Expolic Charles Riotto
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Expolic Charles Riotto

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    Expolic Charles Riotto Expolic Charles Riotto Presentation Transcript

    • NEW TRENDS IN LICENSING Charles M. Riotto President International Licensing Industry Merchandisers’ Association (LIMA)
    • LIMA 1000 MEMBERS AROUND THE WORLD THE INDUSTRY’S MAIN SOURCE OF EDUCATION INFORMATION AND NETWORKING OPPORTUNITIES
    • LIMA SPONSOR OF LICENSING 2003 INTERNATIONAL LICENSING LONDON LICENSING ASIA
    • LICENSING ENTERTAINMENT CORPORATE SPORTS FASHION ART
    • LICENSING TRENDS
      • ENTERTAINMENT CHARACTERS AS PRODUCT ENDORSERS
    • LICENSING TRENDS
      • CORPORATIONS:
      • STRENGTHEN THEIR TRADEMARK
      • PREVENT PIRACY
      • ADD REVENUES
      • MORE EXPOSURE
    • LICENSING TRENDS
      • COLLEGES :
      • SUBSIDIZE THEIR EDUCATIONAL PROGRAMS
    • LICENSING TRENDS
      • LICENSING IS A $150 BILLION WORLDWIDE BUSINESS
    • LICENSING TRENDS
      • LIMA’S STATISTICAL STUDY
      • CONDUCTED BY RESEARCHERS AT HARVARD BUSINESS SCHOOL AND YALE SCHOOL OF MANAGEMENT
      • LICENSING IS A $95 BILLION BUSINESS IN THE U.S.
    • LICENSING TRENDS
      • $5.5 BILLION IN ROYALTY INCOME IN THE U.S. IN 2001
    • LICENSING TRENDS
      • 44% OF LICENSING ROYALTIES ARE FOR CHARACTER AND ENTERTAINMENT PROPERTIES
    • LICENSING TRENDS
      • LICENSING REVENUES :
      • CHARACTER/ENTERTAINMENT $2.5 B
      • TRADEMARK/BRANDS $963 M
      • FASHION $911 M
      • SPORTS $707 M
      • COLLEGIATE $175 M
      • ART $147 M
      • MUSIC $117 M
    • LICENSING TRENDS
      • LICENSING ROYALTIES BY PRODUCT CATEGORY :
      • APPAREL $976.4 M
      • TOYS & GAMES $958.3 M
      • SOFTWARE/VIDEOGAMES $536.8 M
      • ACCESSORIES $450.0 M
      • GIFTS & NOVELTIES $506.4 M
      • FOOD & BEVERAGES $418.3 M
    • LICENSING TRENDS
      • ENTERTANIMENT LICENSING IN THE U.S.:
      • $2.5 BILLION IN ROYALTIES
      • $42.5 BILLION AT RETAIL
      • 44% OF ALL LICENSING REVENUES
    • LICENSING TRENDS
      • DISNEY CONSUMER PRODUCTS:
      • MICKEY MOUSE
      • WINNIE THE POOH
      • DISNEY PRINCESS
      • POWER RANGERS
      • LIZZIE McGUIRE
    • LICENSING TRENDS
      • WARNER BROS. CONSUMER PRODUCTS:
      • LOONEY TUNES: BACK IN ACTION
      • HARRY POTTER
      • SCOOBY-DOO
    • LICENSING TRENDS
      • NICKELODEON:
      • SPONGEBOB SQUAREPANTS
      • DORA THE EXPLORER
      • BLUE’S CLUES
      • JIMMY NEUTRON
      • RUGRATS
    • LICENSING TRENDS
      • OTHER POPULAR ENTERTAINMENT LICENSORS:
      • HIT ENTERTAINMENT
      • 4KIDS ENTERTAINMENT
      • MARVEL
      • MATTEL
      • UNITED MEDIA
    • LICENSING TRENDS
      • RETRO PROPERTIES ARE POPULAR
    • LICENSING TRENDS
      • STUDIOS ARE USING “FRANCHISE DEVELOPMENT” STRATEGIES
    • LICENSING TRENDS
      • LICENSING OF MUSICAL PERFORMERS IS GROWING
    • LICENSING TRENDS
      • CREDIT CARD AFFINITY PROGRAMS FEATURING LICENSED CHARACTERS
    • LICENSING TRENDS
      • SALES OF LICENSED TOY PRODUCTS ARE UP
    • LICENSING TRENDS
      • CORPORATE BRAND LICENSING:
      • AUTOMOTIVE BRANDS HAVE MAJOR LICENSING PROGRAMS
    • LICENSING TRENDS
      • FOOD & BEVERAGE LICENSING ACCOUNTS FOR 25% OF ALL CORPORATE LICENSING REVENUES
    • LICENSING TRENDS
      • COCA-COLA LICENSING :
      • PROGRAM STARTED IN ORDER TO ENFORCE TRADEMARK RIGHTS
      • NOW GENERATES ABOUT $1 BILLION IN RETAIL SALES
    • LICENSING TRENDS
      • CORPORATE LICENSING :
      • GROWTH IN HEALTH & BEAUTY AIDS CATEGORY
    • LICENSING TRENDS
      • CORPORATE LICENSING :
      • CABLE NETWORKS NOW INTO LICENSING
    • LICENSING TRENDS
      • CORPORATE LICENSING:
      • FOOD & BEVERAGES 31%
      • APPAREL 16%
      • ACCESSORIES 7%
      • GIFTS & NOVELTIES 6%
      • HOUSEWARES 6%
      • TOYS & GAMES 5%
    • LICENSING TRENDS
      • CORPORATE LICENSING :
      • LOW-RISK WAY TO BUILD BRAND AWARENESS
      • PROMOTES THE CORE PRODUCT
      • INCREASE APPEAL TO DIFFERENT GROUPS
      • STRENGTHENS TRADEMARK RIGHTS
    • LICENSING TRENDS
      • CORPORATE LICENSING TRENDS :
      • INTEREST WILL CONTINUE TO GROW
      • USED AS A MEANS TO ACCOMPLISH DIFFERENT GOALS
      • GROWTH WILL SLOW DOWN
      • ROYALTY RATES WILL RISE SLOWLY
      • DEALS ARE GETTING BIGGER
    • LICENSING TRENDS
      • SPORTS LICENSING :
      • $707 MILLION IN ROYALTY REVENUES
      • $14 BILLION IN RETAIL SALES
    • LICENSING TRENDS
      • SPORTS LICENSING :
      • U.S. LEADERS :
      • NATIONAL FOOTBALL LEAGUE (NFL)
      • MAJOR LEAGUE BASEBALL (MLB)
      • COLLEGIATE LICENSING CO. (CLC)
      • NATIONAL BASKETBALL ASSN (NBA)
      • NASCAR
      • NATIONAL HOCKEY LEAGUE (NHL)
    • LICENSING TRENDS
      • FASHION LICENSING :
      • $911 MILLION IN ROYALTIES
      • $15.5 BILLION IN RETAIL SALES
    • LICENSING TRENDS
      • ART LICENSING :
      • $147 MILLION IN ROYALTIES
      • $2.5 BILLION IN RETAIL SALES
    • LICENSING TRENDS
      • LICENSING AT RETAIL :
      • DIFFICULT FOR SMALLER PROPERTIES TO GET NOTICED
      • LICENSORS NOW WORKING DIRECTLY WITH RETAILERS
    • LICENSING TRENDS
      • KEYS TO RETAIL RELATIONSHIPS :
      • UNDERSTAND THE RETAILER AND HIS CUSTOMERS
      • UNDERSTAND WHERE YOUR PROPERTY FITS
      • HOW WILL IT DRIVE TRAFFIC?
      • WILL IT BRING NEW CUSTOMERS?
      • WILL IT SELL MORE PRODUCT?
    • LICENSING TRENDS
      • OTHER TRENDS :
      • GUARANTEES GETTING SMALLER
      • ROYALTY RATES STABILIZING
    • LICENSING TRENDS
      • OTHER TRENDS :
      • CROSS LICENSING GAINING POPULARITY
    • LICENSING TRENDS
      • INTERNATIONAL LICENSING MARKETS :
      • U.S./CANADA 65.0%
      • WESTERN EUROPE 22.0%
      • JAPAN 9.8%
      • AUSTRALIA/N. ZEALAND 1.3%
      • SOUTH/CENTRAL AMERICA 0.7%
      • SOUTHEAST ASIA 0.5%
      • OTHER 0.7%
    • LICENSING TRENDS
      • SUGGESTIONS :
      • ATTEND NEW YORK LICENSING SHOW
      • CONSIDER ATTENDING LICENSING SHOWS IN LONDON AND TOKYO
    • LICENSING TRENDS
      • SUGGESTIONS :
      • JOIN AND SUPPORT ABRAL
      • JOIN LIMA
    • LICENSING TRENDS
      • THANK YOU!