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Know-How Now Web2.0

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From Australian Businesswomen's Network Know-How Now webinar series. …

From Australian Businesswomen's Network Know-How Now webinar series.
28th August, 2007

More in: Business , Technology
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Transcript

  • 1. The Web 2.0 Webinar Know-How Now! Business Success Webinar Series
  • 2. Suzi Dafnis National General Manager Suzi Dafnis Australian Businesswomen’s Network
  • 3. Anne Bartlett-Bragg Digital Dialogues “ Your customer is no longer merely listening.” Anne Bartlett-Bragg Digital Dialogues
  • 4.
    • What is Web 2.0
    • Why use it?
    • Case study
    Agenda
  • 5.
    • an attitude -
    • not a technology !
    What is Web 2.0?
  • 6.
    • rapid, low cost approach to development
    • browser-based
    • from static isolated information silos to sources of content and interaction
    • characterised by open communication, decentralisation of authority, freedom to share, and “the market as a conversation”
    What is Web 2.0?
  • 7. Social Software How many people have a blog? Personal? Professional? How many people use Flickr? How many people use Delicious? How many people use a wiki? How many people subscribe to podcasts? How many people use an aggregator?
  • 8.
    • Key Principles:
    • Trust
    • Openness
    • Reputation
    • User-generated
    • User-controlled
    Social Software The information is not important in itself – it is the relationship to other people with shared interests!
  • 9. Communication & Participation Flickr Bookmarking Subscribe Collaborate & Share Publish Create Read Re-create Blogs Wikis RSS RSS
  • 10.
    • Social media encourages:
        • interaction
        • engagement
        • participation
    • And…. is a valuable source of feedback!
    Why consider Social Media?
  • 11.
    • PR
    • Cheap communication
    • Grow your database
    • Extend your customer reach - geographically
    • Direct customer feedback
    • Expert opinion
    • Resource / reference point
    • Regular subscribers
    Why consider Social Media?
  • 12.
    • A technology focused PR agency with an emphasis on media and analyst relations.
    • A full-service communications consultancy and pride ourselves in bringing a distinct flavour to the way we connect with our stakeholders. 
    • We adopt a fresh approach in our communication techniques, client counsel and relating with our client’s audiences.
    Espresso Communications
  • 13.
    • As a small, young agency we compete against:
      • Large multi-national agencies with global networks
        • Heavily resourced, US centric, established pedigree
      • Mid-sized local agencies
        • Strong local networks, larger teams
      • Freelancers
        • Experienced, low cost
    The competitive landscape
  • 14.
    • Credibility
      • New kids on the block
      • Need to expedite industry reputation
    • Times of Change
      • Changing media landscape
      • Fewer ‘traditional’ print publications
      • Fewer opportunities for ‘column inches’
    The challenges
  • 15.
    • Espresso launched a Social Media Practice in August 2007.
    • Our new capabilities;
      • Weekly analysis of local blog content within technology industry
      • Creation of ‘resource centre’ to centralise technology media bloggers
      • Podcasting
      • Social media release development and distribution
      • Blogs and blog relations
    • Visit www.espressocomms.com.au
    The actions
  • 16.
    • Know-How Now Community
      • Invitation coming
      • How to use the community
    • Know-How Now Series Continues
      • Build your knowledge bank
      • Next webinar 19 September - The Publicity Success Webinar
      • Register at 1300 720 120 or at www.abn.org.au
    Next Steps
  • 17.
    • Thanks to our sponsors — Webex.
    • Learn more about Webex visit Webex.com.au
    • See you next time!
    Thank you!