Elements Of A Basic Economic Challenge - Presentation Transcript
Elements of a Basic Economic Challenge
Scarce resources
Time
Money
Alternative Uses of those Resources
Common Resources
Land
Labor
Capital
Land
Farmland
Parkland
Open Space
Water
Air Minerals
Fossil Fuels
Receptacle for waste products
Labor
Time
Muscle Power
Brainpower
Capital
Buildings
Machinery
Equipment
Roads
Bridges
Tunnels
Components in Economic Decision Making
What goods and services?
How are they produced?
For whom are they produced?
How extensively are resources used?
Questions every economy must answer…
What should be produced?
How many should be produced?
What methods should be used?
How should the goods be distributed?
Two Kinds of Economies
Command economy
Market economy
Characteristics of a Pure Market Economy
Economic freedom
Economic incentives
Competition
Private ownership
Limited government
Demand Curve
Price
Demand
Relationship between price and demand
Price goes down, demand goes up
Supply Curve
Quantity
Price
Relationship between quantity and price
Positive relationship = price increases so does quantity supplied
Equilibrium Price
If the demand increases, the demand curve would shift up and right, and the equilibrium price would increase.
If the demand decreases, the demand curve would shift down and left, and the equilibrium price would decrease
A Comparison of Four Types of Market Structures Market Number of firms Control over price Type of product Entry Competition Pure competition Very large None Standardized Very easy Price-based Monopolistic competition Large Small Differentiated Fairly easy Non-price Oligopoly Few dominant firms Fair amount of control Standardized or differentiated Difficult Non-price competition for differentiated products Monopoly One Large One Blocked to other firms Non-existant
Bonds
Bearer Bonds
Registered Bonds
Inflation
Demand-pull
Cost-push
What is Economics Then?
Macroeconomics
Microeconomics
Economies of scale
Law of Diminishing Returns
Law of Increasing Costs
Concerns of Unions
Job security
Wages
Job safety
Medical benefits
Insurance benefits
Pension plans
Key Labor Laws
National Labor Relations Act
Norris-LaGuardia Act
Taft-Hartley Act
Landrum-Griffin Act
Common Contract Issues
Pay
Fringe benefits
Bonuses
Working conditions
Job security
Organization Handbook Components
Statement of objectives
Organization history
Organization chart
Job descriptions
Personnel policies and procedures
Terms and conditions of employment
Holidays and vacations
Employee benefits and services
Common Types of Organizational Structures
Primitive Structure or Agency Structure
Functional Structure
Product Structure
Territorial Structure
Customer Structure
Mixed Structure
Primitive Structure Small Town USA “ A” Baseball Franchise Organizational Chart Founder Employees
Internal Factors Influencing Structure Development
Size
Product Diversity
Employee Characteristics
Chain of Command Levels of Management
First-line or sometimes called the front line
Middle
Top
Pointers to Assure Effective Delegation of Authority
Be sure delegates are willing to accept authority
Be sure the delegates understand what is expected of them
Be sure the delegates are qualified
Establish policies to guide decisions
Specify deadlines
Establish an evaluation process
Reward delegates who get things done
Admit that others can do a task
Commonly Encountered Resistance to Delegation
Proper job information not received
Lack proper training
Lack self-confidence & fear failure
Not provided proper equipment or tools
Not certain the extent of authority provided
Not confidence there is anything to gain by accepting the authority
Find it easier for the manager to make the decisions
Not paid for this responsibility
Organizing for Financial Management
For-profit
Not-for-profit
Sole Proprietorship
General Partnership
Limited Partnership
Limited Liability Partnership
Limited Liability Corporation
S Corporation
C Corporation
Common Reasons for Starting a Business …
Be own boss
Financial Independence
Creative Freedom
Fully use own skills and knowledge
Questions to Answer for Identifying the Niche …
What business am I interested in starting?
What services or products will I sell?
Is my idea practical?
Will my idea fill a need?
What is my competition?
What is my business’s advantage over existing firms?
Can I deliver a better quality service?
Can I create a demand for my business?
Pre-business Checklist
What skills and experience do I bring to the business?
What will be my legal structure?
How will my company’s business records be maintained?
What equipment or supplies will I needed?
How will I compensate myself?
What financing will I need?
Where will my business be located?
What will I name my business?
Financial Accountability & Reporting
Existence and Occurrence
Completeness
Rights and Obligations
Valuation and Allocation
Presentation and Disclosure
Internal Control
It is a process.
It is affected by the people of the organization.
It provides reasonable assurance regarding the achievement of objectives
It is geared to the achievement of the organization’s objectives.
Components of a Control Procedure …
Control Environment
Risk Assessment
Control Activities
Information and Communication
Monitoring
Key Questions the Financial Manager needs to Answer
What long-term investments should the organization consider?
What lines of business will the organization be in?
What sorts of facilities, machinery, and equipment will the organization need?
Where will the organization secure the long-term financing to pay for investment?
Will the organization bring additional investors?
Will the organization borrow the funds needed?
How will the organization manage everyday financial activities?
Financial Reports
Balance sheet
Statement of cash flows
Common-size statements
Common-size balance sheets
Common-sized income statements
Auditing
Internal auditing or control
External Auditing
The Internal Control Process: Key Objectives
Efficiency and effectiveness of operations
Reliability and completeness of financial and management information
Compliance with applicable laws and regulations
Internal control consists of …
Management oversight and the control culture
Risk management
Control activities
Information and communication
Monitoring activities
Characteristics of Performance Information
Understandability
Relevance
Reliability
Comparability
Cost beneficial
What is financial planning?
It is the foundation upon which an organization can be a successful future.
It is much easier for decisions to be made to be made in a proactive manner when a plan is in place.
Risks are reduced and the organization’s competitiveness is increased.
Financial planning is an integral part of any strategic plan.
Financial planning can help provide solutions …
Funding capital projects
Developing new products and services
Retiring products and services
Selling assets
Purchasing assets
Protecting assets
Relocating an organization
Tax liabilities
Financial Staff’s Activities
Forecasting and planning
Major investment and financial decisions
Coordination and control
Dealing with the financial markets
Risk management
Cash Planning
The process of determining the amount of cash needed at a particular point in the budget year by gathering data from both internal and external sources.
Cash
Cash is any medium of exchange that a bank will accept at face value.
Cash Flow is the difference between the number of dollars that came in and the number that went out.
Operating cash flow tells the manager whether cash inflow will meet the daily cash outflow.
Cash flow budget records estimates of cash receipts (cash in) and disbursements (cash out) resulting in an estimate of the cash surplus or deficit.
Profit
Profit is the sum remaining after all costs, direct and indirect, are deducted from the revenue of an organization.
Profit
Profit is the sum remaining after all costs, direct and indirect, are deducted from the revenue of an organization.
Revenue is the amount charged to customers for goods or services sold to them. There are alternative terms used to identify revenue including sales, fees earned, rent earned, or fares earned.
Common Measures of Profitability
Profit margins on Sales
Return on Total Assets
Return on Common Equity
Return on Investments
Margin
Margin is the difference between the cost and the selling price of goods produced and services rendered.
Profit margin is a profitability measure that defines the relationship between sales and net income.
Capital Budgeting
Capital budgeting deals with investment decisions involving fixed assets. It is an outline of planned investments in fixed assets. Further, it is a process of analyzing projects and deciding which ones to include in the capital budget.
A fixed or permanent asset is one that is long-lived.
Budget
The budget is a part of the foundation upon which an organization justifies its mission. It is an estimate of revenue and expenses for a given period of time, usually 1-2 years. Further, the budget is a restatement of the organization’s objectives in financial terms.
Common Budget Types
Line item
Program
Performance
Zero-based
Entrepreneurial
Budgeting Process
Collecting data
Analyzing the data
Identifying the data collected
Preparing the budget document
Implementing the approved budget
Sources of Revenue
Membership fees
Ticket sales
Admissions fees
Food concessions
Corporate sponsorships
Licensing agreements
Beverage concession
Lease agreements
Parking concession
Merchandise sales
Luxury suites
Club/Premium seating
Premium restaurant agreements
Sample Expenditures
Salaries
Employee benefits
Insurance premiums
Guarantees
Lease agreements
Vehicle rentals
Telephone
Electricity
Computer maintenance
Water & Sewage
Natural gas
Office supplies
Postage
Duplication
Printing
Advertising
Taxes
Scholarships
Purchasing Process
The selection process
Needs assessment
Procurement
Purchasing process ensures purchases will …
Meet the program needs
Provide quality
Be acquired following proper procedures
Be properly accounted for
Be maintained for future safe use
Common Components of a Purchasing Program
Standardize
Quality
Prompt payment
Early-bird ordering
Professional and personal relationships with vendors
Businesslike approach
Factors to be considered in developing a needs assessment
Available space & facilities
Desired activities
Safety & health of the participants
Number of participants
Cost
Length of season
Geographical location
Fit
inventory
Staff & supervision
Instructor/coach
Continual learning
Storage
Age of participants
Gender of participants
Skill of participants
Physical & mental abilities
Type of organization
Prioritizing
Guidelines for selecting equipment and supplies …
Determine purchasing power
Begin & maintain a wish list
Determine organization needs
Determine quality desired
Within budget
Maintenance friendly
Reputable company
Old or new
Based on program goals
Determine priority need
Persons with disabilities
Safety standards
Review a variety of vendors
Consider guarantee
Usability of equipment
Companies service record
Guidelines for purchasing equipment and supplies …
Purchases meet organization’s requirements
Purchases have management approval
Purchasing should be done in advance of need
Specifications clear
Low cost with quality
Reputable business firm
Central purchasing can save dollars
All request must have purchase requisitions
Consider local firms
Obtain competitive bids
All purchase should be accompanied with a purchase order
Purchase order should contain the following …
Name and contact information for person submitting request
Name and contact information of the vendor
Date
Account number
Department
Amount
Quantity
Unit
Description
Unit price
Special terms: date for delivery, substitutions, discount
Requestor’s signature
Supervisor’s signature
Evaluating Equipment before purchase consider …
Safety record
Special considerations
Does product meet program needs?
What is the warranty?
Who is the manufacturer?
The Procurement Process
Need established
Management consultation
Initial request submitted
Request reviewed
Funds available
Preparation of specifications
Receipt of bids
Comparison of bids
Recommendation of appropriate bid for purchase
Purchase order to supplier
Follow-up, receipt of goods
Payment authorized
Typical Bid Process
Writing specifications for approved item(s) to be purchased
Receive bids
Evaluate bids to ensure all specifications have been met
Choose vendor(s)
Submit the purchase order
Receive the equipment
Pay invoice after equipment or supplies are verified
Writing Specifications Incomplete Worth BW8 Powercell Baseball Bat or equivalent (does not specify length requested and allows vendor to make judgment on substitution) Complete (without substitutions) Worth BW8 Powercell Baseball Bat, 35” Length, 32 ounce weight, 2 5/8” diameter – No substitutions or alternatives Complete (with substitutions) Worth BW8 Powercell Baseball Bat, 35” Length, 32 ounce weight, 2 5/8” diameter Or Easton LK8 Magnum Bat, 35” Length, 32 ounces weight, 2 5/8” diameter Or Louisville Slugger “YB-17” Baseball Bat, 35” Length, 32 ounce weight, 2 5/8” diameter
Purchase Order Number 014325 Account Number 10-15320-201 Date June 4, 2003 Subtotal 790.00 Shipping $40.00 Balance Due $830.00 __________________________ _______________________ Requestor Approved by Special Delivery Instructions: Ship via UPS Ground for arrival by August 1, 2003. To: FlagHouse Physical Education & Recreation 601 FlagHouse Drive Hasbrouck Hts., NJ 07604-3116 Ship/Bill To: Julia Ann Hypes Dept. of Health, Physical Education and Sport Sciences Morehead State University 201 Laughlin Health Building Morehead, KY 40351 QUANTITY ITEM UNITS DESCRIPTION UNIT PRICE TOTAL 5 G11655 Ea. Wilson Impact Rubber Basketball Size 7 14.00 70.00 10 G5786 Ea. Rawlings “RWW” Leather Basketball Size 6 56.00 560.00 3 G5976 Pr. Thera-Brand Dumbbell Roller 20.00 60.00 10 G11970 Doz. Spalding Top Flight Series X-Out Golf Balls 10.00 100.00
Public Revenue Streams
Tax abatement
Grants
Hard Taxes
Local income tax
Real estate
Personal property
General sales
Soft Taxes
Car rental
Hotel-motel
player
Restaurant
Sin
Cigarettes
Alcohol
Gambling
Prostitution
Taxi
Private Funding Sources
Cash donations
In-kind contributions
Naming rights
Concessionaire exclusivity agreements
Food serving rights
Beverage serving rights
Premium restaurant rights
Sponsorship packages
Life insurance packages
Lease agreements
Luxury suites
Premium seating
Personal seat licenses
Parking fees
Advertising rights
Vendor/contractor equity
Bequests and trusts
Real estate gifts
10 Common Types of Broadcast Media
ABC, CBS, NBC, FOX, Westinghouse Broadcasting, and Public Broadcasting Service,
Ultra High Frequency (UHF) Channels,
Superstations (namely, WGN in Chicago, and WTBS in Atlanta),
Cable Channels (i.e., TNT in Atlanta, and USA Network in New York City),
Sports Channels (i.e., Entertainment and Sports Programming Network [ESPN], Sportsvision and Sports Channels in Chicago, St. Louis, Ohio, and Orlando, Prime Network in Houston, Prism in Philadelphia, and Sunshine Network in Orlando,
Independent Producers,
Local TV Stations (local Very High Frequency [VHF]),
Cable Franchises,
Pay-For-View, and
Local AM and FM Radio.
Essentials in Financial Planning
The mission, goals, and objectives for the overall plan
An analysis of the organization’s current financial situation
An analysis of revenue projections versus expense projections
An analysis of capital projections throughout the financial period of the plan
Specific information regarding the intended financial state at the end of the time period
Mechanisms for Financing Debt
Bonds
Full-faith and credit obligations
Non-guaranteed
Revenue bonds
Tax increment bonds
Certificates of participation
Taxable bonds
Asset-backed securitizations
Special bonding authorities
Luxury Seats in Sport Facilities League # suites 2001 # Teams Annual Lease Price MLB 2,286 30 $ 85,000 NBA 2,533 29 $113,000 NFL 4,294 31 $100,000 NHL 2,813 30 $ 77,000 Total 11,926 120 $ 93,750 average price Source: Modified from Howard and Crompton, 2004, 265, 266. Note: NBA/NHL Shared Arena annual lease price = $199,000.
Sampling of the Number of Club Seats at Various Venues and the prices charged by Teams for their Occupancy Team Facility Number of Price Range/year Club Seats Lakers (NBA) Staples Ctr 4,500 $12,995 to 14,995/season TrailBlazers (NBA) Rose Garden 2,500 $7,500 to 11,500/season Nuggets (NBA) Pepsi Ctr 1,854 $65 to 100/game Knicks (NBA) Madison Square 3,000 $175 to 1,350/game Coyotes (NHL) American West 1,651 $72/game;$3,250/season Bengals (NFL) Paul Brown 7,700 $995 to 1,900/season Bucs (NFL) Raymond James 12,000 $950 to 2,500/season Ravens (NFL) PSINet 3,196 $108 to 298/game Indians (MLB) Jacobs Field 2,064 $32/game; $1,905/season Rockies (MLB) Coors Field 4,400 $30 to 32/game Rangers (MLB) Arlington 5,700 $2,00 to 3,000/season Source: Modified from Howard and Crompton, 2004, 270
PSLs Average Cost by League League Average Price Range MLB $3,615 –14,600 NBA $ 900 - 5,000 NFL $ 600 – 3,350 NHL $ 750 - 4,000
Groups Benefiting from a Sponsorship
The business interest of the sponsoring corporation
The business interests of the event and participants
Sponsor’s direct customers
Customer who buys the product or entertainment
Element in Developing a Sponsorship Philosophy
The exchange process
Philanthropy
Advertising cost and value
Return on investment
Market reaserch
Sponsorship Objectives
Achieving sales objectives
Generating media benefits
Securing entitlement
Securing naming rights
Increasing public awareness of the company, the product, or both
Altering/reinforcing public perception of the company
Identifying company with a market segment
Involving company in the community
Building good will among decision makers
Creating an advantage over competitors
Gaining unique opportunities in terms of hospitality and entertainment
Examples of Athletic Platform
The team
The sport
The event
The athlete
Professional athletics
Collegiate athletics
Interscholastic athletics
Recreational athletics
Components of a Sponsorship Proposal or Agreement
Objectives of the sponsorship
Profile and background of sponsoree
Promotional opportunities available
Levels of sponsorship
Sponsor benefits
Fee structure
Payment schedule
Contract length
Contract renewal options
Evaluation methodology
Questions for the planner to ask before drafting proposal
How would you describe the organization?
What is the event to be sponsored?
What impact do you have on the local community?
What is the purpose of your event?
How will the organization involve the community?
Will the event allow sponsors to reach their consumers?
Is the event based on a similar successful event?
Why is the event unique?
Levels of Sponsorship
Exclusive sponsorship
Primary sponsorship
Subsidiary sponsorship
Official supplier
Customizing the Package
Official status
Sponsorship fee
Title rights
Television exposure
Public relations and media exposure
Logo use
signage
Advertising rights
Hospitality rights
Point-of-sale promotions
Direct-mail lists
Product sampling
Legal liabilities
Future options
Sponsor Benefits
Season tickets
Advertisement in yearbook, program, or media guide
Scoreboard/PA exposure
Special event nights
Arena signage
Special items (VIP room, luxury suite, club seats, parking passes)
Sponsorship Pricing
Cost-plus
Competitive market
Relative-value
Review the following before establishing a price …
Degree of primary consumer match with company’s target market
Size of the primary consumer base
Potential media publicity
Sales opportunity, psychological association
Exposure opportunity
Why Licensing?
Consumer demand for logoed apparel has provided sport programs to financially benefit through licensing. In addition to financial gains, exposure for the program is created through the availability of logoed products in the marketplace.
Trademark Classifications
Class 6 – metal goods
Class 16 – paper goods and printed materials
Class 18 – leather goods
Class 21 – housewares and glass
Class 24 – fabrics (pennants and banners)
Class 25 - clothing
Class 26 – fancy goods (patches for clothing buttons)
The franchisor allowing the franchisee to see its name or brand
The franchisor exercising continuing control over the franchisee
The franchisor providing assistance to the franchisee
The franchisee making periodical payments to the franchisor
Questions to ask before buying a franchise …
Are you willing and able to take on the responsibilities of managing your own business?
Will you enjoy the franchise?
Are you willing to completely follow the franchise system?
Do you have a history of success in dealing and interacting with people?
Questions continued
Can you afford the franchise?
Have you carefully studied the legal documents?
Does the franchise you are considering have a track record of success?
Are the franchisees generally happy and successful?
Do you like the franchise’s staff whom you will be working with?
Financing a Sport Franchise
Public sources
Government bonds
Tax dollars
Sales
Hotel-motel
Utility
Car rental
Taxi
Liquor, cigarettes, gambling
Road
Capital improvement
Private sources
Food serving rights
Beverage serving rights
Premier restaurant rights
Luxury suites
Club seats
Parking rights
Merchandise sales
Sponsorship contracts
Licensing agreements
Land & money gifts
Product of a Box Office
Seating plans
Ticket system
Ticketing software
Outsourcing ticketing
Online ticketing
Pricing structure
Credit card service
Group sales
Discounted prices
Advanced sales
Sales incentive plans
Tickets
General admission
Reserved
Types of Tickets
General admission
Reserved
Season ticket
Mini-season plans
Individual event
Complimentary
Press
Student
Rain check
Typical Seating
Seating configuration
Discounting ticket prices
On sale date
Group sales
Tickets to be held
Usher seats
Obstructed seats
House seats
Obstructed view seats
When to release house seats
Seats required for performers
VIP seats
Press passes
Complimentary tickets
Latecomer seats
Waiting line policy
Complimentary tickets unclaimed
Unpaid reservations unclaimed
Standing room
Retail Operations
Sporting events
Beverage
Fast food
Parking
Premium Restaurants
Merchandise sales
Non-sporting events
Rentals
Downhill ski facilities& services
Equestrian services
Golf facilities & services
Marina services
Shuttle bus service
Theater productions
Movie theaters
Vending machine services
Aquatics facilities & services
Hotel/motel services
Major Concessionaires
Aramark
Compass
Fine Hosts Corporation
Global Spectrum
Sodexho
Sportservice Corporation
Volume Services Ameria
Food Concession Guidelines
Employee appearance
Training goals
Maintenance goals
Operation goals
Regulations
Inspections
Patron comforts
Safety certification
Sanitation
Guest relations
Professional signs & pricing
Decorations
Food handlers guidelines
Effective Alcohol Sales
Develop an alcohol management plan
Develop procedures to stop outside alcohol from entering venue
Establish crowd control procedures for alcohol management
Install signage to enlighten patrons about responsible drinking
Establish a strong ejection policy
Do not promote or advertise drinking during the event
Continued Sales Strategy
Make sure security personnel are aware of crowd demographics
All staff should complete alcohol management school
Establish consumption policies
Tailgating only permitted in parking lots under strict supervision of security personnel
Establish non-alcohol sections within the venue
Develop a designated-driver program
Strategies for a successful Parking Concession
Purchase adequate liability insurance
Provide adequate surfacing for the proposed traffic
Ensure safe entrance and exit areas
Provide adequate lighting
Plan for immediate snow and ice removal
Establish an emergency plan for the space
Ensure that adequate supervision and security is available
Provide for the safety of the pedestrians
Plan a graphic system
Provide an adequate number of cashiers and attendants
Parking Controls
Sensors or loops buried in each entrance line
A single pass lane
A cashier or checker watching the sellers and authorizing passes
Spot checks on sellers
Different colored tickets for different events, days, or hours
Cash registers,
TV monitors
Clean graphics and signs indicating special entrances
Questions for Finding a Retail Niche
How is my store special and unique?
What groups of people would most benefit by what I offer?
How have I physically set up my store to be user-friendly in a concerted effort to serve this group of people?
Is my advertising targeted to the customers I desire to serve?
What products do I like?
Steps to Becoming a Good Buyer
Be specific in defining needs
Understand the options
Tell the supplier
Aim for a win-win situation
Impose deadlines and conditions
Seek assistance
Educate the seller about your special needs
Look for after-sale service
Yell for help when necessary
Four Ms in Retail
Merchandising
Markups
Marketing
Methodology
Keys to Effective Store Layout
Maximizing the space
Controlling & directing traffic flow
Maximizing exposure
Common Mistakes Made by Retailers
No business plan
No marketing plan
No sales plan
No advisory plan
No cash reserve or real cash flow
Ignoring the numbers
Not being automated
Not knowing your customer
Ignoring employees
Being a lone ranger
Minimizing the Damage
Lock it up
Play traffic cop
Watch who cleans after the employee store closes
Encourage employees
Keep an eye on the future
Successful Retail Stores Accomplish the following
Found in prominent locations
Offer personalized service
Offer competitive pricing
Print catalogues for employees
Merchandise their goods/products
Consider themselves retail outlets
Sell innovative goods/products
Concentrate on apparel and accessories
Stock regularly needed supplies
Sell licensed merchandise
Critical Areas for Customers
Identify the customers
Differentiate the customers from one another
Interact with the customers
Customize items for the customers
Identifying Customers
Use drip irrigation
Verify & update customer data
Take inventory of all customer data
Locate customer-identifying information
Devise strategies for collecting more data
Verify information at least every two years
Customer Date Gathered
Name
Mailing address
Business phone
Home phone
Fax number
E-mail
Position & title
Account number
Frequencies of purchases
Billing & invoice records
Warranty records
Coupon redemption
Credit card number
Birthdays
Anniversaries
Spouses or significant other’s name
Children’s names
Buying history
Preferences
Sales force records
Repair & service records
Loyalty user-card
Customer comments
List swaps
Customer Task List
Determine first how many customers are known
Devise programs to increase the number of customers known
Establish a common format for identifying customers
Determine how to link customer with purchases
Make it easy to capture customer data
Allow customers to enter & update information
Develop a system to ensure the contact information is current
Track all referred to and referred by parameters for all prospects & customers
Consider programs to increase referrals by current customers
Ranking Customers
Prioritize efforts & gain most advantage with most valuable customers
Tailor behavior toward each customers needs
Develop a customer profitability and valuation model
Categorize customers by their differing needs
How-to Interact with Customers
Direct sales calls
E-mail and electronic data interchange
Fax messages
Mail
Point-of-purchase
Telephone
Website
Why Sport Teams Lose Fans
Not important
Cost outweighs enjoyment
Dirty facilities
Boring food service
Poor seating
Inconvenient parking
No luxury seating
No picnic areas
No non-smoking areas
No non-drinking areas
No place to change the young children
Souvenirs too expensive
No other entertainment but the game itself
Team is not exciting
Team fails to win consistently
No opportunities to meet the players
Increasing the Audience
Pre-event entertainment
Youth games at half-time
Special group promotions
Special rates for groups
Giveaways
Scheduling doubleheaders
Use of pep band at events
Face-painting contest
Team color night
Reduced ticket fees
Shoot-out contests at half-time
Event buses
Special days
Student athletes visiting schools as role models
Clip-out coupons
Radio giveaways to listeners
Customer Needs over the Internet
Security
Support
Information
privacy
What Sets Customers Off
Long delays
Service or sales problems
Uncaring or sloppy attitude
Wasted time
Failure to listen
Feeling that you are a number and not an important customer
Failure to follow customer’s instructions
Broken promises
Financial losses = poor service
Inability to provide needed answers
Impolite salespersons
Outsourcing
Outsourcing is where a third-party service provider hosts a family of integrated applications and infrastructure services.
A key element of outsourcing revolves around the transfer of control over the outsourced process.
Why outsource?
Reduction in operating costs
Increase in controlling operation costs
Changing management focus to core business functions
Accessing world class expertise and capabilities
Redirecting resources toward activities which have a greater return on investment
Improve production and eliminate backlogs
Accessing information and professional solutions to non-business core functions
What could be outsourced?
Accounting and bookkeeping services
Financial services
Pension record keeping services
Auditing and taxation services
Data entry and processing
E-mail system
Software development
Website
Head hunting
Concessions
Safety and security
Risk management
Parking
Advantages of Outsourcing
Volume purchasing
Concessionaire can return more revenue to the facility
Capital outlays for equipment avoided
Management, staff, purchasing, maintenance, inventory, storage, and vendor relations are eliminated
The vendor takes the financial risks
Disadvantages of Outsourcing
Losing some or all control of the operation
Vendor failing to recognize needs
Customer dissatisfied with merchandise or services offered
Scheduling part-time employees
Purchasing perishable foodstuffs or imported souvenirs
Determining what stands are open on a given day
Deciding whether or not the sanitation policies are enforced
Determining who is stealing money, food, or merchandise
Advantages of In-House Operations
Management has complete control
Management controls pricing
The quality of product or service is controlled
There is greater potential for generating revenue
Components for Concessionaire Agreement
Date submitted
Name, address, phone, fax, and e-mail
Principal contact
Historical background of company
Full description of business philosophy
Full description of financial objectives
Commission
Equipment to be provided
Insurance coverage
Full description of personnel training program
Advertising and promotional efforts
Contract Components
Type of merchandise or service to be provided
License to products or provide a service
Where products are produced
Option to renew contract
Termination clause
Commission clause
Insurance
Indemnification
Right to remove merchandise
Maintenance clause
Establish company-vendor committee
Store or service hours
Security
Vending machine contract
Monthly management meeting
Exclusions from the contract
Definition of gross versus net
Audit controls
Buyout provisions
Typical Concession Contracts
Commission
Management Fee
Fund Raising
Fund raising is the art of soliciting money for charitable organizations, schools, college/universities, political parties, as well as other worthy organizations and projects.
Fundraising is …
Anything that increases revenue streams including, but not limited to:
Deferred giving
Donations
Grants
Merchandising
Licensing
Promotions
Naming events
Sponsorships
Special events
Case Statement
A case statement is a clear, concise, and compelling explanation why the organization merits the support of its members and others.
It explains the rationale and objectives of the fund raising program.
It is the basis for proposals, which will be submitted to corporations, foundations, and individuals.
Steps for Gathering Information for the Critical Review
Develop a questionnaire to interview the various stakeholders
Develop a list of stakeholders
Critique the mission and beliefs statements and compare to other like organizations
Examine the goals and objectives of the organization and other similar organizations
Survey other case statements from similar organizations and communities
Key Ingredients in the Case Statement
Description of the compelling need
Description why the organization is uniquely suited to implement the project
The purpose and mission of the organization which enables it to implement successfully this project
How and why the organization was started
What is the organization doing today in this area that would further support this project
Where will the organization be five years from now.
Basic Elements of a Fund Raising Program
Management structure
Volunteer requirements established
Volunteer recruitment
Identification of giving opportunities
Overall goal and goals by source
Cultivation and solicitation strategies
Public relations
Prospects at the end of the funnel
timetable
Guidelines for Fund Raising Plan
Must be program specific
Must establish a prospect list
Accounting system must be established
Devise an acknowledgement & follow-up system
Establish a timetable
Must have not-for-profit tax status
Establish a board of directors
Short- and long-term plan developed
Prioritized goals
Simple organizational structure
Involve an attorney and CPA
Choose cost-effective projects
Train staff & volunteers
Fund Raising Issues
Definable financial need
Can fund raising meet needs
Is this the best why
Project worthy of support
Adequate and competent leadership
Cross-section of volunteers
Support organization in existence
Positive reputation
Cost of raising dollars
Downside risks
Time and resource requirements
Legal issues
Financial & political climate conducive to success
Components of a Fund Raising Program
What
Where
Why
When
By whom
Categories or vehicles for giving
Feasibility
Common Models of Fund Raising
Contributor campaigns
Grant seeking
Major/planned giving programs
Product sales
Membership campaigns
Special events
Capital campaigns
Person-to-person solicitation
Single-person cultivation
Telemarketing
Direct mail solicitation
Contests of chance
Annual campaigns
Memorial requests
Benefits to Contributors
Preferred parking
Complimentary tickets
Reduced ticket prices
Special seating
VIP lounge membership card
Press guide
Other publications
Mention and recognition in game programs
Travel with team
Special apparel
A private booth for home contests
Named scholarship
Free golf
Free or reduce membership to health and wellness center
Special event ticket priority
Dinner & banquet seating priority
Plaques
Invitations to special events
Periodic newsletter
Auto decal
Away game ticket priority
Access to press box
Named scholarship
Named room
Common Types of Major Gifts
Bequests
Trusts
Life income
Life insurance
Outright gift
Role of Staff/Board for Grants
Board Members
Set annual goals
Identifies grantmakers
Cultivates grantors
Influence to gain access/appointments
Asks for gift
Staff
Develops & administers plan
Conducts research on grantmakers
Organizes cultivation process
Writes proposal
Provides information for visits
Accompanies board member and provides information regarding visit
Role of Board/Staff for Major Gifts
Board member
Sets annual goal
Identifies prospects
Cultivates prospect
Uses influence to gain access
Asks for gift
Staff
Develops & administers plan
Conducts research on grantmakers
Organizes cultivation process
Writes proposal
Provides information for visits
Accompanies board member and provides information regarding visit
Role of Board/Staff for Special Events
Board member
Set annual goal
Serves on event committees
Recruits & solicits sponsorships
Attends event & recruits attendees/sells tickets
Staff
Develops & Administers plan
Provides staff support to event committee
Provides research on sponsorship prospects
Provides staff support during the event
Role of Booster Club Board
Help develop fund raising plan
Ensure the case statement is strong
Help develop strategies for cultivation
Evaluate expectation of giving from board
Solicit gifts at various levels
Involve other board members
How Board Members Participate
Make a personal contribution
Understand the fund raising plan
Understand and endorse the case
Raise money from outside sources
Identify prospects
Cultivate prospects
Ask for gifts
Why Committees?
Provides for representation
Provides for valuable input
Establishes policy and procedures
Increases communication
Allows employee involvement in decision making
Advantages of Committees
Unification
Representation
Motivation
Coordination
Consolidation
communication
Disadvantages of Committees
Increased costs
Extra time needed to complete task
Compromise decisions
Leadership struggles
Unbalanced representation
Types of Committees
Standing committees
Nomination
Awards
Finance
Human Resource
Audit
Constitution or by laws
Special committees or ad hoc
Administrative
Project committees
Structure of a Committee Meeting
Call to order
Roll call
Minutes of previous meeting
State the purpose of the meeting
State briefly the program (agenda) for the meeting
Discuss and resolve agenda items
New business
Adjourn meeting
Sample Agenda
Call to order
Welcome and introductions
Roll call or attendance
Approval of the agenda
Review and acceptance of minutes from last meeting
Treasurers report
Other reports
Action items and discussion
Discussion items
Old business
New business
Adjournment
Chairperson’s Duties
Planning the meeting and establishing the agenda
Conducting the meeting
Maintaining records and information
Getting action on items on the agenda
Evaluation of committees
Secretary’s Duties
Take minutes
Take attendance
Prepare minutes for approval
Maintain a file for the minutes
Collect committee reports
Collect staff reports
Treasurer’s Duties
Prepare monthly financial reports
Sign checks (i.e., payroll, expenses, etc.)
Invest surplus dollars
Maintain checks and balances
Prepare a financial report to the board monthly
Components of an Orientation Program
Emphasize the importance of being a committee member
Explain duties of members and officers
Review committee’s authority
Review committee’s charge
Review organization’s policies, practices, and procedures
Review constitution and by-laws
Provide a list of all members and contact information
Review previous minutes
Review committee’s projects
Review schedule of meetings, locations, dates, and times
Review all current assignments of individual committee members
Review previous membership
Criteria for selecting new members
Identify staff and their roles
Review short- and long-range strategic plan
Components of a Grant Workbook
Developing & evaluating proposal ideas, how-to
Proposal list
Redefining proposal ideas to find more funding sources
Expanded and redefined proposal list
Needs assessment
Documenting need
Private funding source research tools
How to contact private funding source
Uniqueness
Case statement
Advocates, how to use the
Advocate list
Advisory committees, how to develop community support
Advisory committee list
Government funding sources
List government funding programs with deadlines
Sample letters of proposal
Brainstorming Technique
Appoint a neutral group leader or employ an outside facilitator
Appoint a recorder
Set a time limit – 10 minutes
State one question or problem
As each group to generate answers to the problem
Encourage group members to piggyback on each other’s answers
Record and post all answers, combining those that are similar.
Reviewing Project from Different Perspectives
Subject areas
Constituencies group
Type of grant
Project location
Needs Assessment Approaches
Key informant
Case studies
Community forum
Social indicators
survey
Typical Proposal Sequence
Cover letter
Title page
Executive summary
Introduction
Problem/need
Goals and objectives
Methods
Assessment or evaluation of the project
Future funding
Dissemination
Budget
attachments
Common Writing Tips
Follow the guidelines exactly
Fill in all the blanks
Double check all computations
Repeat anything they ask for
Your writing style must reflect what the funding source wants
Begin each section with a strong motivating lead sentence
Vocabulary – shorter words are generally better than long, complex words
Style –easily skimmable
Use short sentences
Use an active voice and describe emotions and feelings
Use humor
Ask the funding source a question and answer it
Use contractions
Use short paragraphs – five to seven lines
Visual attractiveness – use underlining, bullets, bold headings, pictures, charts and graphs
Trends Affecting Not-for-Profits
Leadership’s role
Value-return on investment
Responsiveness
Technology use
Change loops
Revenue sources
Generational issues
Workforce
Outsourcing &co-souring
Governance
Competition & alliances
Consolidation & mergers
Globalization
Image building
What is a Booster Club?
A booster club is a not-for-profit entity organized to raise funds for a sport or other organization.
It is generally an organization operated by volunteers and, in some cases, a few paid staff.
Typical Components of a Constitution or by laws
Officers
terms
Board
Terms
Criteria for membership
Committees
Standing
Ad Hoc
Board meetings
Membership categories
Purpose
Dissolution
Typical Officers
President
Vice president
Secretary
Treasurer
Volunteer Characteristics
25% rule
20% rule
Volunteers have feelings
Volunteers have needs
Volunteers have specific interests
Volunteers have specific competencies
Volunteers are individuals
Volunteers are not professionals
Volunteers are not paid staff
Volunteers desire to be of assistance
Volunteers have the potential to be excellent recruiters
Volunteers can be educated to assume a variety of roles
Volunteers are able to grow in professional competency
Recruiting Methods for Volunteers
Making the event or activity fun
Finding out what the volunteer(s) respond to
Involving the volunteer and family
Making it easy, attractive, and interesting to volunteer
Making the volunteer responsible for something
Treating the volunteer with respect
Asking for referrals
Planning social events for the volunteers
Paying for a volunteer’s training
Placing volunteers’ photographs on bulletin boards
Before Recruiting Begins
Train recruiters
Develop job descriptions
Identify potential volunteers
Match people with jobs
Obtain approvals
Annual plans
Establish recruiting techniques
Grow your own volunteers
Appointment from within
Referrals
Friendship groups
Family involvement
Benefit packages
Peripheral groups
Use of media to communicate volunteer opportunities
Retaining Volunteers
by making
The event or activity attractive to belong
Certain the event is well organized
People feel needed and appreciated
Sure there is a friendly atmosphere
A special effort to call volunteers
Certain the volunteer understands duties
Sure to get volunteers input
A special effort to recognize or reward volunteers
The event or activity fun
Certain that everyone receives an appropriate thank you
Volunteer Orientation Models
Large group sessions
Small group sessions
Personal, one-on-one orientation sessions
Personal, one-on-one mentoring
Orientation Agenda
Philosophical & conceptual framework of the organization
Content of the various organization’s programs
Governance of the organization
Organization of the various organization’s programs
History of the organization
Policies & procedures of the organization
Bylaws and the proper conduct of business
Ethics issues
Benefits of volunteering and special privileges
Identification of key people in the organization
Telephone numbers of key people
Realistic job previews
Elements of Supervision
Establishing criteria of success, standards of performance, and programs objectives such as the job description and annual plan of work
Measuring actual volunteer performance with respect to these stated criteria of success through observation, conferences, and evaluation
Making corrections, as needed, through managerial action.
Common Solutions to Conflict Management
Retraining
Reassignment
Redesign
Dismissal
Factors causing Conflict
Lack of agreement about program goals
Ill-defined & unmeasurable objectives
Absence of a preconceived plan
Excluded from the planning process
Inaccessibility of leaders
Distortion of information accidentally or deliberately
Lack of trust
Hidden agendas
Ineffective listening
A belief in absolutes
A belief that only two sides of an issue exist and that one must be right and the other wrong
Individual differences
Misunderstandings about territory, policy, authority, and role expectations
Common Types of Awards
Group recognition
Individual Recognition
Informal recognition
Public & media recognition
Formal recognition
Possible Areas of Liability
Buildings
Motor vehicles
Program activities
Employee conduct
Business general liability
Performance guarantees
Financial security
Fringes for employees as prescribed by law
Insurance Coverages Available
Professional teams, athletes and events
Amateur athletes and events
College and high teams and athletes
Athletic associations
Accident and injury coverage
Sport venues
Promotions & special events
General public liability
Liability coverage protecting employees, directors, and officers
Basic Liability Areas Insurance Companies Review to Determine Insurability
Security
Maintenance
Housekeeping
Emergency services
Parking and traffic control
Concessions
Chemical usage & storage
Staff training & preparedness
Fiscal operations
Staff supervision
Activity planning
Equipment used in building & grounds maintenance and sport equipment
Checklist for Securing Insurance - Never assume you are covered; - Always check your insurance coverage; - Check insurance policy at least twice a year for changes and to be sure you still have adequate coverage; - File a report on an incident as soon as it happens and submit a proper claim to the insurance company; - Anyone involved in an activity outside their job jurisdiction or areas of control may seek to secure more personal liability coverage; - Be aware of potential hazards and report them to the necessary people or group; - Secure a short-term group accident policy to cover special activities when risk is forseeable; - Analyze the liability aspects of your program or area and ensure adequate coverage in these areas; - Have release forms; they may solve small liability problems because the participants acknowledge the risk they are assuming and their voluntary participation in the program, but do not rely on them to solve any negligent actions and have participants in events obtain medicals.
Considerations Before Selecting Deductible
Access student-athlete’s or patron’s primary insurance first
Select a higher deductible
Review physical activity involved and gender, lower for contact activities and lower for non-contact activities
Coordinate all medical care through HMO or a special arrangement with local hospital
Consider placing a physician on a stipend
Establish a referral policy to maximize in-house medical services
Selecting Appropriate Insurance Program
Select a competent independent insurance consultant
Know insurance vendors and the various types of products available
Secure a number of quotes
Seek adequate coverage
Identify risks
Insure the correct risks
Always reduce insurance costs by establishing a risk management plan and preventing or reducing risks
Understand the basic policy and exclusions
Elements in Effective Financial Governance
Defining the roles & responsibilities of the board of directors & senior management in the risk management process
Developing appropriate checks and balances for effective oversight & control of risk development
Establishing policy & control guidelines
Designing risk measurement & reporting procedures
Checklist for risk management
Is there a risk management policy?
Does the policy clearly define the underlying business rationale?
Is the hedge orientation towards a “market view” or a defined strategy?
Does the policy include approval levels?
Is there an oversight function?
Is there a clear reporting to senior management about business risks?
Do proper expertise & systems reside in-house to identify & identify risk?
Is there risk management expertise within the organization?
Are management reports reviewed by senior management?
Does the Board periodically review performance?
Sport Entity Risk Management Concerns
Property loss
Stationary, mobile, & leased
Employee safety & health
Accident prevention
Industrial hygiene
Personnel
Workers compensation
Pension plans
Key personnel loss
Contractual employees
Insurance
Life, disability, & health
Liability control
General, vehicle, & product
Environmental protection
Storage, pollution control, & waste disposal
Emergency planning
Crowd control, fire, bombing, & spectator health emergencies
Financial risk
Interest rate risk
Credit risk
Currency risk
Liquidity risk
Theft of product
Theft or money
Market risk
Property Insurance Checklist
Identify & value buildings, equipment, and land
Identify & value property leased from others
Identify & value property leased to others
Identify location & value of stationary inventory (average cost)
Identify and value inventory being transported (average cost)
Identify & value property under construction
Identify & value owned or leased vehicles
Identify special perils to which property is exposed
Liability Loss Sources
Bodily or personal injury to employee, customers, or guests
Property damage to real or personal property of others
Intentional injury to people or their reputations, including illegal accusations or restraint of alleged shoplifters
Wrongful hiring, sexual harassment, or invasion of privacy or employees or job applicants
Vicarious liability
Potential Methods for Dealing with Potential Losses
Risk avoidance
Risk assumption
Risk transfer through insurance
Risk transfer other than insurance
Self-insurance
Loss prevention
Loss reduction
Assuming risk =
Loss costs are small and will be funded by current cash flow
Loss exposure are retained and funded with a cash reserve
Loss exposures are retained & recognized in an unfunded reserve account
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