• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Du Pont Textiles And Interiors
 

Du Pont Textiles And Interiors

on

  • 678 views

 

Statistics

Views

Total Views
678
Views on SlideShare
678
Embed Views
0

Actions

Likes
0
Downloads
13
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Du Pont Textiles And Interiors Du Pont Textiles And Interiors Presentation Transcript

  • DuPont Textiles and Interiors Korea ,Inc 전승제 차장
  • AQUATOR ® WEATHER PROTECTION
    • 1) What is Aquator ® ?
    • 2) Aquator ® Technology
    • 3) Brand & Market Positioning Strategy (Target Markets,Business Model, Market Needs)
    • 4) Global Sourcing
  •  
  • AQUATOR ® PROMISE
    • DuPont ™ Aquator ® Weather Protection fabric
    • systems provide the optimum balance of aesthetics,
    • comfort and weather protection performance.
  • HOW IS AQUATOR ® DIFFERENT?
    • Fabric system (not a film or coating technology)
    • Multifunctional fabrics provide optimum balance of aesthetics, comfort and protection
    • Fabrics tailored to meet specific customer needs
    • Proprietary DuPont technologies including polymers, fibers, fabrics, films and finishes
    • Fabrics available globally via authorized laminators and Accredited Fabric Vendors
    • Fabric swatches can be ordered online via the DuPont Global Fabric Sourcing Library
    • Only DuPont certifies Aquator ® fabrics
  • AQUATOR ® REDEFINING WEATHER PROTECTION THROUGH AESTHETICS + COMFORT + PROTECTION
    • Ability to differentiate through garment design
    • Softer and quieter Weather Protection fabrics
    • Garment design freedom
    • Innovative Aquator ® fabric systems
    • Unlimited variety of textiles
    • Stretch and recovery of LYCRA ®
    • Comfort/fit and freedom-of-movement
    • Softer and quieter Weather Protection fabrics
    • Lightweight fabric systems
    • Innovative fibers and multifuntional fabrics
    • Durable
    • Breathable
    • Windproof
    • Waterproof
    Protection Aesthetics Comfort Delighters Differentiators Qualifiers
  • AQUATOR ® WEATHER PROTECTION GARMENTS MARKET NEEDS
    • Aesthetics:
      • Fabric-like textiles
      • Hand
      • Drape
      • Softness/quietness
    • Protection:
      • Waterproof
      • Windproof
      • Durable
    • Comfort:
      • Breathability
      • Softness/quietness
      • Fit
      • Freedom of movement
      • Stretch and recovery
      • Lightweight
    Consumers require a balance of aesthetics, comfort and protection.
  •  
  • AQUATOR ® TECHNOLOGY
    • Aquator ® Weather Protection technology is an
    • adhesive laminated fabric system incorporating
    • proprietary DuPont ™ LYCRA ® monolithic hydrophilic
    • polyester membrane technology.
  • AQUATOR ® KEY ADVANTAGES OF LAMINATING vs. COATING
    • 코팅
    • 원단표면의 불규칙한 불규칙한 표면에 도포됨으로 :
      • 제품의 품질이 불규칙 하다 .
      • 내구성이 낮다 .
      • 중량이 무겁다 .
      • 촉감이 딱딱하고 잡음이 심하다 .
    • 무공타입 Polyester 필름
    • 필름상에 존재하는 무수한 미세구멍으로 투습성을
    • 부여하는 PU 또는 PTFE 필름과 달리 무공형
    • 친수 타입의 필름에 의해서 투습이 일어난다 :
      • 고품질을 일정하게 유지한다
      • 내구성이 우수하다 .
      • Bacteria, Virus 침입 방지
      • 촉감이 부드럽고 , 잡음이 없다
      • 반복세탁 시 미세구멍 막힘이 없다 .
  • AQUATOR ® DURABILITY OF WATERPROOFNESS vs. BREATHABILITY 10 40 30 투습성 매우 우수 투습성 우수 투습성 약한 투습성 방수성만 있음 6 13 20 30 세탁내구성 ( 세탁 횟수 ) 초기 및 20 회 세탁 후 내구성을 내수압 (ISO 811) 측정으로 비교시험 투습도 (ISO 11092) m 2 Pa / W 친수성 PU 코팅물 유공성 PU 코팅물 ePTFE 라미네이트 ePTFE Laminates (Extended Comfort Range) 필름 라미네이트 20
  • AQUATOR ® WEATHER PROTECTION FABRICS TECHNOLOGY COMPARISON
    • 쾌적성 ( 투습성 + 신축성 + 경량성 + 굽힘성 )
    • 다양성 ( 소재 적용성 + 촉감성 + 드래이프성 )
    보호기능 ( 내구성 방수성 / 방풍성 ) ePTFE PU 코팅 / 기능성 필름라미네이팅
  • AQUATOR ® KEY PERFORMANCE TESTS FOR WEATHER PROTECTION
    • Waterproofness (ISO 811)
      • Hydrohead (water pressure to failure)
      • Suter Test (1m water pressure for 3 minutes)
    • Breathability
      • Moisture Vapor Transmission Rate (MVTR) (ASTM E-96)
      • Resistance to Evaporative Transmission (RET) (“Skin Model”) (ISO 11092)
    • Durability (waterproofness after washing)
      • Home laundry cycle (ISO 6330)
    • Stretch and Recovery
      • DuPont™ Lycra ® test method
  • AQUATOR ® TECHNOLOGY COMPARISON
    • Fabric Property PU/TPU ePTFE AQUATOR ®
    • Fabric Choices Many Few Unlimited
    • Stretch and Recovery Moderate “Zero” Stretch and Recovery of LYCRA ®
    • Softness and Drape Moderate Poor Good
    • Breathability (Ret.) Poor/Moderate Good/Excellent Good/Excellent
    • Waterproofness 1 to 10 m >10 m >10 m
    • (Hydrohead)
    • Durability <5 HLC* >100 HLC* >20 HLC*
    • (Waterproof after HLC)
    • Performance Certification No Yes Yes
    • Typical Price ($/lm) $1.50-$4.00 $10.00-$12.00 $4.50-$5.50
    • (2-layer product
    • excl. fabric)
    • *Home Laundry Cycles
    N.B. Comparison based on finished fabrics.
  • AQUATOR ® KEY TECHNICAL BENEFITS
    • Physical Attribute
    • (LYCRA ® polyester membrane technology)
    • Extreme breathability of LYCRA ® polyester
    • membrane technology
    • Monolithic hydrophilic (non micro-porous)
    • membrane technology
    • Extreme elongation to yield and break of LYCRA ®
    • polyester membrane
    • Proprietary polymer, film and lamination
    • technologies
    • Consistent flexural modulus of LYCRA ® polyester
    • membrane
    • LYCRA ® polyester membrane technology
    • High melting point of LYCRA ® polyester
    • membrane
    • Functional Benefit
    • (Aquator ® Weather Protection Fabric System)
    • Optimum balance of durable waterproof, windproof
    • and breathable protection
    • High water vapor transmission plus:
    • Liquid moisture (sweat) transmission
    • “ Zero” condensation providing enhanced wearer
    • comfort
    • Stretch and recovery of LYCRA ®
    • Enhanced “fabric-like” softness
    • Excellent softness, flexibility and drape even at low
    • temperatures: > +30C to < -40C
    • Eliminates dye migration issues of PU films and
    • coatings used with polyester face fabrics
    • Enables high temperature curing for more durable
    • Teflon ® water-repellent finish
    • Provides greater process temperature window for
    • easier and more durable seam-sealing
  •  
  • AQUATOR ® EXPANDED BUSINESS MODEL Market Development Film Fibers Weaver/Knitter Laminator Garment Brand Retailer Consumer Merchandising Branding & Communications Garment Maker Accredited Fabric Vendors Physical Product Flow Marketing Activity Fabrics Laminates Garments Garments
  • AQUATOR ® AUTHORIZED LAMINATORS
    • Region
    • Europe
    • Japan
    • APEJ
    • North
    • America
    Country Germany Switzerland Japan Taiwan Taiwan Korea Korea China China USA Canada Laminator Trans-Textil XXX Toyo Cloth Formosa Taffeta (FTC) XXX Beo m SamKong (BSK) XXX XXX Shawmut Mills XXX Completion Target Certified ? Certified Pre-Certified ? Certified ? ? ? ? ?
  • AQUATOR ® ACCREDITED FABRIC VENDORS 2002: > 10 Accredited Fabric Vendors 2003: > 30 Accredited Fabric Vendors Fabric Vendor Klinger Molteni-Palmira xxx xxx xxx xxx Mitsui xxx xxx Formosa Taffeta (FTC) Smootex Sunny Special Texland Shin Pung Paka Textile Koo Joo Textile KumDong BumSamKong Region Europe Japan APEJ North America Country Switzerland Italy Germany UK Italy Germany Japan Japan Japan Taiwan Taiwan Taiwan Korea Korea Korea Korea Korea Korea Completion Target Accredited Q2 ‘02 Q2 ‘02 Q2 ‘02 Q2 ‘02 Q2 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q2 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q2 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q3/Q4 ‘02 Q2 ‘02 Q2 ‘02 Q3/Q4 ‘02 Canada USA USA
  •  
  • AQUATOR ® CONSUMER MARKETING
    • DuPont Brand Consumer Brand Promise
    • Coolmax ® Aquator ® Cool Comfort (Moisture Management) + Weather Protection
    • Cordura ® Aquator ® Rugged Durability (Abrasion Resistance) + Weather Protection
    • LYCRA ® Aquator ® Comfortable Fit (Stretch and Recovery) + Weather Protection
    • Supplex ® Aquator ® High-Performance Cotton (Cottony-Soft) + Weather Protection
    • Tactel ® Aquator ® Style (Touch and Aesthetics) + Weather Protection
    • Thermolite ® Aquator ® Warm Comfort (Climate Management) + Weather Protection
    Aquator ® builds on leading DuPont Apparel Brands
  • AQUATOR ® TARGET MARKETS
    • Existing Markets
    • Outdoor (Extreme)
    • Mountaineering, climbing, trekking, sailing
    • Outdoor
    • Skiing, snowboarding, hiking, walking
    • Active/Fitness
    • Running, cycling, mountain biking, cross-country skiing
      • Golf
      • Hunting,
      • Motorcycling
      • Workwear
      • Rainwear
  • AQUATOR ® TARGET MARKETS
    • Potential Markets
    • Leisure/Travelwear
    • Designer Outerwear
    • Denim/Jeanswear
    • Fleece/Knitwear as Outerwear
    • Ready-to-Wear
    • Others?
  • DUPONT APPAREL CONSUMER MARKETING
  •  
  • AQUATOR ® FABRIC CERTIFICATION
    • When you Buy Aquator ® Weather Protection Fabrics from
    • an Authorized Laminator or Accredited Fabric Vendor:
    • Fabrics are quality, performance and brand certified by DuPont.
    • No need to submit additional fabric or garment samples.
    • Trademark, hangtags and sew-in labels available on request.
  •  
  • AQUATOR ® GLOBAL BUSINESS TEAM
    • Global Business T. Dummer Business Manager
    • Team R. Schantz Marketing (Americas)
    • S. Keller Marketing (Europe)
    • H.W. Jang Marketing (Asia)
    • S.J. JUN Marketing (Korea)
    • M. Woods Fiber & Fabric Technology
    • A. Hilger Polymer & Film Technology
    • O. Otterstedt Lamination Technology
    For more information on DuPont Aquator ® Weather Protection fabrics, please contact your local DuPont Textiles & Interiors representative.
  •  
  • AQUATOR ® GLOBAL SOURCING
    • Aquator ® Global Sourcing via the established DuPont Textiles & Interiors global network of Branding, Marketing, Sales and Technical professionals.
  • AQUATOR ® WEB SITE www.dupont.com/aquator
  • AQUATOR ® WEB SITE
    • Key Benefits Page
    • Learn about the features and
    • competitive advantages of
    • Aquator ® Weather Protection.
    www.dupont.com/aquator
  • AQUATOR ® WEB SITE Linking Brands Page Click through to all the DuPont Textiles & Interiors brands that Aquator ® can be combined with. www.dupont.com/aquator
  • AQUATOR ® WEB SITE FAQ Page Information on Aquator ® technology, branding, sourcing, manufacturing, hangtags and more. www.dupont.com/aquator
  • AQUATOR ® ONLINE FABRIC SOURCING LIBRARY www.dti.dupont.com
  • AQUATOR ® POWER POINT LOGOS
  •