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Know-How Now Web2.0

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From Australian Businesswomen's Network Know-How Now webinar series.

From Australian Businesswomen's Network Know-How Now webinar series.
28th August, 2007

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    Know-How Now Web2.0 Know-How Now Web2.0 Presentation Transcript

    • The Web 2.0 Webinar Know-How Now! Business Success Webinar Series
    • Suzi Dafnis National General Manager Suzi Dafnis Australian Businesswomen’s Network
    • Anne Bartlett-Bragg Digital Dialogues “ Your customer is no longer merely listening.” Anne Bartlett-Bragg Digital Dialogues
      • What is Web 2.0
      • Why use it?
      • Case study
      Agenda
      • an attitude -
      • not a technology !
      What is Web 2.0?
      • rapid, low cost approach to development
      • browser-based
      • from static isolated information silos to sources of content and interaction
      • characterised by open communication, decentralisation of authority, freedom to share, and “the market as a conversation”
      What is Web 2.0?
    • Social Software How many people have a blog? Personal? Professional? How many people use Flickr? How many people use Delicious? How many people use a wiki? How many people subscribe to podcasts? How many people use an aggregator?
      • Key Principles:
      • Trust
      • Openness
      • Reputation
      • User-generated
      • User-controlled
      Social Software The information is not important in itself – it is the relationship to other people with shared interests!
    • Communication & Participation Flickr Bookmarking Subscribe Collaborate & Share Publish Create Read Re-create Blogs Wikis RSS RSS
      • Social media encourages:
          • interaction
          • engagement
          • participation
      • And…. is a valuable source of feedback!
      Why consider Social Media?
      • PR
      • Cheap communication
      • Grow your database
      • Extend your customer reach - geographically
      • Direct customer feedback
      • Expert opinion
      • Resource / reference point
      • Regular subscribers
      Why consider Social Media?
      • A technology focused PR agency with an emphasis on media and analyst relations.
      • A full-service communications consultancy and pride ourselves in bringing a distinct flavour to the way we connect with our stakeholders. 
      • We adopt a fresh approach in our communication techniques, client counsel and relating with our client’s audiences.
      Espresso Communications
      • As a small, young agency we compete against:
        • Large multi-national agencies with global networks
          • Heavily resourced, US centric, established pedigree
        • Mid-sized local agencies
          • Strong local networks, larger teams
        • Freelancers
          • Experienced, low cost
      The competitive landscape
      • Credibility
        • New kids on the block
        • Need to expedite industry reputation
      • Times of Change
        • Changing media landscape
        • Fewer ‘traditional’ print publications
        • Fewer opportunities for ‘column inches’
      The challenges
      • Espresso launched a Social Media Practice in August 2007.
      • Our new capabilities;
        • Weekly analysis of local blog content within technology industry
        • Creation of ‘resource centre’ to centralise technology media bloggers
        • Podcasting
        • Social media release development and distribution
        • Blogs and blog relations
      • Visit www.espressocomms.com.au
      The actions
      • Know-How Now Community
        • Invitation coming
        • How to use the community
      • Know-How Now Series Continues
        • Build your knowledge bank
        • Next webinar 19 September - The Publicity Success Webinar
        • Register at 1300 720 120 or at www.abn.org.au
      Next Steps
      • Thanks to our sponsors — Webex.
      • Learn more about Webex visit Webex.com.au
      • See you next time!
      Thank you!