Build your Brand is Hyperlinked to a LinkedIn YouTube video on the importance and ease of building a profile. http://youtu.be/ZVlUwwgOfKw
Growing Global NetworkAs you can see here, the LinkedIn network is massive. There are over 225 million LinkedIn members in over 200 countries and the network is continually growing. More than two new members join LinkedIn every second. By the end of this session, there will be over 7,200 new members and each week there’s over 1 million new members. Amazing, right?
By becoming more strategic and less reactive, companies are able to increase the efficiency of their teams and increase quality of hire. [Link this statement back to the client’s explicit goals & challenges].Remaining status quo won’t help solve the issues we discussed.
[Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
To build your professional brand it’s important that your profile is updated and using best practices. Let’s go over some easy ways to create a strong profile.
Ok, so what makes a well-branded summary? This is your 30-second elevator pitch.The first thing you want to list is what you do. Let your passion come out here. Hopefully you enjoy what you do. Let your viewer see what a day in the life of you is like.Next write the value you provide. What do you bring to the table as a talent acquisition professional. Why are you valuable at your organization. Finally, write something personal. In relationship dynamics, when you first meet someone, do you divulge all of your business. No, there is a give and take, you give a little you get a little back. It works similarly in social media. When someone see’s something personal on your profile, they are more app to engage with you and feel that your approachable. Selling your company in your summary is an easy way to share the employer brand - 80% of people believe what employees have to say about their organization *Include Rachelle Diamonds Summary*
Media helps bring these aspirations or your current role to life with ways to share what you’ve accomplished. If you add a document PowerPoint has to be in Slide Share format and Videos must be a link through YouTube.What to share: What are you currently working on. Passion projects. Plan to accomplish.
In Product DemonstrationSay: Let’s go into Recruiter now and see the workflow in action. You may see my screen flash as I switch my screen over to Recruiter.Do: Switch your screen to Recruiter.Say: You should now be seeing my browser. To ensure everyone can still actively participate, please place your cursor over the green tab at the top of your screen. You’ll see a dropdown menu. Click the Participants icon and the Chat icon to make these windows visible on your screen.Ask: When you have both of these windows set up, please use the Chat window to tell me what workflow step you’re most excited to learn more about?Do: When customers are ready, clear feedback and start your demonstration.Demo Time:40 minute
LinkedIn make researching companies and jobs easy, you’ll be able to get a glimpse into the company culture, insights into their organization, and opportunities that might be a right fit for youCompany PagesStudent PortalResearching actual jobs
Connecting and building your network is a primary importance on LinkedIn, so lets see why you should connect…
For students there are numerous ways you can connect to those who might be of value to you on LinkedIn:Students and Alumni portal – show example narrowing down to their target area Groups for Alumni in a particular area – Easy to connect with a common groupSearch for your peers and professors
So you’ve amped up your profile and added connections to your network – Now it’s time to develop your LinkedIn Voice by engaging on our platform..