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WAREHOUSE 1DIGITAL MARKETING      UPDATE   BY: ANNE HAYNES  DATE: APRIL 20, 2012
Agenda• Answer Questions from Email Message  – Google Plus  – Product Lines  – Offsite SEO• 2012 Digital Marketing Strateg...
Question 1  Question: How about our Google Plus Territory and Names?  Optimization Tip 1: Add Keywords     Needs Keywords ...
Google Plus Optimization  Optimization Tip 2: Add Public Business Google+ Circles  As a business, you can add BUSINESSES t...
Google Plus Optimization  Optimization Tip 3: Campaign for People  As a business, you cannot add PEOPLE to your circles un...
Google Plus Optimization Cont.  Optimization Tip 4: Make Google +1 Available • Add the Google Plus Badge to:    o Social P...
Google Plus Optimization Cont.       Optimization Tip 5: Host a HangoutBuild Relationships Real-time and Host a Hangout:•F...
Question 2  Question: What Are Product Lines in Social Media?                                                      Anne Ha...
SEO Two Disciplines     Onsite            Offsite One Time Set-up      On Going                                 Anne Hayne...
Top Offsite SEO Factors                • Other websites                  linking to yours                  – Linking text ...
Social Media an Offsite Tactic       Utilize Social Media Sites to Link to Your Site with SEO in Mind  Social Media       ...
Role of Offsite SEO – Company Level    • Press Releases • Direct Mail   • Micro Site     • Business Dev. • Call Center    ...
Digital Marketing Strategy Ideas       2012                    Anne Haynes 2012
Digital Marketing Strategy 2012 Offsite SEO Audit and optimize social media accounts                                     A...
Digital Marketing Strategy 2012 Offsite SEO Utilize social media properties for weekly blog posts optimization            ...
Digital Marketing Strategy 2012 Offsite SEO Press release optimization                              Anne Haynes 2012
Social Fan-Raisers         1,049%                     Anne Haynes 2012
Social Advertising                     Anne Haynes 2012
Pay-Per-Click & RetargetingCampaign Optimization     Retargeting / Remarketing/Different Campaigns for   RemessagingMobile...
Questions and Contact                 Anne Haynes                 619-587-8882                 @annemhaynes.com           ...
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Social Media | Offsite SEO

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Digital marketing activities presentation for Warehouse 1 a material handling equipment company.

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Transcript of "Social Media | Offsite SEO"

  1. 1. WAREHOUSE 1DIGITAL MARKETING UPDATE BY: ANNE HAYNES DATE: APRIL 20, 2012
  2. 2. Agenda• Answer Questions from Email Message – Google Plus – Product Lines – Offsite SEO• 2012 Digital Marketing Strategy Anne Haynes 2012
  3. 3. Question 1 Question: How about our Google Plus Territory and Names? Optimization Tip 1: Add Keywords Needs Keywords Anne Haynes 2012
  4. 4. Google Plus Optimization Optimization Tip 2: Add Public Business Google+ Circles As a business, you can add BUSINESSES to your circles. Anne Haynes 2012
  5. 5. Google Plus Optimization Optimization Tip 3: Campaign for People As a business, you cannot add PEOPLE to your circles unless they add you first. Anne Haynes 2012
  6. 6. Google Plus Optimization Cont. Optimization Tip 4: Make Google +1 Available • Add the Google Plus Badge to: o Social Profiles on Website o Product Category Pages o Email Marketing Efforts Anne Haynes 2012
  7. 7. Google Plus Optimization Cont. Optimization Tip 5: Host a HangoutBuild Relationships Real-time and Host a Hangout:•Fireside chats with yourCEO or key team players•Live Q&A sessions•Product demos•Customer service “officehours”•Focus groups Anne Haynes 2012
  8. 8. Question 2 Question: What Are Product Lines in Social Media? Anne Haynes 2012
  9. 9. SEO Two Disciplines Onsite Offsite One Time Set-up On Going Anne Haynes 2012
  10. 10. Top Offsite SEO Factors • Other websites linking to yours – Linking text SEO keywords centric • Lower number of links leaving a page • Link from an Authoritative Site – .gov, .edu Anne Haynes 2012
  11. 11. Social Media an Offsite Tactic Utilize Social Media Sites to Link to Your Site with SEO in Mind Social Media Social Review SitesNetworking Sites Social Bookmarking Sites Anne Haynes 2012
  12. 12. Role of Offsite SEO – Company Level • Press Releases • Direct Mail • Micro Site • Business Dev. • Call Center • Partnerships • Television • SEO • Partnerships • Radio • Paid Search • Banner Adv. • Social Media • Analytics Anne Haynes 2012
  13. 13. Digital Marketing Strategy Ideas 2012 Anne Haynes 2012
  14. 14. Digital Marketing Strategy 2012 Offsite SEO Audit and optimize social media accounts Anne Haynes 2012
  15. 15. Digital Marketing Strategy 2012 Offsite SEO Utilize social media properties for weekly blog posts optimization Anne Haynes 2012
  16. 16. Digital Marketing Strategy 2012 Offsite SEO Press release optimization Anne Haynes 2012
  17. 17. Social Fan-Raisers 1,049% Anne Haynes 2012
  18. 18. Social Advertising Anne Haynes 2012
  19. 19. Pay-Per-Click & RetargetingCampaign Optimization Retargeting / Remarketing/Different Campaigns for RemessagingMobile vs. Web Traffic Enabled Campaigns Anne Haynes 2012
  20. 20. Questions and Contact Anne Haynes 619-587-8882 @annemhaynes.com anne.haynes@gmail.com www.annehaynes.com Anne Haynes 2012
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