Today that company is Callaway Golf, growing from the smallest golf club manufacturer in the world, to the largest clubmaker & force in golf ball manufacturing.
Background “ To create golf equipment that is demonstrably superior & pleasingly different, and to help golfers of all skill levels to enjoy the game” Callaway’s Vision … a good walk spoiled (Twain) Golf is an easy game…. it’s just hard to play (Anon)
Market Overview Source: Euromonitor Growth in Market (Sports)
Market Overview Source: Euromonitor Growth in Market (Golf)
" Callaway Golf... tries to design, create, build and sell the most forgiving golf clubs in the history of the game - giving more golfers more opportunities to hit a few additional "great" shots each round. "