Twitter & Your Business

What We Will Talk About Today What is Twitter? Getting Started Deriving Value from Twitter

What is Twitter?

Getting Started

Deriving Value from Twitter

What is that Twitter thing anyway? … the popular micro-blogging site that publishes online messages with a maximum of 140 characters…. Source: Flickr

Getting Started Why are you considering Twitter? Ideas: Networking Listening Resources Trends Drive Traffic Feedback PICK ONE to start with! Source: Flickr

Why are you considering Twitter?

Ideas:

Networking

Listening

Resources

Trends

Drive Traffic

Feedback

PICK ONE to start with!

Getting Started Develop your Twitter Identity Name Image Profile Background Source: Flickr

Develop your Twitter Identity

Name

Image

Profile

Background

Example: @annefio

Getting Started Start following…the right people… Influencers and Industry Experts Common Interests Clients How do I find them? Directories and lists Twitter Search - http:// search.twitter.com http:// twitterpacks.pbworks.com Hashtags #journalism, #pr, #socialmedia

Start following…the right people…

Influencers and Industry Experts

Common Interests

Clients

How do I find them?

Directories and lists

Twitter Search - http:// search.twitter.com

http:// twitterpacks.pbworks.com

Hashtags

#journalism, #pr, #socialmedia

How to Follow Someone

Example: My Twitter Page

Getting Started Learn the Twitter Language A “tweet” @ replies Retweet – RT Direct Message – DM

Learn the Twitter Language

A “tweet”

@ replies

Retweet – RT

Direct Message – DM

Value: Listening Source: Flickr

Value: Giving & Receiving Source: Flickr

Value: Promotion via Authenticity Source: Flickr

For the Advanced User… Tweets By Category TweetDeck – Fantastic tool to sort your followers by category Tweets By Location TwitterLocal - Allows you to watch as many location-based Twitter feeds as you want Other suggestions from seasoned Twitterers?

Tweets By Category

TweetDeck – Fantastic tool to sort your followers by category

Tweets By Location

TwitterLocal - Allows you to watch as many location-based Twitter feeds as you want

Other suggestions from seasoned Twitterers?

Some Typical Questions How much time does this take? How can I manage all the information? How much do I share? Personal vs. professional?

How much time does this take?

How can I manage all the information?

How much do I share? Personal vs. professional?

Additional Resources/Sources The Twitter Book Commoncraft.com – Twitter in Plain English Pistachio Consulting – Professional Guides for Twitter Beth Kanter Twitter Basics Primer by Marinel Mones Follow me: @annefio

The Twitter Book

Commoncraft.com – Twitter in Plain English

Pistachio Consulting – Professional Guides for Twitter

Beth Kanter

Twitter Basics Primer by Marinel Mones

Follow me: @annefio

Happy Tweeting!

Happy Tweeting!