Pinterest for Nonprofits

TO PINTEREST OR NOT TOPINTEREST?Fio Partners, LLC

We are aconsultancyfor nonprofitorganizationsandgovernment.We helpleadersmake betterdecisions.

TODAY’S TOPICS Topics Desired Takeaway What are your social  To Pinterest or Not to media strategy Pinterest? objectives? What is Pinterest? Can Pinterest work for you?

SOCIAL MEDIA OBJECTIVESAre you clear about what you are trying to do?

WHO ARE OUR PEOPLE?

WHAT DO YOU WANT TO ACCOMPLISH? All four tasks take place with continuous input and interaction with the organization’s environment.Board of Directors Task #2 Task #3 Design or re-design Create or adjust supports Executive the core and safeguards Leadership Programmatic Relational Financial Management Task #1 Strategy Strategy Align Information Management leadership on vision, mission, Program Goals Systems values, Human Resources Participation elements of Strategies strategic Fund Risk Management management Tactics Development Physical Plant Outcomes Marketing/ Public Relations Organizational Climate Leadership Organizational Quality Learning Assurance Core Safeguards and Support Task #4 Enact ways to improve Organization Improvements the organization

NOW WHAT? Content is KING.

What is in your SECRET SAUCE? EDUCATE ENTERTAIN ENGAGE

SAMPLE: COMMUNICATION DASHBOARD Be a Valuable Resource (Sample Goal) Most Popular Page on Site Most Popular Page on Site views Most Popular Page of Month Most Popular Blog Post # of Website Visitors # of Website Visitors Total Goal: 30,000 Unique # of Blog RSS subscribers # of Blog Posts Build Community (Sample Goal) # of Comments on Blog Traffic from Facebook Traffic from Twitter Traffic from Feedburner Time on Site from Leading SourceSource: Kivi Leroux Miller

WHAT IS PINTEREST?

WHAT INFORMATION DO WE NEED TO DECIDE?

WHAT IS PINTEREST? “Pinterest is a Virtual Pinboard.”Source: Christopher Spencer

BUT REALLY? WHAT IS IT? Our Mission  Connect everyone in the world through the things they find interesting.Source: Christopher Spencer

BUT REALLY? WHAT IS IT? “When you open Pinterest, it should feel like someone has hand-made a book for you,” CEO and Co-founder Ben Silbermann explains. “Every item should feel like it’s handpicked for you by a person you care about.”Source: Christopher Spencer

DESCRIPTION An online bulletin board for posting ("pinning") anything that catches your interest online. Browse specific design-related "pinboards" created by others to get ideas, and its also a handy repository for organizing and saving favorite designs or photos that you come across online. Everything is highly visual, be it photos, videos or graphics Searchable by categories such as apparel, architecture, home decor, gardening and technology – nonprofits!

http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

PINTEREST TRAFFIC – THROUGH 4/2012 Facebook has 845 million per month!

http://venturebeat.com/2012/02/28/google-plus-ghost-town/

TYPICAL PINTEREST USER 68.2% Female 49.5% Age 25 to 44 50% have children 28.1% income over $100,000+ Major Brands based on followers: Nordstrom, Whole Foods, West Elm, ModCloth, Mashable Repins = 80% of pins Who is this person? How can they be helpful to your nonprofit?

TO PINTEREST OR NOT TOPINTEREST?

NEXT STEPS Your Social Media Objectives Your People To Pinterest or Not to Pinterest?

QUESTIONS?

FIND ME! Facebook: Fio Partners, LLC Pinterest: Anne Yurasek Twitter: @annefio, @fiopartners Our Blog: www.fiopartners.com/blog Email: anne@fiopartners.com

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Pinterest for Nonprofits

by Anne Yurasek

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