E Business And E Commerce
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E Business And E Commerce

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E Business And E Commerce E Business And E Commerce Presentation Transcript

  • E-business and e-commerce Deitel Internet and WWW How to Program Ch. 32: iw3-e-biz.pdf
  • 1. Introduction
    • Successful business: match needs with offers/services
    • Terms:
      • E-commerce: online exchange between a business and its customers/partners
      • E-business: e-commerce and other activities (production, development, management, corporate infrastructure)
    • Technologies: very dynamic
    • Currently: pay bills, write and cash checks, trade stocks, loans/mortgages, manage assets
    • Needs: technical, marketing (including advertising)
    • Expectations: 24/7, reliability, functionality, speed, user-friendliness, service, personalization
    • Personalization: invasion of privacy
    1. Introduction (2)
  • 1.2 E-business models
    • Supply-chain management: strategic management of distribution channels and the process that supports them
      • Can be better implemented by e-business
    • Beginnings:
      • Electronic Funds Transfer (ETF)
      • Electronic Data Interchange (EDI)
      • E-business: coined in early 90s
    • Models: Amazon, eBay, Yahoo
  • 1.2.1 Storefront model
    • It is the typical e-business
    • Provides: transaction processing, security, online payments, information storage
    • Enables merchants to sell online
    • Requires:
      • Online catalogs
      • Order placing via website
      • Secure e-payments
      • Send/ship merchandise to buyers
      • Manage customer data
      • Marketing
  • Shopping cart technology
    • Shopping cart: e-commerce enabling technology
    • Related to: product catalog (resides in a database)
    • Amazon.com:
      • Founded: 1994
      • Millions of products, 17 million customers in 160 countries
      • Sells: books, DVDs, electronics
      • Models: client-server, multitier
      • Cross-reference products
      • Personalized service
      • To purchase: add to shopping cart, proceed to check out
      • 1-click payment system
      • Account maintenance
  • 1.2.3 Auction model
    • Auction selling (example: eBay):
      • Sellers: post items for sale
      • Bidders (place bids
    • Reverse auction model: buyers set prices, sellers compete to match/beat them (example: priceline)
    • Successful bids are binding
    • eBay:
      • One of the world’s most profitable businesses
      • Adds 450 k items per day
      • Uses a database to manage its auctions
      • Does not maintain inventory, does not deal with shipping and handling
  • 1.2.4 Portal model
    • Find acces/links to many types of information in one place
    • Types:
      • Horizontal (broad): google
      • Vertical(specialized): yahoo, hotbot
  • 1.2.5 Other models
    • Name your price
    • Comparison-pricing model
    • Demand sensitive pricing: discounts offered to groups of shoppers
    • Bartering model: offer items in exchange for other items
  • 1.3 Building an e-business
    • Types of e-businesses:
      • Turnkey (offered by yahoo, banks)
      • Using templates: more personalized
      • Outsource: very personalized (expensive)
  • 1.4 Marketing
    • Brand (logo, name, symbol) – identifies a company
    • Look-and-feel
    1.4.1 Branding and look-and-feel
  • 1.4.2 Marketing research
    • Marketing mix
      • Specific to each company
      • Includes
        • Product and service details and development
        • Effective pricing
        • Promotion and distribution
    • Marketing research
      • Focus groups
      • Interviews, paper and phone surveys, questionnaires
      • Secondary research (based on previous data)
    • Goal: learn about internet demographics
    • Use focus groups to present the company
  • Other marketing techniques
    • E-mail marketing
    • Promotions
    • Consumer tracking
    • Electronic advertising
    • Search engines
    • Affiliate programs
    • Public relations
    • Customer relationship management
  • 1.5 Online payments
    • Credit cards (point of sale, card-not-present)
    • Digital cash and e-wallets
    • Micro-payments (less then $10)
    • Smart cards (privacy)
  • 1.6 Security - Issues
    • Privacy – information not captured/transmitted to a 3 rd party
    • Integrity – information not compromised
    • Authentication
    • Non-repudiation – be able to prove that a message was sent/received
    • Availability
  • 1.6 Security - Technologies
    • Cryptography (symmetric, public key)
    • Digital signatures
    • Private Key Infrastructure
    • Secure Socket Layer
  • 1.7 Legal issues
    • Privacy
    • Defamation
    • Copyright/patents