By: Chantal Pare Andrew Grant Ulrick Erilus David Fox

By:

Chantal Pare

Andrew Grant

Ulrick Erilus

David Fox

Liz Claiborne Inc. “ Designs and markets an extensive range of woman’s fashion apparel and accessories, with versatile collections appropriate to wearing occasions ranging from casual to dressy. The company also designs and markets men’s apparel and furnishings, as well as fragrances for women and men.” source: Liz Claiborne Annual Report

“ Designs and markets an extensive range of woman’s fashion apparel and accessories, with versatile collections appropriate to wearing occasions ranging from casual to dressy. The company also designs and markets men’s apparel and furnishings, as well as fragrances for women and men.”

source: Liz Claiborne Annual Report

Presentation Outline History Financial Analysis Competitors Product Lines SWOT Analysis Subsidiaries Core Competencies Issues Strategies Update

History

Financial Analysis

Competitors

Product Lines

SWOT Analysis

Subsidiaries

Core Competencies

Issues

Strategies

Update

HISTORY: The 70’s & 80’s 1976- Company Founded 1981- Went Public At $19/ share 1985- Expansion into Men’s Clothing 1986- Joint Venture With Avon 1988- Regained Full Rights From Avon Elizabeth 1989- Knit Sportswear Line

1976- Company Founded

1981- Went Public At $19/ share

1985- Expansion into Men’s Clothing

1986- Joint Venture With Avon

1988- Regained Full Rights From Avon Elizabeth

1989- Knit Sportswear Line

HISTORY: The 90’S 1990 - Established Shoe Division 1992 - Acquired Crazy Horse, Russ Togs, & Red Horse 1993 - Earnings Plunged 42%, Sportswear Collections Fell, Consolidated Suit and Dress Division 1995 - Introduced a New Line of Bedding & Accessories

1990 - Established Shoe Division

1992 - Acquired Crazy Horse, Russ Togs, & Red Horse

1993 - Earnings Plunged 42%, Sportswear Collections Fell, Consolidated Suit and Dress Division

1995 - Introduced a New Line of Bedding & Accessories

FINANCIAL ANALYSIS

FINANCIAL ANALISIS FINANCIAL STRENGTH Current Ratio

FINANCIAL STRENGTH

Current Ratio

FINANCIAL ANALISIS FINANCIAL STRENGTH Total Debt/ Equity Ratio

FINANCIAL STRENGTH

Total Debt/ Equity Ratio

COMPETITORS Jones Apparel Group Chaus Evan Picone JH Collectibles VF Corporation

Jones Apparel Group

Chaus

Evan Picone

JH Collectibles

VF Corporation

PRODUCT LINES Women’s Men’s Accessories Home Furnishings Eyewear Jewelry Footwear Handbags Fragrances Cosmetics

Women’s

Men’s

Accessories

Home Furnishings

Eyewear

Jewelry

Footwear

Handbags

Fragrances

Cosmetics

SWOT ANALYSIS

STRENGTHS Brand Recognition Understanding Customer Needs “SURF” New Product Lines Advertising Scheme Product Diversification Strategy Tailor to Changing Needs Preferences and Lifestyles

Brand Recognition

Understanding Customer Needs

“SURF”

New Product Lines

Advertising Scheme

Product Diversification Strategy

Tailor to Changing Needs Preferences and Lifestyles

WEAKNESSES Changing Consumer Needs Highly Competitive Market Long Lead Time Bringing New Styles to Market Clothing Line is Complete Success or Costly Mistake

Changing Consumer Needs

Highly Competitive Market

Long Lead Time Bringing New Styles to Market

Clothing Line is Complete Success or Costly Mistake

OPPORTUNITES Overseas Markets Worldwide Advertising Entering the Large Size Consumer Market Designing Mix- and- Match Outfits Men’s Sportswear

Overseas Markets

Worldwide Advertising

Entering the Large Size Consumer Market

Designing Mix- and- Match Outfits

Men’s Sportswear

THREATS Key Competitors Strict Government Regulations Changing Shopping Patterns Quota Restrictions

Key Competitors

Strict Government Regulations

Changing Shopping Patterns

Quota Restrictions

SUBSIDIARIES WOMEN’S APPAREL, COSMETICS & ACCESSORIES Collection Crazy Horse Elisabeth Liz & Co. Dana Buchman Liz Claiborne Lizsport Lizwear The Villager Russ Vivid (Fragrance) Realities (Fragrance)

Collection

Crazy Horse

Elisabeth

Liz & Co.

Dana Buchman

Liz Claiborne

Lizsport

Lizwear

The Villager

Russ

Vivid (Fragrance)

Realities (Fragrance)

CORE COMPETENCES Systems Updated Retail Feedback (SURF) Product Diversification Streamlining Extending Seasonal Markets Continual Product Developing

Systems Updated Retail Feedback (SURF)

Product Diversification

Streamlining

Extending Seasonal Markets

Continual Product Developing

ISSUES Fashion Risks Long Lead Time Maintaining Customer & Brand Loyalty

Fashion Risks

Long Lead Time

Maintaining Customer & Brand Loyalty

STRATEGIES Product Differentiation Horizontal Integration Market Penetration Product Development

Product Differentiation

Horizontal Integration

Market Penetration

Product Development

UPDATE Net Sales Increase EPS President/CEO New Perfume Line Acquired DKNY Liz Claiborne Foundation Realigned Sourcing

Net Sales Increase

EPS

President/CEO

New Perfume Line

Acquired DKNY

Liz Claiborne Foundation

Realigned Sourcing