Twitter & Your Business
What We Will Talk About Today <ul><li>What is Twitter? </li></ul><ul><li>Getting Started  </li></ul><ul><li>Deriving Value...
What is that Twitter thing anyway? … the popular micro-blogging site that publishes online messages with a maximum of 140 ...
Getting Started <ul><li>Why are you considering Twitter?  </li></ul><ul><li>Ideas: </li></ul><ul><ul><li>Networking </li><...
Getting Started <ul><li>Develop your Twitter Identity  </li></ul><ul><li>Name </li></ul><ul><li>Image </li></ul><ul><li>Pr...
Example:  @annefio
Getting Started <ul><li>Start following…the right people… </li></ul><ul><ul><li>Influencers and Industry Experts </li></ul...
How to Follow Someone
Example:  My Twitter Page
Getting Started <ul><li>Learn the Twitter Language </li></ul><ul><li>A “tweet”  </li></ul><ul><li>@ replies </li></ul><ul>...
Value: Listening Source: Flickr
Value: Giving & Receiving Source: Flickr
Value: Promotion via Authenticity Source: Flickr
For the Advanced User… <ul><li>Tweets By Category </li></ul><ul><li>TweetDeck – Fantastic tool to sort your followers by c...
Some Typical Questions <ul><li>How much time does this take? </li></ul><ul><li>How can I manage all the information? </li>...
Additional Resources/Sources <ul><li>The Twitter Book </li></ul><ul><li>Commoncraft.com – Twitter in Plain English </li></...
<ul><li>Happy Tweeting! </li></ul>
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Introduction to Twitter

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A basic introduction to Twitter for new users interested in joining the conversation! Presentation was created for the Shoreline Network of Communications Professionals

Published in: Business, Technology
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  • Introduction to Twitter

    1. 1. Twitter & Your Business
    2. 2. What We Will Talk About Today <ul><li>What is Twitter? </li></ul><ul><li>Getting Started </li></ul><ul><li>Deriving Value from Twitter </li></ul>
    3. 3. What is that Twitter thing anyway? … the popular micro-blogging site that publishes online messages with a maximum of 140 characters…. Source: Flickr
    4. 4. Getting Started <ul><li>Why are you considering Twitter? </li></ul><ul><li>Ideas: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Drive Traffic </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><li>PICK ONE to start with! </li></ul>Source: Flickr
    5. 5. Getting Started <ul><li>Develop your Twitter Identity </li></ul><ul><li>Name </li></ul><ul><li>Image </li></ul><ul><li>Profile </li></ul><ul><li>Background </li></ul>Source: Flickr
    6. 6. Example: @annefio
    7. 7. Getting Started <ul><li>Start following…the right people… </li></ul><ul><ul><li>Influencers and Industry Experts </li></ul></ul><ul><ul><li>Common Interests </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><li>How do I find them? </li></ul><ul><ul><li>Directories and lists </li></ul></ul><ul><ul><ul><li>Twitter Search - http:// search.twitter.com </li></ul></ul></ul><ul><ul><ul><li>http:// twitterpacks.pbworks.com </li></ul></ul></ul><ul><ul><li>Hashtags </li></ul></ul><ul><ul><ul><li>#journalism, #pr, #socialmedia </li></ul></ul></ul>
    8. 8. How to Follow Someone
    9. 9. Example: My Twitter Page
    10. 10. Getting Started <ul><li>Learn the Twitter Language </li></ul><ul><li>A “tweet” </li></ul><ul><li>@ replies </li></ul><ul><li>Retweet – RT </li></ul><ul><li>Direct Message – DM </li></ul>
    11. 11. Value: Listening Source: Flickr
    12. 12. Value: Giving & Receiving Source: Flickr
    13. 13. Value: Promotion via Authenticity Source: Flickr
    14. 14. For the Advanced User… <ul><li>Tweets By Category </li></ul><ul><li>TweetDeck – Fantastic tool to sort your followers by category </li></ul><ul><li>Tweets By Location </li></ul><ul><li>TwitterLocal - Allows you to watch as many location-based Twitter feeds as you want </li></ul><ul><li>Other suggestions from seasoned Twitterers? </li></ul>
    15. 15. Some Typical Questions <ul><li>How much time does this take? </li></ul><ul><li>How can I manage all the information? </li></ul><ul><li>How much do I share? Personal vs. professional? </li></ul>
    16. 16. Additional Resources/Sources <ul><li>The Twitter Book </li></ul><ul><li>Commoncraft.com – Twitter in Plain English </li></ul><ul><li>Pistachio Consulting – Professional Guides for Twitter </li></ul><ul><li>Beth Kanter </li></ul><ul><li>Twitter Basics Primer by Marinel Mones </li></ul><ul><li>Follow me: @annefio </li></ul>
    17. 17. <ul><li>Happy Tweeting! </li></ul>
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