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Register on a platform Design a pitch and upload a video Work out rewards Access any support offered If you reach the target – you receive the money You then complete the project and give rewards If you do not reach target the money is returned to donors (all or nothing model) Campaigns lasts 30-90 days Use your social networks, professional, interest and geographical networks Use the update and forum
Write an action plan draw up a weekly schedule; think about your different target donors and build your (face-to-face as well as online) networks in advance.
Pitfall: setting unrealistic funding goals
Too low and the project may not be viable - too high and it may not get funded.
exclusive versions immortalised in the product personal interaction influence and involvement Souvenirs - mugs, stickers badges
Be yourself - Show people what special skills you have that make you uniquely qualified to own this project. Be genuine - Leave out the sales and marketing jargon. Just tell people why you love this project and what makes it a great opportunity for them to support. Be thankful - Tell people how much/why you appreciate their support.