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American Apparel A Sweatshop Free T Shirt Manufacturer
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American Apparel A Sweatshop Free T Shirt Manufacturer

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  • 1. CALIFORNIA 5 A DAY CAMPAIGN: WORKING WITH COMMUNITIES TO BUILD ENVIRONMENTS THAT SUPPORT FRUIT AND VEGETABLE CONSUMPTION AND PHYSICAL ACTIVITY by Desiree Backman, DrPH, MS, RD California Department of Health Services Public Health Institute Great Valley Center Conference May 2005 EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 2. Purpose of the California 5 a Day Campaign EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
    • Reduce the risk of chronic diseases, such as cancer, heart disease, diabetes, and obesity, by empowering low-income Californians to consume the recommended amounts of fruits and vegetables and enjoy physical activity every day
    • Encourage the use of nutrition assistance programs among those who are eligible
  • 3. EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA The Approach: Social Marketing
    • A consumer-focused, comprehensive program employing the traditional elements of advertising, public relations, promotion and personal sales in combination with community development, consumer empowerment, partnerships, environmental and policy change and media advocacy to attain large-scale behavior change
    • . . .adapted from WHO and others
  • 4. The Framework: Social Ecological Model Interpersonal & Social Networks Individual Institutional/Organizational Community Social Structure, Policy EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 5. Inspiring Healthy Changes in Schools and Community Youth Organizations
    • Nutrition and physical activity education
    • School nutrition policies
      • Implement CDC School Health Index
      • Establish Nutrition Advisory Councils
      • Work with school boards
      • Provide healthier vending machine options and salad bars
      • Establish healthy fundraising policies, classroom parties, and student rewards
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 6. Inspiring Healthy Changes in Schools and Community Youth Organizations
    • School gardens
      • Offer nutrition and cooking lessons
      • Establish school produce stands
    • Farm to school
      • Serve locally grown produce
    • Promote school meal participation
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 7. Involving Retailers in the Solution
    • Cues to action/ merchandising/food demonstrations
    • Add fresh fruits and vegetables to corner stores, such as “Friendly Market”
    • Offer transportation to neighborhood grocery stores to those in need
    • Establish more neighborhood grocery stores and farmers’ markets in areas where they are lacking
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 8. Working with Faith-Based Organizations to Foster Healthy Communities
    • 16 faith-based projects
      • 100% have health ministries
      • 93% improved food choices by serving more fruits and vegetables at church functions
      • 53% limited access to soda
      • 33% replaced soda with water and 100% juice in church vending machines
      • One project advocated for and established a bicycle path in a low-income community
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 9. Working with Faith-Based Organizations to Foster Healthy Communities
    • East Oakland Faith Deliverance Center
      • Established a farmers’ market in the church parking lot
        • Open April to November
        • Served over 4,500 customers in 2004
        • Accepts WIC coupons and EBT
      • Advocated for the establishment of Gazzali’s supermarket
        • Gazzali’s has made a public commitment to maintain a large, high-quality, affordable produce department
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 10. Empowering Employers and Employees to Create Healthy Worksites
    • California Fit Business Award
      • conducted in collaboration with the Legislature’s Task Force on Youth and Workplace Wellness
    • American Apparel: A sweatshop free t-shirt manufacturer
      • One of seven award winners in 2004
      • Located in Los Angeles
      • Employs 1,300, mostly in sewing jobs
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 11. Empowering Employers and Employees to Create Healthy Worksites
    • Why American Apparel is a healthy business
      • Offers subsidized healthy lunches, including daily salads and fruit offerings
      • Provides an on-site health and wellness facility
        • Drop-in health counseling, physical activity classes, and nutrition information
      • Established a bicycle-lending program during the Los Angeles public transportation strike
      • Offers low premiums on health benefits
      • Assists workers in applying for Healthy Families insurance
      • Provides on-site massage therapists
      • Outcomes: Stable, loyal workforce, reduced absenteeism, and substantially fewer turnovers than in the industry as a whole
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 12. Working with the Media to Frame the Issue and Advocate for Healthy Communities
    • Electronic, outdoor, and print advertising
    • Interviews with television, radio, and print publications
    • Letters to the editor
    • Press conferences and other public relations events
    • Web sites
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 13. Acknowledgements
    • Funding agencies
      • USDA Food Stamp Program
      • Preventive Health and Health Services Block Grant of the Centers for Disease Control and Prevention
    • Over 300 private- and public-sector partners
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA
  • 14. For more information, contact
    • Desiree Backman, California 5 a Day Campaign, [email_address]
    • Tanya Garbolino, Children’s 5 a Day—Power Play! Campaign , tgarboli@dhs.ca.gov
    • Mark Martin, Latino 5 a Day Campaign , mmartin2@dhs.ca.gov
    • Valarie Scruggs, African American 5 a Day Campaign , vscruggs@dhs.ca.gov
    • Sonia Kuar, 5 a Day Retail Program , skuar@dhs.ca.gov
    • Jim Carman, 5 a Day—Be Active! Worksite Program , jcarman@dhs.ca.gov
    EAT SMARTER, BE ACTIVE, GET HEALTHY CALIFORNIA

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