From penny press to online content publishing expo presentation

487 views
424 views

Published on

Presentation by Anne caborn CDA at Publishing Expo Earls Court Two March 2 2011

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
487
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

From penny press to online content publishing expo presentation

  1. 1. From Penny Press toonline content why the value goes down as channels go up... and what you do about that
  2. 2. most newspapers in theearly nineteenthcentury cost 6 cents andwere distributedthrough subscriptionson July 24, 1830, thefirst penny pressnewspaper came to themarket - Lynde M.Walters BostonTranscript
  3. 3. Visualrepresentation of the internet
  4. 4. UK newspapers suffered the most dramatic circulation declines of any country outside America UK circulation fell 25% between 2007-09 second only to the US - 30%Source: OECD 2010
  5. 5. NA newspapersclosed 2007-10Source: Paper Cuts
  6. 6. Amazon’s recently introduceddigital “delivery fee,” chargingpublishers 15 cents per megabyteto transfer a book’s file to theKindleSource: Publishers Weekly 2011“the big print publishers need tounderstand the reality of the 21stcentury: either you roll with newtechnology or you get rolled overby it. Thats the lesson of thehistory of technology incommerce”Dan Agin, Huffington Post 2011
  7. 7. BOTHPLAYINGTHE LONGGAME
  8. 8. “If the unauthorized access is toohigh, theyve got something peoplewill be willingly inconvenienced toread but the price is too steep; if theunauthorized access is too low,theyre probably giving it away toocheaply. Somewhere along thespectrum, theyll calculate theGoldilocks Price, and it will be justright.”Source:http://vannevar.blogspot.com/2011/02/rupert-murdoch-paywall-goldilock-price.html
  9. 9. WHERE NEXT
  10. 10. 48% of offline purchases areinspired by online contentwhich equates to about $1.15trillion in salesSource:http://www.zmags.com/blog/qr-codes
  11. 11. PEOPLEPOWER
  12. 12. THEPOWER OFSTORIES
  13. 13. nearly one-third of all online ad dollars areexpected to go to video in 2011analysts expect by 2014 that the online videomarket will be $5.71 billion at the high end of theestimate spectrum and at the very least, $3.01billionSources: eMarketer, (Forrester Research).
  14. 14. branded YouTube channeltop and tail links / adsincorporate hyperlinks throughout a video –see klickable.tv• incorporating hyper-local news and location-based services
  15. 15. MOBILE DATACONSUMED –‘09 1.1 exabytes‘10 2.8 exabytes
  16. 16. + our mobilenumbers areuniqueidentifiers
  17. 17. tablets and androidsare making thevirtual tangible
  18. 18. context ANDcontent – that’sthe difference
  19. 19. eleganceuse of white spaceuseful information – not only what, when – buthow to get back in touchuser-focusedtimely
  20. 20. THEPOTENTIALOF NFC
  21. 21. Near Field Communication (NFC) – turns youmobile into a wallet50% of smart phones expected to ship with NFCchip by end of 2011more than just paying for coffee and train tickets
  22. 22. Google One Pass - a payment system thatenables publishers to set the terms for accessto their digital content
  23. 23. Google10% ofrevenue
  24. 24. Apple launched its new subscription servicein February
  25. 25. Apple 30%of revenue
  26. 26. www.webwordsworking.co.uk www.cdacontentlab.com 01273 553393

×