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International perspectives and trends in social media
(cc) Anne Bartlett-Bragg,
Headshift, July 2009
Headshift is Europe's leading enterprise social computing
consultancy - and now in Australasia!
We have over 7 years' experience in designing,
implementing and growing next generation social software
What we’re going to cover...
They’re tweeting about your product
They’re chatting about you on
They’re searching for you on Google.
[ Impact ]
The old marketing funnel is dead.
The top down communication
channel has changed - forever.
[ Impact ]
These new tools support many forms of participation
★ connects people
★ they rate & review & share
★ tag & re-organise
★ use alerts & subscribe to feeds
http://www.flickr.com/photos/victoriapeckham/164175205/ [ Impact ]
Recommendations from personal
acquaintances online are the most trusted
forms of advertising.
90% of consumers trust recommendations
from people they know
70% trusted opinions online
Based on 25,000 internet consumers form 50 countries
Nielsen Wire (7th July 2009)
[ Impact ]
Brands must socialise with customers.
Brands must develop a credible social
Listen: Build a radar...
Towards a new relationship with market
• Build a radar
• Monitor and aggregate conversations
• Discover emerging trends
• Divert a crisis - protect your brand
[ Listen ]
Don’t just dive in!
Think about what you want to achieve...
http://www.ﬂickr.com/photos/lucias_clay/2207148004/ [ Engage ]
What do you need to think about?
http://www.ﬂickr.com/photos/jmsmytaste/90648278/ [ Engage ]
Tips for Implementation
1. Immerse yourself
2. Participate to understand
3. Start small and stay focused
4. Identify your business objectives
5. Define your strategy
6. Choose your tools carefully
http://www.ﬂickr.com/photos/villes/696080093 [ Engage ]
Q: What would STOP you from
implementing social media?
Q: What would be the value to your
Q: How do I manage all the