1. Annelize Venter
42A Alan Street, Eldoraigne, Centurion
Mobile: 083 381 0022
Email: annelize78@gmail.com
Date: July 2014
______________________________________________________________________________
Profile
I am a highly motivated individual who enjoys new challenges. Due to the nature of working in marketing I
have learnt to be flexible not only in time commitments but also the way I approach my work. I have gained
many skills including communicating effectively, presenting to children and adults, becoming efficient on all
Microsoft applications and I have learnt to manage my time to make sure I get the best out of myself and my
work. I am a quick learner and am always looking for ways of developing new skills to improve my
professional abilities. As Marketing and Communication specialist, and my previous involvement in retail
functioning as regional retail store manager, I have managed a variety of trade disciplines including fashion
design, buying, merchandising, administration, marketing, and customer service together with people
management. My responsibilities included marketing of specific products, product lines and/or a particular
brand. I know and understand that increased profitability results from a combination of increased sales and
price, and/or reduced cost of goods sold, and/or reduced or more efficient marketing investment. All of these
enhancements improve the profitability of the task at hand. I have carried direct line-management
accountability for the profitability of retail stores in the region that I have controlled. My role, in my current
work environment, requires excellent planning, communication and time management with a positive
approach to all tasks undertaken.
I have a comprehensive understanding of market characteristics, industry structures, competitors, and their
business models, fundamental for deploying the value chain management process. Indeed, if the objective
is to develop and sustain competitive advantage, differentiation with focus on the market is called for.
My experience with market segmentation strategies involved dividing the market into groups, where
individuals have similar needs and wants for services and products. It could also be a segmentation of
people on the basis of behavior, culture, and economic status. My approach has been to define and sub-
divide a large homogenous market into clearly identifiable segments that have similar needs, wants, or
demand characteristics.
Brand Management and Reputation Management have been fundamentally important to me. An
overwhelming amount of consumers actively search online each and every day to weigh the pros and cons
of a brand versus its competitors. With globalization and competition increases dramatically across all
sectors of the global economy, consumers want to make the right choice. They know there are alternatives
to each product. They know the reputation of the brand impacts their buying decision.
In my judgement an effective value proposition clearly articulates the primary benefit or benefits that the
business delivers to its customers; and these benefits are both differentiated from what competitors offer
and genuine value to customers. Too often, however, the latter criterion is not met because value
propositions are articulated in company - rather than customer-centric language. To avoid falling into this
trap, one question should be considered regularly namely; ‘what is the benefit of the benefit?’
Summary of experience
♦ Industry, competitive, and comparative assessments;
♦ Strategic market and customer segmentations;
♦ Brand portfolio strategies and evaluations; and
♦ designing customer value propositions
♦ collaborate with client throughout the engagement to actively manage expectations and effectively
communicate with key stakeholders;
♦ review and distil client objectives, brand portfolio strategy, existing business strategies, and
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2. business performance;
♦ assess and synthesize voice of the customer insights on customer's core experience needs and
the company's performance in meeting those needs;
♦ review and/or define customer segments based on their unique needs and expectations;
♦ understand and synthesize competitors and/or peers' multi-channel customer experience and how
customer needs are addressed;
♦ identify consumer behavioral, market, and technology enabling trends with the potential to impact
the customer experience;
♦ define distinctive customer experience value proposition for target segments and associated
market strategies;
♦ articulate the current experience, recommend enhancements required to deliver the desired
customer experience, and define relevant customer experience scorecard measures;
♦ refine customer experience improvement initiatives based on a business case and define the
overall implementation roadmap;
♦ coordinate activities of shrinkage in subordinate managerial personnel involved in operating retail
chain stores in assigned area (currently all Nicci retail outlets in the Pretoria area);
♦ interview and select individuals to fill managerial vacancies;
♦ maintain employment records for each staff member;
♦ employ, train and manage staff complement with focus to achieve significant improvements in their
productivity;
♦ direct company policies, procedures and standards, such as safekeeping of company funds,
property, personnel, grievance practices and adherence to policies governing acceptance and
processing of customer credit card charges;
♦ inspect premises of assigned area stores to ensure that adequate security exists and that physical
facilities comply with safety and environmental codes and ordinances;
♦ review operational records and reports of store managers to project sales and to determine store
profitability;
♦ supervise employees scheduled work hours, resolve conflicts, and determine salaries;
♦ conduct staff meetings with sales personnel to introduce new merchandise;
♦ organise forums such as product and celebration forums;
♦ coordinate promotional activities of retail chain stores in assigned area;
♦ negotiate with vendors to enter into contracts for merchandise and determined allocations to each
store manager;
♦ authorize payment of invoices and the return of shipment;
♦ sell merchandise to become familiar with customer attitudes, preferences and purchasing
problems;
♦ manage customer’s delivery and articles to be cleaned, laundered and pressed;
♦ keep records of deliveries and received articles from customers;
♦ record cash receipts and articles received and delivered;
Career History
January 2012 - Present EOH Human Capital Solutions, Marketing and Communication
specialist
I am currently responsible for the company’s integrated communication and marketing.
Key Performance areas:
♦ Social Media Content manager and strategist
♦ Advertising
♦ Marketing
♦ Administration
♦ Customer Relationships
♦ Branding
♦ Public relations
♦ Tenders and Proposals
August 2010 – December 2011 Krem Real Estate, Property trading services representative
I have decided to be involved as a real estate agent in order to allow more time to complete my degree in
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3. Communication Sciences. The property market continues to be hindered by current economic conditions
with recovery predicted by mid-2014.
March 2010 – July 2010 Regional Manager, Nicci Boutique, Pretoria
Progress at Nicci Boutique
• Stocklosses greatly reduced
• Fulfilling a regional role (stock control, sales budgets and mark-up) in the Pretoria region (2
stores).
April 2009 – February 2010 Business Partner and Operations manager, Hilton Weiner Menlyn and
Woodlands Platinum Group
The Hilton Weiner Woodlands profit drivers improved drastically and stocklosses were reduced to a perfect
zero variance. Due to this excellent performance I was promoted to our flagship store in the Pretoria region
namely the Menlyn branch.
Progress at Hilton Weiner
• Stocklosses greatly reduced
• Sales improved positioning Hilton Weiner Menlyn as the top performing store in South Africa.
May 2007 - April 2009 Couturier, Freelance Designer and Range Developer
I started a family and left Jenni Button at the end of April 2007. A few months after my baby arrived I
became involved in my own couture company focusing on bridal and evening wear. I have successfully
designed bridal gowns during this period. Some of my key responsibilities included:
♦ garment designing;
♦ patternmaking;
♦ fabric sourcing;
♦ manufacturing; and
♦ admin, sales and marketing.
During this time I consulted for Jenni Button part time as a roving stylist for a few months. As a roving stylist
my key responsibilities were sales and marketing of their exclusive ranges to their elite and corporate
customers. I’ve met with their customers in the privacy of their homes or at their workplace and showcased
new designs and garment concepts. I also designed a new womens clothing range for an independant
designer label and furthermore supported the designer in all areas of retail planning, range development,
fabric sourcing and marketing.
Nov 2005 - Apr 2007 Store Manager, Jenni Button Menlyn and Woodlands Branch The
Platinum Group
Jenni Button’s Menlyn branch is the top performing store in South Africa and I am proud to accept most of
the credit for its performance based on the foundation that was established since I joined Jenni Button in
November 2005. During my employment in store merchandise control and sales improved substantially and
stock losses were reduced to a perfect zero variance. To date no manager has been able to achieve same.
During my employment period I helped out other Jenni Button stores with stock taking and administration
improvements.
Feb 2001 - October 2005 Designer and Manager, Alice Bridal
I joined Alice Bridal in February 2001 and was largely instrumental in the success of the boutique. I was
responsible for the day to day management of the bridal boutique, creative couture design, sales and
marketing.
Some key responsibilities:
♦ Creative control of design.
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4. ♦ Consult with potential customers in terms of their needs with regards to outfits for various
functions, design and sketch accordingly.
♦ Manage the production room, dress making, alterations and accessories.
♦ Wedding couture buying experience, tracking trends and styles.
During my stay with Alice Bridal I became passionate about sales and marketing of Bridal gowns. After I’ve
accepted the management position with Jenni Button the owner of Alice Bridal closed the business.
Achievements:
♦ 2004: Finalist for Bridex / Fair Lady young designer fashion award Bridal Haute Couture.
♦ 2001: Finalist for Bridex / Fair Lady young designer fashion award Bridal Haute Couture.
♦ 1998: Best student award Theory of clothing
♦ 1985-1996: 12 years without absence from school
Qualifications and Education
BA Communication Sciences, Unisa 2012
Subjects passed:
♦ Communication Research
♦ Translation and editing techniques
♦ Political communication
♦ Advertising
♦ Persuasive texts
♦ Media studies 2 and 3
♦ International communication
♦ Marketing communication
♦ New media and technology
♦ Linguistics
♦ English language studies
♦ Theories of the sign in literature and culture
♦ Theory of literature 801U
♦ Theory of literature 802U
♦ Writing skills for the communication industry TEX8216
♦ Visual literacy
♦ Art today
♦ Interpersonal communication
♦ Organizational communication
♦ Public relations & advertising
♦ Inter-cultural development & health communication
♦ Communication law
♦ English 101
♦ English 102
♦ Linguistics
♦ Research in the Social Sciences
o Computer studies
o Introduction to communication
o Public speaking
1998 – 2000: Completed the National Diploma Fashion Design and Technology at Tshwane
University of Technology.
Subjects passed:
♦ Pattern technology 1,2,3
♦ Garment technology 1,2,3
♦ Textiles 1
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5. ♦ Clothing factory management 1,2,3
♦ Theory of clothing 1,2,3
♦ Creative design 1,2,3
♦ Drawing and illustration 1,2,3
♦ Communication and human resources 1
♦ Computer studies
♦ Finance and administration
♦ Marketing 1
Computer Literacy
♦ Microsoft MS office, Word, Excel, Outlook, Power Point etcetera’s.
Courses completed
♦ Right first time Bid and Proposal Management – nfold
♦ Right First time Sales – Dale Carnegie training
Matriculated 1996 from Centurion High School
Subjects passed:
♦ Afrikaans HG (distinction)
♦ English HG (distinction)
♦ German HG (distinction)
♦ Biology
♦ Mathematics
♦ Art
PersonalDetails:
Date of Birth 03/21/78 Dependants Two
Marital status Married Drivers license Up to date and clean
Hobbies & Interests:
♦ Reading fashion magazines, writing poetry and going to the cinema. Art, ballet, drawing, painting,
gym and free-style dancing
♦ I enjoy spending time with my family, the outdoors, gardening and travelling.
References:
♦ Val Thomas: 2nd Owner, Alice Bridal Couture 082 574 3367
♦ Leigh Rohroff: 1st Owner, Alice Bridal Couture 083 228 3928
♦ Culene Murray: Store Manager Jenni Button Menlyn 082 774 7976
♦ Sune Botha: Merchandiser Jenni Button 078 299 9530
♦ Rozanne Georghiou: 082 597 7140
♦ Christopher Venter Business Partner Hilton Weiner: 072 192 6609
♦ Paul Rossouw Principal Krem Real Estate: 082 828 4720
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6. ♦ Clothing factory management 1,2,3
♦ Theory of clothing 1,2,3
♦ Creative design 1,2,3
♦ Drawing and illustration 1,2,3
♦ Communication and human resources 1
♦ Computer studies
♦ Finance and administration
♦ Marketing 1
Computer Literacy
♦ Microsoft MS office, Word, Excel, Outlook, Power Point etcetera’s.
Courses completed
♦ Right first time Bid and Proposal Management – nfold
♦ Right First time Sales – Dale Carnegie training
Matriculated 1996 from Centurion High School
Subjects passed:
♦ Afrikaans HG (distinction)
♦ English HG (distinction)
♦ German HG (distinction)
♦ Biology
♦ Mathematics
♦ Art
PersonalDetails:
Date of Birth 03/21/78 Dependants Two
Marital status Married Drivers license Up to date and clean
Hobbies & Interests:
♦ Reading fashion magazines, writing poetry and going to the cinema. Art, ballet, drawing, painting,
gym and free-style dancing
♦ I enjoy spending time with my family, the outdoors, gardening and travelling.
References:
♦ Val Thomas: 2nd Owner, Alice Bridal Couture 082 574 3367
♦ Leigh Rohroff: 1st Owner, Alice Bridal Couture 083 228 3928
♦ Culene Murray: Store Manager Jenni Button Menlyn 082 774 7976
♦ Sune Botha: Merchandiser Jenni Button 078 299 9530
♦ Rozanne Georghiou: 082 597 7140
♦ Christopher Venter Business Partner Hilton Weiner: 072 192 6609
♦ Paul Rossouw Principal Krem Real Estate: 082 828 4720
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