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Block Marketing Group 2012

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  • 1. Block Marketing Group Out of the block, Writing and marketing to meet your needs.
  • 2. About Anne Block , principal
    • Anne brings 25 years of knowledge and expertise as a writer and marketer. From planning and brand strategy to corporate website refresh, marketing communications and writing, she has served client marketing teams since 2005.
    • Background: VHA Inc., Baylor Health Care System, Presbyterian Healthcare System, J. Walter Thompson, National Association for Ambulatory Care, William Mitchell College of Law.
    • Education: Graduate Marketing Certificate – Southern Methodist University, Dallas; MA – The University of Texas at Dallas; BA – Macalester College, St. Paul, Minn.
    Creating market preference
  • 3. Our Services
      • Writing/editing: annual reports, brochures, patient testimonials, features, product sheets, Web content, marketing plans and more
      • Strategic marketing communications
      • Project management
      • Brand management
      • Competitive research
    Creating market preference
  • 4. Writing Samples
    • Mounting paperwork, time-consuming clinical tasks, cumbersome billing, regulatory requirements. Home care providers rely on electronic solutions to improve quality of care, operational efficiency and financial performance...
    • Product sheet
    • The Breast Health Nurse Navigator Program is available to support you through your entire journey – from cancer diagnosis and treatment through recovery – all with compassion and expertise…
    • Health system Web content
    • Consistency and frequency build brand equity, streamline communication and reach desired target audiences more effectively. To align messaging, consider…
    • Marketing plan
    • Each slice is as thin as a credit card and when combined, they form an advanced, 3D view of coronary anatomy. The 64-slice CT scans a chest in only 3.5 seconds. The technology is available...
    • Dallas Morning News’ special section
    • More and more physicians are adopting the latest information technology. Embracing electronic medical records (EMR) is not just an improvement over paper records. It’s a central place that shows all patient information…
    • EMR brochure
    • The newly constructed, four-level hospital offers advanced, interdisciplinary care for every phase of a woman’s life – from childbearing age through menopause and beyond. Conveniences and comforts have been designed for women, their children and families…
    • Press release
  • 5. Experience Speaks
    • Articles: sudden cardiac death, rehab, women’s services and more.
    • Developed new physician practices in multiple markets.
    • Consulted to open a new women’s hospital.
    • Launched the opening of a new veterinary hospital.
    • Created a business plan targeting managed vision care opportunities.
    • Differentiated a health system through a new brand identity.
    • Conducted competitor research on fundraising.
    • Wrote law school commencement speech for Warren Burger, former U.S. Supreme Court Justice.
    Creating market preference
  • 6. Why Choose Block?
    • “ Your input is giving us the focus and direction we need. Thanks for being part of the team.”
    • Health system client
    • To get the job done reliably, contact
    • Anne Block: [email_address]
    • Phone 469.235.3512 Fax 972.490.7708
    Creating market preference