Would your résumé pass  the 15-20 second rule?   Annemarie Cross Professional Résumé Writer Personal Branding Strategist  ...
Powerful Résumés: 6 crucial writing  strategies to ‘Secure that Interview!’ Communicate your brand: Prominently    Powerf...
Résumé Success Stories <ul><li>Peter: 70-80 applications with no success.  </li></ul><ul><ul><li>With new résumé he reconn...
<ul><li>Jane Brown </li></ul><ul><li>17 Broadacres Court, Berwick, Vic. 3806, Ph 9878 2569 </li></ul><ul><li>Career Object...
<ul><li>Employment History </li></ul><ul><li>1997-2000  Senior Ski Instructor </li></ul><ul><li>Happy Ski Lodge </li></ul>...
A Résumé is not: <ul><li>A chronological (boring) history of your qualifications, your employment experience, with a few a...
Common Résumé Blunders <ul><li>Too broad; not focused on job target </li></ul><ul><li>Uninspiring content; features (funct...
What is a Résumé?   <ul><li>Your résumé: </li></ul><ul><li>Is a marketing / promotional tool; </li></ul><ul><li>Should aim...
Focus, Focus, Focus <ul><li>To market a product effectively you must: </li></ul><ul><li>Understand the product’s unique qu...
Focus, Focus, Focus – cont’d <ul><li>Compared to résumé writing you must: </li></ul><ul><li>Understand your strengths and ...
<ul><li>Jane Brown </li></ul><ul><li>17 Broadacres Court, Berwick, Vic. 3806, Ph 9878 2569 </li></ul><ul><li>Career Object...
<ul><li>Employment History </li></ul><ul><li>1997-2000  Senior Ski Instructor </li></ul><ul><li>Happy Ski Lodge </li></ul>...
‘ After’ Résumé Jane Brown 17 Broadacres Court, Berwick, Vic. 3806    Ph 9878 2569 MARKETING ADMINISTRATOR / MARKET ANALY...
‘ A fter’ Résumé – cont’d <ul><li>EDUCATION & PROFESSIONAL DEVELOPMENT </li></ul><ul><li>Bachelor of Business; Majors – El...
<ul><li>EDUCATION & PROFESSIONAL DEVELOPMENT </li></ul><ul><li>EATWRIGHT RESTAURANT & BAR, Hampton Park  1997 – Present </...
Résumé  Pyramid TM <ul><li>Developed by Annemarie Cross: </li></ul><ul><li>Career Management & Personal  </li></ul><ul><li...
Résumé  Pyramid  TM <ul><li>6 Crucial Writing Strategies: </li></ul><ul><li>Step 1:  R  esearch </li></ul><ul><li>Step 2: ...
R esearch
R esearch <ul><li>Work Experience </li></ul><ul><li>Special Projects / Assignments </li></ul><ul><li>Education / Qualifica...
E xpand
E xpand <ul><li>Revisit the information compiled during your research and expand it by using the  C.A.R.  scenario… </li><...
<ul><li>Challenge:  To develop a marketing plan for a billion dollar winery. </li></ul>E xpand – con’t Action:  Researched...
S cripting
S cripting <ul><li>Translating information into written word </li></ul><ul><li>Capture and maintain reader’s interest; </l...
<ul><li>Achievement [under heading  ‘ Special Projects & Accolades ’]: </li></ul><ul><li>Scored high distinction  for crea...
U nderpinning
U nderpinning <ul><li>Strengthen your case by incorporating: </li></ul><ul><li>A well written ‘career profile’ (omit   tha...
M aterialise
M aterialise <ul><li>Do: </li></ul><ul><li>Format your information into a  carefully structured, concise and visually shar...
<ul><li>Do – con’t </li></ul><ul><li>List your qualifications and academic achievements at the front of your document if t...
<ul><li>Don’t: </li></ul><ul><li>Include details surrounding date  of birth, age, gender, marital status; </li></ul><ul><l...
E dit
E dit <ul><li>Look at what can slip through an unedited document: </li></ul><ul><li>I have done curses in liberal arts    ...
Remember: <ul><li>Your résumé is your initial handshake: </li></ul><ul><li>Research  your data/company needs; </li></ul><u...
Questions? <ul><li>Here’s to your success!! </li></ul>
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Powerful Resumes

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Follow our award-winning resume development strategies so that you can: Stand out from the crowd! Secure that Interview! Get paid what you're worth! And, love your job!

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  • Considering your resume will receive a timeframe of between 15-20 seconds to seize the reader’s attention – would you your resume make a compelling statement that showcases your academic achievements, special projects, work experience and personal aptitudes to motivate a potential employer to action by calling you in for an interview? So whether you have tried your hand at developing your resume, or are in the initial stages of putting one together, consider incorporating some of the following strategies that I often implement when working with clients to successfully catapult their applications to the top of the pile.
  • Powerful Resumes

    1. 1. Would your résumé pass the 15-20 second rule? Annemarie Cross Professional Résumé Writer Personal Branding Strategist Advanced Employment Concepts www.a-e-c.com.au Ph: 1300 137 576
    2. 2. Powerful Résumés: 6 crucial writing strategies to ‘Secure that Interview!’ Communicate your brand: Prominently  Powerfully  Proactively © 2008 This presentation remains the property of Advanced Employment Concepts and must not be reproduced without prior approval.
    3. 3. Résumé Success Stories <ul><li>Peter: 70-80 applications with no success. </li></ul><ul><ul><li>With new résumé he reconnected with an organisation and was invited to interview with a number of department managers. </li></ul></ul><ul><li>Karl: highly experienced – no responses. </li></ul><ul><ul><li>With new résumé was flown to Dubai and offered a role twice the seniority. </li></ul></ul><ul><li>Belinda: secured interview for dream role and $20,000 more in salary. </li></ul>
    4. 4. <ul><li>Jane Brown </li></ul><ul><li>17 Broadacres Court, Berwick, Vic. 3806, Ph 9878 2569 </li></ul><ul><li>Career Objective </li></ul><ul><li>To pursue a successful career in a position that combines my interest in marketing and the knowledge and skills I have acquired form my university degree. I seek a challenging position working within a team environment, where I can contribute my skills and experience to a client focused, dynamic organisation. </li></ul><ul><li>Education & Training </li></ul><ul><li>2001-Current Bachelor of Business Major Electronic Commerce & Marketing </li></ul><ul><li>Somewhere University, Somewhere </li></ul><ul><li>Relevant Skills & Experience </li></ul><ul><li>Marketing Skills </li></ul><ul><li>~ Confident in personal selling, recognising the need to exceed customer expectations </li></ul><ul><li>~ Capable of creating a marketing plan </li></ul><ul><li>~ Creative in generating new and innovative ideas </li></ul><ul><li>~ Able to organise various projects and events </li></ul><ul><li>Communication Skills </li></ul><ul><li>~ Confident participating within group discussions. Able to converse with professionals from a wide range of socio-economics backgrounds, ethic origins, and ages. Encouraged situations within ski industry, and my role as a research assistant, that continued to development my communication skills </li></ul>‘ Before’ Résumé
    5. 5. <ul><li>Employment History </li></ul><ul><li>1997-2000 Senior Ski Instructor </li></ul><ul><li>Happy Ski Lodge </li></ul><ul><li>- Organised and directed large school groups, delegated ski lessons to fellow instructors. Implemented </li></ul><ul><li>junior race program, and taught skiing to children and adults of all abilities. </li></ul><ul><li>1998-Current Restaurant Floor Manager </li></ul><ul><li>Eatwright Restaurant & Bar </li></ul><ul><li>- Duties including wine and food service, managing human resources, and liaising with suppliers. </li></ul><ul><li>2002-2003 Research Assistant </li></ul><ul><li>Somewhere University </li></ul><ul><li>- Conducted interviews and surveys in local business region. Responsible for collecting data that </li></ul><ul><li>captured the views held by business managers, pertaining to perceived strengths and weaknesses </li></ul><ul><li>of operating a business within region. </li></ul><ul><li>Skills Summary: </li></ul><ul><li>~ Excellent Problem Solving Skills </li></ul><ul><li>~ Work Well Under Pressure </li></ul><ul><li>~ Team Management </li></ul><ul><li>~ Effective Time Management Skills </li></ul><ul><li>~ Demonstrated Flexibility </li></ul>‘ Before’ Résumé-con’t
    6. 6. A Résumé is not: <ul><li>A chronological (boring) history of your qualifications, your employment experience, with a few achievements. </li></ul><ul><li>This type of document does little to showcase your personal brand, your professionalism and more importantly, the value you offer the organisation. </li></ul>
    7. 7. Common Résumé Blunders <ul><li>Too broad; not focused on job target </li></ul><ul><li>Uninspiring content; features (functions) rather than benefits (results) </li></ul><ul><li>One style fits all template </li></ul><ul><li>Irrelevant information that does little to strengthen application </li></ul><ul><li>Incorrect résumé format </li></ul><ul><li>Grammatical errors / typos </li></ul>
    8. 8. What is a Résumé? <ul><li>Your résumé: </li></ul><ul><li>Is a marketing / promotional tool; </li></ul><ul><li>Should aim to capture and maintain the reader’s attention; </li></ul><ul><li>Should promote your skills in relation to the position and organisation’s needs. </li></ul><ul><li>The product is ‘you’ – the potential buyer is the ‘employer’. Sell it – don’t tell it! </li></ul>
    9. 9. Focus, Focus, Focus <ul><li>To market a product effectively you must: </li></ul><ul><li>Understand the product’s unique qualities and benefits; </li></ul><ul><li>Understand the buyer’s needs; </li></ul><ul><li>Portray the product’s unique qualities as benefits to the potential buyer’s needs </li></ul>
    10. 10. Focus, Focus, Focus – cont’d <ul><li>Compared to résumé writing you must: </li></ul><ul><li>Understand your strengths and skills [and how they can benefit the company]; </li></ul><ul><li>Understand the company’s needs; </li></ul><ul><li>Position your résumé from a results-driven perspective so that it states your strengths and skills as a ‘benefit’ for the company. </li></ul><ul><li>Communicate your personal brand! </li></ul>
    11. 11. <ul><li>Jane Brown </li></ul><ul><li>17 Broadacres Court, Berwick, Vic. 3806, Ph 9878 2569 </li></ul><ul><li>Career Objective </li></ul><ul><li>To pursue a successful career in a position that combines my interest in marketing and the knowledge and skills I have acquired form my university degree. I seek a challenging position working within a team environment, where I can contribute my skills and experience to a client focused, dynamic organisation. </li></ul><ul><li>Education & Training </li></ul><ul><li>2001-Current Bachelor of Business Major Electronic Commerce & Marketing </li></ul><ul><li>Somewhere University, Somewhere </li></ul><ul><li>Relevant Skills & Experience </li></ul><ul><li>Marketing Skills </li></ul><ul><li>~ Confident in personal selling, recognising the need to exceed customer expectations </li></ul><ul><li>~ Capable of creating a marketing plan </li></ul><ul><li>~ Creative in generating new and innovative ideas </li></ul><ul><li>~ Able to organise various projects and events </li></ul><ul><li>Communication Skills </li></ul><ul><li>~ Confident participating within group discussions. Able to converse with professionals from a wide range of socio-economics backgrounds, ethic origins, and ages. Encouraged situations within ski industry, and my role as a research assistant, that continued to development my communication skills </li></ul>‘ Before’ Résumé
    12. 12. <ul><li>Employment History </li></ul><ul><li>1997-2000 Senior Ski Instructor </li></ul><ul><li>Happy Ski Lodge </li></ul><ul><li>- Organised and directed large school groups, delegated ski lessons to fellow instructors. Implemented </li></ul><ul><li>junior race program, and taught skiing to children and adults of all abilities. </li></ul><ul><li>1998-Current Restaurant Floor Manager </li></ul><ul><li>Eatwright Restaurant & Bar </li></ul><ul><li>- Duties including wine and food service, managing human resources, and liaising with suppliers. </li></ul><ul><li>2002-2003 Research Assistant </li></ul><ul><li>Somewhere University </li></ul><ul><li>- Conducted interviews and surveys in local business region. Responsible for collecting data that </li></ul><ul><li>captured the views held by business managers, pertaining to perceived strengths and weaknesses </li></ul><ul><li>of operating a business within region. </li></ul><ul><li>Skills Summary: </li></ul><ul><li>~ Excellent Problem Solving Skills </li></ul><ul><li>~ Work Well Under Pressure </li></ul><ul><li>~ Team Management </li></ul><ul><li>~ Effective Time Management Skills </li></ul><ul><li>~ Demonstrated Flexibility </li></ul>‘ Before’ Résumé-con’t
    13. 13. ‘ After’ Résumé Jane Brown 17 Broadacres Court, Berwick, Vic. 3806  Ph 9878 2569 MARKETING ADMINISTRATOR / MARKET ANALYST Start-ups  High-Growth Organisations  Billion-dollar International Enterprises Hospitality / Winery / Sporting & Tourism / Furniture Upholstery & Manufacturing QUALIFICATIONS PROFILE Results oriented, high performance marketing/electronic commerce graduate with exemplary experience and outstanding achievements demonstrated across both academic and employment settings. Distinguished track record in administrative functions and in the research, analysis and formulation of strategic marketing and action plans set to generate significant revenue and profitability across diverse industries and competitively position products within aggressive marketplaces. Demonstrated maturity, versatility and competence with the ability to tackle challenges head on, while juggling several commitments concurrently without compromise to quality. Proficiency within: - Strategic Market / Business Planning - Multimedia & Web Design / Administration - Advertising & Promotional Material - Planning & Conducting Presentations - Market Analysis & Penetration - Research, Analysis & Recommendation - New Product Launch & Positioning - Team Leadership & Building Competencies’ - Key Alliances & Partnership Building - Astute Interpersonal & Communication Skills - Critical Thinking & Problem Solving - Management & Organisational Excellence Technical Inventory: MS Office Suite  Dreamweaver  Maximiser  Fireworks  SPSS  FrontPage  C++  C  Windows NT / XP  Internet Research
    14. 14. ‘ A fter’ Résumé – cont’d <ul><li>EDUCATION & PROFESSIONAL DEVELOPMENT </li></ul><ul><li>Bachelor of Business; Majors – Electronic Commerce & Marketing (2002) </li></ul><ul><li>Somewhere University, Somewhere </li></ul><ul><li>Certificate IV Multimedia (1996)  Somewhere TAFE </li></ul><ul><li>Skilled at researching and information gathering, utilising SPSS to transition data into valuable information, providing foundations for forecasting and future planning. </li></ul><ul><li>ACADEMIC PROJECTS & ACCOLADES </li></ul><ul><li>Achieved high distinction for the development of an innovative marketing plan for Borthwicks Winery, a world-leading billion-dollar enterprise that represents approximately half of Australia’s wine exporting revenue. Information filtered from expansive secondary data with results supporting creation of a ground-breaking product line. </li></ul><ul><li>Formulated marketing plan for furniture micro-business overcoming challenges involving difficulties in identifying potential/target markets, minimal industry information/resources and subsequent time-consuming research and analysis processes required. Located suitable sources; performed research; and gained pertinent data through market reports, industry magazines, trade shows and interviewing businesses in local region. </li></ul><ul><li>Led electronic commerce project involving comprehensive research and analysis for Naree Wines, exporter and major player in the competitive Australian wine industry. Research findings underpinned further development of a secondary sales point, marketing tools, and company website. Used project management software to drive success across all stages of the project cycle, with Dreamweaver/Fireworks used to create the website. </li></ul><ul><li>Recognised among the top 15% of the class within first year of University, awarded the coveted Golden Key Honour Society Award. </li></ul><ul><li>Overcame numerous obstacles through sound ability to analyse business models, identify potential problems and provide technologically-based solutions. Utilise investigate approach to problem solving. </li></ul>
    15. 15. <ul><li>EDUCATION & PROFESSIONAL DEVELOPMENT </li></ul><ul><li>EATWRIGHT RESTAURANT & BAR, Hampton Park 1997 – Present </li></ul><ul><li>Leading Italian restaurant catering to a loyal local customer base with a reputation for high-quality cuisine and service influencing rapid growth within the tourism market. </li></ul><ul><li>Restaurant Floor Manager </li></ul><ul><li>Diverse management and leadership role responsible for optimising efficiency and profitability of the restaurant by overseeing wine and food service, staffing, inventory and management of customer and supplier relationships. Fully accountable for accurate client billing and receipting, balancing monies at shift end, and developing weekly table plans to accommodate approximately 100 guests. </li></ul><ul><li>Selected Achievements: </li></ul><ul><li>Reduced ‘shrinkage’ below budget by developing and introducing a stock/supplier tracking system using MS Excel </li></ul><ul><li>Surpassed sales targets by 35% by providing excellent customer service; conducted and participated in information staff meetings allowing open forum for staff to view their opinions, with ongoing encouragement for staff to contribute their unique expertise toward the common goal. </li></ul><ul><li>Consistently attained above-average results across all areas of the restaurant demonstrating sound leadership and management ability, while providing a supportive workplace for staff. </li></ul><ul><li>Streamlined computerised accounting system through facilitating seamless integration of new payment and receipt system with ongoing responsibility for maintaining correct pricing and stock coding. </li></ul><ul><li>Boosted annual sales by 45% through providing professional customer service and effectively handling customer complaints using diplomacy and tact to secure win-win outcomes. </li></ul>‘ After’ Résumé – cont’d
    16. 16. Résumé Pyramid TM <ul><li>Developed by Annemarie Cross: </li></ul><ul><li>Career Management & Personal </li></ul><ul><li>Branding Strategist </li></ul><ul><li>Holds three internationally recognised Résumé Writing Qualifications </li></ul><ul><li>Won multiple awards; Best Creative Résumé; Best IT; Best Career Change; Best Senior Executive; Best Military-to-Civilian Résumé </li></ul>
    17. 17. Résumé Pyramid TM <ul><li>6 Crucial Writing Strategies: </li></ul><ul><li>Step 1: R esearch </li></ul><ul><li>Step 2: E xpand </li></ul><ul><li>Step 3: S cript </li></ul><ul><li>Step 4: U nderpin </li></ul><ul><li>Step 5: M aterialise </li></ul><ul><li>Step 6: E dit, edit and edit again </li></ul>
    18. 18. R esearch
    19. 19. R esearch <ul><li>Work Experience </li></ul><ul><li>Special Projects / Assignments </li></ul><ul><li>Education / Qualifications </li></ul><ul><li>Extra Curricular Activities </li></ul><ul><li>Awards / Special Recognition </li></ul><ul><li>Memberships & Associations </li></ul><ul><li>IT / Technical Skills </li></ul><ul><li>Any other relevant information (i.e. company information/job details) </li></ul>
    20. 20. E xpand
    21. 21. E xpand <ul><li>Revisit the information compiled during your research and expand it by using the C.A.R. scenario… </li></ul><ul><li>C hallenge (Situation) </li></ul><ul><li>A ction </li></ul><ul><li>R esult </li></ul>
    22. 22. <ul><li>Challenge: To develop a marketing plan for a billion dollar winery. </li></ul>E xpand – con’t Action: Researched/filtered through large amount of secondary information. Example: (Project ) Result: Developed a new product line. Led to new lucrative product being developed. High Distinction.
    23. 23. S cripting
    24. 24. S cripting <ul><li>Translating information into written word </li></ul><ul><li>Capture and maintain reader’s interest; </li></ul><ul><li>Identify key information relevant to your career goal; </li></ul><ul><li>Incorporate industry-related key words; </li></ul><ul><li>Include attention grabbing words; </li></ul><ul><li>devised; executed; developed; </li></ul><ul><li>specified; motivated; oversaw… </li></ul>
    25. 25. <ul><li>Achievement [under heading ‘ Special Projects & Accolades ’]: </li></ul><ul><li>Scored high distinction for creating an innovative marketing plan for world-leading billion-dollar wine grower Borthwicks Winery. </li></ul><ul><li>Information filtered from expansive secondary data with results supporting the creation of a new and profitable product line. </li></ul>S cripting – con’t
    26. 26. U nderpinning
    27. 27. U nderpinning <ul><li>Strengthen your case by incorporating: </li></ul><ul><li>A well written ‘career profile’ (omit that boring career objective); </li></ul><ul><li>A two/three column section to introduce ‘broad skills’; </li></ul><ul><li>‘ Academic Projects & Accolades’; </li></ul><ul><li>Value-added ‘achievements’ bulleted beneath your job scope paragraph… </li></ul>
    28. 28. M aterialise
    29. 29. M aterialise <ul><li>Do: </li></ul><ul><li>Format your information into a carefully structured, concise and visually sharp document – no boring templates!! </li></ul><ul><li>Keep formatting consistent. If you bold and capitalise a heading, do so for all your headings. </li></ul><ul><li>Place relevant information (to the position) at the front of your document. </li></ul>
    30. 30. <ul><li>Do – con’t </li></ul><ul><li>List your qualifications and academic achievements at the front of your document if this is most relevant; </li></ul><ul><li>Remember to include all of your contact details on your resume, also at the front of the document. </li></ul><ul><li>Develop a strong opening statement (profile) that will capture the reader’s attention. </li></ul>M aterialise
    31. 31. <ul><li>Don’t: </li></ul><ul><li>Include details surrounding date of birth, age, gender, marital status; </li></ul><ul><li>Bury relevant information on page 2 and subsequent pages; </li></ul><ul><li>Include irrelevant details that have no bearing on the role; </li></ul><ul><li>List boring unqualified skills & personal aptitude statements. </li></ul>M aterialise
    32. 32. E dit
    33. 33. E dit <ul><li>Look at what can slip through an unedited document: </li></ul><ul><li>I have done curses in liberal arts and curses in computer science; </li></ul><ul><li>Compiled monthly, bi-monthly and anal financial reports; </li></ul><ul><li>Co-chaired pubic discussion meetings; </li></ul><ul><li>Proficient writen communications skills. </li></ul>
    34. 34. Remember: <ul><li>Your résumé is your initial handshake: </li></ul><ul><li>Research your data/company needs; </li></ul><ul><li>Expand the key contributions and unique value you offer; </li></ul><ul><li>Script your data into powerfully written statements; </li></ul><ul><li>Underpin your expertise </li></ul><ul><li>Materialise; putting it altogether </li></ul><ul><li>Edit to ensure error free </li></ul>
    35. 35. Questions? <ul><li>Here’s to your success!! </li></ul>
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