Corporate Overview


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  • MicroStrategy Corporate Overview Briefing Book
  • Corporate Overview

    1. 1. Corporate Overview Our Company Our Customers Our Technology Our Services Name, Title September, 2004
    2. 2. And a Focus on Customer Value With Powerful Differentiated Technology Capable of Managing the Full Range of Corporate Performance Driven By the Most Demanding Customers Defining A Market Through Technology Innovation A Long Heritage In Business Intelligence MicroStrategy is a Global Leader in Business Intelligence History & Continuity <ul><li>Founded in 1989, MicroStrategy Has: </li></ul><ul><ul><li>Over 2,300 Customers </li></ul></ul><ul><ul><li>Over 200 Partners </li></ul></ul><ul><ul><li>Over 800 Employees </li></ul></ul><ul><ul><li>2003 Revenues $176M </li></ul></ul><ul><ul><li>Market Cap ~$980M </li></ul></ul>Technology Leadership Establishing the Market for High-end BI Through Tech Innovation 1st with Relational OLAP 1st with BI Application Server 1st with BI Web Interface 1st with E-mail Report Distribution 1st with Wireless Alerting 1st with Personalization 1st with ‘Windows-on-the-Web’ 1st with Integrated 5 Styles of BI Our Customers Top Companies From All Major Industries Have Defined Industrial-Strength BI With MicroStrategy 7 of top 10 Global Retailers 4 of top 5 Food & Drug 7 of top 10 Diversified FSI 5 of top 5 US Retail Banks 3 of top 5 Insurance Companies 10 of top 10 Global Telecomm 10 of top 10 Global Pharmaceuticals 6 of top 10 Automotive Customer Applications Only MicroStrategy Technology Can Deliver the 100s of Diverse BI Applications That Companies Need To Manage Performance Today Our Software <ul><li>Industrial Strength BI - Providing All 5 Styles of BI With One Integrated Platform </li></ul><ul><li>Enterprise Reporting </li></ul><ul><li>Cube Analysis </li></ul><ul><li>Ad Hoc Query & Analysis </li></ul><ul><li>Statistics & Data Mining </li></ul><ul><li>Report Delivery & Alerting </li></ul>Value Focus <ul><li>Industrial-Strength BI without the Cost Premium </li></ul><ul><ul><li>Low Cost of Entry </li></ul></ul><ul><ul><li>Incrementally Deploy BI Styles as Needed </li></ul></ul><ul><ul><li>Rapid Application Development Kits </li></ul></ul><ul><ul><li>Long-Term Maintainability at Enterprise Scale </li></ul></ul>Our Company <ul><li>Customer </li></ul><ul><li>Supplier </li></ul><ul><li>Assets </li></ul><ul><li>Sales </li></ul><ul><li>Products </li></ul><ul><li>Financial </li></ul><ul><li>Risk </li></ul><ul><li>Fraud </li></ul><ul><li>Inventory </li></ul><ul><li>HR </li></ul>
    3. 3. MicroStrategy Is the Leading BI Platform Software Provider Customized BI Applications that Enterprises Need to Run their Business Operational Systems Data Integration & ETL Data Warehouses & Data Marts BI Platform Packaged BI Applications Business Intelligence Technology Stack <ul><li>Operations Analysis </li></ul><ul><li>Web Traffic Analysis </li></ul><ul><li>Compliance Reporting </li></ul><ul><li>Store Operations Analysis </li></ul><ul><li>Supply Chain Management </li></ul><ul><li>Inventory Analysis </li></ul><ul><li>Trade Fund Analysis </li></ul><ul><li>Distribution Cost Analysis </li></ul><ul><li>Financial Reporting Analysis </li></ul><ul><li>P&L Reporting </li></ul><ul><li>Profitability Analysis </li></ul><ul><li>Financial Compliance Analysis </li></ul><ul><li>Customer Analysis </li></ul><ul><li>Customer Segmentation </li></ul><ul><li>Customer Profitability </li></ul><ul><li>Cross-sell / Up-sell </li></ul><ul><li>Risk Analysis </li></ul><ul><li>Risk Management </li></ul><ul><li>Portfolio Risk Analysis </li></ul><ul><li>Fraud Detection </li></ul><ul><li>Sales Analysis </li></ul><ul><li>Market Basket Analysis </li></ul><ul><li>Store/Geographic Analysis </li></ul><ul><li>Commission/Quota Reporting </li></ul><ul><li>Vendor Performance Analysis </li></ul><ul><li>Service Level Agreement </li></ul><ul><li>Chargeback Analysis </li></ul><ul><li>Relative Sales Analysis </li></ul><ul><li>Asset Management </li></ul><ul><li>Channel Management </li></ul><ul><li>Capital Budgeting </li></ul><ul><li>HR Allocations </li></ul><ul><li>IBM </li></ul><ul><li>Microsoft </li></ul><ul><li>Netezza </li></ul><ul><li>Ascential </li></ul><ul><li>DataMirror </li></ul><ul><li>ETI </li></ul><ul><li>SAP </li></ul><ul><li>Siebel </li></ul><ul><li>Oracle </li></ul><ul><li>NCR/Teradata </li></ul><ul><li>PeopleSoft </li></ul><ul><li>Retek </li></ul><ul><li>PeopleSoft </li></ul><ul><li>JD Edwards </li></ul><ul><li>Legacy Systems </li></ul><ul><li>Oracle </li></ul><ul><li>Sybase </li></ul><ul><li>Teradata </li></ul>Customize and Integrate Build On Analytic Modules Our Company MicroStrategy 7i <ul><li>Group 1 </li></ul><ul><li>Informatica </li></ul><ul><li>Pervasive </li></ul>
    4. 4. Gartner Group Has Strong Praise for the MicroStrategy Platform Our Company <ul><ul><ul><li>&quot;MicroStrategy's 7i product is state-of-the-art BI Platform technology . It has a solid architectural underpinning which is designed for scalability and efficiency.&quot; </li></ul></ul></ul><ul><ul><ul><li>&quot;With strong technology, good technical support, healthier financials and an improving organization, MicroStrategy is positioned to re-emerge as a market leader .&quot; </li></ul></ul></ul><ul><ul><ul><li>&quot;Overall, we rate its financial standing as &quot;promising.&quot; </li></ul></ul></ul>MicroStrategy Vendor Rating May 2003
    5. 5. MicroStrategy and Customer Analysis Applications (Pre-packaged Module Now Available as part of Business Intelligence Developer Kit*) <ul><li>Customer Profiling </li></ul><ul><ul><li>Segmentation by any Criteria </li></ul></ul><ul><ul><li>Revenue Contribution by Segment </li></ul></ul><ul><li>Loyalty Management </li></ul><ul><ul><li>Retention and Attrition Analysis </li></ul></ul><ul><ul><li>Time-based Trends </li></ul></ul><ul><li>Revenue and Profit Enhancement </li></ul><ul><ul><li>Product Affinity Analysis </li></ul></ul><ul><ul><li>Revenue and Profit Trends </li></ul></ul><ul><li>Campaign Measurement </li></ul><ul><ul><li>Response Measurement </li></ul></ul><ul><ul><li>Loyalty Program Analysis </li></ul></ul><ul><li>Manage Loyalty and Reduce Churn </li></ul><ul><ul><li>Optimize Product Offerings </li></ul></ul><ul><ul><li>Profile Lost Customers </li></ul></ul><ul><li>Design Effective Campaigns </li></ul><ul><ul><li>Segment Customer Base </li></ul></ul><ul><ul><li>Maximize Campaign ROI </li></ul></ul><ul><li>Increase Customer Revenue/Profit </li></ul><ul><ul><li>Cross/Up-Sell to Customers </li></ul></ul><ul><ul><li>Profile Profitable Customers </li></ul></ul><ul><li>Analyze Customers </li></ul><ul><ul><li>Measure Life Time Value </li></ul></ul><ul><ul><li>Segment Customers by Demographics </li></ul></ul><ul><li>Customers: </li></ul><ul><li>Create Personalized and Highly Effective Campaigns </li></ul><ul><li>TV Guide </li></ul><ul><li>Reduce Customer Churn and Retain Profitable Ones </li></ul><ul><li>The Loyalty Group </li></ul><ul><li>Optimize Customer Service to Improve Customer Satisfaction </li></ul><ul><li>KeySpan </li></ul><ul><li>Enhance Customer Loyalty by Purchase Behavior </li></ul><ul><li>Boots The Chemist </li></ul><ul><li>And Many More… </li></ul><ul><li>Bank of Montreal </li></ul><ul><li>Boots the Chemist </li></ul><ul><li>Capital One </li></ul><ul><li>Consors Discount Broker </li></ul><ul><li>Equifax </li></ul><ul><li>JPMorgan Chase </li></ul><ul><li>Nürnberger Versicherungsgruppe </li></ul><ul><li>PharmaPlus </li></ul><ul><li>Redecard </li></ul><ul><li>Soriana </li></ul><ul><li>Visa </li></ul>TARGETED BUSINESS VALUE TYPICAL ANALYSIS . UNIQUE MICROSTRATEGY ANALYSIS <ul><li>True Segmentation capability requires ad-hoc banding of customers by any criteria and drilling to atomic details. </li></ul><ul><li>Data Scalability in the multi-terabyte range required for Customer Analysis is only possible with the MicroStrategy ROLAP architecture </li></ul><ul><li>Intricate Multi-level Analysis required for deeper customer insight is only possible with MicroStrategy’s multi-pass SQL engine </li></ul><ul><li>Database Platform and Schema Independence is required to support complex customer-centric data bases </li></ul><ul><li>*Pre-Packaged Customer Analysis Module with 40 reports serves as an excellent starter kit to develop custom application </li></ul>Unique Platform Strengths for Customer Analysis Calculate profit contribution of medium income customers in VA to overall profitability in the North East region Dynamically segment top 3rd customers that spent below a threshold amount on a specific product category for current quarter Correlate product affinities and profiles of all married customers to high value married customers to identify cross-sell products Develop a profile of lost customers to identify which profitable customers might be at risk of leaving in the next quarter Derive migration patterns of customers between high RFM bands to lower ones for any two given time periods Forecast campaign ROI by measuring and extrapolating campaign results in real time of previous similar campaigns and similar target group Our Company
    6. 6. MicroStrategy and Financial Reporting Analysis (Pre-packaged Module Now Available as part of Business Intelligence Developer Kit*) <ul><li>Optimize A/R Collection </li></ul><ul><ul><li>Identify A/R aging trend </li></ul></ul><ul><ul><li>Monitor delinquency </li></ul></ul><ul><li>Minimize Operating Costs </li></ul><ul><ul><li>Identify high-expenses items </li></ul></ul><ul><ul><li>Itemize costs down to txn level </li></ul></ul><ul><li>Project Revenue and Expenses </li></ul><ul><ul><li>Compare actual vs. forecasts </li></ul></ul><ul><ul><li>Measure variance </li></ul></ul><ul><li>Maintain Financial Health </li></ul><ul><ul><li>Monitor up-to-date balance sheet </li></ul></ul><ul><ul><li>Alert managers to anomalies </li></ul></ul><ul><li>Customers: </li></ul><ul><li>Forecast the Financial Impact of Business Investments </li></ul><ul><li>MCI </li></ul><ul><li>Monitor Operational Cash Flow </li></ul><ul><li>La Caixa </li></ul><ul><li>Audit Accounts Payable and Receivable </li></ul><ul><li>Charming Shoppes </li></ul><ul><li>Plan and Forecast Revenue and Expenditure </li></ul><ul><li>Air Force Materia Command </li></ul><ul><li>And Many More… </li></ul><ul><li>Century Theatres </li></ul><ul><li>Chela Financial </li></ul><ul><li>La Caixa </li></ul><ul><li>Liberty Funds </li></ul><ul><li>Lufthansa </li></ul><ul><li>Fannie Mae </li></ul><ul><li>MCI </li></ul><ul><li>Pacific Mutual Life </li></ul><ul><li>Sara Lee Foods Europe </li></ul><ul><li>Sprint PCS </li></ul><ul><li>USAA </li></ul><ul><li>Visa International </li></ul><ul><li>WFS Financial </li></ul>TARGETED BUSINESS VALUE TYPICAL ANALYSIS . UNIQUE MICROSTRATEGY ANALYSIS Dynamically define exceptions on KPI’s to monitor and catch financial anomalies; thereby, reducing financial risk Monitor aging trend of A/R by tracking gross amounts of Accounts Receivables versus the aging for multiple time periods Calculate the percent variance between various forecasts and against actual amounts of all account types Create aggregated custom groups to present financial information at a higher level and drill down to see transactional level details Perform time-based comparisons of the balance sheet for a specific corporation between two given time periods Create board room quality financial documents and incorporate multiple reports into single view, allowing analyst to make decisions on complete information <ul><li>Accounts Payable /Receivables </li></ul><ul><ul><li>Aging of A/P and A/R </li></ul></ul><ul><ul><li>Comparison by vendors </li></ul></ul><ul><li>Balance Sheet Reporting </li></ul><ul><ul><li>Time-based comparisons </li></ul></ul><ul><ul><li>Up-to-date balance sheets </li></ul></ul><ul><li>Profit And Loss Statements </li></ul><ul><ul><li>Revenue and cost analysis </li></ul></ul><ul><ul><li>GAAP reporting </li></ul></ul><ul><li>Planning & Forecasting </li></ul><ul><ul><li>Variance from actual </li></ul></ul><ul><li>Cash Flow Analysis </li></ul><ul><li>Precise Data Presentation and Formatting is an important criteria for financial reports </li></ul><ul><li>Time-based Analysis is key to financial reporting and is made possible easily through out-of-the-box time transformation, comparative and dynamic date functions </li></ul><ul><li>Intricate Multi-level Analysis is a requirement to gain deeper insight into financial operations and is only possible with MicroStrategy’s multi-pass SQL engine </li></ul><ul><li>Database Platform and Schema Independence is required to support multi-source financial data. </li></ul><ul><li>*Pre-Packaged Financial Reporting Analysis Module with 42 reports serves as an excellent starter kit to develop custom application </li></ul>Unique Platform Strengths for Financial Reporting Analysis Our Company
    7. 7. MicroStrategy and Web Traffic Analysis (Pre-packaged Module Now Available as part of Business Intelligence Developer Kit*) <ul><li>Customers: </li></ul><ul><li>Track Visitors by Referring Domains </li></ul><ul><li>Lending Tree </li></ul><ul><li>Streamline Checkout Process to Reduce Abandonment </li></ul><ul><li>Lexmark </li></ul><ul><li>Measure Banner Conversion rates </li></ul><ul><li>ECS </li></ul><ul><li>Identify Profitable customers for campaigns </li></ul><ul><li>Barnes and Noble </li></ul><ul><li>And Many More </li></ul><ul><li>AltaVista </li></ul><ul><li>BBC Worldwide </li></ul><ul><li>CNET </li></ul><ul><li>eBay </li></ul><ul><li>Jumpy </li></ul><ul><li>Nationwide </li></ul><ul><li>Vizzavi </li></ul><ul><li>Wind </li></ul><ul><li>Yahoo! </li></ul>TARGETED BUSINESS VALUE TYPICAL ANALYSIS Unique Platform Strengths for Web Traffic Analysis <ul><li>Maximize Web Visitors </li></ul><ul><ul><li>Attract new visitors </li></ul></ul><ul><ul><li>Convert visitors to customers </li></ul></ul><ul><ul><li>Retain profitable visitors </li></ul></ul><ul><li>Streamline Web Content </li></ul><ul><ul><li>Optimize navigation paths </li></ul></ul><ul><ul><li>Reduce cart abandonment </li></ul></ul><ul><ul><li>Maximize searchability </li></ul></ul><ul><ul><li>Determine advertising strategy </li></ul></ul><ul><li>Optimize Web Business </li></ul><ul><ul><li>Determine product affinities </li></ul></ul><ul><ul><li>Maximize profitability </li></ul></ul><ul><ul><li>Determine channel effectiveness </li></ul></ul><ul><li>Visitor Analysis </li></ul><ul><ul><li>Trends across websites </li></ul></ul><ul><ul><li>Visitor counts by time </li></ul></ul><ul><ul><li>Traffic by referrer </li></ul></ul><ul><ul><li>Visit frequency </li></ul></ul><ul><li>Content Analysis </li></ul><ul><ul><li>Top visited pages </li></ul></ul><ul><ul><li>Bottom visited pages </li></ul></ul><ul><ul><li>Top entry and exit pages </li></ul></ul><ul><ul><li>Banner click through </li></ul></ul><ul><li>eCommerce Analysis </li></ul><ul><ul><li>Sales by time,location </li></ul></ul><ul><ul><li>New customers by time </li></ul></ul><ul><ul><li>Transactions by product </li></ul></ul><ul><li>Data scalability in the multi-terabyte range required by Web Traffic Analysis achieved with enterprise-class architecture </li></ul><ul><li>Sophisticated analyses such as product affinity and visitor profiling are supported using custom banding and statistical functions </li></ul><ul><li>Fully interactive zero footprint web interface allows users to conduct speed of thought analysis using MicroStrategy Web </li></ul><ul><li>Proactive Delivery of business critical reports and other data to users to enable response to issues in near real time </li></ul><ul><li>*Pre-Packaged Web Traffic Analysis Module with 64 reports serves as excellent starter kit to develop custom application </li></ul>UNIQUE MICROSTRATEGY ANALYSIS Calculate profit contribution visitors from different referring sites using custom statistical models to correctly allocate advertising budgets Dynamically segment visitors into buckets based on any selection criteria such as demographics and profitability using custom groups Correlate navigation paths to conversion rates to determine the most popular routes to checkout with a path analysis tree Drill anywhere to click level data to identify at which points visitors are entering and leaving a website Measure “stickiness” of your website by analyzing visitor loyalty and frequency scores over time and correlating to traffic patterns Forecast demand for online products based on historical data and time series analysis to ensure correct inventory level Our Company
    8. 8. MicroStrategy and Sales Analysis TARGETED BUSINESS VALUE TYPICAL ANALYSIS . <ul><li>Optimize Inventory </li></ul><ul><ul><li>Analyze seasonal trends </li></ul></ul><ul><ul><li>Increase supplier performance </li></ul></ul><ul><ul><li>Minimize shipping costs </li></ul></ul><ul><li>Manage Merchandize </li></ul><ul><ul><li>Optimize shelf space </li></ul></ul><ul><ul><li>Analyze product profitability </li></ul></ul><ul><ul><li>Negotiate optimal prices </li></ul></ul><ul><li>Maximize Marketing efficiency </li></ul><ul><ul><li>Analyze product affinity </li></ul></ul><ul><ul><li>Determine market share </li></ul></ul><ul><ul><li>Forecast promotional lift </li></ul></ul><ul><li>Analyze Sales Force </li></ul><ul><ul><li>Maximize lead generation </li></ul></ul><ul><ul><li>Manage sales pipeline </li></ul></ul><ul><li>Inventory Analysis </li></ul><ul><ul><li>Time series analysis </li></ul></ul><ul><ul><li>BOH / EOH analysis </li></ul></ul><ul><ul><li>Supply chain analysis </li></ul></ul><ul><li>Merchandising </li></ul><ul><ul><li>Actuals vs. forecasts </li></ul></ul><ul><ul><li>Merchandise placement </li></ul></ul><ul><ul><li>Pricing analysis </li></ul></ul><ul><li>Product Marketing </li></ul><ul><ul><li>Promotional lift </li></ul></ul><ul><ul><li>Product affinity </li></ul></ul><ul><ul><li>Product launch analysis </li></ul></ul><ul><li>Sales Force Analysis </li></ul><ul><ul><li>Lead source analysis </li></ul></ul><ul><ul><li>Performance by region/rep </li></ul></ul><ul><li>Atomic Level Data Access allows for transaction level analysis using ROLAP Technology </li></ul><ul><li>Data scalability in the multi-terabyte range required by Sales Analysis achieved with enterprise-class architecture </li></ul><ul><li>Fully interactive zero footprint web interface allows users to conduct speed of thought analysis </li></ul><ul><li>Integration with supply chain and other applications through open SDK and Transactor </li></ul><ul><li>Sophisticated analyses such as product affinity are supported using custom banding and statistical functions </li></ul>UNIQUE MICROSTRATEGY ANALYSIS Forecast effectiveness of a campaign combining historical data with market share analysis using time series analysis to optimally allocate resources by region Model contribution of categories to total sales and profit using custom statistical models for use in vendor price negotiation Determine the probability of products selling together using market basket analysis to optimally design store layouts to maximize sales Proactively monitor inventory levels and sales to be notified when levels are low and automatically place order with supplier Create executive dashboards by combining multiple grids, graphs and other information on one document using advanced formatting features Drill across to transaction data to correlate leads with opportunity age to identify accounts that need escalation Unique Platform Strengths for Sales Analysis <ul><li>Customers: </li></ul><ul><li>Optimize Sales and Inventory by Product and location </li></ul><ul><li>Lowe’s Companies </li></ul><ul><li>Analyze plans vs. actuals and Product Profitability </li></ul><ul><li>ShopKo </li></ul><ul><li>Predictively analyze market demand to right size production </li></ul><ul><li>Hallmark Cards </li></ul><ul><li>Identify affinity amongst product purchases for cross sell campaigns </li></ul><ul><li>Discover Financial </li></ul><ul><li>And Many More </li></ul><ul><li>Ahold </li></ul><ul><li>Avnet </li></ul><ul><li>Clorox </li></ul><ul><li>Comet </li></ul><ul><li>Eddie Bauer </li></ul><ul><li>Marks & Spencer </li></ul><ul><li>Nationwide </li></ul><ul><li>The Limited </li></ul><ul><li>The Rouse Company </li></ul><ul><li>Thomas Cook </li></ul><ul><li>USPS </li></ul>Our Company
    9. 9. MicroStrategy is Selected By The Leading Companies in Their Industries for The Most Demanding BI Applications Other Major Companies <ul><li>7 of the Top 7 Global Media Companies </li></ul><ul><li>Major ERP and Hardware Companies </li></ul>Retail <ul><li>Over Half of the Global 500 Retailers </li></ul><ul><li>4 of Top 5 Global Food and Drug Stores </li></ul>Manufacturing <ul><li>6 of Top 10 Automotive Companies </li></ul><ul><li>Over 70 Major Manufacturers </li></ul>Telecommunications <ul><li>10 of Top 10 Global Telco Companies </li></ul><ul><li>Every Major European Telco </li></ul>Pharmaceutical And Healthcare <ul><li>9 of Top 10 Global Pharmaceutical Companies </li></ul><ul><li>6 of Top 10 Diversified FSI </li></ul><ul><li>5 of Top 5 Global Commercial Banks </li></ul><ul><li>3 of Top 5 Global Insurers </li></ul>Our Customers Governments <ul><li>Covering Federal, State, and Local Government Entities </li></ul>Consumer Packaged Goods <ul><li>9 of Top 10 Global Consumer Packaged Goods Companies </li></ul>Financial Services                           
    10. 10. Other Industries Information, Technology & Media Financial Services/Insurance Retail Pharmaceutical/Healthcare Mid-Size Companies in Every Industry Choose MicroStrategy for their BI Applications MicroStrategy’s BI Platform provides the integrated infrastructure to support the unique requirements of every industry – with an easy-to-use Web interface and centralized administration. <ul><li>7 of Top 10 Global Retailers </li></ul><ul><li>4 of Top 5 Global Food and Drug Stores </li></ul><ul><li>7 of Top 10 Diversified FSI </li></ul><ul><li>5 of Top 5 Global Commercial Banks </li></ul><ul><li>3 of Top 5 Global Insurers </li></ul><ul><li>10 of Top 10 Global Pharmaceutical Companies </li></ul><ul><li>5 of Top 10 Healthcare Companies </li></ul><ul><li>7 of Top 7 Global Media Companies </li></ul><ul><li>Major Information Providers </li></ul><ul><li>10 of Top 10 Global Telco Companies </li></ul><ul><li>Over 70 Major Manufacturers </li></ul>Our Customers & Partners
    11. 11. MicroStrategy is the Global Standard in Retail for Merchandising Analysis <ul><li>Ace Hardware Corporation </li></ul><ul><li>Deploying Reports Over the Web </li></ul><ul><li>to Thousands of End Users </li></ul><ul><li>with “Remarkable Ease” </li></ul><ul><li>Applications: </li></ul><ul><li>Store Operations, Customer Loyalty, Category Management, Sales Analysis, Marketing Analysis, Merchandising, Inventory Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Teradata </li></ul><ul><li>DB Size: 2.5 TB </li></ul><ul><li>Users: 6,500 </li></ul><ul><li>Architecture: Intranet, Extranet </li></ul><ul><li>Ace Hardware is using the MicroStrategy platform to anchor numerous business intelligence applications. </li></ul><ul><li>Lowe’s Companies </li></ul><ul><li>Building </li></ul><ul><li>Strong </li></ul><ul><li>Revenues </li></ul><ul><li>Applications </li></ul><ul><li>Operations Management, Merchandise Management, and Inventory Management, Supply Chain Management </li></ul><ul><li>Deployment </li></ul><ul><li>Database: Teradata </li></ul><ul><li>DB Size: 8 Terabytes </li></ul><ul><li>Users: > 2,500 Active Employees and Vendors </li></ul><ul><li>Interface: Web, E-Mail </li></ul><ul><li>Architecture: Intranet, Extranet </li></ul><ul><li>In the year 1999 alone, Lowe's saved more than $6 million by leveraging MicroStrategy technology to optimize operations in its stores. </li></ul><ul><li>Limited Brands </li></ul><ul><li>Unlimited Access </li></ul><ul><li>to Insight </li></ul><ul><li>Applications: </li></ul><ul><li>Store Operations, Category management, Merchandise Management, Human Resources, Marketing Analysis, Inventory Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Teradata </li></ul><ul><li>Users: >600 Financial and Marketing Managers and Analysts </li></ul><ul><li>Interface: Desktop and Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>In the span of a single month, 49,000 MicroStrategy reports are run for Victoria's Secret, Lane Bryant, Lerner New York and The Limited combined. </li></ul>WH Smith PLC <ul><li>Deployment to 1000s of users in distributed stores and to the external supply chain requires full-function web interface with no download. </li></ul><ul><li>Data scalability in the multi-terabyte range required by retail analysis is only possible with the MicroStrategy ROLAP architecture </li></ul><ul><li>Complex retail analysis such as market-basket is well supported by MicroStrategy </li></ul><ul><li>Many-to-many relationships and non-aggregate metrics, essential for retail analysis are natively supported in MicroStrategy </li></ul>Our Customers 7 of Top 10 GLOBAL Retailers Depend on MicroStrategy Retail Customers Include: Ace Hardware Corporation Ahold Albertson’s Bed, Bath & Beyond Carrefour Crane & Co. CSK Auto Corporation Darden Restaurants Dick’s Sporting Goods eBay Eckerd Food Lion Foot Locker Giorgio Armani Corporation GUESS?, Inc. Hallmark Cards Harris Teeter Hudson’s Bay Company Kohl’s Limitedbrands Liz Claiborne Lowe’s Companies Marks & Spencer Michael Stores METRO Group O’Reilly Automotive Petco PETsMART PF Chang’s Shopper’s Drug Mart SUPERVALU The Container Store The Wet Seal Toys R Us WHSmith PLC <ul><li>Web Reporting </li></ul><ul><li>Extranet </li></ul><ul><li>Deployment </li></ul><ul><li>Applications: </li></ul><ul><li>Store operations, category management, merchandise management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Teradata </li></ul><ul><li>Users: >500 Senior, Store and Regional Managers </li></ul><ul><li>Interface: Desktop, Web, E-Mail </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>Project completed in less than six months and below budget, WH Smith launched its reporting system across its countrywide high street stores. </li></ul>
    12. 12. MicroStrategy Customer Applications in Retail Retail Segments Apparel Discount Retailers Department Stores Discount Drugstores Electronics Home Improvement Specialty Retailers Specialty Grocery <ul><li>Retailers that use MicroStrategy have </li></ul><ul><li>13% higher Return on Assets (ROA) </li></ul><ul><li>69% higher earnings growth, and </li></ul><ul><li>5% higher profit margin than companies that don't use MicroStrategy </li></ul><ul><li> Source: </li></ul><ul><li>Retailers use MicroStrategy throughout the enterprise </li></ul><ul><li>Limited Brands has expanded MicroStrategy usage to all 11 brands </li></ul><ul><li>Top 5 retailer has 40 applications </li></ul><ul><li>Leading retailer has 25 applications </li></ul>Market Basket Customer Loyalty Core Items Items per Basket Attachment Rates Demographic Baskets Brand Switching In-Basket Price Revenue Contribution Shopper Penetration Core Item Frequency Basket-Register Correlation Store Operations Comp Store Sales Competitor Stores ROA Asset Turnover Sales & Margin Inventory Turnover Reallocation / DSD Front Store Sales Sales / Square Foot Labor Cost Analysis Register Usage Analysis Merchandise Management Sell-Through Reallocations Inventory Turns Weeks of Supply Hot Item Report Seasonal Buying Pull-Through Lineal Feet In Stock % Mark Down % Department Contribution Marketing Analysis Marketing Areas Ad Blocks Promo Lift Price Points Seasonal Events Feature vs. Display Channel Share Market Share Grand Openings Coupon Distribution End-Cap Efficiency Loss Prevention Shrink Analysis Vendor Rationalization Natural Losses Return Rates Cancels Markdowns Backorders Hot Stores Hot Staff Hot Customer Distribution Shrink Category Management Pricing Modules Assortment Optimization Category Scorecards Market Comparison Role Analysis SKU Rationalization Item Definitions Share of Shelf Vendor Performance Category Contribution Season Changeover <ul><li>“ eBay selected MicroStrategy because of its exceptional user scalability and its ability to support advanced reporting and analysis. MicroStrategy also provides excellent query performance with our rapidly growing multi-terabyte data warehouse.” </li></ul><ul><li>Brad Peterson </li></ul><ul><li>CIO </li></ul><ul><li>eBay </li></ul>&quot;One of the reasons we chose MicroStrategy over Cognos is the remarkable ease with which we can deploy reports via the Web to thousands of end users across our company.&quot; - Brian Smetana, Senior Business Analyst Ace Hardware Our Customers
    13. 13. MicroStrategy Is Uniquely Suited for Customer-centric Analysis Needed by Financial Services Institutions <ul><li>Bank of Montreal </li></ul><ul><li>Banking on </li></ul><ul><li>MicroStrategy </li></ul><ul><li>Applications: </li></ul><ul><li>Business Performance Management, Customer Relationship Management, Advisory Services, Risk Management, Marketing </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: IBM DB2 </li></ul><ul><li>DB Size: 4 Terabytes </li></ul><ul><li>Users: >1,000 senior executives, financial service managers, line-of-business managers, branch employees and human resource personnel </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>  </li></ul><ul><li>Bank of Montreal won The Data Warehousing Institute Best Practices Award in the financial services category </li></ul><ul><li>Fannie Mae </li></ul><ul><li>Mission Critical </li></ul><ul><li>Applications in the </li></ul><ul><li>Mortgage Business </li></ul><ul><li>Applications </li></ul><ul><li>Risk Management, Lender Ranking, Financial Analysis, Profitability Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>DB Size: <1 Terabyte - Database includes information on 4 Million Loans </li></ul><ul><li>Users: 410 </li></ul><ul><li>Interface: Desktop, Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>Currently Fannie Mae is running over 35,000 reports per month resulting in improved inventory management and reduced production costs. </li></ul><ul><li>TRX Inc. </li></ul><ul><li>Deploying Self-Service </li></ul><ul><li>Extranet Reporting To </li></ul><ul><li>Thousands of Users In Four Months </li></ul><ul><li>Applications: </li></ul><ul><li>Financial Analysis, Fraud Profiling and Risk Analysis, Customer Relationship Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: DB2 UDB EEE </li></ul><ul><li>DB Size: >1.5 Terabytes </li></ul><ul><li>Users: >10,000 Users </li></ul><ul><li>Interface: Web, E-Mail </li></ul><ul><li>Architecture: Extranet </li></ul><ul><li>The joint MicroStrategy/TRX solution at one of the top 5 </li></ul><ul><li>financial institutions is enabling multinational commercial </li></ul><ul><li>clients to report and analyze charge card and travel data </li></ul><ul><li>from 29 countries and in 11 languages. </li></ul><ul><li>La Caixa </li></ul><ul><li>Investing in Innovative Technology </li></ul><ul><li>Applications: </li></ul><ul><li>Marketing Analysis, Product Profitability, Electronic Banking & Online Services, Credit Card Analysis, Stock Exchange Alerts, Cash Flow, Risk Management, Web Click Stream Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>DB Size: 1.7 Terabyte </li></ul><ul><li>Users: 3,000+ accessing monthly Management Information through a custom Narrowcast portal, 4,000+ receiving Stock Exchange alerts via cellular phone & e-mail, 180 business analysts using Desktop Designer to access 50+ projects. </li></ul><ul><li>Interface: Desktop, Custom Narrowcast Portal, Web, SMS and E-Mail </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>La Caixa currently has over 50+ applications dependent on MicroStrategy technology </li></ul><ul><li>Support for banking data schemas, characterized by their complexity and have large number of elements, requires a higher degree of flexibility provided only by MicroStrategy </li></ul><ul><li>Drill anywhere capability is essential to investigate the many interrelated hierarchies related to “customers” </li></ul><ul><li>Integrated financial libraries allow building of complex models enabling sophisticated financial analysis </li></ul><ul><li>Flexible hierarchies are needed to make sense of complex customer-centric information. </li></ul>Our Customers 6 of Top 10 US Financial Services Companies Rely on MicroStrategy Financial Services Customers Include: American Express ANZ Bank Bank of Montreal Bank of Scotland Banorte Bristol & West Caja Duero Capital One Chela Financial Chicago Mercantile Consors Discount Broker AG Deutsche Börse Discover Financial Services Equifax Fannie Mae Fineco First American Corporation First Franklin First USA Freddie Mac Household International H&R Block J.P. Morgan Chase KeyCorp La Caixa Liberty Funds Group RBC Financial Group Refco Sallie Mae Samsung Capital Sparda Bank The Bank of New York Visa WFS Financial
    14. 14. MicroStrategy Customer Applications in Financial Services Financial Services Segments Asset Management Brokerage Consumer Credit Debt and Equity Individual/ Institutional Investment Banking Retail Banking <ul><li>Financial Services Companies that use MicroStrategy have </li></ul><ul><li>9% higher sales growth in the past 5 years </li></ul><ul><li>10% higher Return on Equity than companies that don't use MicroStrategy </li></ul><ul><li>Data Source: Fortune </li></ul><ul><li>Financial Services companies use MicroStrategy widely </li></ul><ul><li>La Caixa has 50 projects </li></ul><ul><li>CapitalOne has 25 applications </li></ul>Sales & Trading FAS 133 Analysis Research Distribution Client Loyalty Analysis Portfolio Analysis Position Reporting Hedge Slippage Alerts Transaction Volume Analysis Market Data Analysis Financial / P&L Reporting Trade Floor Reporting Refinance Risk Analysis Financial Analysis and Compliance Revenue Reporting Cost Analysis P&L Reporting Margin Analysis Taxes Budget Variance Analysis Loan Analysis Trade Floor Reporting Portfolio Analysis FAS 133 Analysis Compliance Alerting Marketing Marketing Segmentation Web Traffic Analysis Customer Analysis Market Basket Analysis Campaign Analysis Customer Loyalty Analysis Cross Sell Analysis Up Sell Analysis Product Profitability Analysis Product Management Channel Efficiency Advisory Services Portfolio Analysis Asset Management Customer Statements Customer Alerts What-if Analysis Research Distribution Portfolio Risk Analysis Product Introduction Customer Profitability Analysis Tax Notification Confirmation Alerts Operations Call Center Management Channel Management Customer Statements Trade Confirmations Trade Settlement Alerts Wire Transfer Alerts Swap Mark to Markets Financial Reporting Trade Floor Reporting Commission Reporting Branch Office Scorecards Fraud Profiling and Risk Analysis Credit Risk Management Hedge Slippage Alerts Fraud Risk Management Exposure Reporting Exceptions Risk Management Value At Risk Analysis Customer Risk Scoring Underwriting Scorecards Index Performance Alerts Prepayment Risk Claims Analysis <ul><li>“ We selected MicroStrategy over competing products because of its outstanding scalability for large numbers of users and its superior capability to generate user-friendly reports with highly detailed analysis of granular-level data. MicroStrategy is instrumental to our strategy to bring end users closer to the information they require.” </li></ul><ul><li>Gus Tepper, Vice President of Software Development, </li></ul><ul><li>Interactive Division, </li></ul><ul><li>First American Corporation </li></ul>&quot;I think it's very important to view MicroStrategy not simply as a plug-in query tool, but as a business concept for organizing and presenting information as well as a platform that supports our ever-expanding business intelligence and business performance management initiatives.“ - Doug Welch, Senior Manager Business Intelligence Solutions Group, Bank of Montreal Our Customers
    15. 15. Only MicroStrategy Satisfies Telecom Needs for Mission Critical Operations and Massive Scalability <ul><li>BellSouth </li></ul><ul><li>Maintaining High </li></ul><ul><li>Quality of Service </li></ul><ul><li>Applications </li></ul><ul><li>Network Management, Operation Support Systems, Financial Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Users: <1000 </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>BellSouth is reducing costs and capital expenditures by analyzing network traffic and overflow, minimizing network outages and improving network planning </li></ul><ul><li>Verizon </li></ul><ul><li>Improving Operations </li></ul><ul><li>and Customer Relations </li></ul><ul><li>Applications: </li></ul><ul><li>Regulatory Reporting, Billing / Claims / AR Analysis, Operational Metrics, Dispatch / Service Calls, and Procurement Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle and DB2  </li></ul><ul><li>Users: 10,000 users across 14 different projects </li></ul><ul><li>Interface: Web Analyst, NCS for a few projects </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>MicroStrategy supports approximately 14 distinct BI applications across Verizon </li></ul><ul><li>Sprint </li></ul><ul><li>Reaching A Large User Community </li></ul><ul><li>through Enterprise-Wide </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Applications: </li></ul><ul><li>Marketing Analysis, Call-Traffic Analysis, Product Tracking, Financial Performance Assessments and Web-traffic analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Users: 16,000 </li></ul><ul><li>Interface: Desktop and Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>Over 16,000 Sprint employees use MicroStrategy for 27 critical BI applications across the enterprise </li></ul><ul><li>Telecom Italia Learning Services/ TILS </li></ul><ul><li>A Strategic </li></ul><ul><li>Alliance to Deliver </li></ul><ul><li>Best Business </li></ul><ul><li>Intelligence </li></ul><ul><li>Application: </li></ul><ul><li>Allowing Telecom Italia to offer its business clients outsourced query and reporting through web-interface </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: many </li></ul><ul><li>Users: Unlimited </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Extranet </li></ul><ul><li>TILS, a subsidiary of Telecom Italia, and MicroStrategy are jointly developing mission-critical applications for its business customers </li></ul><ul><li>CDR (Call Detail Record) Analysis requires powerful analytical capabilities and high data scalability, both key features of the the MicroStrategy ROLAP architecture </li></ul><ul><li>MicroStrategy’s bullet-proof security assures protection of customer and billing information </li></ul><ul><li>Advanced analytical functions enable building of models for customer loyalty and churn, key requirements in analysis for telecommunication companies </li></ul>Our Customers 10 of Top 10 GLOBAL Telecommunication Companies are MicroStrategy Customers Telco Customers Include: AT&T BellSouth Cable & Wireless Charter Deutsche Telekom Earthlink Eurotel Praha France Telecom Global Telecom Metrocall Omnitel Vodafone Sprint Sprint PCS Telecom Italia Learning Services Telefónica Servicios Móviles Telephia Telstra US Internetworking Verizon Viag Intercom Vizzavi Vodacom West Telemarketing Wind
    16. 16. MicroStrategy Customer Applications in Telecommunications Telco Segments Residential Small Business Large Business Wireless Broadband Internet DSL Customer Care and Analytical CRM Customer Scorecards Churn Analysis Customer Profitability Customer Plan Migration Service Level Agreement (SLA) Trouble Ticket Service Complaints Customer Inquiry Dispatch Request Service Call Monitoring Preferences and Permissions Sales Analysis & Billing Product Sales & Trends Customer Trends Salesforce Performance Commission Reporting Quota Attainment Product Affinity Account Balances Utilization Fraud Telemarketing EBPP / Intelligent Billing Network Optimization Traffic Analysis Network Planning Quality of Service Network Utilization Switch Operations Call Routing Capacity Switch Utilization Volume Management Failure Notification Capacity Analysis Marketing Analysis Upsell Analysis Loyalty Programs Customer Segmentation Demographic Analysis Cross-sell Analysis Service History Channel Efficiency Next to Buy Promo Lift Price Points Market Share Fraud Management & Call Center Fraud Analysis Corrective Action & Notification Product Affinity / Bundling Pricing Models Discounting Call Volumes Call Times Response Times Complaint Logs Employee Productivity Capacity Forecasting Financial Analysis Revenue Reporting P&L Reporting Cost Analysis Margin Analysis Tariffs Taxes Budget Variance Analysis Access and Line Charges AR/AP Reporting Collections Reporting Contracts Reporting <ul><li>Telecommunication Companies that use MicroStrategy have </li></ul><ul><li>24% higher price to earnings ratio, and </li></ul><ul><li>97% higher Return on Equity than companies that don't use MicroStrategy </li></ul><ul><li>Data Source: Fortune </li></ul><ul><li>Telecommunication companies use MicroStrategy throughout the enterprise </li></ul><ul><li>Sprint 25+ applications </li></ul><ul><li>Verizon 15+ applications, deployed to all 275,000+ employees </li></ul><ul><li>Omnitel – SMS application reaching more than 5,000,000 users </li></ul><ul><li>“ We’re pleased that MicroStrategy’s unique infrastructure and exceptional capabilities have scaled to our ever-growing requirements, satisfying the business requirements of our widespread end user community. MicroStrategy will offer exceptional uptime and reliability, while offering flexibility and responsiveness as Sprint solidifies its standing as a world-leading customer-centric company.” </li></ul><ul><li>John Bentley, Manager of Systems Development, </li></ul><ul><li>Sprint </li></ul>“ The MicroStrategy 7 platform's analytical capabilities satisfy the rigorous requirements of the telecom industry's deep data structures and complex dimensional models. It is not surprising that as telecoms see the value in understanding their sizable customer and transaction databases, they've turned to a continued leader in this arena.” - Bob Moran, Vice President & Managing Director for Data Knowledge & Analytics, The Aberdeen Group Our Customers
    17. 17. Pharmaceutical Companies Rely on MicroStrategy <ul><li>Novartis </li></ul><ul><li>Maintaining </li></ul><ul><li>A Healthy Business </li></ul><ul><li>Applications: </li></ul><ul><li>Logistics, Marketing, Financial, Sales Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: SQL Server </li></ul><ul><li>Database Size: 1 TB </li></ul><ul><li>Users: 60 Sales, Marketing, Financial Analysts and Executives </li></ul><ul><li>Interface: Web, Desktop and E-Mail </li></ul><ul><li>Architecture: Intranet, Proactive Information Delivery </li></ul><ul><li>MicroStrategy applications at Novartis Pharmaceuticals have already reduced the costs of corporate information systems by 50% </li></ul><ul><li>Roche </li></ul><ul><li>Personalizing Information </li></ul><ul><li>for Enterprise Users </li></ul><ul><li>Applications: </li></ul><ul><li>Sales Analysis, Financial Reporting </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: SQL Server 2000 </li></ul><ul><li>Database Size: <250 Gigabytes </li></ul><ul><li>Users: 300 Sales Representatives, Marketing, Production, and Credit and Collections Employees </li></ul><ul><li>Interface: Web, E-mail </li></ul><ul><li>Architecture: Intranet, Proactive Info Delivery </li></ul><ul><li>Roche España employees rely on the MicroStrategy platform to receive daily personalized, relevant, and up-to-date information </li></ul><ul><li>AstraZeneca </li></ul><ul><li>Gaining Vital </li></ul><ul><li>Market Insight </li></ul><ul><li>and Market Share </li></ul><ul><li>Applications: </li></ul><ul><li>Market Share Analysis, Financial Reporting, Product Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Database Size: 1 TB </li></ul><ul><li>Users: 350 Employees </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>AstraZeneca relies on MicroStrategy software to distribute 70,000 reports within a 24-hour window each month to its employees </li></ul>Our Customers <ul><li>Aventis Pasteur </li></ul><ul><li>Increasing Sales </li></ul><ul><li>Effectiveness </li></ul><ul><li>Applications: </li></ul><ul><li>Sales Management, Contract Analysis, Customer Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Database Size: <1 TB </li></ul><ul><li>Users: 200 marketing, sales support and field representatives </li></ul><ul><li>Interface: Web, E-Mail </li></ul><ul><li>Architecture: Intranet, Proactive Information Delivery </li></ul><ul><li>The success of the MicroStrategy applications internally has prompted Aventis Pasteur to extend their reach by distributing personalized and relevant business insight to customers and suppliers </li></ul><ul><li>MicroStrategy’s bullet-proof security protects vital corporate and customer information </li></ul><ul><li>Support for pharma data schemas, characterized by their complexity and have large number of elements, requires a higher degree of flexibility provided only by MicroStrategy </li></ul><ul><li>Integrated statistical libraries allow for risk analysis and trend recognition in product development and launch </li></ul><ul><li>Zero footprint Web Interface allows for rapid deployment and speed of thought analysis enabling real time response to market changes </li></ul>Pharmaceutical Customers Include: AmerisourceBergen AstraZeneca Aventis Pasteur Barmer Cardinal Health Dura Pharmaceuticals Eckerd Elan Pharmaceuticals Forest Laboratories Goedecke Hoffman-La Roche IMS Health Kerr Drug NDC Health Information Services Novartis Pharmaceuticals Pfizer Pharmacia Prescription Solutions Roche Sepracor Siemens Warner-Lambert Co. 9 of the Top 10 GLOBAL Pharmaceutical Companies Rely on MicroStrategy
    18. 18. MicroStrategy Customer Applications in Pharmaceuticals Financial Analysis Cash Flow Analysis Budget Variance Analysis Accounts Receivable     Reporting Payment and Collection Reporting Marketing Analysis Marketing Spending New Product Launches Pricing and Promotions Promotional Lift Customer Loyalty Analysis Campaign Analysis Customer Segmentation Service and Transaction History Preferences and Permissions Formulary Tracking     Formulary Adherence Physician Prescribing Patterns Trend Analysis Competitive Tracking Promotion Effectiveness Balanced Scorecards Our Customers <ul><li>“ Aventis Pasteur relies on the MicroStrategy platform to power its most critical, business intelligence applications across the enterprise.” </li></ul><ul><li>David King, IS Director for the Market Process Aventis Pasteur </li></ul><ul><li>“ MicroStrategy business intelligence gives us a better understanding of the market, and helps us meet expected market share goals for our products. In addition, the performance and scalability of our application is remarkable, allowing our users to be more productive and efficient.” </li></ul><ul><li>Keith Megay, </li></ul><ul><li>Senior Manager of Commercial Data Warehousing, AstraZeneca </li></ul>Operations Management Product Management Supplier Analysis and Management Manufacturing Planning & Engineering Quality Control Operations Procurement Materials Routing Capacity Planning Yield Planning Sales Analysis Sales Trends Revenue Goals Key Profit Contributors Orders and Shipments Channel Analysis Buying Trends Sales Performance Commission Reporting Pricing Models Discounting Regulatory Management Protocol Development Clinical Trials Clinical Analysis Admittance rates Noncompliance alerts   Pharmaceutical Industry Segments Biotechnology Chiral Chemistry Drug Delivery Generic Drugs Nutraceuticals OTC, Consumer Radiopharmaceuticals/Contrasts Agents Vaccines <ul><li>Pharmaceutical companies use MicroStrategy throughout the enterprise and beyond </li></ul><ul><li>The successful internal deployment at Aventis has prompted the company to extend business insight to its customers and suppliers </li></ul>
    19. 19. Healthcare Companies Rely on MicroStrategy <ul><li>Ingenix </li></ul><ul><li>Improving </li></ul><ul><li>Customer Service </li></ul><ul><li>Applications: </li></ul><ul><li>Customer Relationship Management, Healthcare Reporting </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle 9i </li></ul><ul><li>Users: >4,000 corporate clients, pharmacies, laboratories, hospitals, insurers & care providers </li></ul><ul><li>Interface: Web, E-Mail </li></ul><ul><li>Architecture: Extranet, Proactive Information Delivery </li></ul><ul><li>MicroStrategy enables Ingenix to communicate important patient information directly with doctors, or insurance information directly to claims representatives for immediate action </li></ul><ul><li>Premier </li></ul><ul><li>Improving the </li></ul><ul><li>Quality of Patient </li></ul><ul><li>Care </li></ul><ul><li>Applications: </li></ul><ul><li>Financial Reporting, Marketing Analysis, Resource Utilization, Patient Safety and Staffing </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Redbrick and Netezza </li></ul><ul><li>Users: 4,500 clients including member hospitals, physicians and healthcare professionals </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Extranet </li></ul><ul><li>The MicroStrategy platform currently anchors 20 business intelligence applications at Premier </li></ul><ul><li>CaremarkPCS </li></ul><ul><li>Prescription Analysis </li></ul><ul><li>Applications that Save </li></ul><ul><li>Lives </li></ul><ul><li>Applications: </li></ul><ul><li>Prescription Tracking and Analysis, Risk Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Database Size: 10TB </li></ul><ul><li>Users: 1200 Clients </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>The MicroStrategy applications at CaremarkPCS make more than 1.5 billion prescription claims available to its authorized clients via the Web </li></ul><ul><li>Managing the </li></ul><ul><li>Effectiveness </li></ul><ul><li>of Medicare </li></ul><ul><li>Applications: </li></ul><ul><li>Performance reporting for the Managed Medicare Program </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: DB2 </li></ul><ul><li>Users: 1600 (expected) Employees </li></ul><ul><li>Interface: Web, E-Mail </li></ul><ul><li>Architecture: Intranet, Proactive Information Delivery </li></ul><ul><li>CMS will conduct analysis on beneficiaries enrolled in the Medicare+Choice program to ensure correct payment rates, beneficiary status, and demographic analysis among other analytics </li></ul>Our Customers Centers for Medicaid & Medicare Services <ul><li>MicroStrategy’s bullet-proof security protects sensitive corporate and customer information as required by law </li></ul><ul><li>Integrated statistical libraries allow for risk analysis and fraud detection in reducing healthcare costs </li></ul><ul><li>Zero footprint Web Interface allows for extranet deployment and self service applications for customers to manage their own healthcare reducing service costs </li></ul>“ In addition to selecting MicroStrategy for its proven track record in delivering results, we knew that its expertise in healthcare was extremely valuable” Paul Miller, CFO, Prescription Solutions Healthcare Customers Include: AIM Healthcare Services Baxter Healthcare CaremarkPCS Centers for Medicare & Medicaid Services Emory Healthcare Fraser Health Authority GE Medical Systems Hawaii Medical Service Association HealthGnostics Immunex Ingenix Medscape Memorial Blood Center of Minnesota Mills Peninsula Medical Group National Institutes of Health PacificCare Health Systems Patterson Dental Prescription Solutions PSS World Medical Premier Inc. ProVantage Spectrum Health Stuart Disease Management Services Tufts Health Plan Women’s Health
    20. 20. MicroStrategy Customer Applications in Healthcare Marketing Analysis Market Share by Patient, Customer, Business Physician Practices Loyalty Programs Customer Segmentation Demographic Analysis Service & Transaction History Preferences and Permissions Bundling Customer Care Service Level Agreement (SLA) Reporting Trouble Ticket Resolution Service Complaints Questions Reporting Dispatch Request and Monitoring Protocol Development     Clinical Outcomes Cost Effectiveness Inpatient Admission Rates Treatments Cost and Clinical Data Performance Reporting Patient Safety & Staffing “ MicroStrategy 7.1 embodies the best in business intelligence. Intuitive query and reporting, rapid development and deployment, and quick customization and integration are what we want, and what the MicroStrategy 7.1 platform delivers.” -Todd Wilkes Manager Application Development Premier, Inc. &quot;We’re impressed with all of the benefits we’re seeing. Using MicroStrategy improves internal resource utilization and is helping us save millions of dollars.&quot; -Paul Miller Chief Financial Officer Prescription Solutions Our Customers Analytical CRM Customer Scorecards Churn Analysis Customer Profitability Customer Plan Migration Call Center Operations Call Volumes Call Times Response Times Complaint Logs Employee  Productivity Forecast Capacity and Staffing Financial Analysis Underwriting Requirements Cash Flow Analysis Budget Variance Analysis Accounts Receivable     Reporting Payment and Collection Reporting Healthcare Subsegments Hospital Care Physician Services Drugs & Medical Non-durables Government, Public Health, Public Research & Development Dental, Vision, Home Health, Mental Health Services Nursing Home Services <ul><li>Healthcare Companies use MicroStrategy to delivery insight throughout their extended enterprises and beyond </li></ul><ul><li>Premier has ~20 MicroStrategy applications </li></ul><ul><li>ProVantage alerts its 3,500 member healthcare companies of time-critical medical and business insight with MicroStrategy </li></ul>
    21. 21. Consumer Goods & Manufacturing Companies Rely on MicroStrategy <ul><li>DuPont Crop Protection </li></ul><ul><li>Integrating Data From </li></ul><ul><li>Field Trials Conducted </li></ul><ul><li>Around the World </li></ul><ul><li>Applications: </li></ul><ul><li>Product, Global Field Development Trial </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle 9i </li></ul><ul><li>Users: 150 Users in Field Research, Marketing, Regulatory, Product Management, Decision Boards, Data Analysts & Discovery Research </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>By enabling more effective product development for faster introduction of new products, DuPont projects a potential of $10-50 million in new revenue per new product introduced. </li></ul><ul><li>Este é Lauder </li></ul><ul><li>Instant Access to </li></ul><ul><li>Timely Business </li></ul><ul><li>Insight </li></ul><ul><li>Applications: </li></ul><ul><li>Marketing Analysis, Inventory Management, Profit & Loss, Order Tracking, Sales Force Automation </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Red Brick </li></ul><ul><li>Users: 4,000 Employees </li></ul><ul><li>Interface: Web and E-Mail </li></ul><ul><li>Architecture: Intranet, Proactive Information Delivery </li></ul><ul><li>Estee Lauder selected MicroStrategy in 1997 for its business intelligence applications and has tested nearly every version of the MicroStrategy Platform since version 4.x </li></ul><ul><li>Lexmark </li></ul><ul><li>Optimal Efficiencies </li></ul><ul><li>Throughout </li></ul><ul><li>The Supply Chain </li></ul><ul><li>Applications: </li></ul><ul><li>Sales Management, Inventory Management, Supply Chain Management, Customer Relationship Management, Click Stream Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: IBM DB2 </li></ul><ul><li>Users: 1500 Executives, Product Managers, Marketing Managers and Sales People </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>The Inventory Management application alone has resulted in a significant increase in sales for both Lexmark and its retail partners. </li></ul><ul><li>Amway Corporation </li></ul><ul><li>A Common Platform </li></ul><ul><li>For Reporting on Sales </li></ul><ul><li>Data From Several Countries </li></ul><ul><li>Applications: </li></ul><ul><li>Sales Management, Order Tracking, Bonus Awards, Customer Relationship Management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: SQL Server </li></ul><ul><li>Database Size: 500 Gigabytes </li></ul><ul><li>Users: 250 users, including standard, ad hoc and power users, run 5,000 reports/month </li></ul><ul><li>Interface: Desktop, Web, E-Mail </li></ul><ul><li>Architecture: Intranet, Proactive Information Delivery </li></ul><ul><li>Amway and its affiliates are to increase operational efficiencies, streamline marketing and sales efforts and realize an increased ROI as a result. </li></ul>Our Customers <ul><li>Drill anywhere capability between providers, products and customers to optimize the supply chain and reduce manufacturing costs </li></ul><ul><li>Data scalability in the multi-terabyte range required to analyze item level information is only possible with the MicroStrategy ROLAP architecture </li></ul><ul><li>Integrated function libraries allow for creation of sophisticated profitability and financial models </li></ul><ul><li>Proactive Delivery of information based on exception criteria allow for real time adjustments to quickly changing market needs </li></ul>Consumer Goods & Manufacturing Customers Include: Amway Corporation Arrow Electronics Avon Products Best Foods Baking Beverage Data Network Bil Mar Foods Clorox Cole Vision Corporation Conopco DuPont Esteé Lauder Godiva Goodmark Foods Gucci Hallmark Honda Kimberly Clark Levi Strauss & Co. L’Oreal Nygard International R.J. Reynolds Tobacco Pepperidge Farm Quixtar Revlon Rheem Manufacturing Rite-Hite Corporation Sara Lee Direct Seiko Shaw Industries Standard Register Unilever Cosmetics Warnaco Waterford Wedgwood 10 of the Top 10 GLOBAL CPG Companies depend on MicroStrategy
    22. 22. MicroStrategy Customer Applications in Consumer Goods & Manufacturing Sales Analysis Product Launch Orders and Shipments Channel Analysis Buying Trends Market Basket Analysis Sales Performance Commission & Quota Product Affinity Analysis Upsell / Cross-sell Analysis Pricing Models & Discounting Operations Management Supplier Scorecards Manufacturing Planning Collaborative Planning Fulfillment Replenishment Procurement Materials Routing Capacity Planning & Forecasting Failure Notification Warranty Cost Distribution Financial Analysis Revenue Reporting P&L Reporting Cost Analysis Margin Analysis Tariffs & Taxes Budget Variance Analysis Accounts Receivable Reporting Payment and Collection Reporting Contracts Reporting Analytical CRM Customer Scorecards Churn Analysis Customer Profitability Service Level Agreement Trouble Ticket Resolution Service Complaints Questions Reporting Dispatch Request and Monitoring Warranty Analysis Marketing & Customer Analysis Loyalty Programs Web Traffic Analysis Promotional Lift Customer Loyalty Analysis Campaign Analysis Customer Segmentation Demographic Analysis Service and Transaction History Preferences and Permissions Call Center Operations     Call Volumes Call Times Response Times Complaint Logs Employee Productivity Forecast Capacity and Staffing &quot;Our MicroStrategy-based Retail Management System has really enhanced our business. We envision more benefits to come as we replicate our MicroStrategy - Lexmark success throughout the world.&quot;  - Steve Cornett,  Advisory Systems Analyst Lexmark International &quot; The end users within the Amway affiliates who use the MicroStrategy platform are very happy with the software. MicroStrategy’s global presence, its scalable platform and superior architecture were the main reasons we chose the company’s software back in 1997. MicroStrategy continues to be a leading force in the business intelligence industry.” - Tom Kasprzak, Superviser of Data Support Services, Core Central IT Amway Corporation Our Customers CPG & Manufacturing Subsegments: Aerospace Apparel Automotive Computer Equipment Computer Software Construction Equipment Consumer Electronics Consumer Products Farm Equipment Food and Beverage Furniture Industrial Equipment Marine Semiconductors Telecommunications Equipment 6 of the Top 10 Automotive Companies are MicroStrategy Customers Western Digital captures data from more than 20 sources in a data warehouse that contains more than one thousand attributes and more than 30 dimensions
    23. 23. Government Agencies Rely on MicroStrategy State of Tennessee <ul><li>Managing Federal </li></ul><ul><li>Student Aid </li></ul><ul><li>Applications: </li></ul><ul><li>Loan and Auditing Analysis, Credit Risk Management, Financial Reporting </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Database Size: 2 TB </li></ul><ul><li>Users: Over 5,000, including employees, universities, lenders and guarantee agencies </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet, Extranet </li></ul><ul><li>The U.S. Department of Education’s 4 MicroStrategy applications report off of raw data covering loan history for over 30 million borrowers spanning 20 years. </li></ul>Government Customers Include: Centers for Medicare & Medicaid Services (CMS) Drug Enforcement Agency (DEA) Federal Election Commission (FEC) Federal Highway Administration (FHA) Internal Revenue Service (IRS) National Institutes of Health National Oceanographic & Atmospheric Administration (NOAA) Naval Surface Warfare Center (NAVSEA) Office of Naval Research (ONR) Ohio Department of Education State of New Jersey State of Tennessee U.S. Air Force U.S. Army U.S. Census Bureau U.S. Department of Education U.S. Department of Housing and Urban (HUD) Development U.S. Geographical Survey U.S. House of Representatives U.S. Postal Service U.S. Mint <ul><li>MicroStrategy’s bullet-proof security assures protection of classified information </li></ul><ul><li>Zero footprint Web Interface allows for rapid deployment and speed of thought analysis enabling real time response </li></ul><ul><li>Data scalability in the multi-terabyte range required to analyze item level information is only possible with the MicroStrategy ROLAP architecture </li></ul><ul><li>Flexible hierarchies are needed to make sense of complex information </li></ul>Over 30 Government Customers Depend on MicroStrategy Our Customers <ul><li>Managing the </li></ul><ul><li>Effectiveness </li></ul><ul><li>of Medicare </li></ul><ul><li>Applications: </li></ul><ul><li>Performance reporting for the Managed Medicare Program </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: DB2 </li></ul><ul><li>Users: 1600 (expected) Employees </li></ul><ul><li>Interface: Web, E-Mail </li></ul><ul><li>Architecture: Intranet, Proactive Information Delivery </li></ul><ul><li>Ultimately CMS will conduct analysis on beneficiaries enrolled in the Medicare+Choice program to ensure correct payment rates, beneficiary status, and demographic analysis among other analytics. </li></ul>Centers for Medicaid & Medicare Services U.S. Department of Education <ul><li>U.S. Army - TACOM </li></ul><ul><li>The Power of </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Applications: </li></ul><ul><li>Inventory Management for U.S. Army's Tank-automotive and Armaments Command </li></ul><ul><li>Deployment: </li></ul><ul><li>Partner developed a data access solution from the command’s legacy systems, MSTR provided the platform for TACOM personnel to perform intuitive query and reporting </li></ul><ul><li>Users: Item Managers Across TACOM </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>TACOM manages inventory levels for more than 3,200 critical weapons systems and oversee the procurement and delivery of the U.S. Army's vital equipment. </li></ul><ul><li>Accessing Critical </li></ul><ul><li>Financial Reporting </li></ul><ul><li>Applications: </li></ul><ul><li>Financial Performance Management, Revenue and Expenditure Tracking, Comparative and Exception Reporting </li></ul><ul><li>Deployment: </li></ul><ul><li>Daily financial updates. </li></ul><ul><li>Database: DB2 </li></ul><ul><li>12+ Million Transactions Each Year </li></ul><ul><li>Users: More than 60 state-wide agencies </li></ul><ul><li>Interface: Web </li></ul><ul><li>The State of Tennessee’s Department of Finance and Administration is a winner of a DM Review World Class Solution Award for its MicroStrategy business intelligence application </li></ul><ul><li>. </li></ul>
    24. 24. Insurance Companies Rely on MicroStrategy Allstate Insurance <ul><li>Grange Insurance </li></ul><ul><li>Enterprise Reporting Using </li></ul><ul><li>MicroStrategy Report Services </li></ul><ul><li>Applications: </li></ul><ul><li>Enterprise Reporting, Analysis of Sales and Loss Ratios, Customer Management, Product Design Analysis </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: SQL Server </li></ul><ul><li>Database Size: 4 TB </li></ul><ul><li>Users: Over 300 associates including territory managers, portfolio managers and customer management personnel </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>Grange selected MicroStrategy for the platform’s reporting flexibility, its ability to scale to large data sets, and its ability to deploy applications via the Web. </li></ul><ul><li>GEICO Corporation </li></ul><ul><li>Analyzing Claims Data </li></ul><ul><li>With MicroStrategy </li></ul><ul><li>Applications: </li></ul><ul><li>Marketing, Claims Analysis, </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: DB2 EEE </li></ul><ul><li>Database Size: 2 Terabytes (expected to grow to 15 TB in 2005) </li></ul><ul><li>Users: >650 users. (future growth to 10,000 users) </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>GEICO Corporation chose MicroStrategy over Cognos and Business Objects for its superior scalability and transaction level analysis. </li></ul><ul><li>Carl Warren & Co. </li></ul><ul><li>Delivering Self-Service </li></ul><ul><li>Reporting Over the </li></ul><ul><li>Extranet </li></ul><ul><li>Applications: </li></ul><ul><li>Claims reporting, Customer management </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: SQL Server </li></ul><ul><li>Users: 1,000 Active users </li></ul><ul><li>Interface: Web, Narrowcast </li></ul><ul><li>Architecture: Extranet </li></ul><ul><li>Subscribing clients are able to make sophisticated risk management decisions and have the choice of receiving standard reports on a regular basis or creating ad-hoc reports for financial analysis, including graphs and charts for presentation purposes. </li></ul><ul><li>Leading Insurance Company </li></ul>Insurance Customers Include: Allstate Insurance Balboa Life & Casualty GEICO Corporation Grange Insurance Lloyd’s Almin PLC Reinsurance Group of America UICI Wells Fargo <ul><li>Managing Client </li></ul><ul><li>Relationships with </li></ul><ul><li>Innovative Technology </li></ul><ul><li>Applications: </li></ul><ul><li>Portfolio Analysis, Asset Tracking </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Database Size: 500 GB </li></ul><ul><li>Users: Approximately 80 MicroStrategy Web users and 70 MicroStrategy Desktop users </li></ul><ul><li>Architecture: Web, Desktop, Narrowcast Server </li></ul><ul><li>Allstate uses NCS to deliver monthly reports which are </li></ul><ul><li>then accessed through the Allstate intranet. </li></ul><ul><li>Allstate has deployed 2,000 distinct reports on 4 </li></ul><ul><li>applications. </li></ul>Three of the top five global insurance companies are MicroStrategy customers and are utilizing applications like customer analysis, financial analysis and compliance, fraud profiling and risk analysis.
    25. 25. Leading Technology Vendors Choose to Embed MicroStrategy Technology into their Solutions <ul><li>IBM </li></ul><ul><li>Data Warehouse Offering </li></ul><ul><li>for Small and Medium </li></ul><ul><li>Businesses </li></ul><ul><li>Provider of integrated solutions for database management, tools, content management, enterprise information integration and business intelligence. </li></ul><ul><li>Employees: approximately 319,000 </li></ul><ul><li>2002 Revenues: More than $89 billion </li></ul><ul><li>Where can you find MicroStrategy? </li></ul><ul><li>DB2 Universal Database Data Warehouse Edition bundle </li></ul><ul><li>Why did IBM choose MicroStrategy? </li></ul><ul><li>Simple to Use, High-Performance, Open Reporting Technology </li></ul><ul><li>Built-in Analytics </li></ul><ul><li>Web Architecture </li></ul>Technology Customers Include: Active Intelligence Annuncio Software Appian Applied Digital Solutions Blazent CCI/Triad Centerforce Technologies DMI Solutions DoubleClick DST Innovis Enkata Technologies Epylon HyCube Technologies I-Many Informatica Intelligent Horizon Interworld Magma Solutions Myriad Information Net Perceptions Peoplesoft Personify PowerMarket Protagana Retek SQLiaison Sybase Systech Teevra Technologies Teradata Yellowbrick &quot;With MicroStrategy's new developer's kit, we are equipped with the tools necessary to quickly and easily build applications that allow our customers to measure and analyze their business environment. MicroStrategy SDK has tremendously improved our opportunity to demonstrate business value and ROI by enabling quick and easy integration of features and functionality from both J.D. Edwards and MicroStrategy.&quot; - Michael Madden, Group VP and CTO, J.D. Edwards & Company <ul><li>Retek </li></ul><ul><li>Analyzing and </li></ul><ul><li>Predicting Retail </li></ul><ul><li>Customer Behavior </li></ul><ul><li>Provides advanced application software to help retailers fulfill consumer demand through collaboration with their suppliers, distributors, wholesalers, logistics providers, brokers, transportation companies, and manufacturers </li></ul><ul><li>Employees: 735 </li></ul><ul><li>2002 Revenues: $192 million </li></ul><ul><li>Where can you find MicroStrategy? </li></ul><ul><li>Integrated Merchandising, Assortment & Space & Price Optimization, and Promotion Effectiveness </li></ul><ul><li>Why did Retek choose MicroStrategy? </li></ul><ul><li>Scalability </li></ul><ul><li>Built-in Analytics </li></ul><ul><li>Web Architecture </li></ul><ul><li>Information Delivery </li></ul><ul><li>Java, COM, XML based open and comprehensive API enables development of powerful custom applications </li></ul><ul><li>Entire functionality is exposed via the API enabling user interface customization, development of web applications and integration with administration and security systems </li></ul>Our Customers <ul><li>Peoplesoft </li></ul><ul><li>Gaining Visibility </li></ul><ul><li>and Insight to </li></ul><ul><li>Business Processes </li></ul><ul><li>and Performance </li></ul><ul><li>PeopleSoft is the world leader in enterprise software for human capital management, financial management, and supply chain management and the single largest vendor of mid-market solutions. </li></ul><ul><li>Employees: 12,000 </li></ul><ul><li>2003 Revenues (Est.): $2.8 billion </li></ul><ul><li>Where can you find MicroStrategy? </li></ul><ul><li>EnterpriseOne & World Analytics (formerly J.D. Edwards Business Intelligence), Enterprise Performance Management (EPM), CRM Online Marketing Analytics (formerly Annuncio Online Marketing Solutions) </li></ul><ul><li>Why did PeopleSoft choose MicroStrategy? </li></ul><ul><li>Scalability </li></ul><ul><li>Built-in Analytics </li></ul><ul><li>Web Architecture </li></ul><ul><li>COM, XML and Java ™ APIs </li></ul><ul><li>Teradata </li></ul><ul><li>Enabling a Single </li></ul><ul><li>Version of the Truth </li></ul><ul><li>While Growing With </li></ul><ul><li>Your Business </li></ul><ul><li>Provider of a leading enterprise data warehousing platform and targeted industry-specific solutions to solve the needs of the most demanding customers </li></ul><ul><li>Employees: 4,200 </li></ul><ul><li>2002 Revenues: $1.1 billion </li></ul><ul><li>Where can you find MicroStrategy? </li></ul><ul><li>Retail Decisions, E-Business Analytics, Supply Chain Analytics, Customer Relationship Management </li></ul><ul><li>Why did Teradata choose MicroStrategy? </li></ul><ul><li>Data & User Scalability </li></ul><ul><li>Built-in Analytics </li></ul><ul><li>Pure Web Architecture </li></ul><ul><li>Open Development Platform </li></ul>
    26. 26. Mid-Market Companies Rely on MicroStrategy <ul><li>Sepracor, Inc. </li></ul><ul><li>Rapid Deployment of </li></ul><ul><li>Scalable Reporting </li></ul><ul><li>Solution </li></ul><ul><li>Prescription sales analysis delivered cost effectively over the web </li></ul><ul><li>Company Size: $152M revenues in 2001 </li></ul><ul><li>Deployment </li></ul><ul><li>Database: Oracle </li></ul><ul><li>Users: Analysts </li></ul><ul><li>Interface: Web, NCS, Desktop, Portal </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>Sepracor needed an easy to use, quick to deploy reporting application to analyze its pharmaceutical sales and marketing data. MicroStrategy was the answer. </li></ul>Mid-Market Customers of MicroStrategy Include: Airlines Reporting Corporation A.T. Cross Armstrong Cheese Appian Barnie’s Coffee and Tea Cayenta, Inc. Celarix, Inc. Centerforce Technologies Century Theatres Choicepoint, Inc. Deutsche Börse Elder-Beerman Stores Enkata Technologies Epylon E.Spire Eyretel First Franklin Garden Ridge J.D. Edwards Le Groupe Jean Coutu Marcus Corporation R.L. Polk The Rouse Company Sepracor Shoe Carnival Souper Salad Sykes Enterprises Watkins Motor Lines Waterford/Wedgwood <ul><li>Century Theaters </li></ul><ul><li>Replacing Manual Reporting </li></ul><ul><li>with Web-Based Reporting </li></ul><ul><li>and Analysis </li></ul><ul><li>Sales Analysis of Ticket and Concession Revenues and Financial Analysis of JDE data </li></ul><ul><li>Company Size : Est.: $400M annually </li></ul><ul><li> </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: SQL Server </li></ul><ul><li>Users: Executives and analysts </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>Century Theaters selected MicroStrategy 7 as the solution to its reporting problems. Manual Reporting was replaced with a web-based reporting solution for executives and analysts. </li></ul><ul><li>Airlines Reporting Corporation </li></ul><ul><li>Over 16,000 Travel </li></ul><ul><li>Agents and Carriers Use </li></ul><ul><li>Self-Service Extranet </li></ul><ul><li>Claims reporting tool provided as a service to clients via an extranet </li></ul><ul><li>Company Size: 450 employees </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Teradata </li></ul><ul><li>DB Size: 25 Terabytes </li></ul><ul><li>Users: 16,000 Active users </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Extranet </li></ul><ul><li>Allowing thousands of travel agents and carriers to quickly access summaries and details of millions of airline ticket transactions over the Web. </li></ul><ul><li>Power Information Network (PIN) </li></ul><ul><li>Low Initial and On-going </li></ul><ul><li>Cost of Information Delivery </li></ul><ul><li>Web-based information delivery of vehicle sales information and analysis </li></ul><ul><li>Company Size: 500 employees </li></ul><ul><li>Deployment: </li></ul><ul><li>Database: Oracle 8i </li></ul><ul><li>Users: Automobile manufacturers </li></ul><ul><li>Interface: Web </li></ul><ul><li>Architecture: Intranet </li></ul><ul><li>PIN, an affiliate of JD Powers and Associates, uses MicroStrategy 7 to provide automobile manufacturers a real time view of their market, based on point of sale data on new and used vehicles. </li></ul>Our Customers <ul><li>Fast Deployment of critical analytical applications, including sales analysis, customer analysis, financial analysis and web traffic analysis with MicroStrategy’s analytical modules and zero footprint web deployment </li></ul><ul><li>Low cost of total ownership via deployment of Microsoft based solutions, MicroStrategy’s FREE analytical modules and lowest on-going IT resource requirements </li></ul><ul><li>Modular growth with MicroStrategy’s scalable architecture. Begin with small numbers of users and scale to large numbers of users seamlessly </li></ul>Over 150 Mid-Market Companies depend on MicroStrategy
    27. 27. MicroStrategy Pioneered Technology to Deliver Transaction-Level Reporting and Analysis to Thousands of Users. Unlike Other BI Vendors, the Vast Majority of Our Customers Have Successfully Deployed BI on an Enterprise Scale. User Population Data Volume 50 GB Of Data 250 Users MicroStrategy Enterprise BI Depart-mental BI <ul><li>By 2004 </li></ul><ul><li>Only 5% of all existing BI applications are enterprise-scale </li></ul><ul><li>80% of all MicroStrategy applications are enterprise-scale </li></ul><ul><li>Only 2% of other vendors’ applications are enterprise-scale </li></ul>2004 1993 User Population Data Volume 50 GB Of Data 250 Users MicroStrategy Existing BI Tools In 1993 MicroStrategy entered an established BI Market by delivering a solution for the frontier of customer requirements using its new BI architecture based on relational OLAP or ROLAP Our Technology
    28. 28. OLAP Survey 3 – Nigel Pendse <ul><li>Survey of 1000+ Organizations Implementing BI </li></ul><ul><li>100% Vendor Independent </li></ul><ul><li>Geographically Distributed Survey, All Industries </li></ul><ul><li>10 BI Vendors Analyzed in Detail </li></ul><ul><li>MicroStrategy Customers Generally More Successful than Customers of Other Vendors </li></ul>
    29. 29. Results from the OLAP Survey 3 (1 of 7)
    30. 30. Results from the OLAP Survey 3 (2 of 7)
    31. 31. Results from the OLAP Survey 3 (3 of 7)
    32. 32. Results from the OLAP Survey 3 (4 of 7)
    33. 33. Results from the OLAP Survey 3 (5 of 7)
    34. 34. Results from the OLAP Survey 3 (6 of 7)
    35. 35. Results from the OLAP Survey 3 (7 of 7)
    36. 36. Departmental Success with BI is Now Spurring an Increasing Number of Companies to Expand BI Enterprise-wide. Unfortunately, Data and User Scalability Limitations of 1 st Generation BI Tools Are Hampering This Expansion. User Population Data Volume 250 Users Ace Hardware Lowe’s British Telecom Hudson’s Bay Discover AstraZeneca GM Lexmark MicroStrategy Enterprise BI Depart-mental BI <ul><li>Cube size limitations </li></ul><ul><li>Data latency due to batch cube generation </li></ul><ul><li>Excessive number of cubes needed to support many users </li></ul><ul><li>Excessive number of servers needed for cube databases </li></ul><ul><li>Thick client interfaces required for full OLAP functionality </li></ul><ul><li>Excessive security effort for proliferation of distributed cubes </li></ul>Companies are discovering that MicroStrategy’s Industrial-Strength BI Technology allows them to realize their enterprise BI aspirations. Barriers Inherent With Cube Architectures Our Technology
    37. 37. MicroStrategy Industrial-Strength BI Technology Enables Enterprise Reporting, Analysis and Information Delivery Departmental BI Enterprise BI Industrial-Strength BI permits companies to satisfy enterprise reporting, analysis and information delivery ambitions, providing improved business intelligence to everyone. Reporting Products Business Objects, Cognos, Crystal, Actuate BI Platform MicroStrategy Industrial-Strength Business Intelligence Single Style BI Application All 5 Styles, Single Platform, Single Interface All 5 Styles of BI User Scale 100s Users 1,000s to 100,000s of Users Data Scale 10s GB 100s GB to Terabytes Enterprise-caliber IT Departmental- Caliber IT 24 x 7 Operations Maintainable at Scale Our Technology 1 2 3 4 5 1 2 3 4 5 MicroStrategy 7i
    38. 38. What Architectural Underpinnings Are Required to Make a BI Platform Industrial-Strength? All 5 Styles of BI User Scalability Data Scalability Enterprise-Caliber IT Infrastructure <ul><li>Specific BI Engines for Each Style </li></ul><ul><li>Supported on a Unified Backplane </li></ul><ul><li>Delivered through A Unified Web Interface </li></ul><ul><li>Zero Footprint Web Client </li></ul><ul><li>Windows-on-the-Web Functionality </li></ul><ul><li>Extreme Concurrency Servers </li></ul><ul><li>Extranet-caliber Security </li></ul><ul><li>Highly Optimized SQL Generation </li></ul><ul><li>Mid-Tier Analytic App Server </li></ul><ul><li>Proprietary Performance Algorithms </li></ul><ul><li>24 x 7 (out-of-the-box) </li></ul><ul><li>Powerful Centralized Admin </li></ul><ul><li>Powerful Tools for Application Development & Maintenance </li></ul>Our Technology Integrated Platform Architecture Pure Web Architecture ROLAP Server-Centric Architecture
    39. 39. 1(a). 5 Styles of BI: The Evolution of BI Applications Has Resulted in 5 Styles of BI, Historically Delivered With Distinct BI Technologies Increasing Number and Range of Users Increasing Analytic Sophistication & User Interactivity <ul><li>Advanced Analyses </li></ul><ul><li>Hypothesis Testing </li></ul><ul><li>Predictive Analysis </li></ul>Statistics & Data Mining <ul><li>Canned and Parameterized Reports </li></ul><ul><li>Ad Hoc Query Generation and Drill Anywhere </li></ul><ul><li>OLAP Functionality Against the Entire Database </li></ul>Ad-Hoc Query & Analysis <ul><li>OLAP Functionality Against a Data Subset (cube) </li></ul><ul><li>Pre-defined Analytical Views </li></ul><ul><li>Speed-of-Thought Slice and Dice Analysis </li></ul>Cube Analysis <ul><li>Batch Production of Printed and Web Reports </li></ul><ul><li>Pixel-Level Control of Field Placement </li></ul><ul><li>Multi-Report Scorecards and Dashboards </li></ul>Enterprise Reporting <ul><li>Report Subscription and Delivery </li></ul><ul><li>Exception-based Alerting </li></ul><ul><li>Information Delivery Services </li></ul>Report Delivery & Alerting Our Technology • Information Analysts • Business Managers • All Workers • Extranets • Consumers •
    40. 40. 1(b). 5 Styles of BI: MicroStrategy 7i is the Only Technology That Can Deliver All 5 Styles of BI On a Single Unified Backplane and a Single Unified Web Interface <ul><li>Single User Interface </li></ul><ul><ul><li>Common Look & Feel </li></ul></ul><ul><ul><li>Common Navigation & Help </li></ul></ul><ul><ul><li>Common Report Execution & Prompting </li></ul></ul><ul><ul><li>Common Pivot, Page-by, Filter, & Drilling </li></ul></ul><ul><ul><li>Common Export, Save, Share, Subscribe </li></ul></ul><ul><li>Common Backplane Services </li></ul><ul><ul><li>Common Metadata </li></ul></ul><ul><ul><li>Common Prompting </li></ul></ul><ul><ul><li>Common Scheduling </li></ul></ul><ul><ul><li>Common Caching </li></ul></ul><ul><ul><li>Common Security </li></ul></ul><ul><ul><li>Common Administration </li></ul></ul><ul><ul><li>Common User Management </li></ul></ul><ul><ul><li>Common SQL Generation </li></ul></ul><ul><ul><li>Common Performance Governing </li></ul></ul><ul><ul><li>Common Self-Tuning </li></ul></ul>Our Technology
    41. 41. 2(a). User Scalability: MicroStrategy Technology Was Optimized for Large Diverse User Populations, With Minimum Administrative Effort & Cost <ul><li>Parallel pipelined query execution </li></ul><ul><li>Multi-threaded N-Tiered architecture </li></ul><ul><li>4-Level of shared caching </li></ul>100 Users 1,000 Users 20,000 Users 10,000 Users <ul><li>Zero-footprint Web interface </li></ul><ul><li>Complete BI functionality to all Web users </li></ul><ul><li>Extranet-caliber, role-based security </li></ul><ul><li>3 editions of Web interface tailored to different User skill levels </li></ul><ul><li>Windows-on-the-Web familiarity </li></ul><ul><li>Full BI function delivered through portals, web services, and extranet </li></ul>1 2 3 Minimum HW/SW Costs Minimum Administration Minimum Deployment Cost Tailored Interface For Diverse Populations Pure Web Architecture High Concurrency Server Architecture Minimum Training & User Support Costs Our Technology Department Division Enterprise Extranet 100,000+ Users British Telecom
    42. 42. Administrator Tunes The UI Functionality INFO CONSUMERS INFO EXPLORERS POWER USERS <ul><li>- Parents/students </li></ul><ul><li>Governors </li></ul><ul><li>School boards </li></ul><ul><li>Superintendents </li></ul><ul><li>County Officials </li></ul><ul><li>Appropriations </li></ul><ul><li>Officials </li></ul><ul><li>Budget Analysts </li></ul><ul><li>Principals </li></ul><ul><li>Teachers </li></ul><ul><li>Branch Employees </li></ul><ul><li>Executives </li></ul><ul><li>Human Resource </li></ul><ul><li>Personnel </li></ul><ul><li>Financial Service </li></ul><ul><li>Managers </li></ul><ul><li>Line of Business </li></ul><ul><li>Managers </li></ul><ul><li>Store Clerks </li></ul><ul><li>Suppliers </li></ul><ul><li>Executives </li></ul><ul><li>Store Managers </li></ul><ul><li>Category </li></ul><ul><li>Managers </li></ul><ul><li>Inventory </li></ul><ul><li>Analysts </li></ul><ul><li>Marketing </li></ul><ul><li>Analysts </li></ul><ul><li>Operations </li></ul><ul><li>Analysts </li></ul><ul><li>- Buyers </li></ul>2(b). User Scalability: MicroStrategy Allows You to Tune the Level of User Functionality to Support Large and Diverse User Populations Our Technology Run Report Schedule Report Print Report Export Data Subscribe to Report Sort Data Filter Pivot Page-By Prompts Drill Down Drill Anywhere Drill on Metrics Edit Report Contents Format Report Create Report Save Report Publish Report Create Metrics Create Filter Bank of Montreal 1,000 Users Ace Hardware 6,500 Users Ohio Dept of Ed. 10,000+ Users
    43. 43. 3(a). Data Scalability: MicroStrategy Technology Was Designed to Take Complete Advantage of Full Power of RDBMS Technology and Avoid the Burden of Cube Farms vs. Limited Amount of Data Proprietary Cube DBMS Summary Information Only Data Latency in Cube Building Security Problems with Cube Distribution Accelerating Maintenance Burden With Cubes Unlimited Database Size State-of-the-Art RDBMS Technology Access Full Depth and Breadth of Database Real-time Data, On Demand Complete Centralized Security Centralized Reports and Shared Metadata Cube Farms MicroStrategy Relational OLAP Cubes for Increasing Data Depth Cubes for Varying Levels of Security Cubes for Each Application Our Technology vs . Relational Database
    44. 44. 3(b). Data Scalability: MicroStrategy Provides Optimized Performance with Databases of Any Size 150 GB 500 GB 2 TB 8 TB 10 TB 15+ TB <ul><li>500 GB </li></ul><ul><li>Oracle </li></ul><ul><li>500 Users </li></ul><ul><li>Sales Analysis </li></ul><ul><li>Market Basket Analysis </li></ul><ul><li>Supply Chain Analysis </li></ul><ul><li>4 TB </li></ul><ul><li>DB2 </li></ul><ul><li>2,000 Users </li></ul><ul><li>Workforce Analysis </li></ul><ul><li>Sales Analysis </li></ul><ul><li>Customer Analysis </li></ul><ul><li>Risk Management </li></ul><ul><li>8 TB </li></ul><ul><li>Teradata </li></ul><ul><li>1,400 Users </li></ul><ul><li>Sales Analysis </li></ul><ul><li>Marketing Analysis </li></ul><ul><li>Supply Chain Analysis </li></ul><ul><li>15+ TB </li></ul><ul><li>Teradata </li></ul><ul><li>2,000 Users </li></ul><ul><li>Inventory Analysis </li></ul><ul><li>Customer Analysis </li></ul><ul><li>Marketing Analysis </li></ul><ul><li>SQL optimized for all major DBMSs </li></ul><ul><li>Distributed / collaborative processing with DBMS </li></ul><ul><li>Standard ODBC connections </li></ul>1 2 3 Rapid Deployment On Any Major DBMS Minimize Data Transfers and Maximize Use of DBMS Proprietary Performance Enhancing Algorithms ROLAP Architecture Intelligent SQL Generation Maximize Efficiency of DBMS <ul><li>Multi-dimensional model of entire relational database </li></ul><ul><li>Mid-tier analytic server isolates DB from routine data manipulations </li></ul><ul><li>VLDB optimizations for all major DBMSs </li></ul><ul><li>Support for data partitioning </li></ul><ul><li>Sparse aggregate awareness </li></ul><ul><li>Multi-pass SQL for query speed </li></ul><ul><li>4-Level, multi-dimensional caching </li></ul><ul><li>10 TB </li></ul><ul><li>Oracle </li></ul><ul><li>1,500+ Users </li></ul><ul><li>Client Extranet </li></ul><ul><li>Claims Analysis </li></ul><ul><li>Prescription Trends </li></ul><ul><li>150 GB </li></ul><ul><li>SQL Server </li></ul><ul><li>40 Users </li></ul><ul><li>Financial Reporting </li></ul><ul><li>Forecasting </li></ul><ul><li>Sales Analysis </li></ul>Our Technology
    45. 45. 4. Enterprise-caliber IT Means Easy-to-Deploy, Easy-to-Administer, and Rock Solid to Operate Quick Start 24 x 7 Operation (out-of-the-box) Low-Cost, Long-Term Maintainability <ul><li>Direct Data Access: Data Warehouses, Data Marts, and Operational Databases </li></ul><ul><li>Application Starter Kits for: Finance, Customer, Sales, Distribution, HR </li></ul><ul><li>Wizard-Based Development: for Metadata Creation and Report Building </li></ul><ul><li>Clustering : Unix and Windows Servers </li></ul><ul><li>Load Balancing : Transaction-level </li></ul><ul><li>Hot Fail-over : Without Loss of Transaction </li></ul><ul><li>System Tuning via Enterprise Manager </li></ul><ul><li>Automated Admin via Command Manager </li></ul><ul><li>App. Maintenance via Object Manager </li></ul>Our Technology
    46. 46. MicroStrategy 7i is Now the Best Solution for Smaller-scale BI Applications Our Technology Database Size <ul><li>High Database Scale </li></ul><ul><li>Relational OLAP Technology </li></ul><ul><li>Sophisticated Analytics </li></ul><ul><li>Enterprise-Caliber IT </li></ul><ul><li>Powerful Centralized Administration </li></ul><ul><li>Powerful Development & Maintenance </li></ul><ul><li>Easy Installation & Deployment </li></ul><ul><li>High User Scale </li></ul><ul><li>Zero Footprint </li></ul><ul><li>Web-Optimized </li></ul><ul><li>Sophisticated Security </li></ul>User Population <ul><li>All 5 Styles of BI </li></ul><ul><li>Enterprise Reporting </li></ul><ul><li>Cube Analysis </li></ul><ul><li>Ad Hoc Query & Analysis </li></ul><ul><li>Statistics & Data Mining </li></ul><ul><li>Report Delivery & Alerting </li></ul><ul><li>Enterprise Reporting - Mass reporting for general populations </li></ul><ul><li>Cube Analysis - Simple environments of analysis for novice users </li></ul><ul><li>Ad Hoc Query & Analysis – Create any query, surf through the entire database with point-and-click ease </li></ul><ul><li>Statistics & Data Mining - Conduct advanced analyses, looking for patterns and correlations </li></ul><ul><li>Report Delivery and Alerting – Proactively drive reports and alerts to users who would not otherwise get the data </li></ul>Delivering All 5 Styles of BI . . . And Industrial-strength IT Quality <ul><li>Start with MicroStrategy </li></ul><ul><li>Implement Quickly </li></ul><ul><li>Any Style of BI </li></ul><ul><li>Enjoy the Benefits of Industrial-strength BI Technology </li></ul><ul><li>Grow Easily to Enterprise BI </li></ul>
    47. 47. Industrial-Strength BI Scales Seamlessly to Satisfy the Expanding Requirements of Successful BI Applications Seamless growth with little or no additional software, and with proportionally fewer IT resources <ul><li>Seamlessly extend the BI application from simple reporting to include any or all 5 Styles of BI </li></ul><ul><li>Scale to terabyte databases </li></ul><ul><li>Provide self-service report development or support distributed development teams </li></ul><ul><li>Support many applications and single version of the truth with shared metadata </li></ul><ul><li>Add 1,000s of new users quickly with just the right amount of functionality </li></ul><ul><li>Support extranet users simply by publishing a URL </li></ul><ul><li>Automatically extend centralized security throughout the enterprise and even to extranets </li></ul>Single BI App 20 GB Single Development Team 100 Web Users Enter. Reporting Dept Security Our Technology End-user Self-Service Coordinated & Distributed Development Teams 20,000 Extranet Users 100 Excel Users 1000 Web Users 5,000 Web Users Addl DB 200GB Addl DB 100 GB 100 GB 20 TB Database Extranet-Caliber Security Enterprise-Caliber Security Report Delivery & Alerting ROLAP Query & Analysis Statistical Cube Analysis 20 Independent BI Apps with Distributed IT Governance 5 BI Apps Sharing One BI Infrastructure
    48. 48. BI Application Server MicroStrategy 7i Software Products Intelligence Server <ul><li>Clustered configuration for scalability and high availability </li></ul><ul><li>Comprehensive security architecture for user authentication, granular data access control and object ownership. Integration with LDAP and operating system security </li></ul><ul><li>Extensive library of OLAP, statistical and financial calculations </li></ul><ul><li>Optimized for all major RDBMS’s </li></ul>Administrator <ul><li>Administer Intelligence Server clusters, control server and database loads, set report priorities and optimize throughput </li></ul><ul><li>Manage code movement between development and production systems </li></ul><ul><li>Configure security profiles and control data privileges at the cell level </li></ul>Central Administration Console IT Administrator Windows UI BI Architect Windows UI Architect <ul><li>Project design tool to map business analysis logic with physical data schema </li></ul><ul><li>Build complex hierarchies, many-to-many relationships and model real-world analysis elements and relationships </li></ul><ul><li>Manage a centralized metadata enabling a single version of the truth </li></ul>Project Design Environment Standard User Web UI <ul><li>Reporting - Run reports, format reports and graphs, export, print, save publish reports </li></ul><ul><li>Ad-Hoc Query - Create Reports, Add New Metrics, Add Subtotals, Filter </li></ul><ul><li>OLAP - Slice & dice, page-by, pivot, sort, rank, sophisticated drilling </li></ul>Narrowcast Server Report Consumer Email <ul><li>Schedule-based report distribution via email </li></ul><ul><li>Publish HTML reports to Web portals </li></ul><ul><li>Self-subscription interface for personalized reports </li></ul><ul><li>Flexible formatting of reports and support for wireless and voice </li></ul>Office Any Microsoft ® Office User Microsoft ® Excel, Word or PowerPoint ® <ul><li>Access to MicroStrategy reports and analysis directly from Microsoft Excel, Word or PowerPoint </li></ul><ul><li>Fully Microsoft.NET-compliant web services architecture </li></ul>Full Function Web Interface Report Distribution Server MicroStrategy Reports via Microsoft Office Web Report Designer & Power User Windows UI <ul><li>Most powerful BI development environment offered </li></ul><ul><li>Intuitive interface to create reports, metrics, custom groups and all analysis objects </li></ul><ul><li>Power-user interface for sophisticated analysis </li></ul>Application Development Environment Desktop Transactor <ul><li>Extend BI applications by providing write-back capabilities to the warehouse </li></ul><ul><li>Develop closed-loop BI applications integrating with ERP and other systems </li></ul><ul><li>Model complex transactions and workflow </li></ul>Write-back and Workflow Engine Software Engineer ERP & OLTP Systems Analytic Modules <ul><li>Jump start the development of BI applications in Customer, Sales, Finance, Distribution, HR </li></ul><ul><li>Connect these portable metadata to your existing data models </li></ul><ul><li>Begin using the 30-50 analysis sandboxes and reports immediately </li></ul>Pre-packaged Application Kits Software Engineer Java, COM, XML SDK <ul><li>Comprehensive API providing access to every feature of the MicroStrategy platform </li></ul><ul><li>Develop custom web interfaces using Java, COM, XML </li></ul><ul><li>Integrate with Corporate Portals </li></ul><ul><li>Integrate with other applications using Web Services </li></ul><ul><li>Develop custom security and administration </li></ul>Open APIs for Customized Interfaces and Integration with other Systems BI Application Designer Architect and Developer Our Technology <ul><li>Cube analysis engine provides Intelligent Cubes TM for ad-hoc analysis </li></ul><ul><li>Seamlessly drill through to the full data warehouse </li></ul><ul><li>Create new on-the-fly metric calculations from existing metrics in an Intelligent Cube </li></ul><ul><li>Enterprise reporting engine delivers the entire range of enterprise reports </li></ul><ul><li>Pixel-perfect layout and design </li></ul><ul><li>High-throughput production reporting and user self-service </li></ul>Report Services 7i OLAP Services
    49. 49. Technical Advisory Services (TAS) - Introduction Business Intelligence Customer Requirements <ul><li>Retail </li></ul><ul><li>Telco </li></ul><ul><li>Finance </li></ul>MicroStrategy BI Customers’ Experience <ul><li>Government </li></ul><ul><li>Distribution </li></ul><ul><li>Healthcare </li></ul><ul><li>DB/2 </li></ul><ul><li>Oracle </li></ul><ul><li>Teradata </li></ul><ul><li>SQL Server </li></ul><ul><li>Sybase </li></ul><ul><li>Tandem </li></ul><ul><li>Web - Extranet </li></ul><ul><li>Web - Intranet </li></ul><ul><li>Windows </li></ul><ul><li>Email </li></ul><ul><li>Portal </li></ul><ul><li>Custom App </li></ul><ul><li>Departmental </li></ul><ul><li>Enterprise-wide </li></ul><ul><li>Suppliers </li></ul><ul><li>CPG </li></ul><ul><li>Travel </li></ul><ul><li>Mfg </li></ul><ul><li>Sun </li></ul><ul><li>HP </li></ul><ul><li>IBM </li></ul>Configurations Deployment Type Scope Industry Types MicroStrategy Technical Advisory Services Team Obtain Expertise In: BI Architecture, Vendor Selection, Hardware Configuration, Software Configuration, Project Planning, User Requirements, Application Design, Deployment, Best Practices Exert Influence On: Product Features, Mission-critical Support, Bug Prioritization Our Services <ul><li>MicroStrategy Technology </li></ul><ul><li>Patches </li></ul><ul><li>New Features </li></ul><ul><li>MicroStrategy Technical Support </li></ul><ul><li>Mission Critical </li></ul><ul><li>Troubleshooting </li></ul><ul><li>MicroStrategy Consulting </li></ul><ul><li>Specialists </li></ul><ul><li>Best Practices </li></ul><ul><li>MicroStrategy Executives </li></ul><ul><li>CEO, COO, CFO, CTO </li></ul>BI Technical Advisory Manager MicroStrategy Product Specialist RDBMS BI Tuning Specialist Enterprise App. Specialist Industry Specialist Business Process Benchmarking BI Architecture Planning & Design Development & Deployment Strategy Project Audit Application Troubleshooting & Tuning
    50. 50. Applying Targeted Expertise at Every Point in the BI Lifecycle <ul><li>The most optimum opportunity to assure your BI success is if you have ready and consistent access to some very </li></ul><ul><li>specific industry and technology expertise as captured in the MicroStrategy TAS methodology. This methodology </li></ul><ul><li>exploits the extensive network of resources available ensuring delivery capabilities for targeted advisory services. </li></ul>This expertise is difficult for any one company to assemble as it requires industry expertise, comprehensive vendor/product knowledge, and strong BI methodological skills. <ul><li>Ongoing User </li></ul><ul><li>Requirements Review </li></ul><ul><li>Defining BI Priorities </li></ul><ul><li>and Strategies </li></ul><ul><li>Industry </li></ul><ul><li>Benchmarking </li></ul><ul><li>Ongoing Skill </li></ul><ul><li>Development </li></ul><ul><li>Recommendations </li></ul><ul><li>O ptimizing </li></ul><ul><li>Hardware </li></ul><ul><li>Configuration </li></ul><ul><li>Optimizing </li></ul><ul><li>Software Platform </li></ul><ul><li>Configuration </li></ul><ul><li>Optimizing </li></ul><ul><li>Application </li></ul><ul><li>Architecture </li></ul><ul><li>Defining the Data </li></ul><ul><li>Architecture </li></ul><ul><li>Optimizing the </li></ul><ul><li>Security </li></ul><ul><li>Architecture </li></ul><ul><li>Requirements Definition </li></ul><ul><li>Development Methodology </li></ul><ul><li>Development Project Plan </li></ul><ul><li>Best Practices in Application </li></ul><ul><li>Testing </li></ul><ul><li>Business Operations </li></ul><ul><li>Transition Activities </li></ul><ul><li>Deployment Approach </li></ul><ul><li>System Operations </li></ul><ul><li>Establishment </li></ul><ul><li>Support Operations </li></ul><ul><li>Establishment </li></ul><ul><li>System Migration </li></ul><ul><li>Project </li></ul><ul><li>Planning </li></ul><ul><li>Project </li></ul><ul><li>Management </li></ul><ul><li>Assessment </li></ul><ul><li>Risk </li></ul><ul><li>Management </li></ul><ul><li>Practices </li></ul><ul><li>Support </li></ul><ul><li>Management </li></ul><ul><li>Practices </li></ul><ul><li>Training </li></ul><ul><li>Needs Review </li></ul><ul><li>General Tuning </li></ul><ul><li>Activities to </li></ul><ul><li>Ensure Application </li></ul