IR and Social Media in the Nordics NIRF 120314
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

IR and Social Media in the Nordics NIRF 120314

on

  • 1,153 views

Presentation held at the Norwegian IR association's (NIRF) lunch meeting in Oslo March 14. Gives an update on use of social media and IR in Scandinavia and examples of best practice.

Presentation held at the Norwegian IR association's (NIRF) lunch meeting in Oslo March 14. Gives an update on use of social media and IR in Scandinavia and examples of best practice.

Statistics

Views

Total Views
1,153
Views on SlideShare
1,147
Embed Views
6

Actions

Likes
0
Downloads
13
Comments
0

2 Embeds 6

http://www.linkedin.com 4
https://www.linkedin.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

IR and Social Media in the Nordics NIRF 120314 Presentation Transcript

  • 1. Social Media and IR in the Nordic RegionAnnica Strahner, Senior Consultant - IR and social media, SpringtimeNIRF, Oslo, March 14 2012
  • 2. •  Risks and opportunities of using social media for IR•  How do you balance the spontaneity of social media with financial regulations?•  How active are Nordic listed companies in social media from an IR-perspective? –  Results from a study involving 750 companies –  Best Practice
  • 3. Risks of using Social Media for IR Fear of engaging in dialogue No control Lack of time and resources
  • 4. Social media – No man is an island
  • 5. Will you reach analysts and investors? 60%
  • 6. Opportunities for using social media for IR- The new media landscape Own Media Paid •  Web Site Media Traditional •  IR applications • Advertising Media •  Blog • Sponsorship •  PR •  Twitter •  YouTube •  Etc
  • 7. Example of reaching the great masses: A day made of glass +18 000 000
  • 8. The Social Media Matrix – Dialogue or Distribution? Professional NetworkDistribution Dialogue Personal Network
  • 9. ROI by using Social Media for IR•  Easier to monitor and respond to discussions and rumours if you actively use social media•  Social media drives more traffic to your IR web site•  Increased reach, transparency and awareness•  Time efficient – less phone calls and emails
  • 10. How do you balance the spontaneity of social media withfinancial regulations?•  Twitter, blogs, YouTube and SlideShare are new platforms•  But you will provide the same financial information as you have done before, just in a different format
  • 11. Nordic Listed Companies Use of Social Mediafor IR
  • 12. Nordic  Listed  Companies’  Use  of  Social  Media  2011     Nordic Region NO 35% 30% 30% 25% 20% 22% 22% 15% 15% 10% 5% 0% 6% 6% er 3% Twitt be YouTu gs e Blo 0% rat are C orpo SlideshBasis: 743 Nordic Companies incl 179Norwegian Companies Copyright © Springtime AB
  • 13. Nordic  Listed  Companies  Using  their  Twi>er  for  IR*     Development  per  Quarter  2011   Nordic NO 130 000 followers 70% 60% 50% 56% 63% 40% 48% 45% 44% 48% 51% 30% 35% 20% 10% 45 000 followers 0% Q1 Q2Basis: Basis: Q1 165 companies with Twitter Accounts Q3Q2 166 companies with Twitter AccountsQ3 184 companies with Twitter Accounts Q4Q4 182 companies with Twitter Accounts*Tweeting Earnings result and IR-related releases Copyright © Springtime AB 2011
  • 14. Social Media Disclosure Q4 2011
  • 15. Best Practice Companies in the Nordic Region: Axis & ABB
  • 16. Future trends in Corporate Social Media•  Specialised social media forums as StockTwits and Google+ will most likely speed up companies’ presence in new media•  Rapid increase in blogs and interactive news rooms•  The next generation of financial professionals will consume financial communication in the same way as they consume everyday information and media – DIGITALLY
  • 17. Springtime’s offer within IR and Social Media IR Entry Corporate Social Media IR • Relevant social and IR blogs IR Retainer Application media channels • Advise on how • Tweets from Q • 6 base areas : for IR to set up an IR presentations, home, share, blog that will be CMDs, blog news, financial • Strategy for a great context posts, etc library, calendar, social media provider and contacts disclosures time saver for • Business the IR team Intelligence • Provides • Nordic and analysis; instant access European Best • Key audiences outreach, to information Practice use of and their presence in social media for expectations financial blogs • Web application IR for iPad, iPhone • Aim and • Ongoing advise and Android purpose – press and support release or blog post?
  • 18. Contact Information Annica Strahner Senior Consultant – Digital IR Phone:+46 (0)8 50 60 17 82 Mobile: +46 (0)708 16 64 66 annica.strahner@springtime.nu twitter.com/AnnicaStrahner