ONLINE COLLABORATION ~  STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS <ul><li>Anne Welsh </li></ul><ul><li>XX Elisad Meeti...
ELISAD 2007 ~ BEYOND GOOGLE
ELISAD 2008 ~ WORKING TOGETHER Photo credit: Pesky Library, http://flickr.com/photos/peskylibrary/2166053845/
WHO DO WE COLLABORATE WITH? <ul><li>Other departments in our organisation </li></ul><ul><li>Parent / child organisations <...
... AND INCREASINGLY ... “ The new Web challenges the assumption  that information must move from  credentialed producers ...
PICTURE ONLINE COLLABORATION ... Picture credit: Dion Hinchcliffe, http://blogs.zdnet.com/Hinchcliffe/?p=147
... OR <ul><li>Prosumption = reduced control </li></ul>Doug Savage, http://www.savagechickens.com/blog/2007/10/chaos-in-he...
ONLINE COLLABORATION TOOLS <ul><li>Email (including lists and groups) </li></ul><ul><li>Chat / Instant Messenger </li></ul...
FAMILIAR TOOLS HAVE STRENGTHS AND WEAKNESSES TOO ... <ul><li>Email </li></ul><ul><li>Email Groups (like Elisad Yahoo Group...
WHAT’S NEW ABOUT 2.0? <ul><li>This is perhaps a little strong, </li></ul><ul><li>but ... </li></ul>Picture credit: Ben She...
EASY TO DO IT YOURSELF Image credit: Horn Book: http://www.hbook.com/resources/librarians/default.asp
PROMOTIONAL OPPORTUNITIES
DEMOCRATIZATION OF KNOWLEDGE
SOCIAL INFORMATION? Dion Hinchcliffe, http://web2.socialcomputingmagazine.com/social_media_goes_mainstream.htm
OPPORTUNITIES FROM COLLABORATING VS. RISKS OF NOT COLLABORATING <ul><li>A V[oluntary] C[ommunity] O[rganisation] becomes m...
OPPORTUNITIES FROM COLLABORATING  <ul><li>“ Visitors may feel more inclined to trust an organisation that they see is itse...
RISKS OF NOT COLLABORATING <ul><li>“ However, organisations that don’t integrate social elements into their websites may r...
MEMBERSHIP MODELS David Wilcox,  http://socialmedia.wikispaces.com/Network+structures
TAKING PRECAUTIONS Photo credit: Libraryman http://www.flickr.com/photos/libraryman/698994792/
FLAMING, TROLLING ... http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html
... EVEN HATING? <ul><li>“ Libraries need to define hate speech in the content guidelines that are part of their Library 2...
ALL THINGS IN MODERATION? <ul><li>“   Humans are not always consistent … Human moderation is also slow, a problem that aff...
OPENNESS ALL THE WAY? <ul><li>“ If you really want to build comments, you have to be open and make commenting easy. Limiti...
MODERATION IN PRACTICE
THE GREATEST THREAT OF ALL ... Picture credit: Victor Castilla, http://web2097.blogspot.com/2007/11/why-is-important-to-le...
... OR THE WAY OF THE DODO? Picture credit: kevinzim, http://www.flickr.com/photos/86624586@N00/112835575/
<ul><li>[email_address] </li></ul>ONLINE COLLABORATION ~  STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS
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Online Collaboration

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Presentation to the Elisad Conference 2008

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Online Collaboration

  1. 1. ONLINE COLLABORATION ~ STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS <ul><li>Anne Welsh </li></ul><ul><li>XX Elisad Meeting ~ Torino ~ 2008 </li></ul>
  2. 2. ELISAD 2007 ~ BEYOND GOOGLE
  3. 3. ELISAD 2008 ~ WORKING TOGETHER Photo credit: Pesky Library, http://flickr.com/photos/peskylibrary/2166053845/
  4. 4. WHO DO WE COLLABORATE WITH? <ul><li>Other departments in our organisation </li></ul><ul><li>Parent / child organisations </li></ul><ul><li>Funders / commissioning bodies </li></ul><ul><li>Partner organisations </li></ul><ul><li>Members of our professional networks </li></ul>Photo credit: yuan2003, http://www.flickr.com/photos/yuan2003/1796355617/
  5. 5. ... AND INCREASINGLY ... “ The new Web challenges the assumption that information must move from credentialed producers to passive consumers ... The democratization of the media publishing tools ... is rapidly transforming our notions of how expertise, relevance, and professionalism develop in the media Don Tapscott and Anthony D. Williams. Wikinomics: how mass collaboration changes everything. Rev. & updated ed. Atlantic, 2008. p. 146.
  6. 6. PICTURE ONLINE COLLABORATION ... Picture credit: Dion Hinchcliffe, http://blogs.zdnet.com/Hinchcliffe/?p=147
  7. 7. ... OR <ul><li>Prosumption = reduced control </li></ul>Doug Savage, http://www.savagechickens.com/blog/2007/10/chaos-in-hell.html
  8. 8. ONLINE COLLABORATION TOOLS <ul><li>Email (including lists and groups) </li></ul><ul><li>Chat / Instant Messenger </li></ul><ul><ul><li>e.g. http://www.ceruleanstudios.com/ </li></ul></ul><ul><li>VOIP (Voice Over Internet Protocol </li></ul><ul><ul><li>e.g. http://www.skype.com </li></ul></ul><ul><li>Co-authoring / co-editing documents </li></ul><ul><ul><li>e.g. http://www.google.com/google-d-s/tour1.html </li></ul></ul><ul><li>Wikis </li></ul><ul><li>Blogs & “microblogs” </li></ul><ul><li>Social networks </li></ul>
  9. 9. FAMILIAR TOOLS HAVE STRENGTHS AND WEAKNESSES TOO ... <ul><li>Email </li></ul><ul><li>Email Groups (like Elisad Yahoo Group) </li></ul>http://www.ncvo-vol.org.uk/collaborativeworking/index.asp?id=8602
  10. 10. WHAT’S NEW ABOUT 2.0? <ul><li>This is perhaps a little strong, </li></ul><ul><li>but ... </li></ul>Picture credit: Ben Sheldon, http://www.flickr.com/photos/bensheldon/212159782/
  11. 11. EASY TO DO IT YOURSELF Image credit: Horn Book: http://www.hbook.com/resources/librarians/default.asp
  12. 12. PROMOTIONAL OPPORTUNITIES
  13. 13. DEMOCRATIZATION OF KNOWLEDGE
  14. 14. SOCIAL INFORMATION? Dion Hinchcliffe, http://web2.socialcomputingmagazine.com/social_media_goes_mainstream.htm
  15. 15. OPPORTUNITIES FROM COLLABORATING VS. RISKS OF NOT COLLABORATING <ul><li>A V[oluntary] C[ommunity] O[rganisation] becomes more innovative through the involvement of its network of users, volunteers and other supporters, and attracts increased funding </li></ul><ul><li>Vs. </li></ul><ul><li>A VCO’s staff and volunteers are frustrated by not being able to work in a collaborative way and leave the organisation </li></ul><ul><li>~ ICT Foresight. How online communities can make the net work for the VCS </li></ul><ul><li>http://www.ncvo-vol.org.uk/uploadedFiles/NCVO/Publications/Publications_Catalogue/Sector_Research/ICT%20Foresight%20-%20social%20networks.pdf </li></ul>
  16. 16. OPPORTUNITIES FROM COLLABORATING <ul><li>“ Visitors may feel more inclined to trust an organisation that they see is itself part of a network and is pulling in (aggregating) information from other useful and interesting sources. Likewise, individuals will want to link from their online spaces to the organisations that they support and will want to pull content from the websites they are interested in, into their own sites. </li></ul><ul><li>~ ICT Foresight. How online communities can make the net work for the VCS </li></ul><ul><li>http://www.ncvo-vol.org.uk/uploadedFiles/NCVO/Publications/Publications_Catalogue/Sector_Research/ICT%20Foresight%20-%20social%20networks.pdf </li></ul>
  17. 17. RISKS OF NOT COLLABORATING <ul><li>“ However, organisations that don’t integrate social elements into their websites may risk not being found online by interested people, or turning off those who find that they can’t engage with an organisation in the way they increasingly come to expect. </li></ul><ul><li>~ ICT Foresight. How online communities can make the net work for the VCS </li></ul><ul><li>http://www.ncvo-vol.org.uk/uploadedFiles/NCVO/Publications/Publications_Catalogue/Sector_Research/ICT%20Foresight%20-%20social%20networks.pdf </li></ul>
  18. 18. MEMBERSHIP MODELS David Wilcox, http://socialmedia.wikispaces.com/Network+structures
  19. 19. TAKING PRECAUTIONS Photo credit: Libraryman http://www.flickr.com/photos/libraryman/698994792/
  20. 20. FLAMING, TROLLING ... http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html
  21. 21. ... EVEN HATING? <ul><li>“ Libraries need to define hate speech in the content guidelines that are part of their Library 2.0 applications and use these definitions to identify user-generated hate speech. </li></ul><ul><li>“ Context and user intent play a large role in identifying hate speech, and automated systems, like word matching, may not effectively carry out the task. </li></ul><ul><li>~ Margaret Brown-Sica and Jeffrey Beall. Library 2.0 and the problem of hate speech. Electronic Journal of Academic and Special Libraries , 9(2). </li></ul>
  22. 22. ALL THINGS IN MODERATION? <ul><li>“ Humans are not always consistent … Human moderation is also slow, a problem that affects the immedicay of the Library 2.0 participation experience. It may also cause many who did not see their comments added immediately to not want to post a comment again. </li></ul><ul><li>~ Margaret Brown-Sica and Jeffrey Beall. Library 2.0 and the problem of hate speech. Electronic Journal of Academic and Special Libraries , 9(2). </li></ul>
  23. 23. OPENNESS ALL THE WAY? <ul><li>“ If you really want to build comments, you have to be open and make commenting easy. Limiting your blog content or commenting features to members also limits what you can achieve with your blog. A members-only strategy may be appropriate in some cases, but not if your goal is to engage a vocal audience. </li></ul><ul><li>~ Lindy Dreyer and Maddie Grant. Why doesn’t anyone comment on your blog? Associations Now , Sept. 2008. </li></ul><ul><li>http://www.asaecenter.org/PublicationsResources/ANowDetail.cfm?ItemNumber=36272 </li></ul>
  24. 24. MODERATION IN PRACTICE
  25. 25. THE GREATEST THREAT OF ALL ... Picture credit: Victor Castilla, http://web2097.blogspot.com/2007/11/why-is-important-to-learn-about-web-20.html Change for the sake of change ...
  26. 26. ... OR THE WAY OF THE DODO? Picture credit: kevinzim, http://www.flickr.com/photos/86624586@N00/112835575/
  27. 27. <ul><li>[email_address] </li></ul>ONLINE COLLABORATION ~ STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS
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