Brand YOU
Exploring Personal Branding for Career Success

Anne Yurasek, Principal, Fio Partners
Connecticut Association of...
I believe…
Today.
 Discover Your Brand
 Build Your Brand
 Take Action
What is a brand?
A brand is a promise.
Know yourself.
What moments in
your work motivate
you and excite
you? What do you
love?

What do you
know how to do
well? ...
Define your value.
What do you do that adds remarkable, measurable,
distinguished and distinctive value?

What do you do t...
Tell your story.
• What experiences from your childhood influenced who you have become?

Beginning

Middle

Today

• What ...
Visualize YOU.
What if you were a product…

what would be in your advertisement?
Today.
 Discover Your Brand
 Build Your Brand
 Take Action
Search YOU.
If I were to type your name into Google,

what would I find?
Be fearless.
Own it.

Make it
visible.

• In what areas do you have an opinion, a position, or an observation?

• What are...
Be consistent.
Context is irrelevant.

You are who you are wherever you are.
Today.
 Discover Your Brand
 Build Your Brand
 Take Action
Create goals.
Today

Tomorrow

“A career is a portfolio of projects
that teach you new skills, gain you
new expertise, dev...
Monitor progress.
Gather
information

• In person:
• Colleagues
• Managers
• Friends
• Family
• Online:
• “Likes”
• Retwee...
Start.
You are a brand. You are in charge of your brand.
There is no single path to success. There is no right way
to crea...
Connect.
Anne Yurasek
Fio Partners, LLC
@annefio
anne@fiopartners.com
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Personal Branding

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  • Everyone has a chance to stand out Everyone has chance to learn, improve, and build their skillsEveryone has a chance to be a powerful, unique brandI believe in each one of you – that you have the ability to create the personal brand that will help you achieve your goals
  • Discover your own personal brandStrategies to build your personal brand equityInspiration to get started and take action
  • You have been you the whole time. What are the constants? What have you brought with you throughout your career?
  • Discover your own personal brandStrategies to build your personal brand equityInspiration to get started and take action
  • Context is irrelevant.Your brand is 24/7.
  • Discover your own personal brandStrategies to build your personal brand equityInspiration to get started and take action
  • Or else what? It might be helpful to talk about what happens when you fail to control this and present inconsistent or contradictory messages about who you are.Example…I met a young professional working in an npo who told me she wanted to move into management. I told her to send me her resume…her email address was lolatheswinger@aol.com. I filed the resume in the trash thinking her hopelessly oblivious and did not discover until much later that her avocation was as a swing dance instructor.
  • Transcript of "Personal Branding"

    1. 1. Brand YOU Exploring Personal Branding for Career Success Anne Yurasek, Principal, Fio Partners Connecticut Association of Nonprofits October 29, 2013
    2. 2. I believe…
    3. 3. Today.  Discover Your Brand  Build Your Brand  Take Action
    4. 4. What is a brand? A brand is a promise.
    5. 5. Know yourself. What moments in your work motivate you and excite you? What do you love? What do you know how to do well? Better than your colleagues? VALUES What is your noteworthy personal trait? What body of information do you feel very comfortable with?
    6. 6. Define your value. What do you do that adds remarkable, measurable, distinguished and distinctive value? What do you do that you are most proud of?
    7. 7. Tell your story. • What experiences from your childhood influenced who you have become? Beginning Middle Today • What were the most important decisions you made as a younger person and why? • What were your early career experiences? • Who influenced you? What moments are you most proud of? • How has your past led you to where you are today? • What are your plans for the future?
    8. 8. Visualize YOU. What if you were a product… what would be in your advertisement?
    9. 9. Today.  Discover Your Brand  Build Your Brand  Take Action
    10. 10. Search YOU. If I were to type your name into Google, what would I find?
    11. 11. Be fearless. Own it. Make it visible. • In what areas do you have an opinion, a position, or an observation? • What are you an expert in? What are you known for? • How will make your value visible to others? (classes, talks, panels, writing, blogging, tweeting, networking) • Who knows your audience? Who will share their network? Ask for help. • Have you met with them recently and asked them to help you achieve your goals?
    12. 12. Be consistent. Context is irrelevant. You are who you are wherever you are.
    13. 13. Today.  Discover Your Brand  Build Your Brand  Take Action
    14. 14. Create goals. Today Tomorrow “A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.” – Tom Peters What is your next project?
    15. 15. Monitor progress. Gather information • In person: • Colleagues • Managers • Friends • Family • Online: • “Likes” • Retweets/favorites • Shares • Mentions
    16. 16. Start. You are a brand. You are in charge of your brand. There is no single path to success. There is no right way to create the brand called YOU. Except this: Start today. Or else. -- Tom Peters
    17. 17. Connect. Anne Yurasek Fio Partners, LLC @annefio anne@fiopartners.com

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