Introduction to Twitter

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A basic introduction to Twitter for new users interested in joining the conversation! Presentation was created for the Shoreline Network of Communications Professionals

A basic introduction to Twitter for new users interested in joining the conversation! Presentation was created for the Shoreline Network of Communications Professionals

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Transcript

  • 1. Twitter & Your Business
  • 2. What We Will Talk About Today
    • What is Twitter?
    • Getting Started
    • Deriving Value from Twitter
  • 3. What is that Twitter thing anyway? … the popular micro-blogging site that publishes online messages with a maximum of 140 characters…. Source: Flickr
  • 4. Getting Started
    • Why are you considering Twitter?
    • Ideas:
      • Networking
      • Listening
      • Resources
      • Trends
      • Drive Traffic
      • Feedback
    • PICK ONE to start with!
    Source: Flickr
  • 5. Getting Started
    • Develop your Twitter Identity
    • Name
    • Image
    • Profile
    • Background
    Source: Flickr
  • 6. Example: @annefio
  • 7. Getting Started
    • Start following…the right people…
      • Influencers and Industry Experts
      • Common Interests
      • Clients
    • How do I find them?
      • Directories and lists
        • Twitter Search - http:// search.twitter.com
        • http:// twitterpacks.pbworks.com
      • Hashtags
        • #journalism, #pr, #socialmedia
  • 8. How to Follow Someone
  • 9. Example: My Twitter Page
  • 10. Getting Started
    • Learn the Twitter Language
    • A “tweet”
    • @ replies
    • Retweet – RT
    • Direct Message – DM
  • 11. Value: Listening Source: Flickr
  • 12. Value: Giving & Receiving Source: Flickr
  • 13. Value: Promotion via Authenticity Source: Flickr
  • 14. For the Advanced User…
    • Tweets By Category
    • TweetDeck – Fantastic tool to sort your followers by category
    • Tweets By Location
    • TwitterLocal - Allows you to watch as many location-based Twitter feeds as you want
    • Other suggestions from seasoned Twitterers?
  • 15. Some Typical Questions
    • How much time does this take?
    • How can I manage all the information?
    • How much do I share? Personal vs. professional?
  • 16. Additional Resources/Sources
    • The Twitter Book
    • Commoncraft.com – Twitter in Plain English
    • Pistachio Consulting – Professional Guides for Twitter
    • Beth Kanter
    • Twitter Basics Primer by Marinel Mones
    • Follow me: @annefio
  • 17.
    • Happy Tweeting!