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Making Sense of The Big Society
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Making Sense of The Big Society

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An exploration to show how a store metaphor could be used as a schematic tool for making sense of The Big Society plus a checklist for modeling for local participation initiatives.

An exploration to show how a store metaphor could be used as a schematic tool for making sense of The Big Society plus a checklist for modeling for local participation initiatives.

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  • 1. Making Sense of The Big Society Making  sense  of  The  Big  Society|  August  2010  |  ©  Visceral  Business  www.visceralbusiness.com  
  • 2. People will always buy ease and convenience above all else …and wayfinding this way So how can we encourage buy-in to The Big Society? Making  sense  of  The  Big  Society|  August  2010  |  ©  Visceral  Business  www.visceralbusiness.com  
  • 3. The Big Society Store can be thought of as a metaphor and point of focus to encourage people to participate and make sense of what’s on offer. this way Making  sense  of  The  Big  Society|  August  2010  |  ©  Visceral  Business  www.visceralbusiness.com  
  • 4. Your Square Mile this way Making  sense  of  The  Big  Society|  August  2010  |  ©  Visceral  Business  www.visceralbusiness.com  
  • 5. A context for navigating store activity ‘High’ level Consistent point of recognition at fascia level ‘Eye’ level Category management, ranging ‘Buy’ level Details of participation/purchase Making  sense  of  The  Big  Society|  August  2010  |  ©  Visceral  Business  www.visceralbusiness.com  
  • 6. Creating a framework The Big Society Store is a consistent point of ‘High’ level recognition for activity across all geographies, both real and virtual. It creates values and can put quality standards in place. Here Your Square Mile can work as a branch locator Choose your store Making  sense  of  The  Big  Society|  August  2010  |  ©  Visceral  Business  www.visceralbusiness.com  
  • 7. Creating choice and convenience Success of The Big Society relies on creating critical mass through sense-making. Here category management is key. Categories allow a mix of fixed and flexible elements, they can be tailored to the needs of each area: Store Directory Advice and service - Advice on social media tools, surgery for problem solving   Local service apps and initiatives