Publish expo 2012 agility without damnation


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Publish expo 2012 agility without damnation

  1. 1. Digital Governance -Achieving AgilityWithout RiskingDamnationAnne Caborn
  2. 2. print and be damned?
  4. 4. governance fordigital contentDefining your protection
  5. 5. Building on accepted definitions of governanceGOVERNANCE Good corporate governance is a system for structuring, operating and controlling based on:  sound business ethics  long-term strategic goals  care of employees (past, present and future), customers and suppliers, the environment and the local community And proper compliance with legal and regulatory requirements. Source: Applied Corporate Governance © Anne Caborn
  6. 6. Building on accepted definitions of governanceCLINICAL Framework through which NHS organisations are accountable for continuously improving the quality ofGOVERNANCE their services and safeguarding high standards of care, by creating an environment in which excellence will flourish. Source: A First Class Service – Quality in the new NHS Clinical governance: bridging the gap between managerial and clinical approaches to quality of care Source: Stephen A Buetow, Martin Roland © Anne Caborn
  7. 7. Building on accepted definitions of governanceDIGITAL Framework through which publishers are accountable for continuously improving the quality of what they offer audiencesGOVERNANCE digitally, safeguarding high standards and creating an environment in which excellence will flourish. Source: Anne Caborn Digital governance: bridging the gap between managerial and digital approaches to quality of content and communication Source: Anne Caborn © Anne Caborn
  8. 8. Building on accepted definitions of governanceWEB Authoritative administrative structures that set policy and standards for web product management. Includes:GOVERNANCE  the implementation of a Web Governance Framework  the establishment of Web Policy  and the codification, implementation, and enforcement of Web Standards. Source: Lisa Welchman Extending Web accountability to more senior levels of the organization. Source: Lisa Welchman © Anne Caborn
  9. 9. governancefor digitalcontentMy top 10 law tracks
  10. 10. 1 March 2011 Advertising Standards Authority became responsible for regulating online marketing. Weekly adjudications eg banned a series of online ads for Lynx spray that ran on Yahoo, Hotmail, Spotify... for being ‘likely to cause widespread harm and offence”
  11. 11. 2 Privacy and Electronic Communications (EC Directive) Regulations 2003 prohibit unsolicited electronic marketing material unless covered by the “soft opt-in” rule. Covers email & text messaging. Breach can result investigations, fines, damages and criminal liability. Criminal sanctions may be imposed on company directors.
  12. 12. Limitations of standard mobilescreens don’t mean marketerscan ignore the rules.Give information about themarketing you intend to dobefore sending a marketingmessage or even before youcollect the mobile number.For example, in an advert, or on awebsite where the recipient signsup for the service.Source: Information Commissioner’s Office
  13. 13. 3 Since 2007 companies in the UK have needed to include regulatory information on their websites and in their email footers, such as company number and registered address (not always the main contact address) or risk being fined under the Companies Act. Text message – company url.
  14. 14. 4 Disability Discrimination Act (DDA) 1995 Part 3 made organisations responsible for making websites accessible. Legislation policed by Royal National Institute of the Blind (RNIB) which forced a number of companies to make changes to avoid prosecution.
  15. 15. 4.1 Since October 2010 the Equality Act has replaced ‘most of’ the DDA. The RNIB points out that the newer legislation is ‘anticipatory’, which means you cannot wait until a disabled person wants to use your services, but you must think in advance and on an ongoing basis, about ‘potential’ illegality. DDA applies to situations before October ‘10
  16. 16. 5 May 26 2012 the EU Cookie Law will come into effect in the UK. The EUs Privacy and Communications Directive came into force on May 26 2011 but UK websites given one year to comply. Need to inform and obtain consent for the use of cookies - “Consumer Transparency Framework”
  17. 17. 6 A green paper setting out the scope of a new communications act by the end of this year. It is expected to include regulation covering programming content on the internet. And what else online?
  18. 18. 7+8  European Data Protection Framework (EDPF) Review – Jan 2012? Prohibition of any direct marketing without consent  Digital Economies Act, code drawn up by Ofcom... Courts... confusion
  19. 19. 9  Hargreaves Review, Intellectual Property framework - the Hargreaves Hypothesis - that the current copyright licensing system is not fit for purpose for the digital age... feasibility study
  20. 20. 10  RIP Stop Online Piracy Act (SOPA) or its Senate counterpart, the Protect Intellectual Property Act (PIPA) but... a month later, the Senate is preparing to fast-track the Cybersecurity Information Sharing Act of 2012
  21. 21. publish and be agile Flexible, adaptable, human tools and methodologies to guide content projects, their rationale, implications and implementation, leading to... More confident (risk assessed) deployment of content iacross channels and delivery mechanisms.
  22. 22. Don’t reinvent the wheel – eg harness existing processes like editorial calendarsWhat Don’t avoid risk – mitigate it eg content risk matrixWhen Educate, educate, educateHow Make it doableWho Realistic timescales / approachesNext!
  23. 23. Anne Caborn01273 553393!/AnneCaborn