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Cross Cultural
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Cross Cultural

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  • 1. Cross-Cultural Business
  • 2. Chapter Preview
    • Define culture and list its components
    • Discuss attitudes toward time, work and cultural change
    • Describe the roles of religion and communication in a society
    • Discuss how physical environment affects culture
    • Describe two frameworks for classifying cultures
  • 3. What is Culture? Set of values, beliefs, rules and institutions held by a specific group of people Cultural literacy Detailed knowledge of a culture that enables a person to function effectively within it √ Ethnocentricity Belief that one’s own ethnic group or culture is superior to that of others X
  • 4. Nations and Culture National culture Nation states build museums and monuments to preserve the legacies of important events and people Subculture Group of people that share a unique way of life within a larger culture (language, race, lifestyle, attitudes, etc.)
  • 5. Components of Culture Physical environments Education Personal communication Religion Social structure Manners & customs Values & attitudes Aesthetics Culture
  • 6. Aesthetics
    • Music
    • Painting
    • Dance
    • Drama
    • Architecture
  • 7. Values and Attitudes Values Attitudes Positive or negative evaluations, feelings and tendencies people hold toward objects or concepts The Ideas, beliefs and customs to which people are emotionally attached
    • Freedom
    • Responsibility
    • Honesty
    • Time
    • Work
    • Cultural change
  • 8. Manners and Customs Manners Appropriate behavior, speech and dressing in general Customs Traditional ways or behavior in specific circumstances
  • 9. Social Structure Social structure Culture’s groups, institutions, social positions and resource distribution Social stratification Process of ranking people into social layers Social mobility Ease of moving up or down a culture's "social ladder"
  • 10. World Religions Christianity Islam Hinduism Buddhism Confucianism Judaism Shinto Origin of Human Values
  • 11. Language Blunders
    • Braniff Airlines’ English-language slogan “Fly in Leather” was translated into “Fly Naked” in Spanish.
    • Sign in English on a Majorcan storefront read, “English well-talking” and “Here speeching American.”
    • Sign for non-Japanese-speaking guests in a Tokyo hotel read, “You are respectfully requested to take advantage of the chambermaids.”
    • English sign in a Moscow hotel read, “If this is your first visit to the USSR, you are welcome to it.”
    • Japanese knife manufacturer labeled its exports to the United States with “Caution: Blade extremely sharp! Keep out of children.”
  • 12. Mixed Signals "Okay" " Vulgar gesture " "It's a secret" "Very nosey" " Crazy " " Very clever "
  • 13. Education Cultures pass on traditions, customs, and values through schooling, parenting, group memberships, etc. Education level Well-educated attract high-paying jobs, while poorly educated attract low-paying manufacturing jobs Brain drain Departure of highly educated people from one profession, geographic region or nation to another
  • 14. Problem of Illiteracy
  • 15. Physical and Material Culture These influence a culture’s development and pace of change Topography Physical features characterizing the surface of a geographic region Climate Weather conditions of a geographic region Material Culture Technology used to manufacture goods and provide services
  • 16. Kluckhohn-Strodtbeck Framework Relation to nature Time orientation Trust and control Material or spiritual Responsibility to others View of personal space
  • 17. Hofstede Framework Individualism vs. collectivism Power distance Uncertainty avoidance Achievement vs. nurturing
  • 18. Power Distance & Individualism
  • 19. Power Distance & Uncertainty Avoidance
  • 20. Chapter Review
    • Define culture and list its components
    • Discuss attitudes toward time, work and cultural change
    • Describe the roles of religion and communication in a society
    • Discuss how physical environment affects culture
    • Describe two frameworks for classifying cultures
  • 21. Cross-Cultural Business

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