Doc News836
Upcoming SlideShare
Loading in...5
×
 

Doc News836

on

  • 599 views

 

Statistics

Views

Total Views
599
Views on SlideShare
599
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Doc News836 Doc News836 Presentation Transcript

  •  
    • «l’OFFICIEL» France
    • «l’OFFICIEL» Russia
    • «l’OFFICIEL» Ukraine
    • «l’OFFICIEL»'s rubrics
    • Positioning
    • Price system
    • Distributional system
    • Schedule of issues
    • Clients and partners
    • Contacts
    Contents L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
  • L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896 «l’ OFFICIEL » France
    • It has been publishing since 1921
    • in France.
    • It has known as a standard
    • “ Paris modern magazine”.
    • The most authoritative publication
    • reflecting on world fashion trends.
    • About fashion from official sources.
    • Tendencies
    • Accents and guiding lines.
    • Collections and trends.
    • Events and personages.
    • Prêt-à-Porter и Haute Couture.
    • 80 years competently about fashion...
    • «l’OFFICIEL»
    View slide
  • L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896 «l’ OFFICIEL » Russia
    • The first foreign analogue of elite
    • French magazine.
    • Appearance in Russia - 1997.
    • 100 thousands magazine`s copies for
    • the Formation style. Showing events.
    • Fashion expert who knows all or
    • almost everything.
    • Lustre. Stylishness.
    • Glamour. Lux de lux.
    • «L’OFFICIEL»
    View slide
  • L’OFFICIEL Киев, 04050 , ул. Мельникова, 12 а, офис 8. Тел.: (044) 568 5798, факс: (044) 568 5896 «l’ OFFICIEL » Ukraine
    • The “most Paris” magazine in Ukraine.
    • Selection of materials among glossy
    • publication since 2001 year.
    • All the best from Paris and Moscow.
    • Modern collections. History of fashion.
    • Ukrainian market of Haute Couture and
    • Prêt-à-Porter .
    • Reportings from fashion shows. Creative
    • photos.
    • Luxury brands and facilities.
    • Developments and people.
    L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
  • Rubrics
    • Guiding lines
    • Accents
    • Characters
    • Art
    • Beauty
    • Fashion
    • Constant
    L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
    • French glamour magazine which
    • reflects and forms trends of world
    • fashion.
    • The most authoritative issue
    • among judges of taste.
    • «l’OFFICIEL» magazine – knows
    • about fashion everything or almost
    • everything.
    • 25 thousand copies of magazine
    • for the most refined audience.
    Po sitioning of «l’OFFICIEL»magazine L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
    • 20 % of audience – guidance
    • More then half readers spend the same time looking through advertising as reading and looking through editorial`s materials of magazine.
    • 77% readers are interested in buying goods which were represented in photos session.
    • 80% audience coming back many times for reading magazine
    Peculiar characteristics of audience L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
  • PRICE SYSTEM Advertising pages of «l’OFFICIEL» magazine Price is shown in EURO without tax on advertising 0,5% and tax 20%. L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
  • PRICE SYSTEM Special positions of «l’OFFICIEL» magazine. Price is shown in EURO without tax on advertising 0,5% and tax 20%. L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
  • L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896 Distributional map
  • L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896 Schedule of issues
  • Audience's profile
        • Statistic data is given by TNS (Survey: NRS 2007/1 – Kiev ), Target Group Size ('000): 1940.8 Sample: 2586. Target group of « l’OFFICIEL »:
        • - women at the age 25-65 years (71,4 %),
        • - high-educated (73 %),
        • high level of income (100 % from 100 % interviewed ):
        • well-to-do (44,4 %)
        • high well-to-do (55,6 %)
        • by occupation :
        • guidance (20, %)
        • high qualificated specialists (30 %).
        • The audience staff – it‘s clients of expensive boutiques, houses of fashion, salons of beauty, representatives of foreign companies, active buyers of luxury things whose social status allow to take decision by themselves and influence on society`s opinion.
        • «l’OFFICIEL»`s audience – are readers who correlate their own style with general world`s trends.
    L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896
  • L’OFFICIEL Kiev , 04050, Melnikova str. , 12 а, office 8. Ph .: (044) 568 5798, Fax : (044) 568 5896 Adress : Kiev Melnikova , 12 - a , office 8 tel : +38 044 568 59 53 Alexander Stryapkin e-mail: [email_address] +38 067 441 33 25 Contacts