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Designs And Markets An Extensive Range Of Woman’S Fashion Apparel And Accessories
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Designs And Markets An Extensive Range Of Woman’S Fashion Apparel And Accessories

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Transcript

  • 1.
    • By:
    • Chantal Pare
    • Andrew Grant
    • Ulrick Erilus
    • David Fox
  • 2. Liz Claiborne Inc.
    • “ Designs and markets an extensive range of woman’s fashion apparel and accessories, with versatile collections appropriate to wearing occasions ranging from casual to dressy. The company also designs and markets men’s apparel and furnishings, as well as fragrances for women and men.”
    • source: Liz Claiborne Annual Report
  • 3. Presentation Outline
    • History
    • Financial Analysis
    • Competitors
    • Product Lines
    • SWOT Analysis
    • Subsidiaries
    • Core Competencies
    • Issues
    • Strategies
    • Update
  • 4. HISTORY: The 70’s & 80’s
    • 1976- Company Founded
    • 1981- Went Public At $19/ share
    • 1985- Expansion into Men’s Clothing
    • 1986- Joint Venture With Avon
    • 1988- Regained Full Rights From Avon Elizabeth
    • 1989- Knit Sportswear Line
  • 5. HISTORY: The 90’S
    • 1990 - Established Shoe Division
    • 1992 - Acquired Crazy Horse, Russ Togs, & Red Horse
    • 1993 - Earnings Plunged 42%, Sportswear Collections Fell, Consolidated Suit and Dress Division
    • 1995 - Introduced a New Line of Bedding & Accessories
  • 6. FINANCIAL ANALYSIS
  • 7. FINANCIAL ANALISIS
    • FINANCIAL STRENGTH
    • Current Ratio
  • 8. FINANCIAL ANALISIS
    • FINANCIAL STRENGTH
    • Total Debt/ Equity Ratio
  • 9. COMPETITORS
    • Jones Apparel Group
    • Chaus
    • Evan Picone
    • JH Collectibles
    • VF Corporation
  • 10. PRODUCT LINES
    • Women’s
    • Men’s
    • Accessories
    • Home Furnishings
    • Eyewear
    • Jewelry
    • Footwear
    • Handbags
    • Fragrances
    • Cosmetics
  • 11. SWOT ANALYSIS
  • 12. STRENGTHS
    • Brand Recognition
    • Understanding Customer Needs
    • “SURF”
    • New Product Lines
    • Advertising Scheme
    • Product Diversification Strategy
    • Tailor to Changing Needs Preferences and Lifestyles
  • 13. WEAKNESSES
    • Changing Consumer Needs
    • Highly Competitive Market
    • Long Lead Time Bringing New Styles to Market
    • Clothing Line is Complete Success or Costly Mistake
  • 14. OPPORTUNITES
    • Overseas Markets
    • Worldwide Advertising
    • Entering the Large Size Consumer Market
    • Designing Mix- and- Match Outfits
    • Men’s Sportswear
  • 15. THREATS
    • Key Competitors
    • Strict Government Regulations
    • Changing Shopping Patterns
    • Quota Restrictions
  • 16. SUBSIDIARIES WOMEN’S APPAREL, COSMETICS & ACCESSORIES
    • Collection
    • Crazy Horse
    • Elisabeth
    • Liz & Co.
    • Dana Buchman
    • Liz Claiborne
    • Lizsport
    • Lizwear
    • The Villager
    • Russ
    • Vivid (Fragrance)
    • Realities (Fragrance)
  • 17. CORE COMPETENCES
    • Systems Updated Retail Feedback (SURF)
    • Product Diversification
    • Streamlining
    • Extending Seasonal Markets
    • Continual Product Developing
  • 18. ISSUES
    • Fashion Risks
    • Long Lead Time
    • Maintaining Customer & Brand Loyalty
  • 19. STRATEGIES
    • Product Differentiation
    • Horizontal Integration
    • Market Penetration
    • Product Development
  • 20. UPDATE
    • Net Sales Increase
    • EPS
    • President/CEO
    • New Perfume Line
    • Acquired DKNY
    • Liz Claiborne Foundation
    • Realigned Sourcing