From penny press to online content publishing expo presentation
From Penny Press toonline content why the value goes down as channels go up... and what you do about that
most newspapers in theearly nineteenthcentury cost 6 cents andwere distributedthrough subscriptionson July 24, 1830, thefirst penny pressnewspaper came to themarket - Lynde M.Walters BostonTranscript
Amazon’s recently introduceddigital “delivery fee,” chargingpublishers 15 cents per megabyteto transfer a book’s file to theKindleSource: Publishers Weekly 2011“the big print publishers need tounderstand the reality of the 21stcentury: either you roll with newtechnology or you get rolled overby it. Thats the lesson of thehistory of technology incommerce”Dan Agin, Huffington Post 2011
“If the unauthorized access is toohigh, theyve got something peoplewill be willingly inconvenienced toread but the price is too steep; if theunauthorized access is too low,theyre probably giving it away toocheaply. Somewhere along thespectrum, theyll calculate theGoldilocks Price, and it will be justright.”Source:http://vannevar.blogspot.com/2011/02/rupert-murdoch-paywall-goldilock-price.html
nearly one-third of all online ad dollars areexpected to go to video in 2011analysts expect by 2014 that the online videomarket will be $5.71 billion at the high end of theestimate spectrum and at the very least, $3.01billionSources: eMarketer, (Forrester Research).
branded YouTube channeltop and tail links / adsincorporate hyperlinks throughout a video –see klickable.tv• incorporating hyper-local news and location-based services
MOBILE DATACONSUMED –‘09 1.1 exabytes‘10 2.8 exabytes