IR and Social Media in the Nordics
– an extensive mapping of Nordic companies use of new media for
                       ...
1. Largest Social Networks




           •  75 million        •  300 million      •  2nd largest       •  200 million
   ...
Myths




           ”Social media is just a fad”




10-08-23                                  3
Facts




                      72% of the global online population
                      use social networks, which
     ...
Facts




                      64% of Twitter’s users are aged 35
                      or older.




Source: Ages of soc...
Myths




           ”My primary target group i.e
           financial professionals and
           journalists do not use...
Facts




                       20 % of institutional investors read
                       information on a blog which l...
Facts




                       52 % of European Investors state
                       blogs and social networks will pl...
Facts




                        When doing research, 89 % of
                        journalists use blogs as a source
 ...
2. Nordic Companies use of Social Media for Investor Relations

  374 Nordic large and mid cap companies listed at Nasdax...
Nordic Listed Companies use of Social Media
                                                    Nordic Region



         ...
Nordic Listed Companies with Twitter Account
                                             By Market Cap

                 ...
Nordic Listed Companies with Twitter Accounts
                                           By Country

                     ...
Hijacked accounts – Worst Practice




10-08-23                             14
Beginner – Best Practice




10-08-23                   15
Faked accounts – BPGlobalPR + 90 000 followers




10-08-23                                         16
BP_America +8 000 followers




10-08-23                      17
Best Practice: Q1 Release – Live tweets from Nordnet




                                                 Live-tweets that...
10-08-23   19
Nordic Listed Companies with Facebook Fan Pages
                                           By Market Cap

                ...
Nordic Listed Companies with Facebook Fan Pages
                                           By Country

                   ...
10-08-23   22
Nordic Listed Companies with YouTube Channels

                                         Nordic Region    Large   Mid



  ...
Nordic Listed Companies with YouTube Channels

                                         DK   FI    NO    SE



           ...
Best Practice: Cybercom’s YouTube Channel: CEO Interviews
                                                      CEO commen...
Best Practice: Ericsson’s YouTube Channel: Management Profiles




10-08-23                                               ...
10-08-23   27
Nordic Listed Companies with Corporate Blogs

                                       Nordic Region    Large   Mid



     ...
Best Practice: Veidekke “Terjes Tanker”
 CEO comments the
 Annual Report




                    Using Twitter to
        ...
Then - Building corporate reputation using traditional media


                           Press        IR-
               ...
Now: New media can strengthen or erase Corporate Reputation




                           Twitter
                 Other
...
Conclusion 1




               Set up a strategy for Social Media
               BEFORE you start blogging and
          ...
Conclusion 2




               Monitor:
               •  Questions and Responses
               •  What is being said ab...
Conclusion 3




               Dialogue – Engage – Educate




10-08-23                                     34
3. Benefits of using Social Media for IR




                      Communicating        Increasing       Attracting new
  ...
3. Risks by using Social Media for IR?


    “The risk posed by social media for your company … exists whether
    you par...
Useful IR Blogs

    IR Café
    IR Magazines blog
    IR therefore I AM
    IR Web Report
    Q4 Blog
    IR Alert
...
Contact Information


Sculptor Investor Relations
Annica Strahner, CEO
Phone: +46 708 16 64 66
annica.strahner@sculptor-ir...
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IR and Social Media in the Nordics_sculptor_ir

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Presentation of Sculptor IR's and Box IR's extensive mapping of Nordic companies use of new media for Investor Relations, held at the Finnish IR-association's (FIRS) Annual Meeting in May 2010 by Annica Strahner, Sculptor IR

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IR and Social Media in the Nordics_sculptor_ir

  1. 1. IR and Social Media in the Nordics – an extensive mapping of Nordic companies use of new media for Investor Relations Annica Strahner FIRS Annual Meeting May 31 2010
  2. 2. 1. Largest Social Networks •  75 million •  300 million •  2nd largest •  200 million users users search engine blogs •  Microblogging •  ”If FB was a in the world •  Content can 140 country it •  24 hrs of video live forever characters would be the uploaded •  Quick •  News, 3rd biggest every minute information, tie releases, country in the •  Ratings, company updates of world” screenings website, information, •  Content •  Bloomberg TV, corporate direct question sharing CNB branding pictures etc with friends 10-08-23 2
  3. 3. Myths ”Social media is just a fad” 10-08-23 3
  4. 4. Facts 72% of the global online population use social networks, which translates to 940 million users worldwide Source: Social networks around the world 2010, Insites Consulting 10-08-23 4
  5. 5. Facts 64% of Twitter’s users are aged 35 or older. Source: Ages of social network users, Royal Pingdom, February 2010 10-08-23 5
  6. 6. Myths ”My primary target group i.e financial professionals and journalists do not use social media ”. 10-08-23 6
  7. 7. Facts 20 % of institutional investors read information on a blog which led to an investment decision or recommendation. Source: Brunswick Group Survey Findings on New Media Usage by the Investment Community, September 2009 10-08-23 7
  8. 8. Facts 52 % of European Investors state blogs and social networks will play an increasingly important role in the future. Source: Brunswick Group Survey Findings on New Media Usage by the Investment Community, September 2009 10-08-23 8
  9. 9. Facts When doing research, 89 % of journalists use blogs as a source (corporate web sites 94%). Source: 2009 Social Media & Online usage Study, George Washington University and Cision, Dec 2009 10-08-23 9
  10. 10. 2. Nordic Companies use of Social Media for Investor Relations   374 Nordic large and mid cap companies listed at Nasdax OMX Nordic and Oslo Børs has been included in the mapping:   Denmark: 72   Finland: 68   Norway: 103   Sweden: 131   Data was collected between April and May 2010.   Companies active use of Twitter, Facebook, YouTube and corporate blogs for Investor Relations have been screened. 10-08-23 10
  11. 11. Nordic Listed Companies use of Social Media Nordic Region 30% 25% 27% 26% 20% 24% 15% 10% 5% 0% 6% e r Twitt k boo Face ube YouT ogs Bl orate Corp Basis: 374 companies Copyright © Sculptor IR and Box IR 2010 10-08-23 11
  12. 12. Nordic Listed Companies with Twitter Account By Market Cap Average Nordic Region Large Mid 50% 40% 44% 30% 20% 26% 10% 16% 0% Yes Basis: 374 companies Large Cap: 138 Mid Cap: 236 Copyright © Sculptor IR and Box IR 2010 10-08-23 12
  13. 13. Nordic Listed Companies with Twitter Accounts By Country DK FI NO SE 40% 35% 30% 35% 25% 26% 31% 20% 15% 10% 5% 15% 0% Yes Basis: 374 companies Copyright © Sculptor IR and Box IR 2010 10-08-23 13
  14. 14. Hijacked accounts – Worst Practice 10-08-23 14
  15. 15. Beginner – Best Practice 10-08-23 15
  16. 16. Faked accounts – BPGlobalPR + 90 000 followers 10-08-23 16
  17. 17. BP_America +8 000 followers 10-08-23 17
  18. 18. Best Practice: Q1 Release – Live tweets from Nordnet Live-tweets that can be prepared in advance Reminder of when the presentation start 10-08-23 18
  19. 19. 10-08-23 19
  20. 20. Nordic Listed Companies with Facebook Fan Pages By Market Cap Nordic Region Large Mid 40% 30% 36% 20% 27% 21% 10% 0% Yes Basis: 374 companies Large Cap: 138 Mid Cap: 236 Copyright © Sculptor IR and Box IR 2010 10-08-23 20
  21. 21. Nordic Listed Companies with Facebook Fan Pages By Country DK FI NO SE 50% 40% 43% 30% 35% 20% 10% 17% 22% 0% Yes Basis: 374 companies Copyright © Sculptor IR and Box IR 2010 10-08-23 21
  22. 22. 10-08-23 22
  23. 23. Nordic Listed Companies with YouTube Channels Nordic Region Large Mid 40% 38% 30% 20% 24% 10% 16% 0% Yes Basis: 374 companies Large Cap: 138 Mid Cap: 236 Copyright © Sculptor IR and Box IR 2010 10-08-23 23
  24. 24. Nordic Listed Companies with YouTube Channels DK FI NO SE 40% 35% 30% 40% 25% 29% 20% 15% 10% 11% 5% 10% 0% Yes Basis: 374 companies Copyright © Sculptor IR and Box IR 2010 10-08-23 24
  25. 25. Best Practice: Cybercom’s YouTube Channel: CEO Interviews CEO comments Q1 Report, 193 viewers in one month 10-08-23 25
  26. 26. Best Practice: Ericsson’s YouTube Channel: Management Profiles 10-08-23 26
  27. 27. 10-08-23 27
  28. 28. Nordic Listed Companies with Corporate Blogs Nordic Region Large Mid 10% 8% 9% 6% 6% 4% 5% 2% 0% Yes Basis: 374 companies Large Cap: 138 Mid Cap: 236 Copyright © Sculptor IR and Box IR 2010 10-08-23 28
  29. 29. Best Practice: Veidekke “Terjes Tanker” CEO comments the Annual Report Using Twitter to generate traffic to the blog 10-08-23 29
  30. 30. Then - Building corporate reputation using traditional media Press IR- releases website Corporate web News articles Corporate Phone E-mail Brand calls 10-08-23 30
  31. 31. Now: New media can strengthen or erase Corporate Reputation Twitter Other Facebook blogs Corporate Corporate Reputation YouTube blogs 10-08-23 31
  32. 32. Conclusion 1 Set up a strategy for Social Media BEFORE you start blogging and twittering 10-08-23 32
  33. 33. Conclusion 2 Monitor: •  Questions and Responses •  What is being said about your company? 10-08-23 33
  34. 34. Conclusion 3 Dialogue – Engage – Educate 10-08-23 34
  35. 35. 3. Benefits of using Social Media for IR Communicating Increasing Attracting new Small Cap with Retail Shareholders Brand Awareness investors Mid and Proactive IR – Time-efficient: less e-mails and Communicating with Retail Large Cap driving issues phone calls Shareholders 10-08-23 35
  36. 36. 3. Risks by using Social Media for IR? “The risk posed by social media for your company … exists whether you participate or not, If you’ve ignored social media and said there are too many risks, we‘re not going to get involved, then you are putting your company at higher risk … than if you know how to use the tools. The market doesn’t care whether or not you’re there. They’re going to use the channels that are most readily available to them to put their message out.” Darrell Heaps, CEO of Q4 Web Systems 10-08-23 36
  37. 37. Useful IR Blogs   IR Café   IR Magazines blog   IR therefore I AM   IR Web Report   Q4 Blog   IR Alert   Street Talk (Dix & Eaton)   Trevor Heisler's Posterous 10-08-23 37
  38. 38. Contact Information Sculptor Investor Relations Annica Strahner, CEO Phone: +46 708 16 64 66 annica.strahner@sculptor-ir.se www.sculptor-ir.se http://twitter.com/SculptorIR Box IR Mikael Zillén Phone:+46 762 13 00 40 mikael@boxir.se http://www.boxir.se http://twitter.com/Box_IR 10-08-23 38

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