Social Media and SEO

885 views
841 views

Published on

Presentation quick overview of onsite SEO and offsite SEO. Additional slides go into Blended Search, Personalized Search and Google Caffeine Updates

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media and SEO

  1. 1. SEO and Social Media Anne Haynes @annehaynes [email_address] 619-587-8882
  2. 2. Introductions <ul><li>Web Development and Digital Marketing Consultant </li></ul><ul><li>Blog Author </li></ul><ul><li>Technology Advocate </li></ul><ul><li>Lifelong Student and Educator </li></ul><ul><li>OU Sooner Fan </li></ul><ul><li>Favorite Quote: “Insanity: doing the same thing over and over again and expecting different results.” - Einstein </li></ul><ul><li>Anne Haynes </li></ul><ul><li>Born in St. Louis, MO </li></ul><ul><li>Lived in Silicon Valley for 20 Years </li></ul><ul><li>Moved to Kansas in 2007 </li></ul><ul><li>San Jose State University Alumni </li></ul><ul><li>BS in MIS 1996 </li></ul><ul><li>In a Relationship </li></ul><ul><li>Interested in Men </li></ul><ul><li>Favorite Movie: Anchorman </li></ul>
  3. 3. Introductions <ul><li>Your Area of Expertise? </li></ul><ul><li>What You Want to Learn Today? </li></ul><ul><li>Your Favorite Movie? </li></ul>Three Questions:
  4. 4. What’s Covered <ul><li>The Two Areas of SEO </li></ul><ul><li>Onsite </li></ul><ul><li>Offsite </li></ul><ul><li>Social Media </li></ul><ul><li>Role of SEO </li></ul><ul><li>Google Updates </li></ul>
  5. 5. SEO Two Disciplines Onsite Offsite One Time Set-up On Going
  6. 6. Top Onsite SEO Factors <ul><li>Domain Name </li></ul><ul><li>Keywords </li></ul><ul><li>Architecture - Flat </li></ul><ul><li>Title Tag </li></ul><ul><li>Headings </li></ul><ul><li>“ Alt” text with Keywords </li></ul><ul><li>Keyword Internal Linking </li></ul><ul><li>Fresh Content - Blogs </li></ul>
  7. 7. Top Offsite SEO Factors <ul><li>Incoming Link Anchor Text </li></ul><ul><li>Number of Outgoing Links From a Page </li></ul><ul><li>Link from an Authoritative Site </li></ul><ul><li>Over Usage of Single Keyword in Anchor </li></ul>
  8. 8. Social Media an Offsite Tactic
  9. 9. Role of Search Engine Optimization <ul><li>Press Releases </li></ul><ul><li>Partnerships </li></ul><ul><li>Direct Mail </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Micro Site </li></ul><ul><li>SEO </li></ul><ul><li>Paid Search </li></ul><ul><li>Banner Adv. </li></ul><ul><li>Social Media </li></ul><ul><li>Analytics </li></ul><ul><li>Business Dev. </li></ul><ul><li>Partnerships </li></ul><ul><li>Call Center </li></ul>
  10. 10. SEO – What’s New? <ul><li>Blended or Universal Search </li></ul><ul><li>Personalized Search </li></ul><ul><li>Rich Snippets </li></ul><ul><li>Google Caffeine Algorithm Update </li></ul>
  11. 11. Blended or Universal Search
  12. 12. Personalize Search
  13. 13. Rich Snippets
  14. 14. Google Caffeine Update
  15. 15. Caffeine Jitters <ul><li>Page Speed : How fast a page loads </li></ul><ul><li>Fresh Content : Must have a blog </li></ul><ul><li>Social Media : Indexing of keyword centric social media content </li></ul><ul><li>Local Results : Google maps and more meaningful searches for local results </li></ul>
  16. 16. Prevent Design Jitters <ul><li>Optimizing the images so the file size is as small as possible without compromising quality </li></ul><ul><li>External Style Sheet not on page styling - Styles go in CSS and not in HTML </li></ul><ul><li>Use Google Rich Snippets </li></ul>
  17. 17. Prevent Development Jitters <ul><li>Removing script code (JavaScript) from a page to an external file </li></ul><ul><li>Install the blog on the domain, not a third party hosting solution </li></ul><ul><li>Google Rich Snippets; GeoTag your website </li></ul><ul><ul><li><meta name=&quot;geo.position&quot; content=&quot;35.644707, -97.545419&quot;> <meta name=&quot;geo.placename&quot; content=“Company Name, City, Sate, Country&quot;> <meta name=&quot;geo.region&quot; content=&quot;US-KS&quot;> </li></ul></ul>
  18. 18. Questions and Contact <ul><li>Anne Haynes </li></ul><ul><li>619-587-8882 </li></ul><ul><li>@annehaynes.com </li></ul><ul><li>[email_address] </li></ul><ul><li>www.annehaynes.com </li></ul>

×