Block Marketing Group 2012

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Block Marketing Group 2012

  1. 1. Block Marketing Group Out of the block, Writing and marketing to meet your needs.
  2. 2. About Anne Block , principal <ul><li>Anne brings 25 years of knowledge and expertise as a writer and marketer. From planning and brand strategy to corporate website refresh, marketing communications and writing, she has served client marketing teams since 2005. </li></ul><ul><li>Background: VHA Inc., Baylor Health Care System, Presbyterian Healthcare System, J. Walter Thompson, National Association for Ambulatory Care, William Mitchell College of Law. </li></ul><ul><li>Education: Graduate Marketing Certificate – Southern Methodist University, Dallas; MA – The University of Texas at Dallas; BA – Macalester College, St. Paul, Minn. </li></ul>Creating market preference
  3. 3. Our Services <ul><ul><li>Writing/editing: annual reports, brochures, patient testimonials, features, product sheets, Web content, marketing plans and more </li></ul></ul><ul><ul><li>Strategic marketing communications </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Brand management </li></ul></ul><ul><ul><li>Competitive research </li></ul></ul>Creating market preference
  4. 4. Writing Samples <ul><li>Mounting paperwork, time-consuming clinical tasks, cumbersome billing, regulatory requirements. Home care providers rely on electronic solutions to improve quality of care, operational efficiency and financial performance... </li></ul><ul><li>Product sheet </li></ul><ul><li>The Breast Health Nurse Navigator Program is available to support you through your entire journey – from cancer diagnosis and treatment through recovery – all with compassion and expertise… </li></ul><ul><li>Health system Web content </li></ul><ul><li>Consistency and frequency build brand equity, streamline communication and reach desired target audiences more effectively. To align messaging, consider… </li></ul><ul><li>Marketing plan </li></ul><ul><li>Each slice is as thin as a credit card and when combined, they form an advanced, 3D view of coronary anatomy. The 64-slice CT scans a chest in only 3.5 seconds. The technology is available... </li></ul><ul><li>Dallas Morning News’ special section </li></ul><ul><li>More and more physicians are adopting the latest information technology. Embracing electronic medical records (EMR) is not just an improvement over paper records. It’s a central place that shows all patient information… </li></ul><ul><li>EMR brochure </li></ul><ul><li>The newly constructed, four-level hospital offers advanced, interdisciplinary care for every phase of a woman’s life – from childbearing age through menopause and beyond. Conveniences and comforts have been designed for women, their children and families… </li></ul><ul><li>Press release </li></ul>
  5. 5. Experience Speaks <ul><li>Articles: sudden cardiac death, rehab, women’s services and more. </li></ul><ul><li>Developed new physician practices in multiple markets. </li></ul><ul><li>Consulted to open a new women’s hospital. </li></ul><ul><li>Launched the opening of a new veterinary hospital. </li></ul><ul><li>Created a business plan targeting managed vision care opportunities. </li></ul><ul><li>Differentiated a health system through a new brand identity. </li></ul><ul><li>Conducted competitor research on fundraising. </li></ul><ul><li>Wrote law school commencement speech for Warren Burger, former U.S. Supreme Court Justice. </li></ul>Creating market preference
  6. 6. Why Choose Block? <ul><li>“ Your input is giving us the focus and direction we need. Thanks for being part of the team.” </li></ul><ul><li>Health system client </li></ul><ul><li>To get the job done reliably, contact </li></ul><ul><li>Anne Block: [email_address] </li></ul><ul><li>Phone 469.235.3512 Fax 972.490.7708 </li></ul>Creating market preference

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