Being a Visceral Business

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Visceral Businesses operate on 5 core principles. …

Visceral Businesses operate on 5 core principles.

1. They're Networked, incorporating network principles into their behaviour and operating via a
 distributed model, either in terms of how they're structured and/or how they reward people.

2, They're Seamless. Community blurs the lines between the inside and the outside of the organisation 
and collaborative, two-way dialogue's built into all interaction.

3. They're Open. The business model demonstrates transparency and user-centric perspectives.

4. They're Compelling. The brand is congruent, credible and compelling. It has social and commercial
 value, comprised of people, rituals, symbols, values and behaviours that create competitive edge
 beyond the logo and are the platform for a sustainable business.

5. They're Beyond Profit. Their operating framework's neither 'for profit' or 'not for profit', it's 'beyond
 profit', satisfying a triple win for the business, the quality of life of its people and for the planet.

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