Analog, Digital and Internet
Radio for Car Infotainment
September 19, 2013
Sebastian Schreuder, Strategic Marketing Manager
NFC
NFC
Cellular
802.11p
802.11p
LF,
UHF
NXP Connects the Car
… enabling communication between cars, people, infrastructur...
Simply listen to Radio… !
A user perspective…
• Interesting content choice
• Always informed
• Great sound
• Easy to use
3
Simply listen to Radio… !
A car maker’s perspective...
Customer satisfaction, but also…
• Have longer lead time for new
fe...
The Car Infotainment Challenge
5
Global car platforms,
but local markets
Customer Satisfaction
Cost Quality & Reliability
How to get the car radio into the Digital Age?
6
Headunit simplified
Amplifier
Tuner
Analog
Radio
Digital
Radio
Internet
Radio
Digital Radio
Co-processor
Tuner Application...
Analog
Radio
Digital
Radio
Internet
Radio
Complexity Challenges for OEM Headunits
8
Headunit simplified
Amplifier
Tuner
HD...
Headunit simplified
Amplifier
Tuner
Digital Radio
Co-processor
Tuner Application
Processor
Tele-
matics
Conn-
ectivity
Rad...
10
What enables a great in-car Digitalradio experience?
Content choice in service list
• 2 digitalradio tuners for constan...
11
Digitalradio Success in US: as standard
and many more...
Cadillac SRX Crossover Lexus ES 350Buick Enclave
Hyundai Sonat...
12
Audi Q5
Audi A3 Toyota Verso
Ford C-Max
Digitalradio Success in UK: as standard feature
Ford Kuga Skoda Octavia
Mercede...
Conclusion
Car OEMs face challenge in global
complexity of radios
Internet Radio: software feature on
application processo...
Thank you
Sebastian Schreuder
Strategic Marketing Manager
Email: sebastian.schreuder@nxp.com
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NXP semiconductors IAA 2013 digital radio for car infotainment

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The growing interest in digital radio is now starting to become a key part of in-vehicle entertainment systems as technical and cost challenges are overcome.

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NXP semiconductors IAA 2013 digital radio for car infotainment

  1. 1. Analog, Digital and Internet Radio for Car Infotainment September 19, 2013 Sebastian Schreuder, Strategic Marketing Manager
  2. 2. NFC NFC Cellular 802.11p 802.11p LF, UHF NXP Connects the Car … enabling communication between cars, people, infrastructure 2 Automotive IC Market Positions #1 Car Entertainment #1 Car Access #1 In-Vehicle Networking #3 Magnetic Sensors #1 Automotive Logic #1 Small Signal Discretes NXP Semiconductors Established 2006 25,000 employees Global innovator: former part of Philips 4.4B$ revenue 2012 11,000 patents, >550M$ R&D
  3. 3. Simply listen to Radio… ! A user perspective… • Interesting content choice • Always informed • Great sound • Easy to use 3
  4. 4. Simply listen to Radio… ! A car maker’s perspective... Customer satisfaction, but also… • Have longer lead time for new features • Need to manage cost • Total Quality & zero defects • Needs to work under difficult conditions 4
  5. 5. The Car Infotainment Challenge 5 Global car platforms, but local markets Customer Satisfaction Cost Quality & Reliability
  6. 6. How to get the car radio into the Digital Age? 6
  7. 7. Headunit simplified Amplifier Tuner Analog Radio Digital Radio Internet Radio Digital Radio Co-processor Tuner Application Processor Tele- matics Conn- ectivity Radio DSP Audio DSP GPS Analog, Digital and Internet Radio in Headunit 7 Analog Radio Single / Multi-Tuner Phase Diversity Internet Radio IP Data processing Music Streaming Audio Multiplexing Digital Radio Digital real time signal processing Additional antennas Screen
  8. 8. Analog Radio Digital Radio Internet Radio Complexity Challenges for OEM Headunits 8 Headunit simplified Amplifier Tuner HD Radio Co-proc. Tuner Application Processor Tele- matics Conn- ectivity Radio DSP Audio DSP GPS Screen Headunit simplified Amplifier Tuner Digital Radio Co-processor Application Processor Tele- matics Conn- ectivity Radio DSP Audio DSP GPS Screen Headunit simplified Amplifier Tuner Tuner Application Processor Tele- matics Conn- ectivity Radio DSP Audio DSP GPS Screen Headunit simplified Amplifier Tuner DRM Co-processor Application Processor Tele- matics Conn- ectivity Radio DSP Audio DSP GPS Screen SDARS DAB Tuner & Co-processor
  9. 9. Headunit simplified Amplifier Tuner Digital Radio Co-processor Tuner Application Processor Tele- matics Conn- ectivity Radio DSP Audio DSP GPS How can this complexity be simplified? 9 Base System e.g. NXP SAF775x Apps & Software Data processing TCP/IPAppAudio Software Defined Radio: Real time signal processing RFBasebandDecoderAudio e.g. NXP SAF356x for multistandard Screen
  10. 10. 10 What enables a great in-car Digitalradio experience? Content choice in service list • 2 digitalradio tuners for constant service list update • Unified service list across standards Great Sound under varying reception • Algorithms & Tuners for mobile reception • Masking audio errors • Seamless service following: AM/FM, Digital, Internet Always informed through data services • Traffic, News • Program information, enhanced through Hybrid Radio Ease of use through fast reaction times • Fast changing of services&frequencies • Station list up to date seamless Non- seamless
  11. 11. 11 Digitalradio Success in US: as standard and many more... Cadillac SRX Crossover Lexus ES 350Buick Enclave Hyundai Sonata Chevrolet Traverse all BMW GMC Acadia all Mercedes all MINI Audi A7 Scion IQ Scion xD Toyota Yaris Infiniti Q50 Jeep Grand Cherokee
  12. 12. 12 Audi Q5 Audi A3 Toyota Verso Ford C-Max Digitalradio Success in UK: as standard feature Ford Kuga Skoda Octavia Mercedes C-Class Peugeot 208 Vauxhall Adam Vauxhall Astra VW Beetle VW Tiguan all MINI all Volvo all BMW and many more...
  13. 13. Conclusion Car OEMs face challenge in global complexity of radios Internet Radio: software feature on application processor Digital radio: Global multi-standard solutions simplify complexity What makes a great digital radio: – Content choice in unified service list – Great sound & service following – Data services – Fast reaction times Digital Radio is standard feature in vast range of cars  on its way to many more countries 13
  14. 14. Thank you Sebastian Schreuder Strategic Marketing Manager Email: sebastian.schreuder@nxp.com
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