F Generalpresentation06112006Presentation Transcript
F AD I SEE IT FIRST ON FTV ADVERTISING ON FTV
INTRODUCTION FTV – A FASCINATING AND UNIQUE TV STATION FTV is the only 24/7 Fashion, beauty and style television station worldwide. FTV is the biggest Fashion Medium in the world. FTV is one of the best distributed channels worldwide. FTV was founded 1997 and has become a must carry program in many parts of the world. FTV is fast and informative while being glamorous and stylish. FTV is present in 202 countries on 6 continents. confirmed reach: 345 million households worldwide.
THE FTV MISSION STATEMENT To be ahead of the rest FTV is the first global media to deliver the latest fashion trends, models, events, news and gossip. FTV is first in information – when it happens, where it happens. To innovate Be the first to show the latest trends, fashion weeks, models, events and fashion locations all around the world. To entertain FTV‘s unique mix in productions and distribution, innovative technology and broadcasting give its viewers a VIP seat in the show with only the best available quality. INTRODUCTION
GOOGLE RANKING FTV – OTHER CHANNELS: A COMPARISON If you "google" the keyword *news* CNN appears in the 1st place, BBC in the 4th place, GOOGLE.NEWS in the 3rd place... If you "google" the keyword *music* MTV appears in the 2nd place. If you "google" the keyword *fashion* FTV appears in the 3rd place. We can safely say that what CNN is to NEWS, and what MTV is to music, FTV is to FASHION and to all its attributes such as GLAMOUR, CHIC AND ALLURE.
THE FTV AUDIENCE BUT >> would the avarage CNN / MTV user ever spend € 1500 on a watch? or splurge his income on a second car, as a sportcar? or spend more than 10 night in an expensive luxury hotel abroad? FTV audience will do it. More than the viewers of every other TV channels. There are many news channels around the globe, and even more print media focused on fashion and lifestyle. But only one 24/7 Global TV Network dedicated to the high-end world of fashion and style. The Community of FTV viewers is considered the most luxurious, glamorous and fashion-oriented target group among all media consumers. FTV – THE *BIG SPENDER* AUDIENCE
THE FTV AUDIENCE FTV – THE *BIG SPENDER* AUDIENCE / source:EMS Fashion TV ranks 1st with an almost 50% increase since 2003 in this “wired” category. (handheld / palmtop) Fashion TV ranks 1st with more than a quarter of its audience having purchased a watch over 750 €.. Fashion TV ranks 1st in category perfumes / skincare / cosmetics as well, far ahead other channels. Fashion TV ranks 1st in the category: CARS with more than half of its audience owning 2 cars.
FTV – THE *BIG SPENDER* AUDIENCE II / source:EMS Fashion TV ranks 1st in Number of Hotel Nights far ahead other channels. Fashion TV ranks 1st In Credit Card Usage far ahead other European channels. Sports Oriented: People who have taken part in 3+ spots in the last 12 months. Fashion TV ranks 1st, ahead of Eurosport. Fashion TV ranks 1st in the category: High End Position i.e. Directors or General Managers in companies. THE FTV AUDIENCE
FTV – THE *BIG SPENDER* AUDIENCE III / source:EMS Fashion TV ranks 1st, far ahead the 2nd, with 10.6% of its audience. THE FTV AUDIENCE
The world of fashion and glamour: More than 500 hours of new program content per year. 300 new shows and 600 new clips every season. Coverage of fashion weeks, i.e. the best of the shows, news and stories about designers, models and stars are the core of the FTV channel. THE FTV CHANNEL THE PROGRAM
3 REASONS TO WATCH FTV
Fashion and Lifestyle : There is a huge demand for fashion and lifestyle information thousands of different fashion magazine titles are sold every day all over the world to millions of male and female readers. FTV is the only TV equivalent and appeals to everyone who is interested in Fashion, Lifestyle, Beauty and Trends, by the push of a button – updated every day.
Models and VIPs : FTV brings you the hottest news about the modeling industry generating fan support by a large male audience as well as delivering informative and aspirational program to female viewers. Also FTV’s red carpet programing: F-People delivers hourly info on the world’s who is who for everyone who is interested in the latest celebrity gossip.
The Sound of Fashion: FTV is the favourite channel of clubbers, dj’s and sophisticated party goers. Delivering the best of house, chillout and newage sounds ftv mirrors what is hot in the word’s top clubs. Music that has no video clips and hence appears on no music channel. Only on FTV - the most fashionable music.
WHY WATCH FTV
NORTH AMERICA 40 MILLION CENTRAL & SOUTH AMERICA 15 MILLION AFRICA 5 MILLION INDIA 35 MILLION EUROPE 116 MILLION RUSSIA 12 MILLION ASIA 113 MILLION AUSTRALIA & NEW ZELAND 1,8 MILLION MIDEAST 8 MILLION TECHNICAL REACH (HOUSEHOLDS) Fashion TV is present in 202 countries on 6 continents with a confirmed reach of 345 million households. Total: 345 Million source: contracts with satellite-stations and EMS TECHNICAL REACH WORLDWIDE
NORTH AMERICA 40 MILLION FTV IN AMERICA in South America, Fashion TV channel is broadcasted via Intelsat 907, Direct TV and Sky with reach of over 15 million homes, on Telestar 5 in North America, Fashion TV is reaching approximately 9 million homes and in Miami, Fashion TV channel broadcast via Miami Beach cables with reach of 120,000 homes and hotels 24 hours per day. source: contracts with satellite-stations and EMS TECHNICAL REACH AMERICA CENTRAL & SOUTH AMERICA 15 MILLION Fashion TV channel is broadcasted on DTH via satellite Intelsat 5 (West Coast) with reach of over 40 million homes,
FTV IN THE USA source: contracts with satellite-stations and EMS TECHNICAL REACH USA From April 2006 fashion TV is broadcasted from 17:00 pm – 24:00 pm every day as a program block on Echo star-Dish tv basic, Time Warner, Bright house and Cox cables companies via "Beauty and Fashion" channel (TNG) which carried as basic channel on all those systems reaching 20 mil homes. Total estimated reach now in usa part time and full time broadcasting is about 40 mil homes. Fashion TV channel is being streamed live on various mobile phones like Sprint, Cingular, T-Mobile, Alltel, Midwest wireless, cellular south, Treo as well as other WiFi (Palm TIX and Lifedrive) mobile phones. Not to forget the internet services like google video, www.ftv.com etc., there is an other reach of 5 million users monthly. Fashion TV expects by 2007 to reach 50 mil homes over satellite and cable, and develop its new media further on mobile phone, wireless devices, ipods, internet and ip broadcasting. NORTH AMERICA 40 MILLION
NEW MEDIA FTV NEW MEDIA After a decade of experience in delivering the most exclusive fashion program to TV viewers all over the world, FTV already leads the way in NEW MEDIA TV DISTRIBUTION In addition to the 345 Million Homes FTV reaches with Satellite and Analogue as well as Digital Cable TV Broadcast – FTV provides access to the newest and hottest fashion programmes over new media distribution and will reach until 2007 more than 200 Mio. viewers over IPTV and Broadband Internet Mobile Telephones VOD services www.ftv.com Pod casts
Watch FTV 24/7 Linear streaming and VOD on… IPTV and Broadband Internet PCCW Orange 3 Neuf Telecom Fast Web Belgiacom KPN Tata Telefonica T-Online UPC Chello Stream TV Softbank Yahoo-J Google AOL Club Internet Jupiter China IPTV Magnet Broadband TV And many more… IPTV & BROADBAND
Watch FTV MOBILE Linear streaming and VOD on… MOBILE Vodafone (Global) Orange (Global) T-Mobile (Global) Hutchinson 3 CSL Cingular Cellcom Pelephon China Mobile China Unicom O2 Turkcell Sprint KDDI TMN Portugal ERA Vodacom SFR Smartone Mobi TV Optimus Singtel Starhub TM Net Samart Alcatel (Tech.partners) Ericsson (Tech.partners) Nokia (Tech.partners) And Many More…. MOBILE PARTNERS
Vodaphone mobile TV Global 18 Apr - 23 Apr 2006 FTV MOBILE CHANNEL RANKING
MOBILE AGGREGATORS & PLATFORMS ERA MOBIBASE PLATFORM mobibase U: ftv.max P: 5UHG45c >>> FTV ON MOBIBASE MOBILE CONTENT AGGREGATORS
VIDEO ON DEMAND VOD CATEGORIES FASHION TV is covering all aspects of the fashion and lifestyle scene with 500 hours of new programming every year. FASHION TVs programming ranges from beauty programs like „hair and make-up“ to lifestyle magazines like „stars and cars“, from haute couture to beachwear, from VIP events to reality TV. FASHION TV provides a wide spectrum of programs appealing to sought after audiences of both genders: VIDEO ON DEMAND
VOD MAIN CATEGORIES THE 5 MAIN CATEGORIES 1. fashion programs based on fashion shows, hair & make-up, trends etc. for a female target group 2. f men programs based on boys and male models, fashion shows and swimwear & lingerie for the gay and female target group 3. f people programs based on parties, music, djs, celebrities, front row, backstage for the young male and female target group 4. midnight hot programs based on top models and gorgeous girls, lingerie etc for the male target group 5. midnight hot plus programs based on erotic clips, calendar making-of, exclusiv on line content for the male target group VOD MAIN CATEGORIES
VOD CATEGORIES ALL CATEGORIES FASHION fashion world fashion spring summer fall winter backstage sportswear swimwear models models talk model award designers interlude flashback first face fashion weeks haute couture best of hc hair & make-up flashback fashion event special day tendaces in stores now F MEN f men f men talk men only F PEOPLE f parties f people happy birthday special day f floor f fashion & music MIDNIGHT HOT midnight hot lingerie MIDNIGHT HOT PLUS midnight hot plus photographers ( calendar shootings ) all programs are available on VOD for mobile phones, broadband internet and IPTV VOD CATEGORIES
the website www.ftv.com has 700.000 unique visitors monthly
visitors stay on an average 12 minutes by more than 23 page views ( source : Google Analytics Tool )
page views / month: 28 Mio.
visits / month: 1.200.000
numerous functions and features
tv program guide and information
wide range of multimedia : ftv live , fashiontv thematic channels, VoD, mobile phone content …
exclusive community “f-Diamond Club”, pro-community “f.VIP”
voting for the FTV model awards (last time over 8 mill. Votes
prize draws and competitions
ONLINE ONLINE FIGURES
FTV is one of the worlds best distributed TV channels.
FTV is the most distributed channel in public places.
FTV is the gatekeeper to the world of fashion and glamour.
FTV designs new and innovative TV concepts around the theme of fashion.
FTV is the only TV equivalent to hundreds of print products, about fashion and lifestyle.
FTV delivers the newest trends faster to interesting target groups via live TV and hence is significantly faster than other fashion media.
FTV enhances brand communications to become fashion & lifestyle statements.
INTRODUCTION WHY ADVERTISING ON FTV? GLOBAL BRAND GLOBAL AUDIENCE
FTV is the world’s most preferred channel in…
clubs, bars, restaurants and hotels
fitness- and wellness clubs
hair- and beauty salons
fashion- and cosmetics boutiques
… about 6,6 Million public places and “hotspots”!
FTV IN PUBLIC
ADVERTISING MIX FTV provides a unique mix of marketing tools to directly access the most sought after consumer group – young, high income trendsetters – with integrated multi channel campaigns: ONLINE banners editorials channel and community sponsoring ON AIR classical advertising format & title sponsorship special formats - collective programs production with clients ON GROUND event sponsoring product placement exclusive partnerships with Fashion Bars
approx. 6,6 Mio public places / “hotspots” worldwide 113 2 from „East“ of Middle East to Indonesia Australia & New Zealand AsiaSat 3 121 Western Europe (France, Germany, Spain etc.) + Central & Eastern Europe (Poland, Hungary, Ukraine, Romania, Albania etc.) + Africa HotBird 3 Astra 2C (for Europe only) Households in Mio Geographical Regions Satellite Feed 15 40 South America North America IntelSat 907 Telstar5 35 India Thaicom source: contracts with satellite-stations ON AIR - TECHNICAL REACH 12 8 Russia Middle East Yamal 345 TOTAL
FTV viewers are…
men (63%), women (37%)
age: 21-44 years (61%); 45-54 (23%); 55+ (16%)
education: degree or equivalent (62%); below degree (38%)
well-off, technophile, globetrotters, trendy and ad aware
early adopters, opinion leaders, models, fashion stars and fashion professionals
PREMIUM TARGET GROUPS source: EMS THE FTV VIEWERS
more affluent, older and enjoy higher education levels than music channel viewers
younger than news channel viewers but fall into a similarly high income bracket
younger than viewers of sports channels but have a higher
high low young old income age CNN sports cable free TV MTV source: 2003 EMS survey And – FTV viewers are… THE FTV VIEWERS
Distribution: Dedicated Signal for UK
A verage TV rating = 0,01
Average selected TV rating = 0,14
Contacts reached in April ’04: 1 938 000 Adults (1 month cumulative)
Average Viewing Time / Day: 9’20
Weekly Reach (1 Min + cons): 6,19%
See next page
– (Adults – 1 month cumulative)
EXAMPLE UK WHY ADVERTISING ON FTV? – Example: Rating UK source: Barb Aug 2005
BEST QUARTERS 1 MONTH CUMULATIVE APRIL 2004 – Ranking by TVR BEST QUARTERS source: Barb Aug 2005 16 128 0,21, 23:00 – 23:15 16 896 0,22 24:45 – 25:00 19 200 0,25 22:00 – 22:15 19 968 0,26 24:00 – 24:15 35 328 Total Con-tacts 0,46 24:15 – 24.30 TVR Best Quarters Women 57 000 0,56 06:30 – 06:45 60 000 0,60 08:00 – 08:15 70 500 0,60 7:30 – 07:45 82 500 0,93 07:00 – 07:15 103 500 Total Con-tacts 1,30 07:15 – 07:30 TVR Best Quarters Men 57 000 0,38 06:15 – 06:30 60 000 0,40 24:00 – 24:15 70 500 0,47 24:15 – 24:30 82 500 0,55 07:00 – 07:15 103 500 Total Con-tacts 0,69 07:15 – 07:30 TVR Best Quarters Adults
WEEKLY PERFORMANCE Fashion TV - Weekly Performance summary Digital Satellite Homes
WEEKLY PERFORMANCE Fashion TV - Weekly Performance summary Digital Satellite Homes
TECHNICAL REACH EUROPE & AFRICA TOP 20 (Satellites Hot Bird 3 & Astra 2C) REACH EUROPE & AFRICA Total: 121 million households source: satellite provider, calculation FTV
TECHNICAL REACH ASIA & AUSTRALIA TOP 10 (Satellite AsiaSat3) REACH ASIA & AUSTRALIA source: satellite provider, calculation FTV Total: 113 million households
TECHNICAL REACH RUSSIA & MIDDLE EAST TOP 3 (Satellite Yamal) REACH RUSSIA & MIDDLE EAST source: satellite provider, calculation FTV Total: 20 million households
TECHNICAL REACH SOUTH AMERICA TOP 10 (Satellite IntelSat 907) REACH SOUTH AMERICA source: satellite provider, calculation FTV Total: 15 million households
TECHNICAL REACH NORTH AMERICA (Satellite Telstar 5) & INDIA (Satellite Thaicom) REACH NORTH AMERICA source: satellite provider, calculation FTV Total India: 35 million households Total North America: 40 million households
REACH PER REGION REACH PER REGION (People in Tsd.) Estimate reach based on French audience 0,035 and on UK audience 0,01; reach prime time (Mon-Fr 6.00-8.00 and 18.00-01.00; Sat-Sun 6.00-8.00 and 12.00-00.00) 0,035% ; reach non prime time 0,01%
PRICE PER REGION PRICE PER REGION 3,8 2,1 8,7 1,2 CPT* 105 55 1.053 212 Price 30“ (€) Prime 30 17 Russia / Middle East South America 323 61 Europe / Africa Asia / Australia Price 30“ (€) Non Prime Region *all adults 5,7 1,2 205 75 51,3 21 North America India
source: www.insidemindshare.com; CpT for all adults COST PER THOUSAND COST RANKING 8,7 5,7 3,8 2,1 1,2
PACKAGE EUROPE/AFRICA (HotBird 3) PRICE PACKAGE EUROPE & AFRICA -30% -20% Saving 303.400 231.165 Price 30“ (€) 49.800 630 9 Weeks 10 Spots / Day 50% Prime Time 33.180 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PACKAGE EUROPE/AFRICA (HotBird 3) – CpT-Comparsion PRICE PACKAGE EUROPE & AFRICA
PRICE PACKAGE ASIA & AUSTRALIA PACKAGE ASIA & AUSTRALIA (AsiaSat 3) -30% -20% Saving 60.200 45.865 Price 30“ (€) 71.820 630 9 Weeks 10 Spots / Day 50% Prime Time 47.880 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PRICE PACKAGE ASIA & AUSTRALIA PACKAGE ASIA & AUSTRALIA (AsiaSat 3) – CpT-Comparsion
PRICE PACKAGE RUSSIA & MIDDLE EAST PACKAGE RUSSIA & MIDDLE EAST (Yamal) -30% -20% Saving 30.000 23.000 Price 30“ (€) 11.340 630 9 Weeks 10 Spots / Day 50% Prime Time 7.560 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PRICE PACKAGE RUSSIA & MIDDLE EAST PACKAGE RUSSIA & MIDDLE EAST (Yamal) – CpT-Comparsion
PRICE PACKAGE SOUTH AMERICA PACKAGE SOUTH AMERICA (IntelSat 907) -30% -20% Saving 15.900 12.100 Price 30“ (€) 10.710 630 9 Weeks 10 Spots / Day 50% Prime Time 7.140 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PRICE PACKAGE SOUTH AMERICA PACKAGE SOUTH AMERICA (IntelSat 907) – CpT-Comparison
PRICE PACKAGE NORTH AMERICA PACKAGE NORTH AMERICA (Telstar5) -30% -20% Saving 56.500 43.000 Price 30“ (€) 14.175 630 9 Weeks 10 Spots / Day 50% Prime Time 9.450 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PRICE PACKAGE NORTH AMERICA PACKAGE NORTH AMERICA (Telstar5) – CpT-Comparison
PACKAGE INDIA (Thaicom) PRICE PACKAGE INDIA -30% -20% Saving 21.000 16.000 Price 30“ (€) 24.806 630 9 Weeks 10 Spots / Day 50% Prime Time 16.538 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PACKAGE INDIA (Thaicom) – CpT-Comparison PRICE PACKAGE INDIA
PACKAGE GLOBAL PRICE PACKAGE GLOBAL -30% -20% Saving 448.000 337.650 Price 30“ (€) 194.800 630 9 Weeks 10 Spots / Day 50% Prime Time 129.870 420 6 Weeks 10 Spots / Day 50% Prime Time Contacts 000‘ Total Spots Package
PACKAGE GLOBAL – CpT-Comparison PRICE PACKAGE GLOBAL
When booking an advertising package at a minimum amount of € 250.000 we offer you a fashion tv online “partner site” for free!
Please find the details to your partner side on the next slides.
FREE PARTNER SITE PRICE PACKAGE BENEFIT
www.ftv.com unique visitors / month : 700.000 visits / month : 1.200.000 page views / month: 28 Mio. ( source : Google Analytics Tool ) Since its relaunch in october 2005 www.ftv.com has grown 400%. ONLINE ADVERTISING ONLINE - FIGURES
I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 FTV.COM has 33.747 TOTAL visitors (total number of visitors with all logfiles - statistics by ftv.com) per day. (Saturday April 1st 2006. ) GOOGLE STATISTICS
I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 FTV.COM has 23.642 IDENTIFIED visitors (visitors with identifiable IP address - Statistics by Google Analytics) and 142.000 page views per day. (Wednesday April 19th 2006.) GOOGLE STATISTICS
I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 01 GEO location by GOOGLE / Country-statistics for ftv.com GOOGLE STATISTICS
I SEE IT FIRST ON FTV source : GOOGLE ANALYTICS TOOL https://www.google.com/analytics/home/ U: [email_address] P: ftv120567 02 GEO location by GOOGLE / Country-statistics for ftv.com GOOGLE STATISTICS
I SEE IT FIRST ON FTV FTV.COM has 852.737 ad impressions per day. ( Wednesday April 11th 2006. ) source : T-ONLINE http://reports.adworx.at/ Site-ID: ftv Passwort: sanantonio ADWORX STATISTICS
Be part of Fashion TV as one of our strong partners.
When booking an advertising package at a minimum amount of € 250.000 your “partner site” is for free!
We offer you a fashion tv “partner site” including the following possibilities:
PARTNER SITE ONLINE PARTNER SITE
For more information about the partnersite program kindly vist:
Our partner site for Wolford
PARTNER SITE ONLINE PARTNER SITE
NEWSLETTER Get the latest news in fashion and life style with the Fashion TV Newsletter! We reach more than 300.000 fashion victims and opinion leaders every week! Advertising Possibilities: Banners, Logos, company news... FTV NEWSLETTER
STANDARD ONLINE ADVERTISING LIKE… ADVERTISING WAYS FOR COOPERATION
CLIENTS FTV CLIENTS
The world in which the “Fashion TV” brand is positioned allows for far-reaching partnerships spanning both generic and branded products. This is where the magic of the “Fashion TV” brand truly lies: it projects a genuine personality, a cosmopolitan and very modern style. – A unique and inimitable style with which a broad target market, spanning generations and socio-economic categories, can identify. The “Fashion TV” brand could easily make do with its exceptional awareness even among people who lie outside its core target market. But this would be to overlook a major characteristic of our brand: its use as a selling aid. How many brands with such a strong image can so easily transform such an influence over so many people into concrete sales volumes? THE FTV EFFECT THE MAGIC OF THE FASHION TV BRAND
So, what is the key strength of Fashion TV? It is the “Fashion TV effect”. Whether affixed to a dress or an item of jewellery, a T-shirt, a watch or handbag: the brand provides an opportunity for instant recognition and identification with its innovative and inspirational lifestyle whenever it is used in conjunction with glamour and cool products. THE FTV EFFECT THE KEY STRENGTH OF FTV
THE FTV BRAND The diamond embodies all the powers of seduction. Fashion TV’s diamond, a symbol of beauty, of refinement and of purity, radiates across all the continents. A diamond is a fascinating object, just like the magical television screen upon which the dazzling reflections of a thousand and one facets of international design and fashion are displayed in full glory. THE DIAMOND
The diamond is…
an aspirational symbol
dream and entertainment rolled into one
the excitement of live TV
THE ATTRIBUTES OF THE FASHION TV BRAND THE FTV BRAND
the upscale end of mass market
Fashion TV products are perceived as having a certain
cachet while being accessible price-wise
the ambition of Fashion TV Licensing: to enable the
greatest possible number of people to gain access to the
elitist image of “Fashion TV attitude”
customer profile: young male/female but not overly teenage
(15-40 years old)
a selective distribution strategy for derivative products
PRODUCT POSITIONING THE FTV BRAND
FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING F BAR & LOUNGE F SHOP F PRODUCTS
FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING The Fashion Bar project is based on the model of a cafè/bar/restaurant deeply connected to the image of a trendy and sophisticated life-style; to reach it we constantly take increased care of the interior design, of the promotion and of the quality of the Fashion Shop’s offer. The take-away products which are part of the offer contribute to reinterpret the Fashion Bar no longer as a place for only “drink and dance a night away”, but as the starting point for shopping in a whole universe of products and entertainment proposals. Here the customers find a choice of CDs, T-shirts, bijouterie, table top products and coffees, as well as bags with exquisite choice of tea leaves of Fashion TV brand together with typical Italian pastry, chocolades and candy, oil and vinegar. Our proposal for the Investor includes a small line of Italian cooking [optional]. The Fashion Bar’s take-away sales of trade mark fancy FTV items are forcefully helped by the airtime advertising on the Fashion TV channel. This promotion represents an added value, influencing customers to multiply their visits and increase their spending, both in urban contexts and in shopping malls, whose stores seldom can supply the promotion of location or goods comparable with the Fashion Bar line. F BAR & LOUNGE
1. Fashion Bar Philosophy
2. Fashion Bar Project
3. Fashion Bar Project for Investors
4. Fashion Bar Concept for Style and Interior Design.
5. Fashion Bar Formats Catalogue
6. Fashion Bar Food & Beverages Concept
7. Fashion Bar Franchise Services
8. Fashion Bar Business Plan
9. Fashion Bar Monitoring and Information Exchange
10. Fashion Bar Advertising
11. Fashion Bar Cooking [optional]
12. Fashion Bar Operator Contract
13. Summary of Terms and Conditions
14. “Caffè Academy”
16. Guarantee by Investor/Owner
you can request the f bar project catalogue by:
Gabriel Lisowski / firstname.lastname@example.org
FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING F BAR PROJECT CATALOGUE CONTENT
FTV MERCHANDISING & FRANCHISING FTV BAR PICTURES
Fashion Bars is a franchise system, with fixed structures, workflows and guidelines for the corporate design. FTV supports the action of the Fashion Bars “on air” and “on-line”. Fashion Bar designs and delivers the whole equipment and decoration with integrated TV screens to spread the atmosphere of FashionTV. Because of the constantly increasing success are Fashion Bars in the meantime opened in Warsaw, Kiev, London, Bombay, New Delhi, Budapest, Sao Paolo, Buenos Aires, Paris, Tel Aviv und Bucharest. In the coming months will more Fashion Bars be opened in Beirut, Shanghai, Tallinn, Cape Town, Lagos … The FTV brand reaches through licensing and merchandising for events, parties, f bars etc. more than 100 million users. THE FASHION BARS FRANCHISE SYSTEM FTV MERCHANDISING & FRANCHISING
FTV MERCHANDISING & FRANCHISING FTV MERCHANDISING Today, due to f brand worldwide success Fashion TV has decided to launch its own line of garments. • F Clothing: f t-shirt, f jeans, f blouse • F Phone accessories: f phone chain • F Accessories: f bags, f caps, f belt • F Jewellery: f earrings, f necklace, • F Shoes F SHOP
Fashion Phones in cooperation with Philips – stylish mobiles
with an exclusive design and special FTV content.
own fashion label, worldwide royaltyBusiness,
for example In Germany distributed by OTTO
pendant for your telephone
i.e. low-fat cookies
FTV Diamond Line
in cooperation with Swarowski
A large number of products branded with the FTV diamond logo are produced for wholesale. If you want to sell our products in your stores to the final consumer or if you have special ideas concerning the development of new f-products please contact us: [email_address] THE „F“-COLLECTION FTV MERCHANDISING & FRANCHISING
event sponsoring or title sponsoring
presentations and product placement at ftv events and clips.
on product promotion, co-branding, merchandising & licensing
exclusive partnerships with Fashion Bars
i.e. for beverages, food, tobacco (non-tv) etc.
coverage, endorsement and broadcasting of product launches, or branded events also possible in association with FTV Fashion Bars.
SMS & MMS advertising and delivery of mobile content
i.e. calendar, catalogue etc. production shootings on air with FTV.
ON GROUND INTRODUCTION
The "Fashion TV Awards" events are t he channel 's premiere shows, bringing together models from around the world for exciting events in fashion and entertainment, bringing glamour to each location.
More then 50 international models, representing over 40 countries are competing for the world title of Miss FTV Awards.
FTV introduces the models to hundreds of select VIP guests, the crème de la crème of the high society, fashion people, business elite, journalists and other luminaries of fashion, music and entertainment industries as it has happened already in Greece, Turkey or China.
WHAT IS MISS FTV AWARD? MISS FTV AWARD
The event provides an aura of glamour and aspiration which encourages gaming.
Models are within the facility 24 hours a day and hence interact with players and guests.
Players have a vote for the winning models.
Multiple shows build up to the main event.
The main event can combine modelling, photo shooting, singing, dancing and acting into one performance, also featuring multi media performances and celebrity juries.
MISS FTV IS IDEAL FOR HOTELS / CASINOS: For sponsoring and other partnerships please contact [email_address] . MISS FTV AWARD
Your own FTV PARTY! The organizer gets the right to use all FTV related trademarks to host one event. The organizer gets FTV merchandise (300 f crystal tattoos by Swarovski and 20 FTV t-shirts or CDs). The edited clip of one minute, produced by the organizer, will FTV broadcast 30 times in its “After party” program (aired at 23h50 and 2h00). The party will be announced on www.ftv.com PARTY PACKAGES ON GROUND – PARTY PACKAGE 1 PACKAGE PRICE : € 6.000,-
The bigger – the best! The organizer gets the right to use all FTV related trademarks to host one event. The organizer gets FTV merchandise (900 f crystal tattoos by Swarovski and 50 FTV t-shirts or CDs). The edited clip of one minute, produced by the organizer, will FTV broadcast 50 times in its “After party” program (aired at 23h50 and 2h00). The party will be announced on www.ftv.com PARTY PACKAGES ON GROUND – PARTY PACKAGE 2 PACKAGE PRICE : € 10.000,-
CONTACT Thank you for your interest in FTV We are looking forward to provide you with more details in person. Kindly contact us: Max Posch Yasmin Hirth fashiontv marketing F.TV Programm GmbH Mobile: +43 664 405 28 40 E-mail: email@example.com