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Fashion History

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  • Transcript

    • 1. Chapter 1 What Is Fashion? Introducing Fashion Fashion History
    • 2. Chapter Objectives
      • Explain the different definitions of fashion.
      • Identify the merchandise categories of fashion.
      • Explain the difference between style and design.
      • Identify the needs satisfied by clothing.
      • Discuss the early history of clothing.
      • Name some influential people in fashion industry.
      • Identify specific styles in the 20 th century.
    • 3. Definitions of Fashion Fashion Defined Section 1.1 In the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public. To many people, fashion is a current trend that is popular for frivolous reasons. To some people, fashion is a precise style of dress or behavior that is acceptable in one year, but not in another. To retailers, fashion is whatever is currently selling. To sociologists, fashion represents a way of social interaction and status seeking.
    • 4. Merchandise Categories
      • Fashion retailers group merchandise into categories—basic merchandise and fashion merchandise .
      fashion merchandise goods that are popular at a particular time Section 1.1 Staple items are in the basic merchandise category. staple items basic merchandise that customers purchase on a regular basis
    • 5. Fashion Basics
      • To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design .
      style a particular shape or type of apparel item identified by the distinct features that make it unique Section 1.1 design a particular or unique version of a style because of a specific arrangement of the basic design elements
    • 6. Fashion Basics
      • A retail customer may select a garment based on its color.
      garment any article of clothing, such as a dress, suit, coat, or sweater Section 1.1
    • 7. Fashion Basics
      • The three dimensions of color are:
      Section 1.1
      • Hue —the quality of the color
      • Value —the lightness or darkness of a color
      • Intensity —the brightness or dullness of a color
    • 8. Fashion Basics
      • Line is an element of design that directs the path of eye movement.
      • Shape , or silhouette, is the overall form or outline of a garment.
      • Texture is how the surface of a material, or fabric, feels and looks.
      • Function refers to the intended use or purpose of an object.
      Section 1.1
    • 9. Design Elements Fashion Basics Section 1.1 Color Line Shape Texture
    • 10. What are Fashion Products?
      • Fashion is anything that has strong customer appeal at a given time.
      • It is usually determined by personal taste.
      • Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion.
    • 11. What Are Fashion Products?
      • Fashion products include:
      Section 1.1 Clothing Accessories Home Furnishings
    • 12. Economic Importance
      • Fashion can be a reflection of the economic environment.
      • When people are unable to satisfy their basic needs for food and shelter, style becomes less important.
      • Fashion serves as a historical record of culture and lifestyle.
      Section 1.1
    • 13.
      • What is the difference between style and design?
      • What are four basic elements of design?
      • How do economic conditions affect fashion?
      1. 2. 3. Section 1.1 1.1
    • 14. Earliest Clothing
      • The earliest clothing dates from about 20,000 B.C.
      • The earliest clothes were developed primarily for protection from the weather and environment.
      • The earliest clothes were made of fur, animal skin, leaves, and grass.
      Section 1.2
    • 15. Why People Wear Clothes
      • People have three basic clothing needs:
      Section 1.2
      • Physical needs: protection and safety
      • Psychological needs: appearance enhancement
      • Social needs: affiliation and standards
    • 16. Why Clothing? Why People Wear Clothes Section 1.2 Physical Needs
      • protection
      • safety
      Social Needs
      • affiliation/fitting in
      • standards
      Psychological Needs
      • identity
      • adornment
      • cultural identity
    • 17. Sources of Clothing History
      • The evolution of dress can represent a visual history of a culture.
      Section 1.2 Sources of clothing history include: Actual garments Old paintings Fashion publications Photographs Written publications
    • 18. Fashion Through the Ages
      • During the Industrial Revolution of the 1800s, garments began being mass-produced.
      • The invention of photography influenced the spread of styles.
      • The fashion magazine Vogue was first published in 1892.
      Section 1.2
    • 19. Historical Trendsetters
      • Elizabeth I
        • Clothing indicator of social status
      • Louis XIV
        • Sent life-size fashion dolls to every European court
      • Marie Antoinette
        • Trendsetter for ornate styles
      Section 1.2
    • 20. Historical Trendsetters
      • George Bryan “Beau” Brummell
        • Dandyism
      dandyism during the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement Section 1.2
      • Jacqueline Kennedy Onassis
        • Understated elegance
      • The Beatles
        • “ Mop-top” hairstyles
    • 21. Fashion: 20 th Century to the Present
      • The Early 1900s
      Section 1.2
      • In 1909, Vogue features new loose-fitting clothing for women.
      • Women stop wearing corsets.
      • Skirts get slightly shorter.
      • The invention of rayon leads to more functional clothing.
    • 22. Fashion: 20 th Century to the Present
      • The 1920s
      Section 1.2
      • Gabrielle “Coco” Chanel introduces sportswear garments and trousers for everyday wear.
      • Chanel promotes the style of the “flappers.”
      • Chanel introduces the “little black dress.”
      • The “one-hour dress” is invented by the Women’s Fashion Institute.
      • Styles are simpler.
    • 23. Fashion: 20 th Century to the Present
      • The 1930s–1950s
      Section 1.2
      • Movie stars set trends for hair, makeup, and clothes.
      • Nylon is invented by DuPont.
      • To save fabric during wartime, hemlines become shorter.
      • Simple styles represent patriotism during wartime.
      • American designers become more prominent.
    • 24. Fashion: 20 th Century to the Present
      • The 1930s–1950s
      Section 1.2
      • Women’s styles become more traditionally feminine in the 1950s.
      • Christian Dior launches a new style in 1947 called the New Look .
      New Look a style of the 1940s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts
    • 25. Fashion: 20 th Century to the Present
      • The 1960s
      Section 1.2
      • Social changes, world events, and music affect fashion.
      • New synthetic fibers are invented.
      • Hippie style appears.
      hippie style of the 1960s, a fashion consisting of clothing from the Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets
    • 26. Fashion: 20 th Century to the Present
      • The 1970s
      Section 1.2
      • Disco style appears.
      disco style of the 1970s, a fashion consisting of gold lam é, leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting
    • 27. Fashion: 20 th Century to the Present
      • The 1970s
      Section 1.2
      • Punk fashion appears.
      punk fashion of the 1970s, a style featuring intentionally torn clothing worn by young people with limited income, such as students and the unemployed
    • 28. Fashion: 20 th Century to the Present
      • The 1970s
      Section 1.2
      • Feminist movement influences women’s styles.
      feminist movement of the 1970s, the organized effort to establish equal social, economic, and political rights and opportunities for women; influenced women’s fashions with shorter hemlines and the pantsuit for the workplace
    • 29. Fashion: 20 th Century to the Present
      • The 1980s
      Section 1.2
      • Professional women adopt “the power look.”
      • Business-casual attire appears.
      • High-quality products become available at moderate prices.
      • Stretchy, synthetic athletic wear becomes popular.
    • 30. Fashion: 20 th Century to the Present
      • The 1990s
      Section 1.2
      • Americans begin dressing less formally.
      • Grunge style appears.
      grunge a style started by the youth culture in the Pacific Northwest region of the United States in the early 1990s; it is messy, uncombed, and disheveled
      • Fashion industry begins to lose the ability to dictate trends.
    • 31. Fashion: 20 th Century to the Present
      • Fashion Today
      Section 1.2
      • Consumers make well-informed choices about what to wear, where to shop, and how much to spend on products.
      • Fashion makers and marketers need to be more informed and aware of customer wants and needs.
    • 32.
      • What three basic needs are satisfied by the use of clothing?
      • How did World War II affect the fashion industry?
      • What fashion trends emerged in the 1980s?
      1. 2. 3. Section 1.2 1-2

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