Online Marketing Made Easy
What’s
the
deal?

Internet:
• 73% of Americans use the Internet, and 42% have
broadband connections at home
• 80% of users ages 33 to 44 buy online;
71% of users 18 to 32 do
• 67% of users ages 33 to 44 bank online;
57% of users 18 to 32 do
Source: Pew Internet & American Life Project,
Generations Online 2009

YOUneed to be
where your
consumersare

You gotta have a plan:
• Brand enthusiasm
• Sales
• Customer service

What’s in your
online marketing
toolbox?

Banner ads

Social marketing
Lots of choices:
• Facebook
• Twitter
• LinkedIn
• Online
communities
• Blogs

Facebook:
• More than 200 million
active users
• More than 100 million
users log on daily
• More than two-thirds of
Facebook users are
outside of college
• The fastest-growing
demographic is 35 and
older
Source: Facebook.com 2009

Social media is great for:
• Listening
• Broadcasting
• Engaging: Relationships with prospects and
customers

Email
Marketing
• Inexpensive
• Special offers,
coupons, etc.
• Opt in/opt out
• Don’t abuse the
trust: No spam

SEM/SEO
• Pay to appear high in paid listings – Pay Per
Click ads
• Optimize your site content – keywords, tags,
text-based navigation
• SEO is a long-term strategy

Speaking of search:
• Google, Yahoo, MSN, etc.
• Local search

Are You Missing an Opportunity to Get Noticed?
A great website or product doesn’t
mean people will visit!
Local search helps the right people
find you – and communicate with you.

iowa.com
14

S
kcrg.com
15

Iowa.com/iGuide
Search by Keyword or Browse by Category
16

Basic
17

Basic
Mini web
page
18

Free
Upgrade
19

Free
Upgrade
Mini web
page
20

Free
Entertainment
Features
21

Expanded
22

Expanded
Mini web
page
23

D
24

Recommendations to create an optimized
iGuide Listing
1. Check your business listing to ensure it’s on the iGuide Site
2. Verify the basic business information is correct
3. When you Expand your listing be as descriptive as possible
25

30 Day free trial
Regular price $129 month
$79 monthly investment or $799 annually
26

d
Update your Free or Expanded Listing
27

d
28

Questions
Contact:
Stephanie Heck
Stephanie@iowa.com
Lisa Groff Lisa@iowa.com
29