The Web 2.0 Webinar Know-How Now! Business Success Webinar Series

Suzi Dafnis National General Manager Suzi Dafnis Australian Businesswomen’s Network

Anne Bartlett-Bragg Digital Dialogues “ Your customer is no longer merely listening.” Anne Bartlett-Bragg Digital Dialogues

What is Web 2.0 Why use it? Case study Agenda

What is Web 2.0

Why use it?

Case study

an attitude - not a technology ! What is Web 2.0?

an attitude -

not a technology !

rapid, low cost approach to development browser-based from static isolated information silos to sources of content and interaction characterised by open communication, decentralisation of authority, freedom to share, and “the market as a conversation” What is Web 2.0?

rapid, low cost approach to development

browser-based

from static isolated information silos to sources of content and interaction

characterised by open communication, decentralisation of authority, freedom to share, and “the market as a conversation”

Social Software How many people have a blog? Personal? Professional? How many people use Flickr? How many people use Delicious? How many people use a wiki? How many people subscribe to podcasts? How many people use an aggregator?

Key Principles: Trust Openness Reputation User-generated User-controlled Social Software The information is not important in itself – it is the relationship to other people with shared interests!

Key Principles:

Trust

Openness

Reputation

User-generated

User-controlled

Communication & Participation Flickr Bookmarking Subscribe Collaborate & Share Publish Create Read Re-create Blogs Wikis RSS RSS

Social media encourages: interaction engagement participation And…. is a valuable source of feedback! Why consider Social Media?

Social media encourages:

interaction

engagement

participation

And…. is a valuable source of feedback!

PR Cheap communication Grow your database Extend your customer reach - geographically Direct customer feedback Expert opinion Resource / reference point Regular subscribers Why consider Social Media?

PR

Cheap communication

Grow your database

Extend your customer reach - geographically

Direct customer feedback

Expert opinion

Resource / reference point

Regular subscribers

A technology focused PR agency with an emphasis on media and analyst relations. A full-service communications consultancy and pride ourselves in bringing a distinct flavour to the way we connect with our stakeholders. We adopt a fresh approach in our communication techniques, client counsel and relating with our client’s audiences. Espresso Communications

A technology focused PR agency with an emphasis on media and analyst relations.

A full-service communications consultancy and pride ourselves in bringing a distinct flavour to the way we connect with our stakeholders.

We adopt a fresh approach in our communication techniques, client counsel and relating with our client’s audiences.

As a small, young agency we compete against: Large multi-national agencies with global networks Heavily resourced, US centric, established pedigree Mid-sized local agencies Strong local networks, larger teams Freelancers Experienced, low cost The competitive landscape

As a small, young agency we compete against:

Large multi-national agencies with global networks

Heavily resourced, US centric, established pedigree

Mid-sized local agencies

Strong local networks, larger teams

Freelancers

Experienced, low cost

Credibility New kids on the block Need to expedite industry reputation Times of Change Changing media landscape Fewer ‘traditional’ print publications Fewer opportunities for ‘column inches’ The challenges

Credibility

New kids on the block

Need to expedite industry reputation

Times of Change

Changing media landscape

Fewer ‘traditional’ print publications

Fewer opportunities for ‘column inches’

Espresso launched a Social Media Practice in August 2007. Our new capabilities; Weekly analysis of local blog content within technology industry Creation of ‘resource centre’ to centralise technology media bloggers Podcasting Social media release development and distribution Blogs and blog relations Visit www.espressocomms.com.au The actions

Espresso launched a Social Media Practice in August 2007.

Our new capabilities;

Weekly analysis of local blog content within technology industry

Creation of ‘resource centre’ to centralise technology media bloggers

Podcasting

Social media release development and distribution

Blogs and blog relations

Visit www.espressocomms.com.au

Know-How Now Community Invitation coming How to use the community Know-How Now Series Continues Build your knowledge bank Next webinar 19 September - The Publicity Success Webinar Register at 1300 720 120 or at www.abn.org.au Next Steps

Know-How Now Community

Invitation coming

How to use the community

Know-How Now Series Continues

Build your knowledge bank

Next webinar 19 September - The Publicity Success Webinar

Register at 1300 720 120 or at www.abn.org.au

Thanks to our sponsors — Webex. Learn more about Webex visit Webex.com.au See you next time! Thank you!

Thanks to our sponsors — Webex.

Learn more about Webex visit Webex.com.au

See you next time!