Fd Ch. 4


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Fd Ch. 4

  1. 2. Chapter 4 Fashion Centers Design and Buying Centers Global Impact of Fashion
  2. 3. Chapter Objectives <ul><li>Describe a fashion design center. </li></ul><ul><li>Define a buying center. </li></ul><ul><li>Explain how design and buying centers impact local economies. </li></ul><ul><li>Identify the most important design centers. </li></ul><ul><li>Explain the importance of global sourcing in the fashion industry. </li></ul><ul><li>Describe how cultural influences affect mainstream fashion. </li></ul>
  3. 4. What Is a Design Center? <ul><li>A thriving design center can make a city important in the fashion world. </li></ul>design center a district in a city where fashion design and production firms are clustered together Section 4.1 fashion week periods during each year when fashion designers present new designs or collections Design centers host important fashion shows during fashion weeks . Olympus Fashion Week
  4. 5. International Design Centers <ul><li>Major design centers include: </li></ul>Section 4.1 <ul><li>Paris </li></ul><ul><li>New York </li></ul><ul><li>Milan </li></ul><ul><li>London </li></ul><ul><li>Tokyo </li></ul>
  5. 6. International Design Centers <ul><li>Since the 1700s, the city of Paris has been synonymous with haute couture and has been the home to couturiers . </li></ul>haute couture French term for high fashion, which is expensive, trend-setting, custom-made apparel Section 4.1 couturiers professional fashion designers, involved in designing, making, and selling high fashion Coco Chanel and Yves St. Laurent are examples of couturiers.
  6. 7. International Design Centers <ul><li>Designers in Milan concentrate primarily on ready-to-wear garments. </li></ul><ul><li>Italian fashion is known for its beautiful fabrics and sophisticated prints. </li></ul>Section 4.1
  7. 8. International Design Centers <ul><li>New York City is considered to be the center of U.S. fashion. </li></ul><ul><li>Almost two-thirds of U.S fashion manufacturing is located in New York. </li></ul><ul><li>New York designers present their creations during designated fashion weeks. </li></ul>Section 4.1
  8. 9. U.S. Design Centers <ul><li>Important design centers in the U.S. include: </li></ul>Section 4.1 <ul><li>New York City, New York </li></ul><ul><li>Los Angeles, California </li></ul><ul><li>Dallas, Texas </li></ul>
  9. 10. What Is a Buying Center? <ul><li>Buying centers are concentrated in geographic areas where manufacturers promote their newest lines or a group of styles and designs. </li></ul>buying centers a central district in a city where fashion businesses sell products to retail buyers Section 4.1
  10. 11. The Importance of Buying Centers Section 4.1 What Is a Buying Center? Out-of-town apparel buyers generate millions of dollars for the local economy.
  11. 12. U.S. Buying Centers <ul><li>The apparel industry designates particular market weeks to present different components of fashion products. </li></ul>market weeks the major times scheduled by fashion producers to show fashions to buyers Section 4.1
  12. 13. U.S. Buying Centers <ul><li>A larger regional center may have several building clusters, or marts . </li></ul>mart a building that houses thousands of showrooms for a specific merchandise category Let’s check out the mart! http://www.merchandisemart.com/mmart/apparelcenter.html http://www.merchandisemart.com/chicagocollective/ Section 4.1 Different marts may be devoted to specific apparel or accessory groups.
  13. 14. Section 4.2 How Fashion Travels Globalization Need to reduce costs Time-to-market concerns Product lead times + + + More complex sourcing and production strategies =
  14. 15. Global Sourcing and Production <ul><li>To reduce costs and maximize profits, many textile and apparel manufactures have begun global sourcing . </li></ul>Section 4.2 global sourcing the identifying and negotiating of supply chains in numerous world locations Supply companies that move away from their own manufacturing retain control over the sourcing cycle.
  15. 16. Culture and Fashion <ul><li>The influence of culture or ethnicity cycles in and out of fashion. </li></ul>Section 4.2 culture the system of shared beliefs, values, customs, behaviors, and artifacts attributed to members of a specific society Some ethnic styles become classic, or standard.
  16. 17. End of