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Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
Introduction to Twitter
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Introduction to Twitter

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A basic introduction to Twitter for new users interested in joining the conversation! Presentation was created for the Shoreline Network of Communications Professionals

A basic introduction to Twitter for new users interested in joining the conversation! Presentation was created for the Shoreline Network of Communications Professionals

Published in: Business, Technology
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  • Transcript

    • 1. Twitter & Your Business
    • 2. What We Will Talk About Today <ul><li>What is Twitter? </li></ul><ul><li>Getting Started </li></ul><ul><li>Deriving Value from Twitter </li></ul>
    • 3. What is that Twitter thing anyway? … the popular micro-blogging site that publishes online messages with a maximum of 140 characters…. Source: Flickr
    • 4. Getting Started <ul><li>Why are you considering Twitter? </li></ul><ul><li>Ideas: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Drive Traffic </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><li>PICK ONE to start with! </li></ul>Source: Flickr
    • 5. Getting Started <ul><li>Develop your Twitter Identity </li></ul><ul><li>Name </li></ul><ul><li>Image </li></ul><ul><li>Profile </li></ul><ul><li>Background </li></ul>Source: Flickr
    • 6. Example: @annefio
    • 7. Getting Started <ul><li>Start following…the right people… </li></ul><ul><ul><li>Influencers and Industry Experts </li></ul></ul><ul><ul><li>Common Interests </li></ul></ul><ul><ul><li>Clients </li></ul></ul><ul><li>How do I find them? </li></ul><ul><ul><li>Directories and lists </li></ul></ul><ul><ul><ul><li>Twitter Search - http:// search.twitter.com </li></ul></ul></ul><ul><ul><ul><li>http:// twitterpacks.pbworks.com </li></ul></ul></ul><ul><ul><li>Hashtags </li></ul></ul><ul><ul><ul><li>#journalism, #pr, #socialmedia </li></ul></ul></ul>
    • 8. How to Follow Someone
    • 9. Example: My Twitter Page
    • 10. Getting Started <ul><li>Learn the Twitter Language </li></ul><ul><li>A “tweet” </li></ul><ul><li>@ replies </li></ul><ul><li>Retweet – RT </li></ul><ul><li>Direct Message – DM </li></ul>
    • 11. Value: Listening Source: Flickr
    • 12. Value: Giving &amp; Receiving Source: Flickr
    • 13. Value: Promotion via Authenticity Source: Flickr
    • 14. For the Advanced User… <ul><li>Tweets By Category </li></ul><ul><li>TweetDeck – Fantastic tool to sort your followers by category </li></ul><ul><li>Tweets By Location </li></ul><ul><li>TwitterLocal - Allows you to watch as many location-based Twitter feeds as you want </li></ul><ul><li>Other suggestions from seasoned Twitterers? </li></ul>
    • 15. Some Typical Questions <ul><li>How much time does this take? </li></ul><ul><li>How can I manage all the information? </li></ul><ul><li>How much do I share? Personal vs. professional? </li></ul>
    • 16. Additional Resources/Sources <ul><li>The Twitter Book </li></ul><ul><li>Commoncraft.com – Twitter in Plain English </li></ul><ul><li>Pistachio Consulting – Professional Guides for Twitter </li></ul><ul><li>Beth Kanter </li></ul><ul><li>Twitter Basics Primer by Marinel Mones </li></ul><ul><li>Follow me: @annefio </li></ul>
    • 17. <ul><li>Happy Tweeting! </li></ul>

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