right licensees Developing a winning formula Sponsorship Performance product National Accounts Providing central product range and marketing tools

Selecting the right licensees

Developing a winning formula

Sponsorship

Performance product

National Accounts

Providing central product range and marketing tools

Investing in Licensees… The main rationale should be to enable stronger sustainable growth in markets We have made good progress China 40% France 49% Discussions ongoing with other licensees

The main rationale should be to enable stronger sustainable growth in markets

We have made good progress

China 40%

France 49%

Discussions ongoing with other licensees

Summary: An important transition for Umbro… To From Partner with Priority Markets – keeping local know how in place Devolved licence model Consistent representation of brand and product Inconsistent brand position and range in markets Investing to build brand position in market Entrepreneurial trading of brand in market Focus on Priority Markets Equal focus on all countries

Summary: well positioned for future growth… Strong sponsorship platform for increased global exposure Enhancing image thru product development, consumer communication and retail experience Targeted International growth strategy Aligning the business behind the growth opportunities

Strong sponsorship platform for increased global exposure

Enhancing image thru product development, consumer communication and retail experience

Targeted International growth strategy

Aligning the business behind the growth opportunities

2007: Key dates… TRADING UPDATE 4th July INTERIM RESULTS 6th September