Social Media | Offsite SEO

WAREHOUSE 1DIGITAL MARKETING UPDATE BY: ANNE HAYNES DATE: APRIL 20, 2012

Agenda• Answer Questions from Email Message – Google Plus – Product Lines – Offsite SEO• 2012 Digital Marketing Strategy Anne Haynes 2012

Question 1 Question: How about our Google Plus Territory and Names? Optimization Tip 1: Add Keywords Needs Keywords Anne Haynes 2012

Google Plus Optimization Optimization Tip 2: Add Public Business Google+ Circles As a business, you can add BUSINESSES to your circles. Anne Haynes 2012

Google Plus Optimization Optimization Tip 3: Campaign for People As a business, you cannot add PEOPLE to your circles unless they add you first. Anne Haynes 2012

Google Plus Optimization Cont. Optimization Tip 4: Make Google +1 Available • Add the Google Plus Badge to: o Social Profiles on Website o Product Category Pages o Email Marketing Efforts Anne Haynes 2012

Google Plus Optimization Cont. Optimization Tip 5: Host a HangoutBuild Relationships Real-time and Host a Hangout:•Fireside chats with yourCEO or key team players•Live Q&A sessions•Product demos•Customer service “officehours”•Focus groups Anne Haynes 2012

Question 2 Question: What Are Product Lines in Social Media? Anne Haynes 2012

SEO Two Disciplines Onsite Offsite One Time Set-up On Going Anne Haynes 2012

Top Offsite SEO Factors • Other websites linking to yours – Linking text SEO keywords centric • Lower number of links leaving a page • Link from an Authoritative Site – .gov, .edu Anne Haynes 2012

Social Media an Offsite Tactic Utilize Social Media Sites to Link to Your Site with SEO in Mind Social Media Social Review SitesNetworking Sites Social Bookmarking Sites Anne Haynes 2012

Role of Offsite SEO – Company Level • Press Releases • Direct Mail • Micro Site • Business Dev. • Call Center • Partnerships • Television • SEO • Partnerships • Radio • Paid Search • Banner Adv. • Social Media • Analytics Anne Haynes 2012

Digital Marketing Strategy Ideas 2012 Anne Haynes 2012

Digital Marketing Strategy 2012 Offsite SEO Audit and optimize social media accounts Anne Haynes 2012

Digital Marketing Strategy 2012 Offsite SEO Utilize social media properties for weekly blog posts optimization Anne Haynes 2012

Digital Marketing Strategy 2012 Offsite SEO Press release optimization Anne Haynes 2012

Social Fan-Raisers 1,049% Anne Haynes 2012

Social Advertising Anne Haynes 2012

Pay-Per-Click & RetargetingCampaign Optimization Retargeting / Remarketing/Different Campaigns for RemessagingMobile vs. Web Traffic Enabled Campaigns Anne Haynes 2012

Questions and Contact Anne Haynes 619-587-8882 @annemhaynes.com anne.haynes@gmail.com www.annehaynes.com Anne Haynes 2012

Social Media | Offsite SEO

by Anne Haynes

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