Impression Marketing Case Study Snapshots 2013

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This is a easy read slide show of case study snapshots that show results for a security company, physician surgical practice (healthcare practice), retirement property, a heating and cooling company, plumbing company, recycling company, non profit and education client

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Impression Marketing Case Study Snapshots 2013

  1. 1. Impression Marketing Case Studies – A Snapshot Impression-Marketing.com
  2. 2. Who are we? • • • • • Howard Deskin: Co-Owner, CEO/Internet Marketing Manager Anne Moss Rogers: Co-Owner, Partner/Creative Director Marketing company specializing in digital marketing Team of 9 people We work directly with clients and as consultants for large companies, healthcare facilities and ad agencies • Specialties include: Healthcare, Home Services, Professional Services, Non-Profit, Senior Living, Manufacturing We Take a Disciplined Approach to Creativity Impression-Marketing.com
  3. 3. Local Surgical Practice Goal: Attract new patients and appointments for a specific medical procedure Overview of Website Traffic 40% 35% 30% 25% 20% 15% 10% 5% 130 0% new patients for a targeted procedure Jan 2012 - Oct 2013 2012 2013 Unique Visits Impression-Marketing.com
  4. 4. Local Surgical Practice Detail Goal: Attract new patients and appointments for a specific medical procedure 436% $390K 575% ROI for targeted surgical procedure Estimated new revenue generated from $65K marketing spend Increase in website visitors from Google ads Impression-Marketing.com
  5. 5. Local Surgical Practice Detail Goal: Attract new patients and appointments for a specific medical procedure 300 internet leads over 2 years 300 130 new patients for a targeted procedure Jan 2012 - Oct 2013 300 new patients Jan 2012Oct 2013 Impression-Marketing.com
  6. 6. Local Security Company Goal: Obtain new installation and annual monitoring customers 19% 25% Increase in potential leads in 2013 vs. 2011 Increase in unique website visitors since site launch Website contact form leads Jan 2011 – Sept 2012 (up from 0) 644 Impression-Marketing.com
  7. 7. Retirement Community Goal: Fill vacant apartments with new tenants 19% Impression-Marketing.com Estimated increase in unique website visitors
  8. 8. Retirement Community Detail Goal: Fill vacant apartments with new tenants 1,682 342 201% Generated phone leads Apr 2012 – Sept 2013 Website contact form leads Apr 2012 – Sept 2013 Estimated increase in web contact form leads in 2013 vs. 2012 Impression-Marketing.com
  9. 9. Non Profit Client – St Joseph’s Villa Goal: Increase donations, volunteers, student applications, improve visitor experience New mobile responsive site launched June 2013 52 Website contact form leads July – Nov 2013 Phone calls not yet being tracked. Typically it is a 10-1 ratio of phone calls to form fills. Impression-Marketing.com
  10. 10. Non Profit – Better Housing Coalition Goal: Increase donations, volunteers, student applications, improve visitor experience 44,252 Unique website visitors Jan 2012 – Nov 2013 22% Increase in unique website visitors in 2013 Impression-Marketing.com
  11. 11. Non Profit – Habitat for Humanity RVA Goal: Increase donations, volunteers, student applications, improve visitor experience 77,539 Unique website visitors Jan 2012 – Nov 2013 26% $$ Increase in unique website visitors in 2013 Increase in donations and volunteers Impression-Marketing.com
  12. 12. Education - Brook Road Academy Goal: Increase donations, volunteers, student applications, improve visitor experience New mobile responsive site launched Nov 2013 E Newsletter & Blog created to raise community awareness 350 Leads generated Jan 2011- Sept 2013 Impression-Marketing.com
  13. 13. Local Heating & Cooling Company 480 240% Increase in leads 544% Estimated revenue generated from $107K Marketing investment Jan 2012 – Sept 2013 Website form contact leads 3,600 Website generated phone leads $ 25% Website lead close rate Impression-Marketing.com 13,000 Website visitors from Google Ads
  14. 14. Local Plumbing Company Increase service calls, hot water heater Goal: installs & sewer line repair 74% $37K marketing investment Sept 2012June 2013  Estimated increase in unique website visitors 2013 vs. 2012 ROI $389K estimated revenue generated 139 Oct 2012 – Sept 2013 Website contact form leads 2,016 Website generated phone calls 991% Impression-Marketing.com
  15. 15. Local Recycling Company Goal: Increase recycling customers and buyers of recycled material 10,000+ 167% Visitors from Google Ads Increase2012 – Sept 2013 Jan in unique Estimated increase in leads in 2013 vs. 2012 website visitors since site launch 159% Estimated increase in unique website visitors 187 Website contact form leads Jan 2012 – Sept 2013 Impression-Marketing.com
  16. 16. Stalk us online at Impression-marketing.com ImpressionMarketing @impressionM Impression-Marketing.com

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