Always At Your Service

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Always At Your Service

  1. 1. KEIC – Always At Your Service WELCOME RCM STUDENTS 2007 Batch
  2. 2. KEIC – Always At Your Service Presentation on RCM and Information Sources
  3. 4. RCM and Information Sources By KEIC <ul><ul><li>Indian Economy </li></ul></ul><ul><ul><li>The 2nd fastest growing economy in the world The 3rd largest economy in terms of GDP in next 5 years The 4th largest economy in PPP terms after USA, China & Japan Among the top 10 FDI destinations. Fastest-growing Asia Pacific market for international tourist spending 8 % economy growth – expected to exceed that of China by 2015 Expected to become the 3 rd biggest economy in the world after China and US by 2032 </li></ul></ul><ul><ul><li>Source : CSO </li></ul></ul>
  4. 5. RCM and Information Sources By KEIC <ul><ul><li>Opportunity </li></ul></ul><ul><ul><li>Retail industry </li></ul></ul><ul><ul><li>Retail developer </li></ul></ul><ul><ul><li>Large corporate houses </li></ul></ul><ul><ul><li>Global retailers (FDI) </li></ul></ul><ul><ul><li>Foreign brand </li></ul></ul><ul><ul><li>Source : Images Retail January 2005 </li></ul></ul>
  5. 6. RCM and Information Sources By KEIC <ul><li>Retail Communications Management </li></ul><ul><ul><li>Informing </li></ul></ul><ul><ul><li>Persuading </li></ul></ul><ul><ul><li>Reminding </li></ul></ul><ul><ul><li>Source: Retailing Management by Lewy and Weitz </li></ul></ul>
  6. 7. VM Information Requirements <ul><li>Visual merchandising and display basics </li></ul><ul><ul><li>Why display </li></ul></ul><ul><ul><li>Colour and texture </li></ul></ul><ul><ul><li>Line and compensation </li></ul></ul><ul><ul><li>Light and lighting </li></ul></ul><ul><ul><li>Types of display and display settings </li></ul></ul><ul><li>Where to display </li></ul><ul><ul><li>Exterior of the store </li></ul></ul><ul><ul><li>Display window construction </li></ul></ul><ul><ul><li>Store interior </li></ul></ul>
  7. 8. VM Information Requirements <ul><li>Successful display </li></ul><ul><ul><li>Mannequins </li></ul></ul><ul><ul><li>Alternatives to the Mannequin </li></ul></ul><ul><ul><li>Dressing the three dimensional form </li></ul></ul><ul><ul><li>Fixture </li></ul></ul><ul><ul><li>Visual merchandising dressing fixtures </li></ul></ul><ul><ul><li>Modular fixtures </li></ul></ul><ul><ul><li>Modular fixtures and systems on store planning </li></ul></ul><ul><ul><li>Furniture as props </li></ul></ul><ul><li>Visual merchandising and display techniques </li></ul>
  8. 9. VM Information Sources <ul><li>Visual Merchandising and display techniques </li></ul><ul><ul><li>Attention-getting devices </li></ul></ul><ul><ul><li>Colour plates </li></ul></ul><ul><ul><li>Familiar symbols </li></ul></ul><ul><ul><li>Making and proscenia </li></ul></ul><ul><ul><li>Sale ideas </li></ul></ul><ul><ul><li>Fashion accessories </li></ul></ul><ul><ul><li>Graphics and signage </li></ul></ul>
  9. 10. VM Information Requirements <ul><li>Visual Merchandise and Planning </li></ul><ul><ul><li>Visual merchandise planning </li></ul></ul><ul><ul><li>Setting up a display shop </li></ul></ul><ul><ul><li>Store planning and design </li></ul></ul><ul><ul><li>Visual merchandising and the changing face of retail </li></ul></ul><ul><li>Related areas of visual merchandising and display </li></ul><ul><ul><li>Point-of-purchase display </li></ul></ul><ul><ul><li>Exhibit and trade show design – industrial display </li></ul></ul><ul><ul><li>Fashion shows </li></ul></ul><ul><ul><li>Trade organisations and sources </li></ul></ul><ul><ul><li>Career opportunities in visual merchandising </li></ul></ul>
  10. 11. RCM and Information Sources By KEIC <ul><li>Information Requirements Analysis </li></ul><ul><li>Accounting and control </li></ul><ul><li>Brands V/S private label </li></ul><ul><li>Buying </li></ul><ul><li>Consumer behaviour </li></ul><ul><li>Customer service </li></ul><ul><li>Competitive environment </li></ul><ul><li>Economics </li></ul><ul><li>Finance </li></ul><ul><li>Source : Retail books from KEIC resources </li></ul>
  11. 12. RCM and Information Sources By KEIC <ul><li>Information Requirements Analysis </li></ul><ul><li>Format </li></ul><ul><li>Future </li></ul><ul><li>Human resources organisation </li></ul><ul><li>Information system </li></ul><ul><li>Intellectual property </li></ul><ul><li>International scenario </li></ul><ul><li>Legal and ethical issues </li></ul><ul><li>Location </li></ul>
  12. 13. RCM and Information Sources By KEIC <ul><li>Information Requirements Analysis </li></ul><ul><li>Marketing/advertising </li></ul><ul><li>Merchandising </li></ul><ul><li>Online retailing and e-Tailing </li></ul><ul><li>Operations </li></ul><ul><li>Planning </li></ul><ul><li>Point of purchase (P-O-P) </li></ul><ul><li>Practice </li></ul><ul><li>Pricing </li></ul>
  13. 14. RCM and Information Sources By KEIC <ul><li>Information Requirements Analysis </li></ul><ul><li>Personal selling -Promotion </li></ul><ul><li>Retail research </li></ul><ul><li>Segmentation -Services </li></ul><ul><li>Space management, store planning, design layout </li></ul><ul><li>Strategies </li></ul><ul><li>Supply chain management </li></ul><ul><li>Trends </li></ul><ul><li>Visual merchandising and display </li></ul>
  14. 15. RCM and Information Sources By KEIC <ul><li>Consumer demographic </li></ul><ul><li>Smaller household </li></ul><ul><li>Two-income household </li></ul><ul><li>Migration to suburban area </li></ul><ul><li>Age mix communities </li></ul><ul><li>An older population </li></ul><ul><li>Increasing mobility </li></ul><ul><li>Growth of subcultures and minorities </li></ul><ul><li>Diverse household roles </li></ul><ul><li>Rise in single parent household </li></ul><ul><li>Widening income group </li></ul><ul><li>Mood of consumer </li></ul>
  15. 16. RCM and Information Sources By KEIC Retail Segment Organised V/S Unorganised Branded V/S Generic or Local Market size Market growth rate Production Per capital consumption
  16. 17. RCM and Information Sources By KEIC Retail SectorTotal Consumer Spend : Rs. 20,00,000 cr ($ 445 bn) Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected Organised Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected Scope for Organised Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010. Av. Salaries hike of 15+ per cent : there will be lot more consumption. Leading retailers sales' growth : 50-100% in 2005-06
  17. 18. RCM and Information Sources By KEIC <ul><li>Retail Format </li></ul><ul><li>Supermarket – Apana Bazaar, Food Bazaar </li></ul><ul><li>Specialty Store – Bata, Planet M </li></ul><ul><li>Department Store – Shopper’s Stop </li></ul><ul><li>The Plaza – GFountain Plaza, Chennai </li></ul><ul><li>The Mall – Corssroads, Mumbai </li></ul><ul><li>The Emporium – The Bombay Dyeing </li></ul><ul><li>The Bazaar – Big Bazaar </li></ul><ul><li>Stop-over – In&Out of BPCL </li></ul><ul><li>Single price denomination – Dollar Store, USA </li></ul><ul><li>Kiosk – Pepsi fountain </li></ul><ul><li>Source: Retail Management by Gibson </li></ul>
  18. 19. RCM and Information Sources By KEIC Retail Segment – Product categorization Super Premium Premium Medium Economy Low Extremely low
  19. 20. RCM and Information Sources By KEIC <ul><li>Responsible growth factors for Retail </li></ul><ul><li>Scalable and profitable Retail models are available </li></ul><ul><li>in the country </li></ul><ul><li>2. Rapid evolution of New-Age Young Indian consumers </li></ul><ul><li>3. Retail space no longer a constraint </li></ul><ul><li>4. India on the radar of global retailer </li></ul><ul><li>5. Suppliers/brands willing to partner with retailers </li></ul>
  20. 21. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Apparel retailing </li></ul><ul><li>Big Bazaar </li></ul><ul><li>Pantaloon </li></ul><ul><li>Vishal Megha Mart </li></ul><ul><li>Westside </li></ul>
  21. 22. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Jewellery </li></ul><ul><li>Titan Industries Ltd. (Tanishq) </li></ul><ul><li>Gili </li></ul><ul><li>OyzterBay </li></ul><ul><li>Carbon </li></ul><ul><li>Nakshatra </li></ul><ul><li>Enchante </li></ul><ul><li>InterGold </li></ul>
  22. 23. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Timewear </li></ul><ul><li>Titan </li></ul>
  23. 24. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Footwear </li></ul><ul><li>Royal Sporting House </li></ul><ul><li>Sports Station </li></ul><ul><li>Planet Sports </li></ul><ul><li>Nike </li></ul><ul><li>Reebok </li></ul><ul><li>Adidas </li></ul><ul><li>Woodland </li></ul>
  24. 25. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Footwear </li></ul><ul><li>Bata </li></ul><ul><li>Puma </li></ul><ul><li>Fila </li></ul><ul><li>Converse </li></ul><ul><li>Action </li></ul>
  25. 26. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Health and Beauty Care Services </li></ul><ul><li>Shahnaz Hussain </li></ul><ul><li>VLCC </li></ul><ul><li>Lakme Beauty Salons </li></ul><ul><li>Personal point </li></ul><ul><li>Body Care </li></ul><ul><li>Kaya Skin care </li></ul>
  26. 27. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Health and Beauty Care Products </li></ul><ul><li>98.4 </li></ul><ul><li>Global Healthline </li></ul><ul><li>Guardian Lifecare </li></ul><ul><li>Health & Glow </li></ul><ul><li>CSR </li></ul><ul><li>Trust </li></ul><ul><li>Pill and Power </li></ul><ul><li>Medicine Shoppe </li></ul>
  27. 28. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Health and Beauty Care Products </li></ul><ul><li>Lifespring </li></ul><ul><li>Tango </li></ul><ul><li>Himalaya Drug Company </li></ul><ul><li>Apollo Pharmacies </li></ul><ul><li>Planet Health </li></ul>
  28. 29. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Consumer Durables (Covers Mobile) </li></ul><ul><li>Sony </li></ul><ul><li>Philips </li></ul><ul><li>LG </li></ul><ul><li>Samsung </li></ul><ul><li>Electrolux </li></ul><ul><li>Nokia – Reliance - Tata </li></ul><ul><li>Big Bazaar </li></ul><ul><li>Star India </li></ul><ul><li>Raymond </li></ul><ul><li>Provogue </li></ul><ul><li>Viveks </li></ul><ul><li>Woolworths </li></ul>
  29. 30. RCM and Information Sources By KEIC Retail Segment Food & Grocery Supermarket -Food Bazaar -Nilgiri’s -Sabka Bazar
  30. 31. RCM and Information Sources By KEIC Retail Segment Food & Grocery Hypermarket -Big Bazaar -Giant (Spencer’s) -Star India Bazaar
  31. 32. RCM and Information Sources By KEIC Retail Segment Food & Grocery Discount Supermarket -Subhiksha -Margin Free
  32. 33. RCM and Information Sources By KEIC <ul><li>Retail Segment </li></ul><ul><li>Catering Services </li></ul><ul><li>McDonald </li></ul><ul><li>Pizza Hut </li></ul><ul><li>US Pizza </li></ul><ul><li>Barista </li></ul><ul><li>Café Coffee Day </li></ul>
  33. 34. RCM and Information Sources By KEIC Retail Segment Book Retailing Crossword Oxford Landmark Shop-in-shops
  34. 35. RCM and Information Sources By KEIC Retail Segment Music and Entertainment Music World PVR Inox Fun Republic
  35. 36. RCM and Information Sources By KEIC Retail Segment Future Players Reliance Wal-Mart 250-Malls in coming two years Source: DNA March 25 th 2006
  36. 37. RCM and Information Sources By KEIC Information Sources Newspaper Periodical Data Database
  37. 38. RCM and Information Sources By KEIC <ul><li>Indian Periodical (Newspaper) </li></ul><ul><li>Business Line (Catalyst) </li></ul><ul><li>Business Standard (Strategist) </li></ul><ul><li>The Economic Times (Brand Equity) </li></ul><ul><li>The Financial Express </li></ul><ul><li>DNA Daily (Advertising) </li></ul>
  38. 39. RCM and Information Sources By KEIC <ul><li>Indian Periodical </li></ul><ul><li>Advertising Express </li></ul><ul><li>Asian Photography </li></ul><ul><li>Better Photography </li></ul><ul><li>Brand Reporter </li></ul><ul><li>Business India </li></ul><ul><li>Business Today </li></ul><ul><li>Business World </li></ul><ul><li>Consumer Voice </li></ul><ul><li>Facts for You </li></ul>
  39. 40. RCM and Information Sources By KEIC <ul><li>Indian Periodical </li></ul><ul><li>Franchise </li></ul><ul><li>ICFAI Case Portfolio </li></ul><ul><li>Images of Business of Fashion </li></ul><ul><li>Images Retail </li></ul><ul><li>Impact </li></ul><ul><li>India Today </li></ul><ul><li>Insight </li></ul><ul><li>Marketing Master </li></ul><ul><li>Outdoor </li></ul><ul><li>Outdoor Today </li></ul>
  40. 41. RCM and Information Sources By KEIC <ul><li>Indian Periodical </li></ul><ul><li>Indian Journal of Retailing </li></ul><ul><li>Outlook </li></ul><ul><li>Pitch </li></ul><ul><li>P-O-P </li></ul><ul><li>Retail Biz </li></ul><ul><li>Reserve Bank of India Bulletin </li></ul><ul><li>Sarvekshana </li></ul><ul><li>Strategic Marketing </li></ul><ul><li>Times of India Photography </li></ul><ul><li>USP Age </li></ul><ul><li>Visual Merchandising and Retail Design </li></ul><ul><li>The Week </li></ul>
  41. 42. RCM and Information Sources By KEIC <ul><li>Data Source </li></ul><ul><li>Ministry of Statistics and Programme Implementation: http://mospi.nic.in/ </li></ul><ul><li>Central Statistical Organisation (CSO): http://mospi.nic.in/cso_test1.htm </li></ul><ul><li>National Sample Survey Organisation (NSSO): http://mospi.nic.in/nsso_test1.htm </li></ul><ul><li>Reserve Bank of India: http://www.rbi.org.in/home.aspx </li></ul><ul><li>Planning Commission: http://planningcommission.nic.in/ </li></ul><ul><li>National Council for Applied Economic Research: http : //www.ncaer.org/ </li></ul><ul><li>Indian market demographic reprot 1998 </li></ul><ul><li>Census of India: http://www.censusindia.net/ </li></ul>
  42. 43. RCM and Information Sources By KEIC <ul><li>Data Source </li></ul><ul><li>Centre for Monitoring Indian Economy (CMIE) </li></ul><ul><li>Indiastat.com </li></ul><ul><li>ISI Emerging Markets </li></ul><ul><li>KSA Technopak: http://www.ksa-technopak.com/index.jsp </li></ul><ul><li>KPMG: http://www.in.kpmg.com/about/overview.asp </li></ul><ul><li>FICCI: http://www.ficci.com/ </li></ul><ul><li>CII: http://www.ciionline.org/ </li></ul><ul><li>AC Neilson ORG MARG: http://www.acnielsen.co.in/home.asp </li></ul><ul><li>TAM: http://www.tamindia.com/tamindia/index.htm </li></ul><ul><li>The Marketing Whitebook </li></ul><ul><li>Market forecast and indicators 1997-2007 </li></ul>
  43. 44. RCM and Information Sources By KEIC <ul><li>Foreign Periodical </li></ul><ul><li>Advertising Age </li></ul><ul><li>Business to Business </li></ul><ul><li>Campaign </li></ul><ul><li>The Economist </li></ul><ul><li>Far Eastern Economic Review </li></ul><ul><li>Fortune International </li></ul><ul><li>Harvard Business Review </li></ul><ul><li>International Journal of Advertising </li></ul><ul><li>Journal of Advertising </li></ul>
  44. 45. RCM and Information Sources By KEIC <ul><li>Foreign Periodical </li></ul><ul><li>Journal Consumer Bebaviour </li></ul><ul><li>Journal of Consumer Psychology </li></ul><ul><li>Journal of Consumer Research </li></ul><ul><li>Journal of Interactive Marketing </li></ul><ul><li>Journal of Marketing </li></ul><ul><li>Journal of Marketing Research </li></ul><ul><li>Journal or Retailing </li></ul><ul><li>Journal of Advertising Research </li></ul><ul><li>Journal of Brand Management </li></ul><ul><li>Ebsco Database </li></ul>
  45. 46. RCM and Information Sources By KEIC On-Line Publication: Advertising Age: http://www.adage.com/ads/interstitial_1.html Catalog Age: http://multichannelmerchant.com/ Chain Store Age: http://www.chainstoreage.com/ Consumer Digest Online: http://www.consumersdigest.com/ Convenience Store News: http://www.csnews.com/csn/index.jsp Direct: http://www.directmag.com / Discount Store News: http://www.dsnretailingtoday.com/ Drug Store news: http://www.drugstorenews.com/ E-commerce News: http://www.drugstorenews.com/
  46. 47. RCM and Information Sources By KEIC On-Line Publication: Progressive Grocer and Supermarket Business http://www.progressivegrocer.com/progressivegrocer/index.jsp Promo: http://www.promomagazine.com/ Restaurant Business: http://www.restaurantbiz.com/ Shopping Centers Today: http://www.icsc.org/ Stores: www. stores .org/
  47. 48. RCM and Information Sources By KEIC Research Companies America’s Research Group Burke Customer Satisfaction Association Dun & Brandstreet Environsell Shopping Behaviour Research Gallup Organisation GE Information Services Information Resources Inc. Info USA AC Neilson Yonkelovich Partners
  48. 49. RCM and Information Sources By KEIC Association Retail Association of India: www. retail ers association of india .org National Retail Foundation – www.nrf.com Point-of-Purchase Advertising Institute – www.popai.com Direct Marketing Association: www.the-dma.org Direct Selling Association: www.dsa.org
  49. 50. RCM and Information Sources By KEIC Thank You

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