Cross-Cultural Business
Chapter Preview <ul><li>Define culture and list its components </li></ul><ul><li>Discuss attitudes toward time, work and c...
What is Culture? Set of values, beliefs, rules and institutions held by a specific group of people Cultural literacy Detai...
Nations and Culture National culture Nation states build museums and monuments to preserve the legacies of important event...
Components of Culture Physical environments Education Personal communication Religion Social structure Manners & customs V...
Aesthetics <ul><li>Music </li></ul><ul><li>Painting </li></ul><ul><li>Dance </li></ul><ul><li>Drama </li></ul><ul><li>Arch...
Values and Attitudes Values Attitudes Positive or negative evaluations, feelings and tendencies people hold toward objects...
Manners and Customs Manners Appropriate behavior, speech and dressing in general Customs Traditional ways or behavior in s...
Social Structure Social structure Culture’s groups, institutions, social positions and resource distribution   Social stra...
World Religions Christianity Islam Hinduism Buddhism Confucianism Judaism Shinto Origin of Human Values
Language Blunders <ul><li>Braniff Airlines’ English-language slogan “Fly in Leather” was translated into “Fly Naked” in Sp...
Mixed Signals &quot;Okay&quot;   &quot; Vulgar gesture &quot; &quot;It's a secret&quot;   &quot;Very nosey&quot;   &quot; ...
Education Cultures pass on traditions, customs, and values through schooling, parenting, group memberships, etc. Education...
Problem of Illiteracy
Physical and Material Culture These influence a culture’s development and pace of change Topography Physical features char...
Kluckhohn-Strodtbeck Framework Relation to nature   Time orientation   Trust and control   Material or spiritual   Respons...
Hofstede Framework Individualism  vs. collectivism Power distance Uncertainty avoidance Achievement vs. nurturing
Power Distance & Individualism
Power Distance & Uncertainty Avoidance
Chapter Review <ul><li>Define culture and list its components </li></ul><ul><li>Discuss attitudes toward time, work and cu...
Cross-Cultural Business
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Cross Cultural

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Cross Cultural

  1. 1. Cross-Cultural Business
  2. 2. Chapter Preview <ul><li>Define culture and list its components </li></ul><ul><li>Discuss attitudes toward time, work and cultural change </li></ul><ul><li>Describe the roles of religion and communication in a society </li></ul><ul><li>Discuss how physical environment affects culture </li></ul><ul><li>Describe two frameworks for classifying cultures </li></ul>
  3. 3. What is Culture? Set of values, beliefs, rules and institutions held by a specific group of people Cultural literacy Detailed knowledge of a culture that enables a person to function effectively within it √ Ethnocentricity Belief that one’s own ethnic group or culture is superior to that of others X
  4. 4. Nations and Culture National culture Nation states build museums and monuments to preserve the legacies of important events and people Subculture Group of people that share a unique way of life within a larger culture (language, race, lifestyle, attitudes, etc.)
  5. 5. Components of Culture Physical environments Education Personal communication Religion Social structure Manners & customs Values & attitudes Aesthetics Culture
  6. 6. Aesthetics <ul><li>Music </li></ul><ul><li>Painting </li></ul><ul><li>Dance </li></ul><ul><li>Drama </li></ul><ul><li>Architecture </li></ul>
  7. 7. Values and Attitudes Values Attitudes Positive or negative evaluations, feelings and tendencies people hold toward objects or concepts The Ideas, beliefs and customs to which people are emotionally attached <ul><li>Freedom </li></ul><ul><li>Responsibility </li></ul><ul><li>Honesty </li></ul><ul><li>Time </li></ul><ul><li>Work </li></ul><ul><li>Cultural change </li></ul>
  8. 8. Manners and Customs Manners Appropriate behavior, speech and dressing in general Customs Traditional ways or behavior in specific circumstances
  9. 9. Social Structure Social structure Culture’s groups, institutions, social positions and resource distribution Social stratification Process of ranking people into social layers Social mobility Ease of moving up or down a culture's &quot;social ladder&quot;
  10. 10. World Religions Christianity Islam Hinduism Buddhism Confucianism Judaism Shinto Origin of Human Values
  11. 11. Language Blunders <ul><li>Braniff Airlines’ English-language slogan “Fly in Leather” was translated into “Fly Naked” in Spanish. </li></ul><ul><li>Sign in English on a Majorcan storefront read, “English well-talking” and “Here speeching American.” </li></ul><ul><li>Sign for non-Japanese-speaking guests in a Tokyo hotel read, “You are respectfully requested to take advantage of the chambermaids.” </li></ul><ul><li>English sign in a Moscow hotel read, “If this is your first visit to the USSR, you are welcome to it.” </li></ul><ul><li>Japanese knife manufacturer labeled its exports to the United States with “Caution: Blade extremely sharp! Keep out of children.” </li></ul>
  12. 12. Mixed Signals &quot;Okay&quot; &quot; Vulgar gesture &quot; &quot;It's a secret&quot; &quot;Very nosey&quot; &quot; Crazy &quot; &quot; Very clever &quot;
  13. 13. Education Cultures pass on traditions, customs, and values through schooling, parenting, group memberships, etc. Education level Well-educated attract high-paying jobs, while poorly educated attract low-paying manufacturing jobs Brain drain Departure of highly educated people from one profession, geographic region or nation to another
  14. 14. Problem of Illiteracy
  15. 15. Physical and Material Culture These influence a culture’s development and pace of change Topography Physical features characterizing the surface of a geographic region Climate Weather conditions of a geographic region Material Culture Technology used to manufacture goods and provide services
  16. 16. Kluckhohn-Strodtbeck Framework Relation to nature Time orientation Trust and control Material or spiritual Responsibility to others View of personal space
  17. 17. Hofstede Framework Individualism vs. collectivism Power distance Uncertainty avoidance Achievement vs. nurturing
  18. 18. Power Distance & Individualism
  19. 19. Power Distance & Uncertainty Avoidance
  20. 20. Chapter Review <ul><li>Define culture and list its components </li></ul><ul><li>Discuss attitudes toward time, work and cultural change </li></ul><ul><li>Describe the roles of religion and communication in a society </li></ul><ul><li>Discuss how physical environment affects culture </li></ul><ul><li>Describe two frameworks for classifying cultures </li></ul>
  21. 21. Cross-Cultural Business
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