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Apparel Fashion Sewing Apparel Fashion Sewing Presentation Transcript

  • CHA Attitude & Usage Study Update Presented at 2007 CHA Winter Convention & Trade Show on January 30, 2007 Ipsos Insight, Inc. 100 Charles Lindbergh Blvd. Uniondale, NY 11553 www.ipsos-insight.com Rev. 2/20/07
  • CHA Attitude & Usage Study Update
    • Speakers:
      • Sandy Ghezzi Vice President, Marketing, Member Services and Education
      • Margaret Hung Director, Client Services
  • CHA Attitude & Usage Study Update
    • CHA conducts the yearly Attitude & Usage study of the US craft & hobby market.
      • Quarterly updates available for free to CHA members.
    • Offers retailers and manufacturers important information to help for future planning and business growth:
      • Emerging trends in the industry
      • Shopping behaviors including internet purchasing
      • Consumer attitudes and behaviors
    • Data for 12 months ending November 30, 2006.
  • Who is Ipsos?
  • Ipsos Quick Facts Founded 1975 Offices In 42 Countries Over 5,000 Customers Over 6,000,000 Interviews per year Over 1,000,000 HH on US Panel Over 4,000 Employees Globally, 4 th Largest Survey-based MR Firm Research in 100+ Countries
  • Ipsos Around the World Argentina Australia Bahrain Belgium Brazil Canada Chile China Colombia Costa Rica Czech Republic Dominican Republic France Germany Hong Kong Hungary Italy Japan Jordan Korea KSA Kuwait Lebanon Mexico Panama Philippines Poland Portugal Puerto Rico Romania Russia Singapore Spain Sweden Syria Taiwan U.A.E. U.K. Ukraine U.S. Venezuela US Offices: Cincinnati Chicago Greensboro Houston Minneapolis New York Norwalk CT Parsippany NJ San Francisco San Ramon CA Uniondale NY Washington
  • Ipsos – Some of our clients
  • Agenda - 10 Things You Need to Know About the US Craft & Hobby Industry
  • Agenda - Ten Things You Need to Know About the US Craft & Hobby Industry
    • What’s the state of the industry today?
    • What’s “Hot” for the future?
    • What drives interest in crafts & hobbies?
    • How are emotions tied to crafting?
    • Where do crafters get their ideas?
    • What crafts are being sold?
    • How is the Internet being used for craft shopping?
    • Where are crafters shopping?
    • What are the crafts used for home accents?
    • Who are using crafts for home accents?
  • Background and Objectives
    • On behalf of CHA, Ipsos conducted the CHA Attitude & Usage study in 2000, 2001 and 2002. The study resumed in 2005.
    • The main objectives of the survey are to:
      • Provide an estimate of the industry size (sales and participants) for the Craft & Hobby Industry and by category.
      • Estimate and track sales by distribution channel.
      • Determine and track participation rates in the US by craft & hobby category.
      • Provide an in-depth analysis for crafters:
        • Demographic; Attitudinal; Behavioral.
      • Document shopping patterns of the US Craft & Hobby Market
  • Research Approach
    • There are two phases to this research:
      • Screening is conducted among the Ipsos Insight Mail Panel to identify crafters. On an annual basis, the screener is sent to 50,000 households (25,000 twice a year).
      • Monthly Diary. A mail diary is sent to craft/hobby participants identified in the screener (1,025 are sent with a gain of about 500 completed interviews per month).
    • The data is collected on a monthly basis and reported quarterly to CHA, at which time it is posted on a members only area of the CHA website (www.craftandhobby.org).
    * Data based on screener conducted in March 2003.
  • Industry Size Calculation Step 1 Step 2 Step 3 For each category, compute on average how much one participant spends in a year. For each category, project total category spending by all U.S. households. Sum up projected category spending to obtain total industry size. Average category participant spending in January + February +....+ December Average category participant annual spending = Average category participant annual spending Projected category spending = Participation rate for the category Total # U.S. households X X Projected spending in needles Total projected industry size = Painting Floral + + + General Data source: Diary records, collected monthly Data source: Participation rate obtained from screener, collected annually
  • Category Break-out
    • Needle & Sewing Crafts
      • Cross-stitch/Embroidery
      • Knitting
      • Crocheting
      • Needlepoint/Plastic Canvas
      • Other Needlecrafts*
      • Apparel/Fashion Sewing
      • Craft Sewing
      • Home Décor Sewing
      • Quilting
    • Painting & Finishing
      • Art & Drawing
      • Decorative Painting
      • Fashion Fabric Painting & Decorating
      • Home Décor Painting/Accessories/Finishing
      • Stenciling
    • Floral Crafts
      • Floral Arranging
      • Wedding/Bridal
      • Wreathmaking/Floral Accessorizing
    • General Crafts
      • Beading/Bead Crafts
      • Cake Decorating
      • Do-It-yourself Framing
      • Jewelry Making
      • Woodworking
      • Candle Making
      • Ceramics
      • Doll Making
      • Glass Crafting
      • Leather Crafts
      • Macramé
      • Non Floral Wreaths
      • Potpourri Making
      • Other General Crafts
      • Paper Cutting
      • Scrapbooking /Memory Crafts
      • Rubber Stamping
      • Card Making
  • What’s the state of the industry today?
  • Craft & Hobby market size is $30.2B -1.4% vs. Year-Ago
  • Overall market size remains stable Total Industry General Crafts Needle & Sewing Crafts Painting & Finishing Crafts Floral Crafts Category Market Size (Billion $) Q3 2006: Data based on 12 mos ending Oct. 31, 2006 12 Months Ending
  • Household participation rates are consistent from 2005 Data based on 12 mos ending Nov. 30, 2006 Household Participation Rates
  • Average household spending is also on par with 2005 Data based on 12 mos ending Nov. 30, 2006 Annual Craft Spending Per Household
  • The top 10 craft categories remained stable in 2006 Top 10 Crafts – Dollar Sales Data based on 12 mos ending Oct. 31, 2006 $1,021 $1,163 $1,247 $1,313 $1,386 $1,396 $1,598 $1,750 $2,405 $2,446 Dollar Sales ($Million) 10 9 8 7 6 5 4 3 2 1 - 4.6% Floral Arranging + 7.5% Other Painting & Finishing + 5.9% Art & Drawing + 5.3% Home Décor Painting/Accessorizing/Finishing + 2.4% Scrapbooking/ Memory Crafts + 5.5% Card Making - 9.7% Apparel/Fashion Sewing - 10.2% Crocheting - 11.9% Woodworking 0.0% Beading/Bead Crafts % Change in total spending vs. YAG
  • General Crafts Category – Dollar Sales Data based on 12 mos ending Oct. 31, 2006 $381 $555 $615 $853 $966 $1,008 $1,247 $1,313 $1,386 $2,446 Dollar Sales ($Million) 10 9 8 7 6 5 4 3 2 1 -7.6% Other General Crafts -11.9% Woodworking + 5.5% Card Making + 0.0% Beading/Bead Crafts + 2.4% Scrapbooking/Memory Crafts + 2.3% Cake Decorating + 20.6% Ceramics -5.2% Do-it-yourself Framing -2.5% Rubber Stamping + 23.0% Jewelry Making % Change in total spending vs. YAG
  • General Crafts Category – Dollar Sales Data based on 12 mos ending Oct. 31, 2006 (cont'd) $20 $64 $71 $85 $102 $183 $289 $343 $343 Dollar Sales ($Million) 19 18 17 16 15 14 13 12 11 -40.7% Leather Crafts + 55.8% Glass Crafting + 1.0% Paper Cutting -11.7% Other Paper Crafts -6.5% Candle Making + 13.8% Potpourri Making -12.9% Macramé -9.4% Non-floral Wreaths -37.9% Doll Making % Change in total spending vs. YAG
  • Needle & Sewing Crafts Category – Dollar Sales Data based on 12 mos ending Oct. 31, 2006 $278 $402 $511 $542 $727 $859 $880 $914 $1,021 $1,163 Dollar Sales ($Million) 10 9 8 7 6 5 4 3 2 1 +2.3% Cross-stitch/Embroidery -5.0% Quilting +1.9% Knitting -9.7% Apparel/Fashion Sewing -10.2% Crocheting +5.9% Needlepoint/Plastic Canvas +7.3% Other Needlecrafts -9.5% Other Sewing Crafts +3.8% Craft Sewing -11.4% Home Décor Sewing % Change in total spending vs. YAG
  • Painting & Finishing Crafts Category – Dollar Sales Data based on 12 mos ending Oct. 31, 2006 $273 $360 $1,018 $1,598 $1,750 $2,405 Dollar Sales ($Million) 6 5 4 3 2 1 + 15.0% Stenciling -2.0% Decorative Painting + 7.5% Other Painting & Finishing + 5.9% Art & Drawing + 5.3% Home Décor Painting/Accessorizing/Finishing + 3.4% Fashion Fabric Painting & Decorating % Change in total spending vs. YAG
  • Floral Crafts Category – Dollar Sales Data based on 12 mos ending Oct. 31, 2006 $289 $458 $943 $1,396 Dollar Sales ($Million) 4 3 2 1 -5.5% Other Floral Crafts -4.7% Wreathmaking/Floral Accessorizing -0.9% Wedding/Bridal -4.6% Floral Arranging % Change in total spending vs. YAG
  • Females are more likely to engage in Needles & Sewing crafts than males Note: ( Index ) to total crafters Craft Types Participation By Gender Woodworking ( 463 ) Leather Crafts ( 333 ) Art & Drawing ( 224 ) Other Painting & Finishing ( 223 ) Home Décor Painting / Accessorizing / Finishing ( 197 ) Do-it-yourself Framing ( 194 ) Other General Crafts ( 180 ) Paper Cutting ( 139 ) Decorative Painting ( 136 ) Other Paper Crafts ( 133 ) Cross-stitch/Embroidery ( 115 ) Crocheting ( 114 ) Knitting ( 114 ) Apparel/Fashion Sewing ( 114 ) Scrapbooking/Memory Crafts ( 112 ) Home Décor Sewing ( 111 ) Craft Sewing ( 110 ) Needlepoint/Plastic Canvas ( 109 ) Quilting ( 109 ) Other Sewing Crafts ( 108 ) Other Needlecrafts ( 107 ) Beading/Bead Crafts ( 106 ) Wreathmaking / Floral Accessorizing ( 106 ) Jewelry Making ( 106 ) Cake Decorating ( 104 )
  • Younger age groups are more likely to participate in General crafts while older segments lean toward Needle & Sewing and Floral crafts Note: ( Index ) to total crafters Craft Types By Participant Age Groups Art & Drawing ( 237 ) Paper Cutting ( 217 ) Other Paper Crafts ( 192 ) Beading/Bead Crafts ( 188 ) Other General Crafts ( 174 ) Rubber Stamping ( 166 ) Card Making ( 159 ) Ceramics ( 159 ) Jewelry Making ( 158 ) Wedding/Bridal ( 197 ) Scrapbooking/Memory Crafts ( 160 ) Home Décor Painting/ Accessorizing/Finishing ( 146 ) Decorative Painting ( 130 ) Card Making ( 128 ) Cake Decorating ( 127 ) Home Décor Painting/ Accessorizing/Finishing ( 129 ) Stenciling ( 129 ) Other Painting & Finishing ( 126 ) Home Décor Sewing ( 118 ) Floral Arranging ( 117 ) Do-it-yourself Framing ( 108 ) Knitting ( 172 ) Quilting ( 164 ) Crocheting ( 162 ) Needlepoint/Plastic Canvas ( 153 ) Home Décor Sewing ( 150 ) Non-floral Wreaths ( 148 ) Wreathmaking/Floral Accessorizing ( 143 ) Other Needlecrafts ( 143 ) Cross-stitch/Embroidery ( 138 ) Floral Arranging ( 137 ) Other Sewing Crafts ( 134 ) Apparel/Fashion Sewing ( 132 ) <18 18-34 35-55 55+
  • What’s for the future?
  • Based on planned participation, scrapbooking and home décor crafts will continue to grow 27% 18% 15% 14% 29% 25% 19% 14% 13% 11% % Crafting HH’s 1 2 9 4 10 # : Category size ranking Data based on 12 mos ending Nov. 30, 2006 Household Participation Growth for Top 10 Crafts
  • What drives interest in crafts & hobbies?
  • Most of all, crafting provides an opportunity to learn new things and exercise one’s creativity I have one friend or group of friends who share the same craft or hobby as I do I like to learn new crafts I am a creative person I saw a TV show/read an article that sparked my interest for crafting I like to work with my hands I am interested in preserving my family history and memories My children do crafts at home for fun I make crafts that I could never afford to buy I craft with my kids Drivers of Craft Participation Data based on 12 mos ending Nov. 30, 2006 Level of Influence High Low
  • The amount spent per year on crafting is also tied to creativity and learning, but relaxation also plays a role I have one friend or group of friends who share the same craft or hobby as I do I like to learn new crafts I am a creative person I saw a TV show/read an article that sparked my interest for crafting I like to work with my hands I am interested in preserving my family history and memories My children do crafts at home for fun Doing crafts and hobbies makes me feel better I forget about my daily problems when I work on a craft or hobby Drivers of Craft Spending Data based on 12 mos ending Nov. 30, 2006 Level of Influence High Low
  • Annual expenditure on crafting is directly related to satisfaction Satisfaction with Time Spent Crafting Data based on 12 mos ending Nov. 30, 2006
  • How are emotions tied to crafting?
  • Benefits of crafting are both functional and emotional
    • 7 dimensions of crafting:
      • Relaxation & Accomplishment
      • Recommendation
      • Spend Time with Others
      • Children
      • Economy/Value
      • Memory Keeping
      • Health
  • Craft types that give a feeling of relaxation & accomplishment
    • Relaxation & Accomplishment – Consumer Attitudes
      • Doing crafts and hobbies makes me feel better
      • Working on a craft or hobby helps me relax
      • Working on crafts and hobbies makes me feel good about myself
      • Completing a craft/hobby gives me a feeling of accomplishment
      • Working on a craft or hobby relieves stress
      • I forget about my daily problems when I work on a craft or hobby
    Needle & Sewing Arts Cross-stitch/Embroidery Crocheting Needlepoint Apparel/Fashion Sewing Craft Sewing Home Décor Sewing Quilting Fashion Fabric Painting Floral Crafts Floral Arranging Wreathmaking General Crafts Stenciling Beading Jewelry Making Macramé Woodworking Crafts Associated With…
  • Crafts that are often learned from others
    • Recommendation – Consumer Attitudes
      • I first started crafting because a friend or family member taught me
      • The last new craft that I started was introduced to me by a friend or family member
      • Craft making is a family tradition
    Needle & Sewing Arts Cross-stitch/Embroidery Knitting Crocheting Needlepoint Apparel/Fashion Sewing Quilting General Crafts Potpourri Making Crafts Associated With…
  • Crafts that participated in to spend time with others
    • Spend Time with Others – Consumer Attitudes
      • The main reason why I do crafts or hobbies is to spend special time with others
      • I like to shop for craft/hobby projects with friends or family
      • Doing a craft/hobby with family is special time we spend together
    General Crafts Paper Cutting Rubber Stamping Card Making Beading Ceramics Glass Crafting Jewelry Making Non-floral Wreaths Crafts Associated With…
  • Crafts engaged in for or with children
    • Children – Consumer Attitudes
      • My children do crafts at home for fun
      • I craft with my kids
    Needle & Sewing Arts Apparel/Fashion Sewing Craft Sewing Painting & Finishing Crafts Decorative Painting Fashion Fabric Painting Home Décor Art & Drawing General Crafts Stenciling Card Making Beading Cake Decorating Candle Making Ceramics Doll Making Jewelry Making Leather Crafts Potpourri Making Woodwork Crafts Associated With…
  • Crafts that are considered to be more economical to make than purchase
    • Economy/Value – Consumer Attitudes
      • Doing crafts and hobbies is a good way to save money
      • The time I spend crafting is worth the money I save
      • I make crafts that I could never afford to buy
    Needle & Sewing Arts Apparel/Fashion Sewing Home Décor Sewing Floral Crafts Floral Arranging Wreathmaking General Crafts Candle Making Ceramics Jewelry Making Leather Crafts Macramé Non-floral Wreaths Potpourri Making Woodworking Crafts Associated With… Painting & Finishing Crafts Fashion Fabric Painting
  • Crafts that are kept to remember
    • Memory Keeping – Consumer Attitudes
      • I am interested in preserving my family history and memories
      • I enjoy organizing my old pictures and mementos
    Needle & Sewing Arts Apparel/Fashion Sewing Home Décor Sewing Floral Crafts Floral Arranging Wedding/Bridal Wreathmaking General Crafts Scrapbooking Art & Drawing Stenciling Paper Cutting Rubber Stamping Card Making Cake Decorating Candle Making Doll Making Do-it-yourself Framing Glass Crafting Jewelry Making Leather Crafts Macramé Non-floral Wreaths Potpourri Making Woodworking Crafts Associated With… Painting & Finishing Crafts Decorative Painting Fashion Fabric Painting Home Décor Painting
  • Crafts engaged in for good health
    • Health – Consumer Attitudes
      • My doctor recommends I do crafts / hobbies for my health
      • Working on crafts / hobbies is good physical activity
    General Crafts Candle Making Doll Making Glass Crafting Leather Crafts Macramé Potpourri Making Woodworking Crafts Associated With… Floral Crafts Floral Arranging
  • Where do crafters get their ideas?
  • Magazines, families and friends are popular sources of ideas for craft projects Where Ideas for Projects Come From Data based on 12 mos ending Nov, 30, 2006
  • Home and lifestyle magazines are most popular as a source of ideas Percent of Crafters that Subscribe to Magazines for Craft Ideas Data based on 12 mos ending Nov, 30, 2006
  • 15% of crafters watch shows that specifically feature crafts Percent of Crafters that Regularly Watch TV for Craft Ideas Data based on 12 mos ending Nov, 30, 2006
  • What crafts are being sold?
  • 14% of crafters made their crafts to sell them What Completed Craft Projects are Used For Data based on 12 mos ending Nov, 30, 2006
  • A wide range of crafts are sold Crafts That Are More Likely To Be Sold Needle & Sewing Arts Craft Sewing Needlepoint/Plastic Canvas Other Needlecrafts Other Sewing Crafts Floral Crafts Other floral crafts General Crafts Art & Drawing Doll Making Jewelry Making Leather Crafts Glass Crafting Ceramics Beading/Bead Crafts Woodworking
  • Of those who sell, most are sold through friends and family as special orders Where Completed Projects are Sold Data based on 12 mos ending Nov, 30, 2006
  • How is the Internet being used for craft shopping?
  • 21% of crafters search for craft products & projects online Data based on 12 mos ending Nov, 30, 2006 Frequency of Shopping for Crafts Products on the Internet 21%
  • Convenience, selection, & price are the main reasons the Internet is used to shop for crafts Reasons for Shopping for Craft Products on the Internet Data based on 12 mos ending Nov, 30, 2006 Crafters who shop online for craft products
  • Retailer and auction websites are most used for craft purchases Types of Websites Used When Shopping for Craft Products Data based on 12 mos ending Nov, 30, 2006 Crafters who shop online for craft products Includes, general web searches and other craft specific sites
  • Respondents who search the Internet to find craft ideas visit a variety websites Types of Websites Used to Search for Craft Ideas Data based on 12 mos ending Nov, 30, 2006 Crafters who shop online for craft products
  • Channel Analysis
  • Discount Stores and Craft Chain Stores accounted for over half of industry sales Retail Channel 100% $30,209 Total 4% $1,365 Other 0% $99 TV Shopping 0% $148 Club Stores 1% $189 Housewares/Home Goods Store 1% $196 Office Supply Stores 1% $407 Craft Fair/Flea Market 1% $444 Drug Store/Supermarket 2% $504 Department Store $504 $509 $516 $613 $965 $1,290 $1,683 $4,032 $8,113 $8,632 2006 $Sales (Millions) 4% Local Craft Store 6% Dollar Stores 13% Fabric and Craft Store 27% Craft Chain Store 29% Discount Store 2% Variety Hardware Store 2% Art store 2% In-Home Parties 2% Internet 3% Catalogs Dollar Share
  • Organizing crafts by craft cross-participation encourages sales. Store Layout (Cross-participation)
  • Store Layout
    • Reading the Store Layout
      • A cross-participation analysis has shows what crafts are likely to be participated in within the same household.
      • The crafts are grouped into &quot;aisles&quot; based on participation. Crafters are more likely to participant in crafts within a aisle than crafts in different aisles.
      • The bubble size is the participation rate – a bigger bubble means more participants and more potential purchases.
      • The intra-aisle distance between bubbles represents how crafters participate in multiple craft types.
  • What are the crafts used for home accents?
  • 46% of all crafting households participate in Home Décor
    • 28.5MM households participated in Home Décor crafts
    Base: All crafting households Data based on 12 mos ending Nov, 30, 2006 Home Décor Participation in Past 12 Months
  • Home Décor ranges from crafting household items to creating an item display in the home Percent of Crafters Participating Common mentions Floral arrangements Curtains & Pillows Afghans/Blankets/Quilts Pillows Painting (walls/furniture) Drawings & Paintings Base: Households that participated in home decor Data based on 12 mos ending Nov, 30, 2006
  • Home Décor crafts can be made for any part of the home Other Home Décor - Uncommon Mentions “ 44” model of the US Capital Building” “ Karate belt holder” “ I made a warmer thingy that you heat in the oven” “ My photo albums / scrapbooks are also used as display or to decorate shelves” “ I like to make garden art”
  • TV plays a greater role in influencing Home Décor crafters compared to other crafters Where Home Décor Project Ideas Come From Index to Total Mkt. 106 80 89 106 73 99 110 70 41 67 105 Base: Households that participated in home decor Data based on 12 mos ending Nov, 30, 2006
  • All types of TV shows are watched for Home Décor ideas Base: Households that participated in home décor only and regularly watch TV shows for ideas. Percent of Crafters that Regularly Watch TV for Home Décor Craft Ideas Data based on 12 mos ending Nov, 30, 2006
  • Home magazines are most widely subscribed to among home décor crafters for ideas Magazines Subscribe to for Home Décor Ideas Home Magazines 57% Women’s Lifestyle Magazines 27% Entertainment Magazines 16% Fashion Magazines 15% Floral Magazines 14% Base: Households that participated in home décor only and subscribe to magazines for ideas. Data based on 12 mos ending Nov, 30, 2006.
  • Ideas for home décor crafts can also be inspired everyday life “ I built a bird feeder to replace one the squirrels broke ” “ My daughter is making our dog a gift box.” “ We painted a room for our new baby.”
  • Who’s making home décor crafts?
  • Profile of Home Décor Crafters
    • Home Décor Crafts: Needle & Floral Crafts
      • More likely to be females 35+
      • Reasons to craft:
        • Relaxation & Accomplishment
          • Doing crafts and hobbies makes me feel better
          • Working on a craft or hobby helps me relax
          • Working on crafts and hobbies makes me feel good about myself
          • Completing a craft/hobby gives me a feeling of accomplishment
        • Economy:
          • Doing crafts and hobbies is a good way to save money
          • The time I spend crafting is worth the money I save
          • I make crafts that I could never afford to buy
        • Health:
          • My doctor recommends I do crafts/hobbies for my health
          • Working on crafts/hobbies is good physical activity
  • Profile of Home Décor Crafters
    • Home Décor Crafts: Painting/Accessorizing
      • Broad appeal across adults
      • Reasons to craft:
        • Memory Keeping
          • Preserving my family history and memories
          • I am a creative person
    • Home Décor Crafts: General Crafts (e.g. ceramics, wreathmaking, leather crafts)
      • Reasons to craft:
        • Spending Time with Others
          • I like to shop for craft/hobby projects with friends or family
          • Doing a craft/hobby with family is special time we spend together spend time with others
        • Economy:
          • Doing crafts and hobbies is a good way to save money
          • The time I spend crafting is worth the money I save
          • I make crafts that I could never afford to buy
  • How YOU can capitalize on these learnings?
  • We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. - Jeff Bezos, Amazon.com
  • Understanding the Customer Experience
          • “ I craft to…”
            • Learn
            • Be creative
            • Spend time with others
            • Relax
            • Save Money
    • “I spend more when I’m satisfied with my time spent crafting.”
    • “The world around me is a source of inspiration for my crafts.”
  • Use Your Consumer Touchpoints
    • “ You can connect with me through…”
      • My friends & family
      • In the store
      • Magazines
      • Books
      • Catalogs
      • Store Displays
      • Crafts fairs
      • TV
      • Project Sheets
      • The Internet
    • A shoe factory sends two marketing scouts to a region in Africa to study the prospects for expanding business.
    • One sends back a telegram saying:
    • SITUATION HELPLESS STOP NO ONE WEARS SHOES STOP
    • The other writes back triumphantly:
    • GLORIOUS BUSINESS OPPORTUNITY STOP
    • THEY HAVE NO SHOES
    • from the “Art of Possibility”
    • - Rosamund Stone and Benjamin Zander