Online Marketing Made Easy: Edge Lunch & Learn

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Gazette Communications presentation on online marketing, from why it's important to setting a strategize to various tools, including the iGuide business directory.

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Online Marketing Made Easy: Edge Lunch & Learn

  1. 1. Online Marketing Made Easy What’s the deal?
  2. 2. Internet: • 73% of Americans use the Internet, and 42% have broadband connections at home • 80% of users ages 33 to 44 buy online; 71% of users 18 to 32 do • 67% of users ages 33 to 44 bank online; 57% of users 18 to 32 do Source: Pew Internet & American Life Project, Generations Online 2009
  3. 3. YOUneed to be where your consumersare
  4. 4. You gotta have a plan: • Brand enthusiasm • Sales • Customer service
  5. 5. What’s in your online marketing toolbox?
  6. 6. Banner ads
  7. 7. Social marketing Lots of choices: • Facebook • Twitter • LinkedIn • Online communities • Blogs
  8. 8. Facebook: • More than 200 million active users • More than 100 million users log on daily • More than two-thirds of Facebook users are outside of college • The fastest-growing demographic is 35 and older Source: Facebook.com 2009
  9. 9. Social media is great for: • Listening • Broadcasting • Engaging: Relationships with prospects and customers
  10. 10. Email Marketing • Inexpensive • Special offers, coupons, etc. • Opt in/opt out • Don’t abuse the trust: No spam
  11. 11. SEM/SEO • Pay to appear high in paid listings – Pay Per Click ads • Optimize your site content – keywords, tags, text-based navigation • SEO is a long-term strategy
  12. 12. Speaking of search: • Google, Yahoo, MSN, etc. • Local search
  13. 13. Are You Missing an Opportunity to Get Noticed? A great website or product doesn’t mean people will visit! Local search helps the right people find you – and communicate with you.
  14. 14. iowa.com 14
  15. 15. S kcrg.com 15
  16. 16. Iowa.com/iGuide Search by Keyword or Browse by Category 16
  17. 17. Basic 17
  18. 18. Basic Mini web page 18
  19. 19. Free Upgrade 19
  20. 20. Free Upgrade Mini web page 20
  21. 21. Free Entertainment Features 21
  22. 22. Expanded 22
  23. 23. Expanded Mini web page 23
  24. 24. D 24
  25. 25. Recommendations to create an optimized iGuide Listing 1. Check your business listing to ensure it’s on the iGuide Site 2. Verify the basic business information is correct 3. When you Expand your listing be as descriptive as possible 25
  26. 26. 30 Day free trial Regular price $129 month $79 monthly investment or $799 annually 26
  27. 27. d Update your Free or Expanded Listing 27
  28. 28. d 28
  29. 29. Questions Contact: Stephanie Heck Stephanie@iowa.com Lisa Groff Lisa@iowa.com 29

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